Setka
Setka is a private, for-profit SaaS company founded in 2018 and headquartered in San Francisco, USA. It helps distributed content teams collaborate and grow by elevating content experiences, operating at setka.io with 51-100 employees under co-founder and CEO Katya Bazilevskaya.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Setka does
Setka is a private, for-profit software company founded in 2018 and headquartered in San Francisco, California, United States. Per the company's own short description, Setka helps distributed content teams collaborate and grow their business by elevating content experiences. The company operates from the domain setka.io and is led by co-founder and CEO Katya Bazilevskaya. With a stated headcount of 51-100 employees, Setka sits in the mid-stage bracket of B2B SaaS companies by size, and its six-plus years of operating history suggest an established rather than early-stage posture.
Setka's stated value proposition centers on distributed content team workflows and elevating content experiences as a growth lever, implying a horizontal SaaS positioning aimed at content/marketing teams rather than a narrow vertical or developer persona. The company's reported firmographic footprint (San Francisco, 51-100 employees, founded 2018, private for-profit) is consistent with a venture-backed or bootstrapped mid-stage SaaS business serving multiple customers.
The input material does not contain Setka-specific detail on product surface area, underlying technology stack, pricing tiers, revenue mechanics, customer segmentation, funding history, or strategic moves. Substantive structured data describing a WYSIWYG rich text editor product, its technology, pricing, partnerships, scale metrics, and product roadmap is present in the input but is explicitly attributed to TinyMCE / Tiny Technologies Inc., a separate legal entity, and is therefore treated as out-of-scope for this Setka-focused analysis. Any inference about Setka's products, revenue model, or growth beyond the firmographic short description would require additional disclosure.
Setka firmographics
Firmographics- Name
- Setka
- Legal name
- Tiny Technologies Inc.
- Website
- https://setka.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Setka is a private, for-profit SaaS company founded in 2018 and headquartered in San Francisco, USA. It helps distributed content teams collaborate and grow by elevating content experiences, operating at setka.io with 51-100 employees under co-founder and CEO Katya Bazilevskaya.
- Ownership category
- akta.pro rank
Setka industry classification
Industry- Product category
- Content Experience Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Community-Integrated Publishing Platforms (MPACAIAI)
Keywords
Where Setka is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Setka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Cloud Subscription (Free Plan): Free tier offering 1,000 editor loads per month with core editing features and 14-day trial of premium features
- Premium/Enterprise Subscriptions: Paid subscription tiers with 21+ premium features including AI, PowerPaste, Revision History, Comments, Document Converters, and Media Optimizer
- Self-hosted/on-premise licensing: On-premise deployment option with custom licensing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Core editor with limited usage |
| Subscription | Monthly | Premium Plans - Full feature access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Setka product offering
Product offeringCore offering
Setka provides a content experience platform that helps distributed content teams collaborate and grow their business by elevating content experiences. The offering is aimed at content and marketing teams that operate across multiple locations and need a unified environment to produce, style, and publish brand-aligned digital content.
Product overview
Tiny Technologies Inc. offers a portfolio of four related products centered on the TinyMCE rich text editing platform. The core product is TinyMCE itself — a WYSIWYG HTML editor providing full control over rich text editing with 400+ APIs and 12+ framework integrations. Two premium add-on modules extend the core editor: TinyMCE AI adds AI-powered content collaboration (multi-turn chat, inline rewrites, automated quality checks), and Media Optimizer handles automatic image and video compression on upload. A fourth offering, MoxieManager, provides media file management for PHP or .NET environments and operates as a related sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Setka Content Experience Platform A content experience platform that helps distributed content teams collaborate and grow their business by elevating content experiences; aimed at content and marketing organizations producing brand-consistent digital content.
Quantifiable outcome
- Decreased support tickets by 40% for dev teams using PowerPaste
- +4 more outcomes
Companies that use Setka
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Setka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature9 records
Setka partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- GooglecoreGoogle single sign-on integration for TinyMCE cloud accounts. Developers can sign up with their Google account to access TinyMCE services.
- GitHubcoreGitHub single sign-on integration for TinyMCE cloud accounts. Developers can sign up with their GitHub account to access TinyMCE services.
- Angular (by Google)coreFirst-party Angular rich text editor integration with dedicated documentation and components
- ReactcoreFirst-party React rich text editor integration with dedicated documentation and components
- Vue.jscoreFirst-party Vue WYSIWYG editor integration with dedicated documentation and components
- SveltecoreFirst-party Svelte rich text editor integration with dedicated documentation and components
- BlazorcoreFirst-party Blazor rich text editor integration with dedicated documentation and components
- BootstrapcoreFirst-party Bootstrap rich text editor integration with dedicated documentation
- LaravelcoreFirst-party Laravel WYSIWYG editor integration with dedicated documentation and components
- RailscoreFirst-party Rails WYSIWYG editor integration with dedicated documentation and components
- DjangocoreFirst-party Django rich text editor integration with dedicated documentation and components
- jQuerycoreFirst-party jQuery rich text editor integration with dedicated documentation and components
- Node.jscoreFirst-party Node.js text editor integration with dedicated documentation
- Web ComponentscoreFirst-party Web Components rich text editor integration with dedicated documentation
- WordPresscoreFirst-party WordPress text editor integration with dedicated documentation and components
Scale indicators10 records
Setka competitors and assessment
Company assessmentDirect peers
- Contentful: Headless / content platform targeting enterprise content teams with collaboration and workflow tooling. Directly comparable to Setka in serving distributed content teams building digital experiences.
- Brightspot: Content management and workflow platform with editorial collaboration features. Comparable mid-market/enterprise content team offering to Setka's collaboration-focused platform.
- Builder.io: Visual CMS and no-code content platform used by marketing and product teams to build pages. Overlaps with Setka on the visual/collaborative authoring experience for distributed teams.
- Amplience: Content and digital experience platform with strong content workflow and merchandising tooling. Comparable to Setka in serving distributed content and marketing teams at retail/enterprise.
- Kontent.ai: Headless CMS positioned for content operations and governance at mid-market and enterprise. Closely comparable to Setka's focus on content team workflows and collaboration.
- Storyblok: Headless CMS with a visual editor aimed at marketers and content teams. Comparable product positioning and ICP to Setka's content team collaboration focus.
- Strapi: Open-source headless CMS widely adopted by developer-and-content teams. Competes with Setka for content operations teams that need a flexible content platform with collaboration features.
- Sanity: Structured content platform with a customizable studio for content teams. Competes with Setka for the same distributed content team buyers and content operations use cases.
Broad incumbents
- CoreMedia: Long-standing content management and digital experience platform with broader DXP scope. Competes with Setka for content team buyers but typically operates at larger enterprise scale.
- Adobe Experience Manager: Enterprise CMS/DXP within the Adobe Experience Cloud. Adjacent incumbent that sells content operations tooling to large marketing organizations competing for the same budget Setka targets.
Market position
Strengths4 records
Weaknesses4 records
Key risks4 records
Key highlights4 records
Customer concentration
Setka social profiles
Digital presenceSetka compliance and trust
Trust signalCompliance1 record
Setka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Setka leadership team
Management profileNumber of profiles
Profiles1 record
Setka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Setka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Setka
What does Setka do?
Setka provides a content experience platform that helps distributed content teams collaborate and grow their business by elevating content experiences. The offering is aimed at content and marketing teams that operate across multiple locations and need a unified environment to produce, style, and publish brand-aligned digital content.
Is Setka a public or private company?
Setka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Setka founded?
Setka was founded in 2018. It employs 51 to 100 people.
Where is Setka based?
Setka is headquartered in San Francisco, United States, in the North America region.
How does Setka make money?
Three revenue lines are on record. Cloud Subscription (Free Plan) is the primary driver. The others are premium/Enterprise Subscriptions and self-hosted/on-premise licensing.
Who are Setka's main competitors?
Direct peers on record are Contentful, Brightspot, Builder.io, Amplience, Kontent.ai, Storyblok, Strapi and Sanity. Broad incumbents are CoreMedia and Adobe Experience Manager.
Does Setka have an API?
Yes. TinyMCE exposes a public API for cloud access. Developers can register for an API key to access the TinyMCE cloud service. The editor init configuration accepts an apiKey parameter (e.g., apiKey="no-api-key" for demo/testing mode) and exposes 400+ flexible APIs for customizing the editor's UI, configuration, and integrations. The API supports features including plugin configuration, toolbar customization, menu bar setup, and initial value handling. Documentation is available via the API Reference at https://www.tiny.cloud/docs/tinymce/latest/apis/tinymce.root/. Developer documentation is at www.tiny.cloud/docs/tinymce/latest.
What industry is Setka in?
Setka's product category is Content Experience Platform. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPACAIAI, Community-Integrated Publishing Platforms. Its NAICS code is 51621 and its SIC code is 7372.