SawitPRO

What SawitPRO does

SawitPRO (legal entity PT Digital Sawit Pro) is an Indonesian agri-tech platform founded in 2023 that focuses exclusively on the palm oil value chain. The company serves smallholder farmers, agents, plantations, cooperatives (KUD), palm oil mills (PKS), and field ambassadors, connecting them through a suite of eight digital products: PetaniPRO (farmers), AgenPRO (agents), TimPRO (teams), KebunPRO (plantations), MitraPRO (partners), DutaPRO (ambassadors), KUDPRO (cooperatives), and Dokter Sawit (plant-health advisory). These products are distributed via the Google Play Store, the company's own retail (toko.sawitpro.id) and wholesale (bisnis.sawitpro.id) storefronts, a Shopee marketplace presence, and active social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok), with a WhatsApp-based Komunitas Petani SawitPRO driving farmer engagement. The platform is supplemented by the Panen Emas harvest program and the PROTim field-force program.

The business model centers on transaction fees on Fresh Fruit Bunches (Tandan Buah Segar, TBS) traded between smallholders and palm oil mills, augmented by the Dokter Sawit advisory service, the Panen Emas program, and the retail and wholesale marketplaces. Operational scale reported by the company includes 4,786,027 cumulative shipments, 34,412,743,208 kg of TBS handled, 1,074+ Mitra partners, and coverage across eight Indonesian regions (Jakarta, Riau, Medan, Padang, Jambi, Palembang, Kalimantan, and Sulawesi), supported by a Pekanbaru headquarters and branch offices in Jakarta, Medan, Jambi, and Mamuju plus warehouses in Pekanbaru and Medan.

SawitPRO is a private limited company headquartered in Pekanbaru, Riau, with 51–100 employees. Leadership includes CEO Abhishek Singh and Head of Product Kemas Antonius. The company has no disclosed institutional investors, parent company, or public funding history beyond an undisclosed round dated June 2023, and no AI/ML, API, or proprietary technology capabilities are publicly disclosed. Its principal customer reference is PT Das Mitra Abadi (Riau), one of more than a thousand named platform partners.

Name

SawitPRO

Legal name

PT Digital Sawit Pro

Website

https://sawitpro.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Short description

SawitPRO is an Indonesian agri-tech platform serving palm-oil smallholder farmers, agents, plantations, cooperatives, and mills through eight digital products and transaction-fee-based Fresh Fruit Bunch trading across eight Indonesian provinces.

Ownership category

akta.pro rank

Product category

Palm Oil Agri-tech Software Platform

NAICS

Farm Management Services (115116), Support Activities for Crop Production (1151)

SIC

Agricultural Services (700)

akta.pro primary industry

Edible Oils & Fats Trading/Wholesale (AFAIAKAC)

akta.pro secondary industry

Procurement Helpdesk & Stakeholder Support (BPAAAJAD)

Keywords

• Palm oil supply chain
• Smallholder farmer platform
• Plantation management software
• Agricultural marketplace platform
• Fresh fruit bunch trading

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Fruit Bunch (TBS) Transactions: SawitPRO facilitates transactions of Fresh Fruit Bunches (Tandan Buah Segar) between farmers and palm oil mills, earning revenue per unit of produce handled through the platform. The platform recorded 34,412,743,208 kg of Fresh Fruit Bunches in shipments.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

SawitPRO operates an agri-tech digital platform exclusively serving the Indonesian palm oil industry, combining agronomic expertise with mobile and web applications to connect smallholder farmers, agents, plantations, cooperatives, and palm oil mills. The platform enables Fresh Fruit Bunch (Tandan Buah Segar / TBS) transactions, plantation management, advisory services, and partner coordination across an eight-region Indonesian footprint. It has facilitated over 4.78 million shipments and 34.4 billion kg of TBS through 1,074+ partner network.

