Ball
- Company typePublic
- Founded1880
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ball does
Ball Corporation is a publicly traded (NYSE: BALL) global aluminum packaging manufacturer headquartered in Broomfield, Colorado, founded in 1880 and operating 65+ manufacturing plants across 49 countries with more than 16,000 employees. Following the 2024 divestiture of its aerospace business to BAE Systems, Ball is now an all-aluminum packaging company and the world's largest producer of aluminum beverage cans after its 2016 acquisition of Rexam PLC. Its core product portfolio includes aluminum beverage cans, beverage bottles, can ends and tabs, aerosol cans, personal and home care bottles, and aluminum slugs as raw material input.
The company generates revenue through B2B hardware sales of aluminum packaging to global consumer product companies, shipping 108+ billion units annually. Its go-to-market is enterprise-level direct sales to major beverage and CPG brands including Coca-Cola, PepsiCo, AB InBev, Carlsberg, HEINEKEN, United Breweries, and Parle Agro. Q4 2025 revenue was $3.38 billion (+16.2% YoY) and Q1 2026 revenue was $3.60 billion (+16.3% YoY), against a full-year 2024 baseline of $11.80 billion. Ball also produces aluminum slugs globally and positions its products around circularity, with 2030 commitments including 90% global recycling rates and 85% average recycled content, supported by proprietary ReAl aerosol technology (75% recycled content) and partnership access to Alcoa's ELYSIS carbon-free smelting.
Ball is pursuing portfolio simplification and European capacity expansion (Benepack acquisition announced December 2025), and continues to return capital to shareholders (~$1.54 billion in FY2025, $1.5B+ targeted for 2025). Leadership transitioned in November 2025 with Ronald J. Lewis becoming CEO and Daniel J. Rabbitt becoming CFO, as Ball deepens its focus on sustainable aluminum packaging across beverage, personal care, and emerging verticals such as hotel amenity systems.
Ball firmographics
Firmographics- Name
- Ball
- Legal name
- Ball Corporation
- Website
- https://ball.com
- Company type
- Public
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ball industry classification
Industry- Product category
- Aluminum Packaging
- SIC
- Metal Cans (3411)
- akta.pro primary industry
- Aerosol Cans (Personal Care, Household, Industrial) (IMALADAC)
- akta.pro secondary industries
- Aerosol & Pressurized Packaging (Cans, Valves, Actuators) (IMALAJAD), Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL)
Keywords
Where Ball is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ball business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Aluminum Packaging Sales: Ball Corporation generates revenue through the manufacture and sale of aluminum packaging products including beverage cans, bottles, aerosol cans, and aluminum slugs to global consumer product companies. The company reported Q4 2025 revenues of approximately $3.38 billion with strong year-over-year growth of 16.2%.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ball product offering
Product offeringCore offering
Ball Corporation manufactures and sells sustainable aluminum packaging products to global beverage, personal care, and home care brands. Its portfolio includes aluminum beverage cans, aluminum bottles, aerosol cans, aluminum slugs, and beverage ends and tabs, produced at 65+ manufacturing plants worldwide and distributed through direct enterprise sales relationships.
Product overview
Ball Corporation is a global aluminum packaging company offering a comprehensive portfolio of sustainable packaging solutions. The core product line includes beverage cans, beverage bottles, beverage ends and tabs, aerosol cans, and personal/home care bottles, all manufactured from aluminum. The company also produces aluminum slugs as raw material for its products. In 2025, Ball transitioned to an all-aluminum strategy following the divestment of its aerospace business to BAE Systems. Ball positions its products around circularity and sustainability, with 2030 goals including achieving 90% global recycling rates and 85% average recycled content in packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Ball Packaging Europe: European packaging operations created through the 2002 acquisition of Schmalbach-Lubeca AG
- Ball Aerospace & Technologies Corp.
- Ball Cup
- Ball Aluminum Cup
- ReAl
Products and services
- Beverage Cans Aluminum beverage cans in various styles and sizes for beer, water, soda, and other beverages; offers visually appealing, crowd-pleasing packaging for global beverage brands.
- Beverage Bottles Aluminum bottles designed for sporting events, concert venues, and active beverage consumers; positioned as a differentiated alternative to traditional beverage packaging.
- Beverage Ends & Tabs Aluminum beverage can ends and tabs, including Easy-Open functionality, providing convenience and tamper-evidence for canned beverages.
- Aerosol Cans Aluminum aerosol cans featuring high-definition designs and award-winning innovations for personal care and home care brands.
- Personal & Home Care Bottles Aluminum bottles for personal and home care products including soaps, shampoos, and other personal care formulations.
- Aluminum Slugs Aluminum slugs sold as base material for extruded aerosol cans, beverage bottles, aluminum collapsible tubes, and technical impact extrusions.
Companies that use Ball
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Ball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ball partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship, minor and major.
- MeadowcoreSwedish aluminum packaging startup Meadow has formed a strategic alliance with Ball for can end production. Meadow is targeting hotels with its wall-mounted SleeveLock system holding pre-filled aluminum canisters for soaps, shampoos and other personal care products as an alternative to single-use plastic toiletries. Ball will supply can ends for this innovative hotel amenity solution.
- Stephen GouldcoreMeadow has a licensing agreement with Stephen Gould for the SleeveLock system deployment. Ball is the strategic can end production partner for this hotel amenity system.
- BenepackcoreBall Corporation is set to acquire a majority stake in the European beverage can manufacturer Benepack. This acquisition is part of Ball's strategic growth initiatives in the European packaging market.
