What Coupert does

Coupert is an AI-powered consumer shopping assistant that automatically finds and applies coupon codes, earns cash back, and compares prices across more than 200,000 online stores. The company distributes its product through browser extensions on Chrome, Safari, Firefox, Edge, Opera, and Brave, as well as native iOS and Android apps, reaching 8.75 million users across 15 countries. Core technology includes an automatic coupon testing engine that simulates checkout environments to identify the highest-value working code, real-time cross-retailer price comparison, and a community-driven coupon submission program that adds approximately 90,000 codes daily. Supporting features include the Max-Savings Guarantee (up to $3 cash back if a coupon fails to apply), Super Deals for time-limited promotions, a Rewards Program enabling gift card or PayPal redemptions, and a content platform (Coupert Research) for shopping guides and savings tips.

Coupert operates as a free, product-led platform monetized exclusively through affiliate and referral commissions earned when users transact with partner retailers. The company is incorporated in Singapore as COUPERT PTE.LTD. and is bootstrapped, with no disclosed venture funding, parent company, or institutional investors. Customer segments are horizontal: primary users are individual online shoppers seeking automatic savings, and secondary users are community contributors who submit codes for leaderboard rewards. On the supply side, Coupert maintains affiliate relationships with 200,000+ retailers including JCPenney, Macy's, eBay, Walgreens, Sephora, Lowe's, and Target, with named cash back rates ranging from 0.7% to 3.5%. Marketing is digital and content-driven, leveraging SEO, a research blog, Trustpilot reviews, the Chrome Web Store, and influencer/affiliate programs. The company has 51-100 employees, no disclosed executive leadership in source materials, and was recognized in Chrome's Favorites 2023.

Name

Coupert

Legal name

COUPERT PTE.LTD.

Website

https://coupert.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Coupert is an AI-powered shopping assistant offering automatic coupon testing, cash back rewards, and real-time price comparison across 200,000+ online retailers, serving 8.75 million consumers globally through browser extensions and mobile apps via an affiliate-commission revenue model.

Ownership category

akta.pro rank

Product category

Coupon and Cashback Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Coupon browser extension
• Cash back platform
• Price comparison tool
• Affiliate shopping savings
• Automated coupon finder

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Commissions: Coupert earns commissions through affiliate partnerships with retailers. When users make purchases through Coupert's links or activate cash back, the company receives a referral fee from the retailer. This is the primary revenue stream and enables the free service model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Coupert is an AI-powered shopping assistant delivered as a free browser extension and mobile app that automatically tests and applies coupon codes at checkout, compares prices across 200,000+ online retailers, and pays users cash back on qualifying purchases. The platform monetizes the free consumer product through affiliate commissions earned from retailer partnerships, and is supported by features such as the Max-Savings Guarantee, Super Deals, a Rewards Program, and a community-submitted coupon database.

Product overview

Coupert is a multi-platform shopping savings ecosystem consisting of an AI-powered browser extension (Chrome, Safari, Firefox, Edge, Opera, Brave), a mobile app for iOS and Android, and supporting features including Super Deals, a Rewards Program, community coupon submission, and educational research content. The core product automatically finds and applies coupon codes at checkout, compares prices across retailers, and offers cash back on purchases. Key differentiators include the Max-Savings Guarantee™ providing up to $3 cash back when coupons fail, integration with over 200,000 online stores, and daily addition of 90,000 new coupon codes.

Differentiator

Problem solved

Functional benefit

Products and services

• Coupert Browser Extension An AI-powered browser extension for individual online shoppers that automatically finds and applies the best coupon code at checkout, compares prices across retailers, and earns cash back on purchases from over 200,000 participating online stores.
• Coupert Mobile App A free native mobile application for iOS and Android individual shoppers that provides automatic coupon testing, faster cash back on purchases, and real-time price comparison on the go.

Quantifiable outcome

• Users save an average of $600 per year ($180 through coupons, $87 through cash back, $334 through price comparison)
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CloudflarecoreTechnology or Integration · 1 January 2026Coupert deployed Cloudflare's security solutions including Bot Management, Advanced Rate Limiting, and WAF to address automated attacks and site performance issues. The deployment reduced malicious bot traffic by 75%, blocked over 3 million threats monthly, and decreased infrastructure costs by 20%. The company recovered its ROI within 6 months and plans to further enhance security by deploying Cloudflare Zero Trust and implementing fraud scoring capabilities at the network edge.
• eBay Partner NetworkminorGTM or Marketing PartnerCoupert participates in the eBay Partner Network as an affiliate partner, earning commissions when users make purchases through Coupert's eBay links. This is part of Coupert's broader affiliate monetization strategy.
• 200,000+ Online RetailerscoreGTM or Marketing PartnerCoupert has partnerships with over 200,000 online stores including major retailers like JCPenney, Macy's, Walgreens, Sephora, Lowe's, Target, eBay, and many more. These are affiliate partnerships where Coupert earns commissions on qualifying purchases made through its platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RetailMeNot: RetailMeNot is one of the largest coupon and deal discovery platforms, offering digital codes, cash back offers, and a browser extension. It targets the same price-conscious online shopper persona and operates on a similar affiliate-driven revenue model.
• Capital One Shopping: Capital One Shopping is a free browser extension and mobile app that automatically applies coupon codes, compares prices, and earns rewards. Backed by Capital One's resources, it competes head-to-head with Coupert on the same core feature set.
• Rakuten (formerly Ebates): Rakuten is a leading cash back and coupon platform operating a browser extension and mobile app with affiliate commissions from thousands of retailers. It is directly comparable in business model, user experience, and merchant partnerships to Coupert, with broader brand recognition.
• Slickdeals: Slickdeals is a community-driven deals aggregation platform with strong user-generated content and merchant partnerships. It overlaps with Coupert on deal discovery and price comparison, though it leans more on community curation than automated coupon testing.
• BeFrugal: BeFrugal is a cash back and coupon platform with a browser extension that automatically applies codes at checkout. It is a smaller, more direct comparable to Coupert on affiliate-driven cash back mechanics and free consumer positioning.
• Honey (PayPal): Honey is a browser extension that automatically finds and applies coupon codes at checkout, plus offers cash back (Honey Gold). Acquired by PayPal for ~$4B in 2020. It is Coupert's closest direct competitor, serving the same product-led, free consumer savings use case with similar merchant affiliate monetization.
• Cashbackland (Ebates-era European counterpart): Cashbackland is a cash back comparison and coupon platform operating across European markets with a similar affiliate monetization model. It is comparable to Coupert in cross-border coupon/cash back delivery, particularly for Coupert's European user base.

Regional players

• Cuponation: Cuponation is a coupon and cash back platform operating across multiple European markets with localized deals and merchant partnerships. It is a comparable regional coupon affiliate business to Coupert, especially relevant for Coupert's expansion outside the US.
• Dealabs: Dealabs is a community-driven deals and coupon platform with strong presence in France and broader Europe (part of the Pepper.com group). It competes with Coupert on coupon discovery and price-conscious shopper engagement in non-US geographies.

Emerging players

• Piggy / Klarna Shopping: Klarna acquired Piggy, a browser-based coupon and cashback extension, to embed savings into Klarna's broader shopping and payments ecosystem. It overlaps with Coupert on extension-based coupon auto-application but sits inside a much larger fintech/payments platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoupertOfficial
• Facebookfacebook.com/CoupertUS
• LinkedInlinkedin.com/company/coupert-science-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coupert