What Dealabs does

Dealabs, founded in 2011 and headquartered in Lyon, France, is a community-driven deals aggregation platform that operates as the French node of the Pepper.com international network. The platform enables members to submit, vote on, and discuss promotional offers and discount codes across more than 2,500 partner merchants, covering categories including high-tech, gaming, fashion, home, travel, and grocery. Core product mechanics consist of a user-submitted deal feed ranked by a community temperature/heat voting system, a verified promo-code directory, dedicated free-deal and discussion sections, a gamified loyalty program (Club Dealabs), and an editorial gaming/tech magazine. The platform is accessible via web, native iOS and Android apps, and a Firefox browser extension that surfaces codes at the point of purchase.

The technology stack is centered on community-generated content and curation rather than AI-driven personalization: deal submission, voting, commenting, filtering by category/merchant/price/temperature, alerting, and affiliate-link routing are the principal functions. There is no public API, no documented SDK, and no proprietary machine-learning pipeline disclosed. Distribution relies on community word-of-mouth, SEO from indexed deal pages, daily email newsletters to 129,000+ subscribers, mobile push notifications, browser-extension capture, and content marketing through Dealabs Magazine.

The business model is a freemium, consumer-facing platform that does not charge end users; revenue is generated entirely on the merchant side through affiliate commissions on user transactions routed to partner merchants and through sponsored/featured merchant placements and dedicated merchant pages. The primary customer segment is budget-conscious French general consumers seeking price discovery and promo-code verification across categories, while the paying counterparties are 2,500+ merchants and affiliate programs. The company is privately held with no disclosed funding rounds, no reported revenue, a stated headcount of 1-10 (suggesting a lean operation within the broader Pepper.com network), and no publicly disclosed ownership structure or institutional investors.

Name

Dealabs

Legal name

Dealabs

Website

https://dealabs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Dealabs is a Lyon-based, community-driven deals and promo-code aggregation platform serving French consumers with member-submitted offers across 2,500+ merchants, monetized via affiliate commissions and sponsored merchant placements as the French node of the Pepper.com network.

Ownership category

akta.pro rank

Product category

Online Deal and Coupon Aggregation

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Deal aggregation platform
• Promo code community
• Consumer deals marketplace
• Affiliate deal sharing
• Community coupon platform

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate commissions: Dealabs earns commissions when users click links to partner merchants and complete purchases. The platform discloses that it may receive a commission when users click links or place orders, without compromising editorial neutrality. This is the primary revenue stream.
2. Featured merchant placements and sponsored deals: Merchants can pay for featured placements in the top codes promos sections, highlighted deals, and category showcases. The platform has dedicated pages for individual merchants with curated codes and deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dealabs operates a community-driven deal aggregation platform where French consumers share, discover, vote on, and curate promotional offers, discount codes, and free products from more than 2,500 partner merchants. The platform generates revenue via affiliate commissions when members click through to merchants and complete purchases, supplemented by sponsored merchant placements and featured deals. It is delivered through a website, native iOS and Android apps, and a Firefox browser extension.

Product overview

Dealabs is a French deal aggregation and community platform positioning itself as the #1 deals community in France. The platform operates as a multi-category marketplace featuring a core deals board (Bons Plans) where users submit and vote on promotional offers, a Codes Promo section with verified discount codes from over 2,500 partner boutiques, and a Club loyalty program with gamification elements. Supporting features include the Dealabs Magazine editorial section covering gaming and high-tech news, community Discussion forums, and dedicated Free Deals (Gratuit) category. The platform has expanded to over 3 million members with a mobile app (iOS/Android) and browser extension. Dealabs functions primarily as a content aggregation platform driven by user-generated submissions and community curation rather than a technical product with AI capabilities or public APIs.

Differentiator

Problem solved

Functional benefit

Brands

• Dealabs Magazine: The company's editorial/magazine section covering gaming and high-tech news and reviews.
• Club Dealabs

Products and services

• Dealabs Platform A community deal aggregation platform that lets French consumers share, discover, and vote on promotional offers and discount codes across multiple retail categories.
• Bons Plans (Deals)

Quantifiable outcome

• Over 3 million members and 38 million community interactions
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pepper.com networkcoreOthersDealabs is part of the Pepper.com international deals community network, which spans multiple countries including the UK (hotukdeals), Germany (mydealz), Austria (Preisjäger), Poland (Pepper.pl), Spain (Chollometro), Sweden (Pepperdeals.se), and the US (Pepperdeals.com). The network provides shared infrastructure, brand recognition, and cross-border deal discovery capabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Igraal: A leading French cashback and promo codes platform that directly competes with Dealabs for the same French price-sensitive consumer and merchant affiliate budgets, with a cashback-centric monetization twist.
• Chollometro: The Spanish Pepper.com network site for deals and promo codes. Operates the same community voting and affiliate monetization model, making it a directly comparable regional peer.
• mydealz: The German Pepper.com network site, mydealz runs an identical community-curated deals and promo codes platform, making it a near-twin peer in terms of business model, monetization, and feature set.
• hotukdeals: The UK counterpart in the Pepper.com network, hotukdeals operates the same community-driven deals and promo codes model with temperature-based voting, serving as Dealabs' direct sister site and most structurally comparable peer.
• Honey (PayPal): A browser-based coupon and cashback tool now owned by PayPal. Overlaps with Dealabs on promo code discovery at the point of purchase and competes for the same merchant affiliate budgets.
• Preisjäger: The Austrian Pepper.com network site for community-driven deals. Operates an essentially identical platform, providing another direct peer for benchmarking within the same network.

Broad incumbents

• Groupon: A global deals and local experiences marketplace. Operates in an adjacent deals category with merchant-funded offers, providing a broader-incumbent benchmark for deal-platform monetization dynamics.
• Pepper.com: The parent network that operates Dealabs and its sister sites across Europe and the US. Comparable as the broader incumbent orchestrating shared infrastructure, merchant relationships, and cross-border deal discovery.
• RetailMeNot: A global deals and coupon codes platform operating at much larger scale and geographic breadth. Compares as a broad incumbent in the same category, with overlapping affiliate and merchant monetization.
• Coupons.com: A major US-based digital coupon platform owned by Quotient Technology. Comparable as a broad incumbent in coupon/deal aggregation with similar affiliate and merchant-funded revenue mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dealabs
• YouTubeyoutube.com/channel/dealabs
• Facebookfacebook.com/dealabs
• LinkedInlinkedin.com/company/dealabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealabs