National Alliance for Eating Disorder

What National Alliance for Eating Disorder does

The National Alliance for Eating Disorders is a 501(c)(3) nonprofit corporation headquartered at 4400 North Congress Avenue #100, West Palm Beach, Florida, founded by Johanna Kandel in October 2000. It operates as the leading national nonprofit providing referrals, education, and support for individuals experiencing eating disorders (anorexia nervosa, bulimia nervosa, binge eating disorder, ARFID, and OSFED) and their loved ones. Its service portfolio centers on a free therapist-staffed helpline (+1 866-662-1235), free weekly therapist-led virtual support groups on Zoom, and the findEDhelp.com national referral database connecting users to a curated network of 15+ treatment centers. Adjacent programs include Southern Smash (a 2012 diet-culture challenge initiative founded by McCall Dempsey), educational training for communities and healthcare providers, native iOS/Android applications, and an educational content library covering all major eating disorder diagnoses.

Underlying technology is straightforward consumer digital infrastructure: a WordPress-based website, native mobile applications on the App Store and Google Play, the findEDhelp.com referral database, Zoom webinar infrastructure for support groups, and standard web analytics (Google Analytics, Firebase, Flurry). The Alliance does not disclose proprietary AI/ML systems; technology serves distribution and accessibility rather than differentiated intelligence.

The business model is donation-funded rather than commercial: all services are provided free of charge, and revenue is generated from individual donations via credit card, PayPal, and 40+ cryptocurrencies, plus employer matching gifts, stock, annuities, and life insurance contributions. The go-to-market motion is community-led and event-driven, relying on earned media across Bloomberg, NY Times, NBC, CBS, NPR, and PIX11; owned channels (Instagram, TikTok, Facebook, blog, email newsletter, webinars); and a curated treatment-center partnership ecosystem that funnels inbound helpline and website users toward clinical care partners. The organization holds a Candid Platinum Seal of Transparency, Charity Navigator 4-star rating, and GuideStar Platinum Seal, and operates with EIN 65-1080905 under Florida nonprofit law.

Name

National Alliance for Eating Disorder

Legal name

National Alliance for Eating Disorders, Inc.

Website

https://allianceforeatingdisorders.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

The National Alliance for Eating Disorders is a 501(c)(3) nonprofit founded in 2000 in West Palm Beach, Florida, providing free therapist-staffed helpline services, weekly virtual support groups, a national treatment referral database (findEDhelp.com), and educational programs for individuals and families affected by eating disorders.

Ownership category

akta.pro rank

Product category

Eating Disorder Support Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industry

Eating Disorder Teletherapy Platforms (HLALAEAE)

Keywords

• Eating disorder support
• Referral services
• Support groups
• Nonprofit healthcare
• Helpline services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: The organization accepts donations via credit card, PayPal, and cryptocurrency (Bitcoin, Ethereum, and 40+ other cryptocurrencies). Donations are tax-deductible as the organization is a 501(c)(3) nonprofit (EIN 65-1080905). Cryptocurrency donations are described as non-taxable events, meaning donors do not owe capital gains tax on appreciated amounts.
2. Stock, Annuities, and Life Insurance Donations: The organization accepts donations via stock, annuities, life insurance, and other means, which can provide additional tax benefits to donors.
3. Employer Matching: The organization participates in employer matching gift programs, allowing donors to amplify their contributions through workplace giving programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

The National Alliance for Eating Disorders is a 501(c)(3) nonprofit organization that provides free referrals, education, and support services for individuals experiencing eating disorders and their loved ones. Its core offerings include a therapist-staffed helpline, free weekly virtual support groups, a national treatment referral database (findEDhelp.com), educational training for healthcare providers and communities, mobile applications, and the Southern Smash program challenging diet culture. All services are delivered free of charge, funded by donations, grants, and sponsorships.

Product overview

The National Alliance for Eating Disorders (The Alliance) is a nonprofit organization offering a suite of free, recovery-focused support services for individuals experiencing eating disorders and their loved ones. The core offerings include a therapist-staffed helpline (866-662-1235), free weekly therapist-led support groups, and the findEDhelp.com national referral database for treatment placement. Additional programs include the Southern Smash initiative for challenging diet culture, and educational training for communities and healthcare providers. The organization also provides a mobile app on iOS and Android, a resource library with educational blog content, and cryptocurrency donation options. The portfolio operates as a unified service model focused on free access to care through referrals, support, and education rather than a commercial product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Southern Smash: A recovery-focused program dedicated to challenging diet culture and promoting body acceptance through community events and awareness campaigns.
• findEDhelp.com

Products and services

• Therapist-Staffed Helpline A free helpline (+1 866-662-1235) staffed by licensed therapists specializing in eating disorders, available 9:00 am to 7:00 pm EST Monday through Friday, for individuals and families seeking immediate assistance.
• Free Therapist-Led Support Groups Free, weekly, therapist-led virtual eating disorder support groups accessible via Zoom that allow community members to receive ongoing support and connect with others on similar recovery paths.
• findEDhelp.com National Referral Database A national referral database that helps individuals find appropriate eating disorder treatment providers and levels of care across the country.
• Southern Smash Program A program dedicated to challenging diet culture and promoting body acceptance, reaching college campuses across the country through community events and awareness campaigns.
• Educational Training for Communities and Healthcare Providers Training programs for communities, clinicians, dietitians, and healthcare providers to raise awareness, improve recognition, and promote access to care for eating disorders.
• Mobile App (iOS and Android) A mobile application available on the App Store (iOS) and Google Play (Android) for accessing Alliance resources, support, and information on-the-go.

Quantifiable outcome

• Free services to all individuals regardless of ability to pay
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• YouTubecoreGTM or Marketing Partner · 15 October 2025YouTube's mental health and wellbeing section for teenagers includes content on eating disorders curated with input from the National Alliance for Eating Disorders. This collaboration provides expert-validated content reaching teenagers in multiple countries including US, UK, Canada, Mexico, France, and Australia.
• The Jed FoundationcoreStrategic or Co-development Partner · 14 October 2025YouTube's mental health content initiative includes collaboration with The Jed Foundation alongside the National Alliance for Eating Disorders and the Child Mind Institute to provide expert-created videos and support prompts for teen users.
• Child Mind InstitutecoreStrategic or Co-development Partner · 14 October 2025YouTube's mental health content initiative includes collaboration with the Child Mind Institute alongside the National Alliance for Eating Disorders and The Jed Foundation to provide expert-created resources for teen mental health.
• Eating Recovery CentercoreStrategic or Co-development PartnerFeatured partner organization on the Alliance's website. Eating Recovery Center is an international center for eating disorders recovery providing comprehensive treatment including Inpatient, Residential, Partial Hospitalization and Outpatient programs.
• The Emily ProgramcoreStrategic or Co-development PartnerFeatured partner organization providing comprehensive eating disorder treatment services.
• Monte NidocoreStrategic or Co-development PartnerFeatured partner providing both in-person and virtual eating disorder treatment programs with 50 locations nationwide. Led eating disorder treatment for 30 years with compassionate, evidence-based care.
• AcutemajorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• Center for DiscoverymajorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• EquipmajorStrategic or Co-development PartnerFeatured partner organization providing virtual eating disorder treatment.
• ViaMar HealthmajorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• Koru SpringminorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• The Renfrew CentercoreStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services, celebrating 40th anniversary.
• Within HealthmajorStrategic or Co-development PartnerFeatured partner organization providing virtual eating disorder treatment.
• AlsanamajorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• Center for ChangemajorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• Galen HopeminorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• Hidden River Eating Disorder TreatmentminorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• Laureate Eating Disorders ProgrammajorStrategic or Co-development PartnerFeatured partner organization; a not-for-profit Eating Disorders Program in Tulsa, Oklahoma known for relationship-based care with 1:3 therapist to patient caseload.
• Reasons Eating Disorder CenterminorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.
• Remedy TherapyminorStrategic or Co-development PartnerFeatured partner organization providing eating disorder treatment services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Jed Foundation: The Jed Foundation protects teen emotional health and suicide prevention through school and college programs, and is a YouTube mental-health co-collaborator. It overlaps with the Alliance on teen-focused awareness content, college-campus programming, and donor mindshare in youth mental health.
• The Emily Program: The Emily Program is a multi-state eating-disorder treatment provider and Alliance partner, offering PHP, IOP, and outpatient care. It sits at the same point in the referral funnel and increasingly runs its own awareness and screening content, making it a partial competitor for the Alliance's educational role.
• Child Mind Institute: Child Mind Institute is a YouTube mental-health co-collaborator and provides education, evaluation, and treatment for children with mental health and learning disorders including eating disorders. It overlaps on adolescent education content and competes for visibility in the teen mental-health awareness category.
• Eating Recovery Center: ERC is one of the Alliance's featured treatment-center partners, operating inpatient, residential, PHP, and IOP programs nationally. It is comparable as a destination in the same patient funnel the Alliance feeds, and competes indirectly for visibility in the eating-disorder awareness ecosystem.
• Equip: Equip is a virtual, family-based eating-disorder treatment provider featured as an Alliance partner. It overlaps with the Alliance on virtual delivery and family-focused content, and is an emerging digital-first alternative to traditional treatment that competes for the same patient demographic.
• Within Health: Within Health provides virtual eating-disorder treatment and is an Alliance partner. It competes for the same patient pool and increasingly publishes its own awareness and education content, putting it in partial overlap with the Alliance's educational mission.
• Monte Nido: Monte Nido is a national eating-disorder treatment operator with 50 locations offering in-person and virtual programs. As an Alliance partner it is a downstream referral destination, but its own brand and clinical content increasingly compete for patient and donor attention in the same space.

Direct peers

• National Eating Disorders Association (NEDA): NEDA is the most direct peer: a national nonprofit providing a helpline, awareness campaigns, support resources, and screening tools for eating disorders. Overlaps almost entirely on mission, target audience, and service portfolio, and is the primary competitor for donor mindshare in the U.S. eating-disorder nonprofit space.
• F.E.A.S.T. (Families Empowered and Supporting Treatment): F.E.A.S.T. is a global nonprofit serving families of individuals with eating disorders, offering education, support, and an Eating Disorders Information Network. It directly overlaps the Alliance's "loved ones and families" segment and competes for the same caregiver-focused donor and audience pool.
• Project HEAL: Project HEAL is a nonprofit providing treatment access, peer support, and community for people with eating disorders. It overlaps with the Alliance on peer/community support and treatment-placement assistance, serving a similar demographic at no cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/alliancefored_
• Facebookfacebook.com/AllianceforED
• Instagraminstagram.com/Alliancefored
• TikToktiktok.com/@alliancefored
• LinkedInlinkedin.com/company/national-alliance-for-eating-disorders

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Alliance for Eating Disorder