Product overview

SawitPRO is an agri-tech platform offering a comprehensive suite of interconnected digital products designed for the Indonesian palm oil industry. The portfolio consists of eight core product modules: PetaniPRO (for farmers), AgenPRO (for agents), TimPRO (for teams), KebunPRO (for plantations), MitraPRO (for partners), DutaPRO (for ambassadors), KUDPRO (for cooperatives), and Dokter Sawit (plant health diagnostic). These products operate within a unified ecosystem supporting the entire palm oil supply chain from smallholder farmers through to palm oil mills (PKS), with associated retail (toko.sawitpro.id) and wholesale (bisnis.sawitpro.id) marketplace channels. The platform combines agronomic expertise with digital technology to support farmers, workers, plantation managers, agricultural partners, agents, and processing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• PetaniPRO: Product for farmers in the palm oil industry
• AgenPRO
• TimPRO
• KebunPRO
• MitraPRO
• DutaPRO
• KUDPRO
• Dokter Sawit

Products and services

• PetaniPRO

Quantifiable outcome

• 4,786,027 shipments facilitated on the platform
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• PT Das Mitra AbadiminorStrategic or Co-development PartnerPT Das Mitra Abadi, based in Riau, is listed as a partner/mitra of SawitPRO on the platform. A representative from PT Das Mitra Abadi provided a testimonial expressing appreciation for the collaboration and hope for continued growth together. This partnership represents one of the 1,074+ partners on the SawitPRO platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wilmar International: Wilmar International is one of the world's largest palm oil processors and merchandisers, operating extensive plantation and milling operations in Indonesia. Comparable as the downstream off-taker of SawitPRO's TBS volume, and a potential competitor if it builds a captive smallholder platform.
• Golden Agri-Resources: Golden Agri-Resources (Sinar Mas) is one of Indonesia's largest palm oil plantation companies with extensive smallholder relationships. Comparable as a major anchor buyer in the Indonesian palm oil value chain and a potential acquirer or competitor to SawitPRO.
• Musim Mas: Musim Mas is one of the largest integrated palm oil companies globally, with significant Indonesian operations. Comparable as a major palm oil mill and refiner that procures TBS from smallholders — the core counterparty for SawitPRO's transaction flow.
• Sime Darby Plantation: Sime Darby Plantation is one of the world's largest palm oil producers with operations in Indonesia and Malaysia. Comparable as a major palm oil incumbent with smallholder sourcing needs that SawitPRO addresses, and a potential acquirer seeking digitized smallholder supply chains.

Emerging players

• AgriAku: AgriAku is an Indonesian B2B agri-tech platform distributing agricultural inputs to farmers and kiosks across Indonesia. Comparable as a digital distribution platform serving Indonesian agricultural stakeholders, but focuses on inputs rather than upstream commodity transactions.
• TaniHub: TaniHub is an Indonesian agri-tech e-commerce and B2B platform connecting farmers with buyers. Comparable in building digital agricultural supply chains in Indonesia, but focused more on B2C produce marketplace than upstream commodity transactions.
• Crowde: Crowde is an Indonesian agri-tech P2P lending and farming platform that connects farmers with capital and offtake partners. Comparable in serving Indonesian smallholders with digital tools, but its primary monetization is fintech rather than marketplace transactions.
• Tridge: Tridge is a global food and agricultural commodity trading platform with presence in Indonesia. Comparable in operating a digital marketplace for agricultural commodities, but operates globally and across many commodities rather than focusing on Indonesian palm oil smallholders.

Direct peers

• eFishery: eFishery is a leading Indonesian agri-tech platform connecting smallholder aquaculture farmers with feed suppliers, buyers, and financing. Highly comparable business model — digital platform, smallholder focus, Indonesian market, transaction-based revenue — but serves aquaculture rather than palm oil.
• Koltiva: Koltiva is an Indonesian agri-tech platform providing farm-to-table traceability and supply chain services for smallholders across multiple commodities including palm oil, cocoa, and coffee. Most directly comparable to SawitPRO in serving Indonesian palm oil smallholders with digital tools and supply chain digitization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sawitproid?si=j8JPU5HJ1dApy5gm
• Facebookfacebook.com/sawitpro.id
• LinkedInlinkedin.com/company/sawitpro
• Instagraminstagram.com/sawitpro.id?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@sawitpro.id

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SawitPRO