Rework Work
Rework Work is a private DEI consulting firm delivering corporate training, executive coaching, and inclusion diagnostics to Fortune 500 enterprises, anchored by CEO Stacey Gordon's 1M+ LinkedIn Learning audience and proprietary neuroscience-backed frameworks.
- Company typePrivate
- Founded-
- HeadquartersLong Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rework Work does
Rework Work is a private DEI consulting and training firm founded in 2017 by Stacey Gordon and headquartered in Torrance, California. The firm delivers inclusion, equity, and belonging services to large enterprise buyers, with named clients including Adobe, Microsoft, American Express, McDonald's, HP, AT&T, Meta, and Disney, and a claimed organizational footprint across 17 countries. Its core offer spans corporate training and workshops, executive and manager coaching, keynote speaking, and a growing portfolio of structured programs and diagnostics.
The product surface combines human-delivered services with content and platform assets. These include the UNBIAS book, multiple LinkedIn Learning courses that have collectively engaged over one million learners, the free Rework Workspace community platform launched in September 2023, the trademarked Leadership System Health Index (LSHI) diagnostic introduced in 2024, and the Unconscious Inclusion signature cohort program launched in October 2024. Methodology is described as neuroscience-backed rather than technology-native.
The business model is a hybrid of custom-quoted enterprise engagements, keynote and coaching fees, royalty income from LinkedIn Learning courses, and a freemium Workspace community intended to feed enterprise pipeline. Pricing is opaque and contract-based, consistent with multi-year enterprise relationships. Operations are bootstrapped, privately held, and run with 1-10 employees, with the founder serving as both principal practitioner and brand anchor.
Rework Work firmographics
Firmographics- Name
- Rework Work
- Legal name
- Rework Work
- Website
- https://reworkwork.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rework Work is a private DEI consulting firm delivering corporate training, executive coaching, and inclusion diagnostics to Fortune 500 enterprises, anchored by CEO Stacey Gordon's 1M+ LinkedIn Learning audience and proprietary neuroscience-backed frameworks.
- Ownership category
- akta.pro rank
Rework Work industry classification
Industry- Product category
- DEI Consulting & Training
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Human Capital & Workforce Transformation Consulting (BPAHACAE)
- akta.pro secondary industries
- Change Management & Organizational Development (OD) Training (EDABAIAJ), Coaching, Feedback & Mentoring Skills (EDABAMAM)
Keywords
Where Rework Work is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rework Work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Corporate Training & Workshops: Customized DEI education and training programs delivered to organizations, including workshops on unconscious bias, inclusive leadership, and culture transformation. Typically sold as professional services engagements.
- Keynote Speaking: Stacey Gordon booked as keynote speaker for conferences, leadership retreats, and town hall meetings. Speaking on topics including recruitment, women in leadership, and DEI.
- Executive Coaching: One-on-one executive coaching for leaders on DEI strategy and inclusive leadership development.
- LinkedIn Learning Courses: Stacey Gordon's courses on unconscious bias, diversity recruiting, and career development available on LinkedIn Learning platform.
- Rework Workspace (Free Tier): Free community platform providing DEI resources, learning materials, and community access. Serves as lead generation for paid services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Rework Workspace - Free membership with access to resources and community |
| Subscription | Multi-year contract | Corporate Training & Consulting - Custom quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Rework Work product offering
Product offeringCore offering
Rework Work is a DEI consulting firm that provides customized corporate training workshops, executive coaching, keynote presentations, and strategic advisory services to help large organizations dismantle recruitment bias, address unconscious bias, and transform workplace culture. The firm complements its professional services with a free online community platform (Rework Workspace), LinkedIn Learning courses, a multi-rater diagnostic (Leadership System Health Index), a signature cohort-based program (Unconscious Inclusion), and the UNBIAS book playbook, all anchored in a neuroscience-backed methodology focused on behavioral change rather than awareness-only training.
Product overview
Rework Work is a DEI consulting firm offering a platform-plus-services model. The core offering centers on consulting and training services, complemented by multiple digital products: Rework Workspace (free online community), LinkedIn Learning courses, the Leadership System Health Index diagnostic tool, Unconscious Inclusion signature program, Leadership Reality Check assessment, and the UNBIAS book. The company also publishes the Lead With Inclusion newsletter and provides resources including the Inclusion Calendar and Career Toolkit. Stacey Gordon serves as CEO and Chief Diversity Strategist, delivering executive coaching, keynote speeches, and custom-tailored on-site support to Fortune 500 clients.
Differentiator
Problem solved
Functional benefit
Brands
- Rework Workspace: Online community platform offering free resources, courses, and tools for diversity, equity, and inclusion learning and workplace inclusion.
- Unconscious Inclusion
- UNBIAS
- Lead With Inclusion
- The.Well
- Leadership Reality Check
- Inclusion @ Work Calendar
- Career Toolbox
Products and services
- Corporate DEI Training & Workshops Customized DEI training programs delivered to organizations on unconscious bias, inclusive leadership, recruitment diversity, and workplace culture transformation, targeted at enterprise HR departments and leadership teams.
- Executive Coaching One-on-one executive coaching for CEOs, executives, and senior leaders on DEI strategy, inclusive leadership development, compensation equity, and creating psychological safety.
