AgriAku
AgriAku is an Indonesian B2B agritech marketplace operating a mobile app that connects small agricultural input retailers (mitra) with saprotan suppliers, enabling digital ordering, price discovery, and nationwide distribution of seeds, fertilizers, agrochemicals, and farming tools.
- Company typePrivate
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What AgriAku does
AgriAku (legal entity PT Agriaku Digital Indonesia) is an Indonesian B2B agritech marketplace founded in 2021 and headquartered at Luminary Tower, Thamrin Nine Complex, Central Jakarta. The company operates a mobile-first platform that connects agricultural input retailers and kiosk owners (mitra) — small 'toko tani' shops across Indonesia — with suppliers of saprotan (seeds, fertilizers, agrochemicals, and farming tools), serving as a digital procurement layer for an otherwise fragmented offline distribution chain.
The company's product stack is centered on the AgriAku Mitra mobile application (available on Google Play), which exposes three core services: Cari Barang (product search and price discovery), Catat Barang (transaction recording), and Cek Stok (inventory checking). AgriAku complements this with the AgriAku Hub app (a seller/distributor management tool), the AgriAku B2B web marketplace, and AgriAku Prioritas, a priority-customer channel with localized delivery. The underlying technology integrates ordering, payment, inventory visibility, and delivery coordination into a single workflow, with an underlying physical distribution network providing nationwide reach into regions such as Lampung, Gorontalo, and Sulawesi Selatan. As of early 2023, the company reported over 23,390 registered mitra partners, up from approximately 1,000 at founding.
AgriAku monetizes via transaction fees on the B2B marketplace, capturing margin between supplier pricing and the competitive price offered to mitra, who register for free. The go-to-market is product-led and partnership-driven: free self-serve onboarding via the mobile app, supplemented by referrals from existing mitra and content marketing through the company blog and social channels. The company is venture-backed, having raised an estimated $46M+ across a seed round (Dec 2021), a pre-Series A ($6M, March 2022), a $35M Series A (July 2022) led by Alpha JWC Ventures and MDI Ventures, and a $5M Series A extension (Nov 2022), with investors including Go-Ventures, BRI Ventures, Mandiri Capital Indonesia, Mercy Corps Ventures, and Arise. Co-founders Danny Handoko (CEO) and Irvan Kolonas (President) lead a team of 101–250 employees.
AgriAku firmographics
Firmographics- Name
- AgriAku
- Legal name
- PT Agriaku Digital Indonesia
- Website
- https://agriaku.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AgriAku is an Indonesian B2B agritech marketplace operating a mobile app that connects small agricultural input retailers (mitra) with saprotan suppliers, enabling digital ordering, price discovery, and nationwide distribution of seeds, fertilizers, agrochemicals, and farming tools.
- Ownership category
- akta.pro rank
AgriAku industry classification
Industry- Product category
- Agricultural Input B2B Marketplace
- NAICS
- Farm Product Warehousing and Storage (493130), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industries
- Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Grain Handling & Farmgate Services (Retailer/Co-op Adjacent) (AFABAJAN)
Keywords
Where AgriAku is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
AgriAku business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- B2B Marketplace Transaction Fees: AgriAku operates a B2B marketplace connecting farming equipment retailers (mitra) with agricultural input suppliers. The company earns revenue by facilitating transactions between suppliers and retailers through its mobile application, providing competitive pricing to mitra while capturing margin on product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Mitra Partnership (Free Registration) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
AgriAku product offering
Product offeringCore offering
AgriAku operates a B2B digital marketplace that connects farming equipment retailers (mitra) and agricultural input kiosk owners with suppliers and manufacturers of saprotan (agricultural production inputs) including seeds, fertilizers, agrochemicals, and farming tools. Transactions and order management are conducted through the AgriAku Mitra mobile application, supported by an integrated nationwide distribution network that delivers products directly to partners across Indonesia.
Product overview
AgriAku operates a technology-based B2B marketplace connecting farming equipment retailers (mitra/partner stores) with agricultural input suppliers. The product portfolio consists of the AgriAku Mitra App (mobile application for partners to order and manage agricultural supplies including seeds, fertilizers, agrochemicals, and farming tools), the AgriAku Hub App (seller/distributor management application), and the AgriAku B2B Marketplace (web platform). The ecosystem serves over 23,390 partners across Indonesia, enabling farmers and agricultural stores to access affordable saprotan through integrated technology.
Differentiator
Problem solved
Functional benefit
Brands
- AgriAku Mitra: Mobile application for partners (traders and agricultural store owners) to order agricultural inputs
- AgriAku Hub
- AgriAku Prioritas
Products and services
- AgriAku Mitra App Mobile application for farming equipment retailers and agricultural input kiosk owners (mitra) to order saprotan (agricultural production supplies) including seeds, fertilizers, agrochemicals, and farming tools; offers 3C functionality for product search, transaction recording, and stock checking at competitive prices with delivery.
- AgriAku Hub App Commercial mobile application for sellers and distributors in the AgriAku agricultural input marketplace, enabling supplier-side inventory and order management.
- AgriAku B2B Marketplace Web-based B2B marketplace connecting farming equipment retailers with agricultural input suppliers, enabling digital ordering and distribution of saprotan (seeds, fertilizers, agrochemicals, and farming tools) across Indonesia.
Companies that use AgriAku
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
AgriAku technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AgriAku partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
AgriAku competitors and assessment
Company assessmentDirect peers
- Ninjacart: Indian B2B agricultural supply-chain platform connecting farmers with retailers and food businesses via technology-enabled logistics. Comparable B2B agricultural distribution model, though more weighted toward fresh produce than inputs.
- DeHaat: Indian B2B agritech platform that delivers agricultural inputs (seeds, fertilizers, crop protection) directly to farmers and provides market linkage. Highly comparable to AgriAku in serving the SMB retail/farmer base with a digitally enabled input distribution model, though focused on India.
- TaniHub: Indonesian agritech operating a B2B agricultural marketplace connecting farmers with buyers, with input distribution components. Directly comparable in geography (Indonesia), customer segment (SMB agricultural buyers), and digital marketplace model.
- AgroStar: India-based B2B agritech providing farmers access to agricultural inputs (seeds, crop nutrition, crop protection) via a mobile platform with advisory. Closely mirrors AgriAku's mobile-first B2B input distribution approach to smallholder farmers and retailers.
- BigHaat: Indian digital B2B marketplace for agricultural inputs (seeds, crop protection, nutrition, equipment) serving farmers and retailers. Directly comparable marketplace model for distributing saprotan-style product categories.
- Eratani: Indonesian agritech platform serving smallholder farmers with inputs, financing, and market linkage. Operates in the same Indonesian agricultural input distribution space as AgriAku, targeting overlapping farmer/kiosk customers.
Broad incumbents
- UPL Limited: Global agrochemical manufacturer with extensive distributor and dealer networks across Indonesia. Represents the upstream supply side that AgriAku's marketplace aggregates; could potentially disintermediate marketplaces by going direct-to-kiosk digitally.
- Bayer Crop Science: Global agricultural inputs giant (seeds, crop protection) with deep Indonesian distribution. Comparable as the type of large incumbent whose dealer networks AgriAku disrupts — and which could retaliate with their own digital channels.
- Syngenta: Global agricultural inputs (seeds, crop protection) company with established presence in Indonesia. Represents the broad incumbent category of input manufacturers whose traditional distribution channels AgriAku is digitizing and potentially disintermediating.
Emerging players
- Koltiva: Indonesian agritech providing farm management, traceability, and supply-chain software to agribusinesses. Operates in the same Indonesian smallholder ecosystem as AgriAku but focuses upstream on traceability software rather than input distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AgriAku social profiles
Digital presenceAgriAku financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriAku leadership team
Management profileNumber of profiles
Profiles4 records
AgriAku funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriAku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriAku
What does AgriAku do?
AgriAku operates a B2B digital marketplace that connects farming equipment retailers (mitra) and agricultural input kiosk owners with suppliers and manufacturers of saprotan (agricultural production inputs) including seeds, fertilizers, agrochemicals, and farming tools. Transactions and order management are conducted through the AgriAku Mitra mobile application, supported by an integrated nationwide distribution network that delivers products directly to partners across Indonesia.
Is AgriAku a public or private company?
AgriAku is a private company. It is classified as venture growth investor backed and is currently operating.
When was AgriAku founded?
AgriAku was founded in 2021. It employs 101 to 250 people.
Where is AgriAku based?
AgriAku is headquartered in Jakarta, Indonesia, in the Asia region.
How does AgriAku make money?
One revenue line is on record: B2B Marketplace Transaction Fees.
Who are AgriAku's main competitors?
Direct peers on record are Ninjacart, DeHaat, TaniHub, AgroStar, BigHaat and Eratani. Broad incumbents are UPL Limited, Bayer Crop Science and Syngenta. Koltiva is listed as an emerging player.
Does AgriAku have an API?
No public API is recorded for AgriAku.
What industry is AgriAku in?
AgriAku's product category is Agricultural Input B2B Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of AFABAJAF, Fertilizer & Nutrient Retail (Dry, Liquid, Blends). Its NAICS code is 493130 and its SIC code is 700.