Easy Ice
Easy Ice is the largest US provider of managed commercial ice machine subscriptions, serving 20,000+ foodservice, healthcare, hospitality, and industrial customers across 47 states with 40,000+ deployed machines on a fully managed monthly subscription model.
- Company typePrivate
- Founded2009
- HeadquartersGwinn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Easy Ice does
Easy Ice is a private US company founded in 2009 and headquartered in Marquette, Michigan, that operates a fully managed commercial ice machine subscription platform serving foodservice, hospitality, healthcare, and industrial customers across 47 states. The company replaces traditional equipment ownership with a single monthly subscription that bundles commercial-grade ice machines (primarily from OEMs Manitowoc and Hoshizaki, with Scotsman as a supporting brand), professional installation, preventive maintenance, regular cleaning, repairs, and emergency breakdown ice provision into one predictable monthly cost ranging from $170 to $460 per machine depending on production capacity.
The platform manages more than 40,000 deployed ice machines nationwide for over 20,000 active customers, making Easy Ice the self-described largest provider of managed commercial ice machine rentals in the United States. Core operational differentiators include proprietary DEWS (Drain, Electricity, Water, Space) installation protocols, a national service technician network assembled through aggressive regional acquisitions, and OEM partnerships with the three dominant US commercial ice machine manufacturers. The asset-heavy model requires significant capital tied up in machine inventory and field-service infrastructure, creating meaningful barriers to entry and supporting a reported 99.8% uptime guarantee.
Easy Ice monetizes through predictable monthly recurring revenue averaging an estimated $200-$300 per machine, supplemented by one-time installation fees typically equal to two months of subscription. Distribution is sales-led, combining direct enterprise sales, inside phone-based sales, a dealer partner program, and a customer referral program offering $250 per successful referral. The company has pursued a roll-up acquisition strategy since 2022, completing at least nine acquisitions to expand geographic coverage and machine density, and in February 2026 appointed a new executive C-suite (CFO, COO, CMO, VP Sales, VP Supply Chain) to support continued national expansion.
Easy Ice firmographics
Firmographics- Name
- Easy Ice
- Legal name
- Easy Ice
- Website
- https://easyice.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy Ice is the largest US provider of managed commercial ice machine subscriptions, serving 20,000+ foodservice, healthcare, hospitality, and industrial customers across 47 states with 40,000+ deployed machines on a fully managed monthly subscription model.
- Ownership category
- akta.pro rank
Where Easy Ice is headquartered
LocationHeadquarters
- HQ city
- Gwinn
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Easy Ice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Ice Machine Subscription: Monthly recurring subscription model providing fully managed commercial ice machines. Includes equipment, installation, maintenance, cleaning, repairs, and support. Revenue is generated through predictable monthly payments with no capital outlay required from customers.
- Installation Fees: One-time installation fee typically equal to approximately two months of subscription cost, covering delivery, setup, and professional installation to get machines fully operational.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level commercial ice machines starting at $170/month |
| Subscription | Monthly | Mid-range commercial ice machines starting at $210/month |
| Subscription | Monthly | Cubelet/nugget machines starting at $320/month |
| Subscription | Monthly | High-volume commercial ice machines starting at $460/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Easy Ice product offering
Product offeringCore offering
Easy Ice provides fully managed commercial ice machine subscriptions that replace equipment ownership. The offering bundles commercial-grade ice machines (Manitowoc, Hoshizaki, Scotsman), professional installation, preventive maintenance, professional cleaning, repairs, and emergency breakdown ice into a single predictable monthly payment for business customers across 47 states.
Product overview
Easy Ice is a commercial ice machine subscription/rental service that offers a fully managed solution replacing equipment ownership. The company provides ice machines from three OEM partners—Manitowoc, Hoshizaki, and Scotsman—through an all-inclusive monthly subscription that bundles equipment, installation, maintenance, cleaning, repairs, and support into one predictable cost. The product portfolio centers on the core All-Inclusive Commercial Ice Machine Subscription, supported by complementary services including breakdown ice benefits, an ice estimator tool, customer referral program, dealer partner program, and a buyback program for transitioning customers. The subscription serves multiple industries including restaurants, hospitals, hotels, convenience stores, and corporate offices, with coverage across 47 states managing over 40,000 machines.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Inclusive Commercial Ice Machine Subscription A fully managed commercial ice machine rental subscription that bundles commercial-grade equipment, professional installation, preventive maintenance, professional cleaning, service calls, and repairs into a single predictable monthly cost for business customers.
- Ice Machine Service & Maintenance Routine preventive maintenance, professional cleaning, responsive support, and repairs performed by trained technicians as part of the subscription, with no extra charges.
- Breakdown Ice Benefit Emergency ice provision supplied when a customer's subscribed ice machine breaks down, ensuring business continuity without interruption.
- Easy Ice Buyback Program Program allowing customers to transition from owning their current ice machine to a subscription model, with Easy Ice purchasing the customer's existing equipment.
- Customer Referral Program $250 reward paid to existing customers who successfully refer new customers to the Easy Ice subscription program, paid after three months or three successful subscription payments.
- Dealer Partner Program Partnership opportunity for equipment dealers and service providers to refer customers to Easy Ice and receive compensation in exchange for the referral.
- Ice Estimator Tool Online calculator tool that helps businesses estimate daily ice requirements based on industry type and number of daily customers.
Quantifiable outcome
- 99.8% uptime guarantee for managed equipment
- +2 more outcomes
Companies that use Easy Ice
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
Easy Ice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Easy Ice partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Manitowoc IcecoreManitowoc is one of Easy Ice's primary OEM equipment partners. Easy Ice provides Manitowoc Indigo NXT modular ice machines including models IDP0500A, IYT1500A, IYP0300A, and IYP0420A. Manitowoc has been engineering commercial ice machines in Wisconsin since 1964 and is one of the most trusted names in the industry.
- Hoshizaki AmericacoreHoshizaki is Easy Ice's other primary OEM equipment partner. Easy Ice provides Hoshizaki ice machines including DCM-271BAH-OS cubelet dispensers, F-801MAJ-C cubelet machines, IM-200BAC square cube machines, IM-50BAA-Q sphere machines, KM-231BAJ and KM-520MAJ crescent cube machines. Hoshizaki is known for dependability, above-average lifespan, and product variety.
- Scotsman Ice SystemssupportingScotsman is listed as an equipment brand available through Easy Ice, offering small cube and medium cube ice machines. Easy Ice provides cleaning guides and troubleshooting resources for Scotsman equipment.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Easy Ice competitors and assessment
Company assessmentDirect peers
- Polar Leasing: Polar Leasing rents walk-in coolers, freezers, and refrigerated containers on a national subscription basis. It is the closest analog to Easy Ice's model — recurring rental with bundled delivery, installation, and service — but in a different refrigeration equipment category, making it a direct business-model peer.
- Smart Care Equipment Solutions: Smart Care Equipment Solutions provides commercial kitchen and foodservice equipment repair, maintenance, and installation on multi-unit national contracts. It competes with Easy Ice for the same facilities-management budgets at restaurant, hospitality, and grocery customers, but covers a much broader equipment category.
- CFS (Commercial Foodservice Services): CFS provides commercial foodservice equipment service, repair, and installation for restaurants and institutional kitchens in the Carolinas. It is a direct peer in the regional commercial-refrigeration service space and resembles the type of regional operator Easy Ice has been acquiring.
Broad incumbents
- Reddy Ice: Reddy Ice is the largest packaged ice manufacturer and distributor in North America. It serves many of the same foodservice and convenience-store customers as Easy Ice but delivers bagged ice rather than owning the on-premise equipment — making it a broad incumbent in the same commercial-ice value chain.
- Arctic Glacier: Arctic Glacier is a North American packaged ice manufacturer and distributor. It overlaps with Easy Ice in serving the same end customers (restaurants, c-stores, foodservice) and was Easy Ice's predecessor owner of the Icesurance leasing business that Easy Ice acquired in 2022, making it a comparable broad incumbent.
- Hoshizaki America: Hoshizaki America is one of Easy Ice's two core OEM partners and a global leader in commercial ice machines. As the upstream equipment manufacturer, it operates in the same commercial-ice ecosystem and could plausibly launch a competing subscription offering.
- Manitowoc Ice: Manitowoc Ice is the other core OEM partner of Easy Ice, part of the Welbilt/Ali Group family of foodservice equipment brands. It produces the modular Indigo NXT machines that Easy Ice deploys and represents the most direct incumbent risk if it chose to enter the rental channel.
- Scotsman Ice Systems: Scotsman Ice Systems is Easy Ice's supporting OEM partner and a recognized brand in commercial ice production. It is part of Ali Group and competes with Manitowoc and Hoshizaki in supplying the same customer base Easy Ice serves.
- Welbilt (Ali Group): Welbilt, now part of Ali Group, owns Manitowoc Ice — Easy Ice's core OEM partner. As the parent of one of Easy Ice's most important suppliers and a major foodservice equipment conglomerate, it is the broadest incumbent with potential to vertically integrate into the rental/subscription channel.
Emerging players
- Cooler Central / Cooler Smart: Cooler Central is a regional walk-in cooler and freezer rental provider serving foodservice and industrial customers. Like Polar Leasing, it overlaps with Easy Ice in subscription-style refrigeration equipment rental but operates at smaller scale and narrower geography.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Easy Ice social profiles
Digital presenceEasy Ice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Ice leadership team
Management profileNumber of profiles
Profiles8 records
Easy Ice subsidiaries and ownership
Company hierarchySubsidiaries9 records
Easy Ice funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Ice M&A and investment
M&A and investmentM&A10 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Ice
What does Easy Ice do?
Easy Ice provides fully managed commercial ice machine subscriptions that replace equipment ownership. The offering bundles commercial-grade ice machines (Manitowoc, Hoshizaki, Scotsman), professional installation, preventive maintenance, professional cleaning, repairs, and emergency breakdown ice into a single predictable monthly payment for business customers across 47 states.
Is Easy Ice a public or private company?
Easy Ice is a private company. It is classified as venture growth investor backed and is currently operating.
When was Easy Ice founded?
Easy Ice was founded in 2009. It employs 11 to 50 people.
Where is Easy Ice based?
Easy Ice is headquartered in Gwinn, United States, in the North America region.
How does Easy Ice make money?
Two revenue lines are on record. Commercial Ice Machine Subscription is the primary driver. The others are installation Fees.
Who are Easy Ice's main competitors?
Direct peers on record are Polar Leasing, Smart Care Equipment Solutions and CFS (Commercial Foodservice Services). Broad incumbents are Reddy Ice, Arctic Glacier, Hoshizaki America, Manitowoc Ice, Scotsman Ice Systems and Welbilt (Ali Group). Cooler Central / Cooler Smart is listed as an emerging player.
Does Easy Ice have an API?
No public API is recorded for Easy Ice.