- Keynote Speaking Stacey Gordon delivered as featured presenter at industry conferences, leadership retreats, and town hall meetings on topics including unconscious bias, diversity recruiting, women in leadership, and inclusive cultures.
- Unconscious Inclusion: The Work Beyond The Workshop™ Neuroscience-backed signature cohort-based program that identifies unconscious behaviors undermining workplace culture and provides hands-on practice to change them, delivered through learning groups for leaders seeking behavioral change beyond awareness.
- Leadership System Health Index™ Trademarked multi-rater diagnostic that measures structural health of leadership systems across behavioral consistency, integrity alignment, and stability under complexity, collecting input from senior leaders, managers, and individual contributors.
- Rework Workspace Free online community platform providing access to DEI newsletters, resources, courses, Career Toolbox, Book Nook, and inclusion calendar, functioning as lead generation for paid enterprise services.
- UNBIAS: Addressing Unconscious Bias at Work Comprehensive playbook authored by Stacey Gordon equipping managers, employers, and HR professionals with practical tools to create and sustain healthy, inclusive, and equitable workplaces through actionable steps beyond discussion.
- LinkedIn Learning Courses
Quantifiable outcome
- Sustainable behavioral change through action-oriented programs that bridge awareness and application
- +1 more outcomes
Companies that use Rework Work
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Rework Work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rework Work partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- California State Council of SHRM (CalSHRM)coreStacey Gordon joined the CalSHRM board as Workforce Readiness Director. This board position allows her to contribute to CalSHRM's mission of connecting, supporting, and serving the people and workplaces of California. The partnership enhances Rework Work's visibility in the HR professional community.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Rework Work competitors and assessment
Company assessmentDirect peers
- Cook Ross: Specialist DEI consulting and training firm serving large enterprises with unconscious bias, inclusive leadership, and culture transformation programs — directly comparable service offering, customer segment, and delivery model to Rework Work.
- The Winters Group: Women-owned DEI and organizational development consultancy delivering training, coaching, and strategic advisory to Fortune 1000 clients, closely mirroring Rework Work's enterprise-led professional services model.
- Paradigm Strategy: DEI strategy and training consultancy providing custom programs on bias, inclusion, and culture change to large organizations — same buyer, similar workshop-and-coaching delivery format.
- LifeLabs Learning: Global learning and development company delivering manager and inclusive leadership training to enterprises, including DEI-focused curricula, competing for the same HR L&D budget as Rework Work.
- Seramount: DEI advisory, benchmarking, and consulting business serving large enterprises, providing comparable strategic guidance, training, and inclusion diagnostic services.
- PeopleFirm: Human capital consulting firm offering leadership development, change management, and DEI-related services to mid-market and enterprise clients — directly comparable scope and delivery.
Broad incumbents
- Korn Ferry (DEI practice): Global organizational consulting giant with a dedicated DEI and inclusion practice serving the largest enterprises; competes for similar Fortune 500 DEI engagements at much greater scale.
Others
- Mercer (DEI/I&D practice): Global consulting firm offering inclusion and diversity advisory, pay equity analytics, and culture diagnostics to large employers — overlaps with Rework Work's enterprise consulting footprint.
Emerging players
- BetterUp: Coaching and leadership development platform with a strong inclusion and leadership offering, intersecting with Rework Work's executive coaching and inclusive leadership programs but delivered via a technology-enabled model.
- Kanarys: DEI data and analytics platform providing diagnostic benchmarks and consulting to enterprises — overlaps with Rework Work's diagnostic tooling direction (e.g., Leadership System Health Index) via a software-led approach.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rework Work social profiles
Digital presenceRework Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rework Work leadership team
Management profileNumber of profiles
Profiles1 record
Rework Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rework Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rework Work
What does Rework Work do?
Rework Work is a DEI consulting firm that provides customized corporate training workshops, executive coaching, keynote presentations, and strategic advisory services to help large organizations dismantle recruitment bias, address unconscious bias, and transform workplace culture. The firm complements its professional services with a free online community platform (Rework Workspace), LinkedIn Learning courses, a multi-rater diagnostic (Leadership System Health Index), a signature cohort-based program (Unconscious Inclusion), and the UNBIAS book playbook, all anchored in a neuroscience-backed methodology focused on behavioral change rather than awareness-only training.
Is Rework Work a public or private company?
Rework Work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rework Work founded?
Rework Work was founded in -1. It employs 1 to 10 people.
Where is Rework Work based?
Rework Work is headquartered in Long Beach, United States, in the North America region.
How does Rework Work make money?
Five revenue lines are on record. Corporate Training & Workshops are the primary driver. The others are keynote Speaking, executive Coaching, linkedIn Learning Courses and rework Workspace (Free Tier).
Who are Rework Work's main competitors?
Direct peers on record are Cook Ross, The Winters Group, Paradigm Strategy, LifeLabs Learning, Seramount and PeopleFirm. Korn Ferry (DEI practice) is listed as a broad incumbent. Mercer (DEI/I&D practice) is listed as an others. Emerging players are BetterUp and Kanarys.
Does Rework Work have an API?
No public API is recorded for Rework Work.
What industry is Rework Work in?
Rework Work's product category is DEI Consulting & Training. Its primary akta.pro industry code is BPAHACAE, Human Capital & Workforce Transformation Consulting, with a secondary code of EDABAIAJ, Change Management & Organizational Development (OD) Training. Its NAICS code is 54161 and its SIC code is 8742.