Mella Pet Care

Name

Mella Pet Care

Website

https://mella.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mella Pet Care is a Chicago-based pet health hardware startup (founded 2015) that sells home diagnostic devices — an axillary thermometer, body fat analyzer, chip reader, and pulse oximeter — to pet owners, distributed via the Vetster veterinary telemedicine platform across the UK, Canada, and the US.

Ownership category

akta.pro rank

Product category

Pet Health Diagnostics Hardware

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

akta.pro secondary industries

Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB), Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)

Keywords

• Pet health diagnostics
• Veterinary telemedicine
• Home pet monitoring
• Pet thermometer devices
• Veterinary telehealth hardware

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Pet Health Diagnostic Device Sales: Mella generates revenue primarily through the sale of home diagnostic devices for pets, including thermometers, body fat analyzers, chip readers, and pulse oximeters. These devices are sold to pet owners and are integrated with the Vetster telemedicine platform for enhanced virtual veterinary assessments.

Go-to-market motion1 record

Core offering

Mella Pet Care designs and sells home diagnostic devices for pets, including an axillary (under-the-foreleg) thermometer, body fat analyzer, chip reader, and pulse oximeter. These devices enable pet owners to monitor vital health metrics at home and feed that data into Vetster's veterinary telemedicine platform for real-time remote consultations with veterinarians.

Differentiator

Problem solved

Functional benefit

Products and services

• Axillary Thermometer A home diagnostic device designed for measuring pet temperature via the axillary (underarm) method, providing non-invasive body temperature readings for pets.
• Body Fat Analyzer A home diagnostic device that measures body composition metrics in pets, enabling pet owners to monitor their animal's health indicators at home.
• Chip Reader A portable device for reading pet microchip identification information, allowing pet owners to scan and verify their pet's implanted microchip data.
• Pulse Oximeter A home diagnostic device that measures blood oxygen saturation levels and pulse rate in pets, providing vital health monitoring capabilities for pet owners.

Quantifiable outcome

• 24/7 veterinary care access through integration with Vetster's marketplace platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• VetstercoreTechnology or Integration · 28 October 2024Mella Pet Care has partnered with Vetster, a veterinary telemedicine platform, to integrate their home diagnostic devices—including an axillary thermometer, body fat analyzer, chip reader, and pulse oximeter—with Vetster's telehealth platform. This collaboration provides users in the UK, Canada, and the US with 24/7 veterinary care access through Vetster's marketplace. The integration gives veterinarians real-time diagnostic data for virtual pet assessments, combining Mella's hardware capabilities with Vetster's telemedicine infrastructure to improve accessibility and reduce stress in pet healthcare.

Scale indicators1 record

Direct peers

• PetPace: PetPace makes a smart collar that continuously monitors pet vital signs (temperature, pulse, respiration, activity). It is the closest direct competitor to Mella in connected pet health monitoring hardware targeting veterinarians and pet owners.
• Whistle (Mars Petcare): Whistle produces GPS and health-tracking pet wearables, now owned by Mars Petcare. Comparable to Mella in delivering consumer-facing pet health monitoring data, though focused on activity and location rather than clinical vitals.

Emerging players

• FitBark: FitBark develops activity and sleep monitoring wearables for dogs, sharing the consumer pet health device category with Mella but emphasizing fitness rather than clinical diagnostics.
• AirVet: AirVet offers on-demand veterinary telemedicine and is comparable to Mella's integration partner Vetster. Relevant as a potential future channel partner or competitor in the connected pet care ecosystem.
• BabelBark: BabelBark provides a digital health record and pet care engagement platform linking pet owners, vets, and service providers. Comparable to Mella as an adjacent digital pet health platform with potential integration overlap.

Others

• Vetster: Vetster is Mella's strategic partner and a leading veterinary telemedicine marketplace. While not a device competitor, Vetster is the distribution and integration channel through which Mella's diagnostic data flows into virtual consultations.
• PetCoach (Petco): PetCoach, owned by Petco, is a pet health advice and virtual consultation platform. Relevant as part of the broader pet telemedicine and connected care ecosystem in which Mella's devices participate.
• Pawprint (Petdesk): Petdesk (formerly Pawprint) offers a pet care management app used by veterinary practices. Comparable as an ecosystem participant in connected pet health, though focused on records, reminders, and practice engagement rather than hardware diagnostics.

Broad incumbents

• Midmark Animal Health: Midmark is an established veterinary equipment manufacturer producing clinical-grade thermometers, monitors, and anesthesia systems. Comparable to Mella as a veterinary medical device maker, though focused on in-clinic professional use rather than consumer home use.
• Digicare Animal Health: Digicare produces veterinary patient monitoring devices including pulse oximeters and vital sign monitors. Comparable to Mella in the specific pulse oximeter category but serving the professional clinic channel.

Market position

Customer concentration

• Xx.com/mellapetcare
• Facebookfacebook.com/MellaPetCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mella Pet Care