AB InBev
- Company typePublic
- Founded1987
- HeadquartersLeuven, Belgium
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
AB InBev firmographics
Firmographics- Name
- AB InBev
- Legal name
- ANHEUSER-BUSCH INBEV SA/NV
- Website
- https://ab-inbev.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
AB InBev industry classification
Industry- Product category
- Beer Brewing
- NAICS
- Breweries (31212), Breweries (312120), Distilleries (312140), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Regional & National Breweries (THAFALAD), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where AB InBev is headquartered
LocationHeadquarters
- HQ city
- Leuven
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
AB InBev business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beer Sales: Core revenue stream from beer production and sales across global portfolio of 500+ brands. Q1 2026 revenue of $15.27 billion with 1.2% beer volume growth and record volumes in Mexico, Colombia, Brazil, South Africa, and Peru. Premium brands driving growth with Corona and Michelob Ultra as key megabrands.
- Beyond Beer / Ready-to-Drink: Growing portfolio including Cutwater spirits, NÜTRL Vodka Seltzer, and other ready-to-drink beverages. 'Beyond Beer' portfolio surged 37% with Cutwater posting triple-digit growth. Non-alcoholic beer revenue up 27% YoY with Corona Cero growing 46% and Michelob Zero growing over 100%.
- Sponsorship & Licensing: Revenue from sports/entertainment sponsorships including FIFA World Cup official beer sponsorship, NBA partnership, ICC cricket tournaments. Extended FIFA partnership through 2030 plus Women's World Cup 2027. MLB partnership extension through 2032 including Cutwater and NÜTRL advertising rights.
- Brewing & Production Services: Contract brewing and production services including the San Miguel lager distribution rights in UK acquired from Carlsberg, and $3 billion buyback of 49.9% stake in US metal container plants to secure supply chain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium beer pricing (Budweiser, Corona, Stella Artois) |
| Unit Pricing | Pay-as-you-go | Value/Mainstream beer ( Busch Light, local brands) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
AB InBev product offering
Product offeringCore offering
AB InBev produces, markets, and distributes a portfolio of more than 500 beer and beverage brands—including Budweiser, Corona, Stella Artois, and Michelob Ultra—across nearly 50 countries. The company manufactures beer at scale, sells ready-to-drink cocktails and spirits, and is expanding its non-alcoholic beer range. Operations span brewing, packaging, agricultural sourcing, sports/event sponsorship activation, and digital customer engagement through platforms such as BEES.
Differentiator
Problem solved
Functional benefit
Brands
- Budweiser: Global premium beer brand; Official Beer Sponsor of FIFA World Cup 2026
- Michelob ULTRA
- Corona
- Stella Artois
- