Masterplan
Masterplan (SNB GROUP LLC) is a cloud-based SaaS ERP for small and medium construction businesses in Mexico, offering integrated finance, project, supplier, HR, and CFDI 4.0 invoicing modules via a $129/month subscription across web and mobile.
- Company typePrivate
- Founded2020
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Masterplan does
Masterplan (operating as SNB GROUP LLC, headquartered in La Jolla, California) is a cloud-based SaaS platform that delivers integrated business management software for small and medium-sized construction companies in Mexico and Latin America. The platform unifies five operational modules — Finance and Accounting, Clients, Projects, Suppliers, and Human Resources — into a single $129 USD/month subscription and includes native CFDI 4.0 unlimited electronic invoicing and payroll stamping, digital document signing, and a curated catalog of more than 250 construction service and material providers. It is accessible via web browser and native iOS/Android applications with no on-premise installation, no implementation costs, and a 14-day no-credit-card free trial.
The company was founded in 2020 by Nicolás Bazbaz Esses, an architect-turned-entrepreneur, and the platform was designed, tested, and refined in collaboration with practicing architects including the SNB Arquitectos firm. Distribution follows a product-led growth model with self-serve signup, Calendly-scheduled demos, 24/7 chat support, and content marketing through an educational blog and organic social channels (Facebook, LinkedIn, Instagram). The company claims more than 500 active users, a 4.8/5 average across over 200 reviews, and a 75% reduction in management time for adopters.
Masterplan monetizes exclusively through recurring monthly subscriptions with no long-term contracts and no disclosed external funding, operating as a privately held LLC. The combination of regulatory-grade fiscal compliance, mobile-first field usability, and an SMB-friendly pricing model positions the product as a vertical ERP for the underserved Mexican construction SMB segment, though there is no disclosed revenue, headcount, or institutional investor backing in the available data.
Masterplan firmographics
Firmographics- Name
- Masterplan
- Legal name
- SNB GROUP LLC
- Website
- https://mplan.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Masterplan (SNB GROUP LLC) is a cloud-based SaaS ERP for small and medium construction businesses in Mexico, offering integrated finance, project, supplier, HR, and CFDI 4.0 invoicing modules via a $129/month subscription across web and mobile.
- Ownership category
- akta.pro rank
Masterplan industry classification
Industry- Product category
- Construction Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where Masterplan is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Masterplan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription: Monthly subscription model providing access to all platform features including client management, budgeting, invoicing, project management, supplier management, and HR functions. No implementation costs or long-term contracts required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Masterplan Full Plan - $129 USD/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Masterplan product offering
Product offeringCore offering
Masterplan is a cloud-based 360-degree construction management SaaS platform that consolidates finance & accounting, client and budget management, project and task administration, supplier management, and human resources into a single unified subscription. It includes native CFDI 4.0 electronic invoicing and payroll stamping, digital document signing, a catalog of 250+ construction providers, and native iOS and Android mobile apps. The product is sold as one plan at $129 USD/month with up to 10 collaborators included, targeting small and medium construction businesses (architects, contractors, developers, engineers, interior designers) primarily in Mexico and Latin America.
Product overview
Masterplan is a cloud-based, modular construction management ERP platform offered as a single unified plan (no modular add-ons). It comprises five core operational modules — Finanzas y Contabilidad (Finances and Accounting), Clientes (Client and Budget Management), Proyectos (Projects and Task Management), Proveedores (Supplier Management), and Recursos Humanos (Human Resources) — plus a CFDI 4.0 billing/stamping engine, digital document signing, and a mobile app for iOS and Android. A pre-built supplier catalog with over 250 providers is included. The platform targets small and medium construction companies (architects, contractors, developers, engineers, interior designers) and is accessible from any web browser or native mobile app with no on-premise installation required.
