Dapple

What Dapple does

Dapple Baby, founded in 2009 by Dana Rubinstein, is a privately held consumer products brand operating as a DBA of eleeo brands, LLC, headquartered in Cincinnati, Ohio. The company manufactures and sells plant-powered cleaning products engineered specifically for households with infants and young children, addressing the problem of milk film, formula residue, and baby stains that standard household cleaners are not formulated to remove. Its portfolio spans dish care (Baby Bottle & Dish Soap, Foaming Spray, Dishwasher Pacs), laundry care (Liquid Detergent, Laundry Pacs, Stain Remover), breast pump care (Pump Wipes, Pump Soap, Oxygenated Vinegar Cleaner, Sterilizer Bags, Storage Bags), surface cleaning (All Purpose Cleaner, Cleaning Wipes), and personal care (Pacifier Wipes, Foaming Hand Soap), plus bundled travel kits. Underlying technology centers on proprietary multi-enzyme packages (amylase, cellulase, protease, lipase, pectate lyase, mannanase) targeted at the fats/proteins/carbohydrates in breast milk and formula, oxygenated vinegar for pump-part cleaning, and hydrogen peroxide for surface disinfection — all built on plant-derived surfactants and free from parabens, sulfates, phthalates, synthetic dyes, and synthetic fragrance.

The business model is unit-pricing direct-to-consumer and marketplace commerce with no disclosed subscription or auto-replenish mechanism. Products are sold through the company's own e-commerce site (dapplebaby.com), Amazon (where the flagship Baby Bottle & Dish Soap holds Best Seller designation with a 4.8 rating across 360 reviews), physical retail, and iHerb for international customers. Marketing is multi-channel — organic social on Facebook, Instagram, TikTok, and YouTube; blog content; an email newsletter; performance-testing transparency published on-site; and a Professional Sampling Program targeting verified lactation consultants as influencers. The company has been recognized with the Clean Label Project Purity Award and claims independent Ellipse Analytics testing showing up to 57% more protein removal than Method. Headcount is reported at 11–50, no funding rounds are disclosed, and the brand operates inside the eleeo brands portfolio alongside Boogie Brand, Earth Mama Organics, Proven Insect Repellent, and ona renewals.

Name

Dapple

Legal name

eleeo brands, LLC

Website

https://dapplebaby.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Dapple Baby, founded in 2009 and part of eleeo brands, is a Cincinnati-based CPG brand selling plant-powered, baby-safe cleaning products — dish, laundry, breast pump care, and surface cleaners — engineered to remove milk film and formula residue, sold DTC, on Amazon, in retail, and via iHerb.

Ownership category

akta.pro rank

Product category

Baby and Household Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Toilet Preparation Manufacturing (32562)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Dish & Cookware Cleaners (Stainless Steel, Cast Iron, Baby Bottles) (CRAJABAH)

akta.pro secondary industries

Kids Personal Cleansing (Body Wash, Hand Soap) (CRABAJAH), Wipes (Baby, Flushable, Household, Personal) (CRADALAH), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

Keywords

• Baby cleaning products
• Plant-powered dish soap
• Baby laundry detergent
• Breast pump care
• Infant household cleaners

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: Revenue from direct sales through company-owned website (dapplebaby.com). Products are sold at various price points from $2.99 to $27.49, with customers purchasing cleaning products for baby bottles, laundry, breast pump care, and surface cleaning.
2. Amazon Marketplace Sales: Products sold through Amazon, including the best-selling Baby Bottle & Dish Soap. Amazon serves as a significant distribution channel with thousands of customer reviews.
3. Retail Distribution: Products available in physical retail stores. The FAQ mentions products are available in-store and online at various retailers.
4. International Sales: Products sold internationally through iHerb for customers outside the US and Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dapple Baby designs and sells plant-powered cleaning products specifically formulated for households with infants and young children, including dish soap for baby bottles, laundry detergent, breast pump cleaners, surface sprays, wipes, sterilizer bags, and storage bags. All products are formulated without parabens, sulfates, phthalates, synthetic dyes, or synthetic fragrance, and are marketed as pediatrician- and dermatologist-tested. The line is sold primarily through the company's own e-commerce site, Amazon, physical retail partners, and iHerb internationally.