- HEINEKENflagshipBall Corporation partnered with HEINEKEN Spin, Amapura, and Mamba Water to produce 2.5 million aluminum cans for COP30, the 30th United Nations Climate Change Conference. The cans were manufactured in Brazil using 78% recycled content and 100% renewable electricity. Ball also neutralized the carbon footprint of the supplied packaging.
- AmapuracorePartnership includes Amapura's reforestation and water access programs in the Amazon region as part of the COP30 canned water supply initiative.
- Mamba WatercorePartnership includes the Mamba Water Project which will provide over 20 million liters of potable water to local communities in Pará as part of the COP30 sustainability initiative.
- AlcoacoreAlcoa, Ball, and Unilever partnered to launch the first use of ELYSIS carbon-free smelting technology in consumer personal and home care packaging. The packaging is made with 50% ELYSIS primary aluminum and 50% recycled content, aiming to be a low-carbon solution for decarbonization efforts.
- UnilevercorePartnership with Alcoa and Ball to introduce ELYSIS carbon-free smelting technology in consumer packaging. The initiative supports Unilever's sustainability and decarbonization goals.
- SolenisminorJohn E. Panichella, CEO of Solenis (a company in the water treatment and specialty chemicals industries), was appointed to Ball's board of directors to provide strategic insights for operational performance and long-term growth.
- BAE SystemsmajorBall shifted to an all-in on aluminum business approach and divested its aerospace business to BAE Systems in 2024, completing the strategic transformation to focus solely on aluminum packaging.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Ball competitors and assessment
Company assessmentDirect peers
- Crown Holdings: Crown Holdings is one of the world's largest producers of metal packaging, including beverage cans, aerosol cans, and food cans. It is the most direct global competitor to Ball in aluminum beverage cans and shares the same enterprise B2B sales motion to global beverage and CPG customers.
- Silgan Holdings: Silgan Holdings produces metal food containers, aerosol cans, and dispensing systems for consumer goods. Its metal packaging and aerosol segments directly overlap with Ball's aerosol and personal/home care packaging business, serving similar CPG customers.
- Ardagh Metal Packaging: Ardagh Metal Packaging is a leading global supplier of sustainable aluminum beverage cans, serving many of the same global beverage customers as Ball. It competes head-to-head with Ball in Europe, North America, and South America in aluminum can manufacturing.
Broad incumbents
- CCL Industries: CCL Industries is a global specialty packaging leader in labels, sleeves, and specialty containers, serving many of the same consumer goods customers as Ball. While not a direct metal-can competitor, it is comparable as a global B2B packaging supplier to large CPG/beverage brands.
- Sonoco Products: Sonoco is a diversified global packaging manufacturer with metal can and aerosol operations alongside paper, rigid plastics, and protective packaging. It competes with Ball in metal food and aerosol cans while serving a broader packaging portfolio.
Regional players
- Toyo Seikan Group Holdings: Toyo Seikan is a major Japanese packaging manufacturer with metal cans, PET bottles, and other packaging. It is comparable to Ball as a global metal packaging producer, though primarily serving the Japanese and broader Asian markets.
- Envases Universales: Envases Universales is a Latin American metal packaging manufacturer producing aluminum beverage cans and other containers. It overlaps with Ball's South American beverage-can operations and serves similar regional beverage customers.
- ORG Technology: ORG Technology is a leading Chinese manufacturer of metal packaging for food, beverage, and aerosol applications. It competes with Ball's Asia operations and is comparable in product portfolio (metal cans/aerosol) though primarily serving the Chinese market.
- Nampak: Nampak is Africa's largest packaging company, producing metal beverage cans alongside plastics, glass, and paper packaging. It competes with Ball in metal beverage cans in Africa and shares the same enterprise CPG/beverage customer base.
Others
- Alcoa: Alcoa is a leading global aluminum producer and Ball's upstream supplier, partnering with Ball and Unilever on ELYSIS carbon-free smelting technology. It is comparable as an industry peer because aluminum supply economics and ESG technology roadmaps directly shape Ball's cost structure and competitive positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ball social profiles
Digital presenceBall compliance and trust
Trust signalCompliance35 records
Ball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ball leadership team
Management profileNumber of profiles
Profiles3 records
Ball subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ball
What does Ball do?
Ball Corporation manufactures and sells sustainable aluminum packaging products to global beverage, personal care, and home care brands. Its portfolio includes aluminum beverage cans, aluminum bottles, aerosol cans, aluminum slugs, and beverage ends and tabs, produced at 65+ manufacturing plants worldwide and distributed through direct enterprise sales relationships.
Is Ball a public or private company?
Ball is a public company. It is classified as public and is currently operating.
When was Ball founded?
Ball was founded in 1880. It employs 11 to 50 people.
Where is Ball based?
Ball is headquartered in Bonn, Germany, in the Europe region.
How does Ball make money?
One revenue line is on record: aluminum Packaging Sales.
Who are Ball's main competitors?
Direct peers on record are Crown Holdings, Silgan Holdings and Ardagh Metal Packaging. Broad incumbents are CCL Industries and Sonoco Products. Regional players are Toyo Seikan Group Holdings, Envases Universales, ORG Technology and Nampak. Alcoa is listed as an others.
Does Ball have an API?
No public API is recorded for Ball.
What industry is Ball in?
Ball's product category is Aluminum Packaging. Its primary akta.pro industry code is IMALADAC, Aerosol Cans (Personal Care, Household, Industrial), with a secondary code of IMALAJAD, Aerosol & Pressurized Packaging (Cans, Valves, Actuators). Its SIC code is 3411.