Alsana
Alsana is a private eating disorder treatment provider offering residential, PHP, IOP, and virtual programs across six in-person facilities in California and Alabama and 40+ states via telehealth, serving adults and adolescents with insurance-reimbursed care grounded in proprietary Recovery Story and Adaptive Care Model frameworks.
- Company typePrivate
- Founded1988
- HeadquartersWestlake Village, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Alsana does
Alsana is a private, for-profit eating disorder treatment provider operating since 1988, headquartered in Westlake Village, California with 501-1,000 employees. The company delivers a full continuum of care including Residential Treatment (24/7), Day Treatment/PHP (6-8 hours/day), and Intensive Outpatient programs (4 hours/day) across six in-person facilities in California (Monterey, Santa Barbara, Thousand Oaks, Westlake Village) and Alabama (Birmingham), plus Virtual PHP/IOP under the Alsana Connect brand serving clients in 40+ states as of March 2026. Treatment is anchored in two proprietary clinical frameworks: the Recovery Story narrative chapter structure and the Adaptive Care Model, which integrates medical, therapeutic, nutritional, movement, and relational dimensions. Specialty programs include LGBTQ+ affirming care, vegan-friendly programming, ED-DMT1 (diabulimia) treatment, two-week intensives, and adolescent services. The technology platform is a HIPAA-compliant, Joint Commission-accredited telehealth delivery system with a free 13-step ED Checker assessment tool and 24/7 live chat for intake. The company is in-network with major payors including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Humana, Kaiser Permanente, and Optum, with revenue generated primarily through insurance reimbursement for covered treatment services supplemented by out-of-pocket payments. Go-to-market combines a sales-led referral motion targeting healthcare providers, therapists, dietitians, and schools via a national outreach team with a direct-to-consumer digital funnel including SEO-optimized state pages, social media, free assessments, and admissions specialists. Self-reported 2025 outcomes include a 29% reduction in EDE-Q symptom scores, 92% recommendation rate, 97% LGBTQ+ affirming environment rating, and 22-point quality-of-life improvement for residential clients. Alsana is led by CEO Jordan Watson (appointed January 2025) and CCO Keesha Amezcua (appointed February 2025), with no disclosed external funding, parent company, or PE ownership.
Alsana firmographics
Firmographics- Name
- Alsana
- Legal name
- Alsana, Inc.
- Website
- https://alsana.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Alsana is a private eating disorder treatment provider offering residential, PHP, IOP, and virtual programs across six in-person facilities in California and Alabama and 40+ states via telehealth, serving adults and adolescents with insurance-reimbursed care grounded in proprietary Recovery Story and Adaptive Care Model frameworks.
- Ownership category
- akta.pro rank
Alsana industry classification
Industry- Product category
- Eating Disorder Treatment Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Eating Disorder Treatment Programs (HLAFACAK)
Keywords
Where Alsana is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Alsana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Reimbursement: Alsana operates as an in-network provider with major insurance companies including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Humana, Kaiser Permanente, Optum, and others. Treatment services are billed through insurance coverage including residential, PHP, IOP, and virtual programs. Revenue is generated through insurance reimbursement for covered treatment services.
- Out-of-Pocket Payments: For services not covered by insurance or for clients without coverage, Alsana accepts out-of-pocket payments for eating disorder treatment programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Insurance-based pricing with in-network coverage |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Alsana product offering
Product offeringCore offering
Alsana operates a continuum of eating disorder treatment programs across multiple levels of care, delivered through in-person residential, day treatment (PHP), intensive outpatient (IOP), and virtual/telehealth settings. Treatment is structured around the proprietary Adaptive Care Model and Recovery Story framework, integrating medical, therapeutic, nutritional, movement, and relational care for adolescents and adults of all genders. Services are billed primarily through in-network insurance reimbursement with out-of-pocket options for non-covered care.
Product overview
Alsana is an eating recovery community offering a continuum of care for eating disorder treatment through multiple program levels and delivery formats. The core offering consists of in-person Residential Treatment (RTC), Day Treatment/PHP (Partial Hospitalization), and Intensive Outpatient (IOP) programs, supplemented by Virtual PHP/IOP programs under the Alsana Connect brand. Alsana's treatment approach is grounded in the proprietary Adaptive Care Model® and Recovery Story clinical framework, addressing five dimensions: medical, therapeutic, nutritional, movement, and relational. Specialty programs include LGBTQ+ Affirming Treatment, Vegan-Friendly Programming, Two-Week Intensives (Back-to-School Blueprint), and support programs including Family, Alumni, and Online Support Groups. Digital offerings include an Eating Disorder Assessment Survey (ED Checker), Live Chat support, and Transitional Recovery Coaching. The company operates in-person facilities in Alabama (Birmingham) and California (Monterey, Santa Barbara, Thousand Oaks, Westlake Village), with virtual programs available across 41 states as of March 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Alsana Connect™: Virtual PHP and Virtual IOP eating disorder treatment programs for adolescents and adults of all genders seeking comprehensive online experience with strong clinical support and community.
Products and services
- Residential Treatment (RTC) Structured in-person eating disorder treatment providing 24 hours of programming and support per day, 7 days a week; the highest level of care for individuals requiring intensive residential support, available at facilities in California (Monterey, Santa Barbara, Thousand Oaks, Westlake Village) and Alabama (Birmingham).
- Day Treatment (PHP) Daytime in-person eating disorder care providing 6-8 hours of programming per day, 5-7 days per week, for clients transitioning from residential or seeking early intervention with structured daily support at physical locations in California and Alabama.
- Intensive Outpatient Treatment (IOP) Flexible in-person eating disorder care providing 4 hours of programming per day, 3-5 days per week, supporting clients in honing recovery skills with greater autonomy while maintaining daily responsibilities.
- Virtual PHP/IOP (Alsana Connect)
Quantifiable outcome
- 29% reduction in eating disorder symptom severity (EDE-Q scores from 3.53 to 2.52)
- +5 more outcomes
Companies that use Alsana
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Alsana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alsana partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- National Alliance for Eating DisorderscoreNonprofit organization dedicated to raising awareness about eating disorders and providing support. Alsana collaborates on community education and awareness initiatives.
- MedacoreEating disorder awareness and treatment organization. Partnership focuses on education and resource sharing for individuals and families affected by eating disorders.
- Project HEALcoreNonprofit providing treatment funding and support for individuals with eating disorders who cannot afford care. Alsana works with Project HEAL to facilitate access to treatment services.
- Eating Disorder HopeminorOnline resource for eating disorder information, treatment options, and recovery support. Collaboration includes educational content and resource referral.
- REDC (Residential Eating Disorders Consortium)coreIndustry consortium of residential eating disorder treatment providers. Alsana participates in standards development, best practices sharing, and advocacy for eating disorder care quality.
- IAEDP (International Association of Eating Disorders Professionals)coreProfessional association for eating disorder treatment providers. Alsana engages in professional development, certification support, and industry standards advocacy through IAEDP membership.
- Eating Disorders Coalition (EDC)minorAdvocacy organization working to advance policy and awareness for eating disorders. Collaboration supports legislative advocacy and public education efforts.
- EDReferral.comminorReferral platform connecting individuals with eating disorder treatment providers. Partnership facilitates patient referrals to Alsana programs.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Alsana competitors and assessment
Company assessmentDirect peers
- Walden Behavioral Care: Northeast-based eating disorder treatment operator with residential, PHP, and IOP programs — direct peer with similar continuum-of-care approach and payor-driven revenue model.
- Monte Nido: Operates residential, PHP, and IOP eating disorder treatment programs across multiple states for adolescents and adults of all genders — the closest multi-modality, all-gender ED peer to Alsana's clinical model.
- Eating Recovery Center (ERC): One of the largest U.S. networks of eating disorder treatment programs spanning residential, PHP, IOP, and virtual care with multiple locations — directly comparable in service-line breadth and payor-mix strategy to Alsana.
- The Emily Program: Multi-state eating disorder treatment provider with residential, PHP, IOP, and virtual programs treating all genders, with strong specialty programming — directly competes in Alsana's core service lines and geographies.
- Center for Discovery: Residential and outpatient eating disorder treatment operator with programs in multiple states and specialty tracks including co-occurring conditions — directly comparable residential/outpatient ED peer.
- Rogers Behavioral Health: National behavioral health system operating residential and outpatient programs with a dedicated eating disorder service line, sharing Alsana's all-gender, multi-modality treatment approach in a broader BH context.
- Veritas Collaborative: Specialty eating disorder treatment operator offering residential, PHP, and IOP for all ages and genders with a strong virtual/telehealth program — closely aligned with Alsana's all-genders, virtual-plus-residential model.
- McCallum Place: Eating disorder treatment provider with residential and day programs in the Midwest — a regional direct peer with the same all-genders, multi-level-of-care model Alsana offers at its CA/AL sites.
- Clementine Programs: Adolescent-focused eating disorder treatment provider with residential programs — highly relevant direct peer to Alsana's newly launched adolescent PHP/IOP, especially in the 12-17 age band.
- The Renfrew Center: Nationwide eating disorder treatment network with residential and outpatient programming, historically women-and-girls focused — comparable continuum-of-care operator with overlapping payor relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alsana social profiles
Digital presenceAlsana compliance and trust
Trust signalCompliance7 records
Alsana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alsana leadership team
Management profileNumber of profiles
Profiles8 records
Alsana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alsana M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alsana
What does Alsana do?
Alsana operates a continuum of eating disorder treatment programs across multiple levels of care, delivered through in-person residential, day treatment (PHP), intensive outpatient (IOP), and virtual/telehealth settings. Treatment is structured around the proprietary Adaptive Care Model and Recovery Story framework, integrating medical, therapeutic, nutritional, movement, and relational care for adolescents and adults of all genders. Services are billed primarily through in-network insurance reimbursement with out-of-pocket options for non-covered care.
Is Alsana a public or private company?
Alsana is a private company. It is classified as unknown and is currently operating.
When was Alsana founded?
Alsana was founded in 1988. It employs 501 to 1,000 people.
Where is Alsana based?
Alsana is headquartered in Westlake Village, United States, in the North America region.
How does Alsana make money?
Two revenue lines are on record. Insurance Reimbursement is the primary driver. The others are out-of-Pocket Payments.
Who are Alsana's main competitors?
Direct peers on record are Walden Behavioral Care, Monte Nido, Eating Recovery Center (ERC), The Emily Program, Center for Discovery, Rogers Behavioral Health, Veritas Collaborative, McCallum Place, Clementine Programs and The Renfrew Center.
Does Alsana have an API?
No public API is recorded for Alsana.
What industry is Alsana in?
Alsana's product category is Eating Disorder Treatment Services. Its primary akta.pro industry code is HLAFACAK, Eating Disorder Treatment Programs. Its NAICS code is 621420 and its SIC code is 8050.