Product overview

Dapple Baby is a family of plant-powered cleaning products launched in 2009, specifically designed for households with babies and children. The product portfolio centers on cleaning solutions for baby feeding items (bottles, breast pump parts, nipples, pacifiers) and includes dish care products (Baby Bottle & Dish Soap, Foaming Baby Bottle & Dish Spray, Dishwasher Detergent Pacs), laundry care products (Baby Laundry Detergent, Baby Laundry Pacs, Stain Remover Spray), and surface/personal care items (All Purpose Cleaner, All Purpose Cleaning Wipes, Pacifier Wipes, Breast Pump Wipes, Breast Milk Storage Bags, Microwave Sterilizer Bags). The company also offers bundled travel and cleaning kits. All products are formulated without parabens, sulfates, phthalates, synthetic dyes, fragrances, and are never tested on animals. The brand is part of eleeo brands and has won the Clean Label Project Purity Award.

Differentiator

Problem solved

Functional benefit

Brands

• Dapple Baby: Plant-powered baby-friendly cleaning products for baby bottles, dishes, laundry, breast pump care, and surface cleaning.

Products and services

• Baby Bottle & Dish Soap Plant-powered dish soap specifically formulated to remove milk film, eliminate odor, and rinse completely clean from baby bottles, nipples, breast pump parts, and sippy cups. Available in fragrance-free and multiple light scents.
• Baby Laundry Detergent Liquid laundry detergent powered by plants that removes tough baby stains including formula, poop, and spit-up. Gentle enough for sensitive skin, suitable for standard and HE machines, and cloth diaper compatible.
• Baby Laundry Pacs Pre-measured laundry detergent pacs with plant-powered formula that tackles tough baby stains like formula, poop, spit-up, and mashed-in food. Suitable for standard and HE machines.
• Stain Remover Spray Pre-treatment stain remover spray specifically formulated for baby stains. Effective and safer alternative to conventional pre-treatment formulas, suitable for newborns, toddlers, and kids with eczema.
• All Purpose Cleaner Multi-surface cleaning spray that safely cleans all household surfaces and toys. Green technology and plant-powered ingredients provide powerful and pure clean without harsh chemicals.
• All Purpose Cleaning Wipes Pre-moistened wipes that wipe away gunk, grime, and sticky fingerprints from all household surfaces and toys with no chemical residue. Available in lavender scent and fragrance-free options.
• Dishwasher Detergent Pacs Dishwasher detergent pacs with unique formula that keeps bottles and plastics clear while blasting away milk odor and residue. Fragrance-free and plant-powered.
• Foaming Baby Bottle & Dish Spray Foaming spray bottle cleaner designed to remove stubborn milk film, formula residue, and lingering odors. Rich foaming action clings to surfaces for effective clean with no soaking required.
• Pacifier Wipes 100% food grade cleaning wipes for pacifiers, bottles, toys, and anything that goes into baby's mouth. No rinsing required, hypoallergenic, and dermatologist tested.
• Breast Pump Wipes Specially designed wipes to remove tough breast milk residue and deep clean breast pump parts and accessories with no harsh chemicals and no rinsing required.
• Breast Pump Soap 8 oz breast pump soap specially designed to remove tough breast milk residue and deep clean breast pump parts and accessories with plant-powered ingredients.
• Breast Pump & Accessory Cleaner Spray cleaner specially formulated with oxygenated vinegar to clean and remove tough breast milk residue from breast pump parts, breast shields, and accessories.
• Breast Milk Storage Bags Breast milk storage bags with unique bag design for spill-free pouring, color-changing temperature sensor, wide opening for easy filling, and double-zipper seal. Pre-sterilized, BPA and BPS free.
• Microwave Sterilizer Bags Reusable microwave sterilizer bags that eliminate 99% of most common bacteria and germs on breast pump parts, bottles, and more. Each bag can be used up to 20 times.
• Foaming Hand Soap Foaming hand soap for personal care, formulated with plant-powered ingredients and available in lavender scent.
• Travel Cleaning Kit Portable cleaning kit for on-the-go cleaning of bottles, breast pump parts, and baby items. Includes travel-size dish soap (3 oz), compact foldable drying rack, and 3 cleaning brushes.
• Breast Pump Cleaning Kit Complete breast pump cleaning kit for on-the-go use. Contains 3 oz breast pump soap, 10 breast pump wipes, 3 brushes, and travel bag.

