ThirdHome

What ThirdHome does

ThirdHome operates a private, members-only luxury home exchange club founded in 2010 by Wade Shealy. The platform enables owners of qualifying second homes (valued $1M-$70M, average $2.4M) to deposit unused vacation weeks and receive Keys, an internal credit currency (1-5 Keys per week based on property value and location), which can be redeemed for stays at other properties in the portfolio. The portfolio spans 30,000+ residences across 100+ countries, totaling over $40B in aggregate property value, plus curated access to yachts, estates, and 80+ affiliated luxury resorts including Ritz-Carlton Club, Viceroy, Nobu Residences, Rosewood, and Kempinski. The exchange model is non-simultaneous and indirect, eliminating the schedule coordination friction of reciprocal swaps. The platform includes a Keyless Bookings feature for last-minute (within 60 days) stays and integrates Truvi for $5M in host property damage protection per exchange.

Revenue is generated through two streams: exchange fees ($495-$1,995 per week, with $100 added per additional Key) and annual membership dues ($295 from year two onward; first year is free). GTM is hybrid: direct-to-consumer through a self-serve application and a dedicated New Memberships Team, B2B2C through partnerships with branded residence developers and resort operators, and sales-led through a real estate Ambassador Program that compensates agents and developers for referrals. The company has ~40,000 members as of March 2026, 21,000+ 5-star Trustpilot reviews since 2010, and operates regional offices in Brentwood (TN, USA), Estepona-Marbella (Spain), and Burleigh Heads (Australia). ThirdHome is privately held, has never raised external capital, and is actively expanding into Southeast Asia, Indonesia, and New Zealand.

Name

ThirdHome

Legal name

3RD HOME Limited

Website

https://thirdhome.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ThirdHome is a private members-only exchange club where luxury second-home owners deposit unused weeks to earn Keys, a proprietary credit currency, redeemable for stays at 30,000+ vetted properties and 80+ affiliated resorts across 100+ countries.

Ownership category

akta.pro rank

Product category

Luxury Home Exchange

NAICS

Other Traveler Accommodation (72119), Tour Operators (561520), Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Luxury home exchange
• Vacation rental platform
• Membership travel club
• Second home exchange
• Luxury travel network

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Exchange Fees: Members pay exchange fees when booking stays at other properties. Fees range from $495 to $1,995 per week (not per night), determined by the number of Keys required. A one-Key stay costs $495, with $100 added for each additional Key. This is the primary revenue stream.
2. Annual Membership Dues: All members pay $295 annual dues beginning the year after enrollment. The first year is free. These dues cover 24/7 emergency support, website/app enhancements, and dedicated Member Experience Associate access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ThirdHome operates a private luxury home exchange membership club where second home owners deposit unused weeks at their own properties and earn proprietary Keys credits, which they can redeem for stays at 30,000+ luxury residences, estates, yachts, and 100+ branded resort properties across 100+ countries. Members pay exchange fees of $495-$1,995 per week and annual dues of $295 (first year free), saving 90-95% versus standard luxury rental rates.

Product overview

ThirdHome operates as a luxury home exchange platform built around its core Exchange product and proprietary Keys currency system. The platform enables second homeowners to leverage unused vacation home time for access to 30,000+ luxury properties worldwide. Key modules include the Keyless Bookings feature for last-minute travel, the Adventures program for curated group journeys, Travel Concierge Services, and Host Protection via Truvi. The Ambassador Program extends the platform to real estate professionals as a sales and client retention tool. Property types span private residences, estates, yachts, and affiliated resorts including Ritz Carlton, Rosewood, and Kempinski. The company generates revenue through exchange fees ($495-$1,995/week) and annual membership dues ($295/year, first year free).

Differentiator

Problem solved

Functional benefit

Brands

• Millionaire Holiday Home Swap: A 6-part docuseries showcasing the ThirdHome lifestyle and elite member experiences with holiday home swapping.
• Ember Exchange

Products and services

• ThirdHome Exchange Membership The flagship luxury home exchange club where second homeowners trade unused time in their vacation properties for stays at 30,000+ high-end residences, estates, yachts, and 100+ branded resorts across 100+ countries. Members save 90-95% versus rental rates by paying only exchange fees of $495-$1,995 per week (first-year dues free, $295 annually thereafter).
• Adventures Program Curated, uniquely tailored small-group journeys and bespoke travel experiences designed exclusively for ThirdHome members, offering adventure, intrigue, and inspiration beyond standard home exchanges.
• Travel Concierge Services Members-only concierge services providing curated trips, art experiences, and personalized travel assistance available exclusively to ThirdHome members, along with a dedicated Member Experience Associate.

