What Easy Ice does

Easy Ice is a private US company founded in 2009 and headquartered in Marquette, Michigan, that operates a fully managed commercial ice machine subscription platform serving foodservice, hospitality, healthcare, and industrial customers across 47 states. The company replaces traditional equipment ownership with a single monthly subscription that bundles commercial-grade ice machines (primarily from OEMs Manitowoc and Hoshizaki, with Scotsman as a supporting brand), professional installation, preventive maintenance, regular cleaning, repairs, and emergency breakdown ice provision into one predictable monthly cost ranging from $170 to $460 per machine depending on production capacity.

The platform manages more than 40,000 deployed ice machines nationwide for over 20,000 active customers, making Easy Ice the self-described largest provider of managed commercial ice machine rentals in the United States. Core operational differentiators include proprietary DEWS (Drain, Electricity, Water, Space) installation protocols, a national service technician network assembled through aggressive regional acquisitions, and OEM partnerships with the three dominant US commercial ice machine manufacturers. The asset-heavy model requires significant capital tied up in machine inventory and field-service infrastructure, creating meaningful barriers to entry and supporting a reported 99.8% uptime guarantee.

Easy Ice monetizes through predictable monthly recurring revenue averaging an estimated $200-$300 per machine, supplemented by one-time installation fees typically equal to two months of subscription. Distribution is sales-led, combining direct enterprise sales, inside phone-based sales, a dealer partner program, and a customer referral program offering $250 per successful referral. The company has pursued a roll-up acquisition strategy since 2022, completing at least nine acquisitions to expand geographic coverage and machine density, and in February 2026 appointed a new executive C-suite (CFO, COO, CMO, VP Sales, VP Supply Chain) to support continued national expansion.

Name

Easy Ice

Legal name

Easy Ice

Website

https://easyice.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Ice is the largest US provider of managed commercial ice machine subscriptions, serving 20,000+ foodservice, healthcare, hospitality, and industrial customers across 47 states with 40,000+ deployed machines on a fully managed monthly subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Gwinn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Ice Machine Subscription: Monthly recurring subscription model providing fully managed commercial ice machines. Includes equipment, installation, maintenance, cleaning, repairs, and support. Revenue is generated through predictable monthly payments with no capital outlay required from customers.
2. Installation Fees: One-time installation fee typically equal to approximately two months of subscription cost, covering delivery, setup, and professional installation to get machines fully operational.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Easy Ice provides fully managed commercial ice machine subscriptions that replace equipment ownership. The offering bundles commercial-grade ice machines (Manitowoc, Hoshizaki, Scotsman), professional installation, preventive maintenance, professional cleaning, repairs, and emergency breakdown ice into a single predictable monthly payment for business customers across 47 states.

Product overview

Easy Ice is a commercial ice machine subscription/rental service that offers a fully managed solution replacing equipment ownership. The company provides ice machines from three OEM partners—Manitowoc, Hoshizaki, and Scotsman—through an all-inclusive monthly subscription that bundles equipment, installation, maintenance, cleaning, repairs, and support into one predictable cost. The product portfolio centers on the core All-Inclusive Commercial Ice Machine Subscription, supported by complementary services including breakdown ice benefits, an ice estimator tool, customer referral program, dealer partner program, and a buyback program for transitioning customers. The subscription serves multiple industries including restaurants, hospitals, hotels, convenience stores, and corporate offices, with coverage across 47 states managing over 40,000 machines.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Commercial Ice Machine Subscription A fully managed commercial ice machine rental subscription that bundles commercial-grade equipment, professional installation, preventive maintenance, professional cleaning, service calls, and repairs into a single predictable monthly cost for business customers.
• Ice Machine Service & Maintenance Routine preventive maintenance, professional cleaning, responsive support, and repairs performed by trained technicians as part of the subscription, with no extra charges.
• Breakdown Ice Benefit Emergency ice provision supplied when a customer's subscribed ice machine breaks down, ensuring business continuity without interruption.
• Easy Ice Buyback Program Program allowing customers to transition from owning their current ice machine to a subscription model, with Easy Ice purchasing the customer's existing equipment.
• Customer Referral Program $250 reward paid to existing customers who successfully refer new customers to the Easy Ice subscription program, paid after three months or three successful subscription payments.
• Dealer Partner Program Partnership opportunity for equipment dealers and service providers to refer customers to Easy Ice and receive compensation in exchange for the referral.
• Ice Estimator Tool Online calculator tool that helps businesses estimate daily ice requirements based on industry type and number of daily customers.

Quantifiable outcome

• 99.8% uptime guarantee for managed equipment
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Manitowoc IcecoreTechnology or IntegrationManitowoc is one of Easy Ice's primary OEM equipment partners. Easy Ice provides Manitowoc Indigo NXT modular ice machines including models IDP0500A, IYT1500A, IYP0300A, and IYP0420A. Manitowoc has been engineering commercial ice machines in Wisconsin since 1964 and is one of the most trusted names in the industry.
• Hoshizaki AmericacoreTechnology or IntegrationHoshizaki is Easy Ice's other primary OEM equipment partner. Easy Ice provides Hoshizaki ice machines including DCM-271BAH-OS cubelet dispensers, F-801MAJ-C cubelet machines, IM-200BAC square cube machines, IM-50BAA-Q sphere machines, KM-231BAJ and KM-520MAJ crescent cube machines. Hoshizaki is known for dependability, above-average lifespan, and product variety.
• Scotsman Ice SystemssupportingTechnology or IntegrationScotsman is listed as an equipment brand available through Easy Ice, offering small cube and medium cube ice machines. Easy Ice provides cleaning guides and troubleshooting resources for Scotsman equipment.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Polar Leasing: Polar Leasing rents walk-in coolers, freezers, and refrigerated containers on a national subscription basis. It is the closest analog to Easy Ice's model — recurring rental with bundled delivery, installation, and service — but in a different refrigeration equipment category, making it a direct business-model peer.
• Smart Care Equipment Solutions: Smart Care Equipment Solutions provides commercial kitchen and foodservice equipment repair, maintenance, and installation on multi-unit national contracts. It competes with Easy Ice for the same facilities-management budgets at restaurant, hospitality, and grocery customers, but covers a much broader equipment category.
• CFS (Commercial Foodservice Services): CFS provides commercial foodservice equipment service, repair, and installation for restaurants and institutional kitchens in the Carolinas. It is a direct peer in the regional commercial-refrigeration service space and resembles the type of regional operator Easy Ice has been acquiring.

Broad incumbents

• Reddy Ice: Reddy Ice is the largest packaged ice manufacturer and distributor in North America. It serves many of the same foodservice and convenience-store customers as Easy Ice but delivers bagged ice rather than owning the on-premise equipment — making it a broad incumbent in the same commercial-ice value chain.
• Arctic Glacier: Arctic Glacier is a North American packaged ice manufacturer and distributor. It overlaps with Easy Ice in serving the same end customers (restaurants, c-stores, foodservice) and was Easy Ice's predecessor owner of the Icesurance leasing business that Easy Ice acquired in 2022, making it a comparable broad incumbent.
• Hoshizaki America: Hoshizaki America is one of Easy Ice's two core OEM partners and a global leader in commercial ice machines. As the upstream equipment manufacturer, it operates in the same commercial-ice ecosystem and could plausibly launch a competing subscription offering.
• Manitowoc Ice: Manitowoc Ice is the other core OEM partner of Easy Ice, part of the Welbilt/Ali Group family of foodservice equipment brands. It produces the modular Indigo NXT machines that Easy Ice deploys and represents the most direct incumbent risk if it chose to enter the rental channel.
• Scotsman Ice Systems: Scotsman Ice Systems is Easy Ice's supporting OEM partner and a recognized brand in commercial ice production. It is part of Ali Group and competes with Manitowoc and Hoshizaki in supplying the same customer base Easy Ice serves.
• Welbilt (Ali Group): Welbilt, now part of Ali Group, owns Manitowoc Ice — Easy Ice's core OEM partner. As the parent of one of Easy Ice's most important suppliers and a major foodservice equipment conglomerate, it is the broadest incumbent with potential to vertically integrate into the rental/subscription channel.

Emerging players

• Cooler Central / Cooler Smart: Cooler Central is a regional walk-in cooler and freezer rental provider serving foodservice and industrial customers. Like Polar Leasing, it overlaps with Easy Ice in subscription-style refrigeration equipment rental but operates at smaller scale and narrower geography.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@easyiceeasyice
• Facebookfacebook.com/easyicecompany
• LinkedInlinkedin.com/company/easy-ice
• Instagraminstagram.com/easyiceeasyice
• Xx.com/TheIceologist

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Ice