Quantifiable outcome

• Removes up to 57% more protein than Method product in independent testing by Ellipse Analytics
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• eleeo brandsparent_companyOthersDapple Baby is proud to be part of eleeo brands, a collection of high-quality, family-focused health and wellness brands. eleeo brands LLC is the parent company operating the Dapple Baby store and website. The company is headquartered at 2150 Winchell Ave, Cincinnati, OH 45214.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Babyganics: Babyganics makes plant-based cleaning and baby care products including dish soap, laundry, and surface cleaners. It is one of the closest direct competitors to Dapple Baby in the natural baby household cleaning category, serving the same parent demographic with similar SKUs.
• The Honest Company: The Honest Company sells baby-focused cleaning, laundry, and personal care products with a clean-ingredient positioning. It is a direct peer to Dapple, competing for the same parent demographic with overlapping SKUs in dish, laundry, and baby care.
• Attitude (Bio Spectra): Attitude is a Canadian natural baby and household brand offering dish soap, laundry, and personal care products with EWG certification. It directly competes with Dapple in the natural baby cleaning category, particularly in the North American market.
• Mrs. Meyer's Clean Day: Mrs. Meyer's offers plant-derived dish soaps, laundry detergents, and surface cleaners with a strong natural/clean ingredient story. It is a direct competitor to Dapple's broader product line in the natural household cleaning category.
• Method Products: Method is a plant-based cleaning brand offering dish soap, all-purpose cleaners, and laundry products. Dapple explicitly benchmarks against Method in Ellipse Analytics testing, making it a direct peer in performance comparison and a primary competitor in dish soap.
• ECOS (Earth Friendly Products): ECOS makes plant-based, hypoallergenic laundry detergents, dish soaps, and baby-friendly cleaning products. It is a direct competitor to Dapple in natural household cleaning with overlapping product categories and customer segments.

Broad incumbents

• Dr. Bronner's: Dr. Bronner's produces plant-based soaps and cleaning products with a strong natural/organic positioning. It overlaps with Dapple on ingredient philosophy (coconut/sugar surfactants, plant-powered formulas) and competes in adjacent natural cleaning categories.
• Seventh Generation: Seventh Generation is a major natural household cleaning and personal care brand offering dish soap, laundry detergent, and disinfectants. It competes with Dapple on natural positioning but operates as a broad incumbent across the entire cleaning category rather than specializing in baby.

Emerging players

• Puracy: Puracy makes plant-based, family-safe dish soaps, laundry detergents, and surface cleaners. It overlaps with Dapple's product range and clean-ingredient positioning but serves a broader family audience rather than specializing in baby.
• Earth Mama Organics: Earth Mama Organics is a sister brand to Dapple Baby within the eleeo brands portfolio, offering natural baby and breastfeeding products. As a parent-portfolio peer, it shares back-office and a target demographic with Dapple.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dapplebaby3372
• Facebookfacebook.com/dapplebaby
• Instagraminstagram.com/dapplebaby
• TikToktiktok.com/@dapplebrand
• Xx.com/dapplebaby
• LinkedInlinkedin.com/company/dapple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dapple