Differentiator
Problem solved
Functional benefit
Products and services
- Masterplan Construction Management Platform Cloud-based 360-degree construction management ERP delivered as a single unified subscription plan ($129 USD/month, up to 10 collaborators included, $15/user/month for additional seats). Provides five integrated modules (Finances & Accounting, Clients, Projects, Suppliers, Human Resources), unlimited CFDI 4.0 electronic invoicing and payroll stamping with automated scheduling, digital document signing, a catalog of 250+ construction service and material providers, role-based access, and unlimited file storage. Accessible via web browser and native iOS and Android apps. Targets small and medium construction businesses in Latin America (architects, contractors, interior designers, engineers, real estate developers).
Quantifiable outcome
- Reduces management time by 75%
Companies that use Masterplan
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Masterplan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Masterplan partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Masterplan competitors and assessment
Company assessmentEmerging players
- Buildxact: Construction estimating and project management SaaS for small builders and remodelers. Comparable because it serves the same SMB construction segment with budgeting, scheduling, and supplier coordination features.
- Raken: Construction field management and daily reporting app. Comparable because it targets SMB contractors with mobile-first workflows, though its focus is narrower (field operations vs. full ERP).
Others
- Asana: General work management platform occasionally used by construction SMBs as a project/task tracker. Comparable as an adjacent productivity tool SMBs might substitute, though it lacks construction-specific financials and CFDI compliance.
- QuickBooks: SMB accounting software widely used by small construction firms for invoicing and books. Comparable because it competes for the financial management portion of Masterplan's offering and is a common displacement alternative for price-sensitive SMBs.
Broad incumbents
- Procore: Global construction management SaaS leader covering project management, financials, and field operations. Comparable because it competes for the same construction SMB/mid-market buyer, though its product is broader and priced for larger contractors.
- Autodesk Construction Cloud (PlanGrid / Build): Autodesk's construction management suite (including PlanGrid and BuildingConnected). Comparable because it covers project management, document control, and field collaboration for construction teams, though it skews to larger contractors.
- Trimble Viewpoint (Spectrum): Construction ERP and project management suite for specialty and general contractors. Comparable because it competes in construction financials, project operations, and ERP — overlapping with Masterplan's modular offering.
Direct peers
- CoConstruct: Construction project management and CRM platform for custom home builders and remodelers. Comparable because it bundles project management, client portals, budgeting, and financial controls for SMB construction firms.
- JobNimbus: CRM and project management software for contractors and roofers. Comparable because it targets small/mid-market construction businesses with combined sales pipeline and project workflow features.
- Buildertrend: Construction project management SaaS for residential builders and remodelers. Comparable because it serves the same small-to-medium construction business segment with project, client, and financial management workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Masterplan social profiles
Digital presenceMasterplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masterplan leadership team
Management profileNumber of profiles
Profiles1 record
Masterplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masterplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masterplan
What does Masterplan do?
Masterplan is a cloud-based 360-degree construction management SaaS platform that consolidates finance & accounting, client and budget management, project and task administration, supplier management, and human resources into a single unified subscription. It includes native CFDI 4.0 electronic invoicing and payroll stamping, digital document signing, a catalog of 250+ construction providers, and native iOS and Android mobile apps. The product is sold as one plan at $129 USD/month with up to 10 collaborators included, targeting small and medium construction businesses (architects, contractors, developers, engineers, interior designers) primarily in Mexico and Latin America.
Is Masterplan a public or private company?
Masterplan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Masterplan founded?
Masterplan was founded in 2020. It employs 11 to 50 people.
Where is Masterplan based?
Masterplan is headquartered in San Diego, United States, in the North America region.
How does Masterplan make money?
One revenue line is on record: software Subscription.
Who are Masterplan's main competitors?
Emerging players on record are Buildxact and Raken. Others are Asana and QuickBooks. Broad incumbents are Procore, Autodesk Construction Cloud (PlanGrid / Build) and Trimble Viewpoint (Spectrum). Direct peers are CoConstruct, JobNimbus and Buildertrend.
Does Masterplan have an API?
No public API is recorded for Masterplan.
What industry is Masterplan in?
Masterplan's product category is Construction Management Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 5132 and its SIC code is 7372.