Bumbleroot

What Bumbleroot does

Bumbleroot (also referenced as Bumbleroot Foods) is a Denver, Colorado-based for-profit company founded in 2011 that offers a collection of healthy hydration drinks formulated with the African baobab fruit. The company operates a direct-to-consumer e-commerce storefront at shop.bumblerootfoods.com, targeting health-conscious consumers interested in functional beverages built around an under-utilized, nutrient-dense African superfruit. Headcount is reported at 1-10 employees, and Sara Andrews serves as founder and CEO, providing the only documented executive leadership.

The business model is direct-to-consumer packaged goods sold online, with no disclosed retail, foodservice, or marketplace distribution channels and no public pricing information. The company has not disclosed any funding rounds, ownership structure, partnerships, certifications, patents, or marketing channels, and its technology footprint is limited to a basic e-commerce website. At the time of observation, the storefront is dormant, displaying a 'Refresh coming soon...' message with all items listed as out of stock and an email-capture form for restock notifications routed to [email protected]. No revenue figures, customer counts, or operational metrics are publicly available, making any current commercial scale effectively unverifiable from the input data.

Name

Bumbleroot

Website

https://bumblerootfoods.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Bumbleroot Foods is a Denver-based DTC beverage brand founded in 2011 that sells healthy hydration drinks made with African baobab fruit to health-conscious consumers through its online storefront.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Trail Nutrition & Outdoor Consumables Retail (CRAMAMAL)

akta.pro secondary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Healthy hydration drinks
• Baobab beverages
• Functional fruit drinks
• Natural beverage products
• Plant-based hydration

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Bumbleroot offers a collection of healthy hydration drinks formulated with baobab, an African fruit, marketed to health-conscious consumers. Products are sold through the company's own direct-to-consumer e-commerce site at shop.bumblerootfoods.com, with current site activity limited to a "Refresh coming soon" landing page and email-capture notifications for restocking.

Product overview

Bumbleroot Foods operates an e-commerce shop at shop.bumblerootfoods.com selling food products. The source content is limited to a landing page displaying a 'Refresh coming soon' message and email notification signup for out-of-stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Baobab Healthy Hydration Drinks A line of healthy hydration beverages formulated with baobab, an African superfruit, targeted at health-conscious consumers and sold direct-to-consumer online.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Olipop: Functional soda brand that grew from DTC roots into a major CPG brand. Comparable trajectory, consumer target, and ingredient-functional positioning to Bumbleroot.
• Liquid IV: Direct-to-consumer and retail functional hydration brand built around electrolyte and nutrient mix-ins. Highly comparable to Bumbleroot as a functional hydration brand competing for the same shelf and consumer occasion.
• Liquid Death: Highly differentiated DTC beverage brand that built a national brand through digital and unconventional marketing. Comparable as a digitally native beverage brand with strong founder-led positioning.
• Poppi: DTC-first functional beverage brand (prebiotic soda) that scaled from small e-commerce origin into national retail. Comparable as a digitally native, ingredient-led functional CPG brand.
• Cure Hydration: Plant-based functional hydration brand sold DTC and through retail. Directly comparable product positioning (functional hydration drink) with similar go-to-market and consumer target.
• Health-Ade Kombucha: Functional, better-for-you beverage brand with strong DTC roots and national retail. Comparable as a DTC-scaled functional beverage brand targeting health-conscious consumers.
• Recess: Functional beverage brand (mood/calm hydration) sold through DTC and retail. Comparable as a digitally native, ingredient-functional hydration-adjacent brand.
• Athletic Brewing: DTC-anchored functional beverage brand that scaled nationally via direct-to-consumer and digital marketing. Useful comparable for a small-team functional CPG scaling playbook.
• DripDrop ORS: Functional hydration brand (oral rehydration solutions) sold DTC and through retail. Comparable product positioning and use case overlap with Bumbleroot's hydration focus.

Broad incumbents

• Bai: Established functional beverage portfolio owned by a major CPG company. Comparable as a broader incumbent competing in functional/enhanced beverages against niche DTC brands like Bumbleroot.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bumblerootfoods
• Facebookfacebook.com/bumblerootfoods
• LinkedInlinkedin.com/company/bumbleroot-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bumbleroot