Quantifiable outcome

• Members save 90-95% compared to standard rental rates
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Anantara Vacation ClubflagshipStrategic or Co-development Partner · 1 December 2025ThirdHome announced a three-year partnership with Anantara Vacation Club at the end of 2025. Additional properties across Vietnam, Koh Samui, Phuket, and Sri Lanka were scheduled to go live in April 2026, expanding ThirdHome's presence in Southeast Asia.
• EmbercoreGTM or Marketing Partner · 13 November 2025Ember launched Ember Exchange, allowing Ember homeowners to exchange unused time in their homes for stays in ThirdHome's 30,000+ luxury properties worldwide. The program offers complimentary ThirdHome membership valued at $10,000, with options to earn additional Keys for trading unused weeks.
• The Ritz-Carlton ClubflagshipStrategic or Co-development PartnerThirdHome provides exclusive home exchange benefits for Ritz-Carlton Club owners, enabling travel beyond the brand's core destinations. A similar membership program was later extended to St. Regis Residence Club members. The program has received overwhelmingly positive feedback from members.
• Viceroy Los CabosflagshipStrategic or Co-development PartnerThirdHome benefit contributed to nearly 90% of residences sold. Director of Sales Karim Rionda personally purchased a residence with the sole reason to use through ThirdHome. The partnership has been key to sales success.
• Nobu Residences Los CaboscoreStrategic or Co-development PartnerThirdHome introduced as a key differentiator in the sales process for nearly a decade. Described as 'head and shoulders above any of the competition' and 'a difference maker in the sales process.'
• Moving MountainscoreStrategic or Co-development PartnerHomeowners can exchange time in their properties for stays worldwide. Additionally, Moving Mountains uses ThirdHome travel credits as employee engagement rewards, boosting morale and retention. Partnership based on shared values of service excellence.
• Abode Luxury RentalscoreChannel Partner/ Reseller/ DistributorAbode partnered to provide access to ThirdHome's exclusive home exchange network. Co-founders listed their own second home in the Club and experienced the guest journey firsthand. Several homeowners joined through the referral program with high satisfaction.
• Above Vacation ResidencescoreChannel Partner/ Reseller/ DistributorThirdHome introduced to help homeowners trade unused time for stays worldwide. The program has strengthened homeowner relationships and aligned with retention strategy, allowing homeowners to view properties as 'a passport to travel.'
• Jimmy Johnson's Fisherman's CoveminorChannel Partner/ Reseller/ DistributorOwners gained access to global luxury residences via ThirdHome's exchange platform. Partnership has elevated the ownership experience by transforming idle time into meaningful travel.
• Acre ResortminorChannel Partner/ Reseller/ DistributorThirdHome became a cornerstone of Acre's value proposition, playing a key role in ongoing success. Director of Sales states: 'without having the flexibility that ThirdHome offers, we wouldn't have achieved the success that we have.'
• Thousand GreensminorGTM or Marketing PartnerGlobal community of passionate private club golfers who love to share the game with others. Partnership provides exclusive golfing opportunities and experiences for ThirdHome members.
• Epic Golf ClubminorGTM or Marketing PartnerPremier platform delivering exceptional golf experiences worldwide. ThirdHome members are invited to exclusive member benefits through this collaboration.
• Truvi (formerly SUPERHOG)coreTechnology or IntegrationGlobal digital trust platform providing market-leading protection for ThirdHome Hosts. Truvi provides $5M Host guarantee for property damage, ensuring peace of mind for property owners sharing their homes.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Inspirato: Inspirato is a members-only luxury vacation club (now publicly listed via SPAC) offering access to a curated portfolio of high-end residences globally. It directly competes with ThirdHome on the luxury subscription home-stay model, targeting a similar HNW traveler.
• Interval International: Interval International operates one of the largest timeshare exchange networks globally, enabling members to trade vacation weeks for stays at affiliated resorts and properties. It is the most direct home-exchange peer to ThirdHome's model.
• HomeExchange (Kindred): HomeExchange (formerly Love Home Swap) is the largest direct home-swapping platform with 100,000+ homes, including luxury tier 'HomeExchange Collection'. It overlaps with ThirdHome on the home-exchange mechanic but lacks the luxury-only and second-home focused positioning.
• Exclusive Resorts: Exclusive Resorts is a private luxury vacation club providing multi-million dollar residences for its members across 50+ destinations. Membership structure and luxury-only positioning closely mirror ThirdHome's model.
• RCI (Wyndham): RCI is the world's largest timeshare exchange network (under Wyndham Destinations), allowing members to swap weeks for stays at affiliated resorts in 100+ countries. Same exchange currency-based membership model as ThirdHome.

Broad incumbents

• Airbnb Luxe: Airbnb Luxe is Airbnb's luxury vacation rental tier offering vetted high-end homes with trip designers globally. It's not a membership club but competes for the same HNW traveler's luxury accommodation wallet, posing a substitution threat.
• Luxury Retreats (Airbnb): Luxury Retreats is a curated luxury villa rental platform (acquired by Airbnb) focused on high-end vacation rentals with concierge service. Strong overlap with ThirdHome's property and traveler profile.
• Mr & Mrs Smith: Mr & Mrs Smith is a curated luxury hotel and villa booking platform with a membership tier (Smith & Co) offering perks at boutique hotels and villas. Comparable as a luxury travel membership serving HNW travelers.
• Soho House: Soho House operates global private members' clubs plus a global hotel booking platform (Soho House & Co). Comparable as a paid-membership HNW lifestyle platform with hospitality and curated travel elements.

Emerging players

• Villatravelers: Villatravelers is a curated luxury villa rental platform focused on personalized villa selection and concierge support. Smaller, villa-focused player in the adjacent luxury rental/exchange space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/3rdhome
• Facebookfacebook.com/3rdHome
• LinkedInlinkedin.com/company/3rd-home
• Instagraminstagram.com/thirdhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThirdHome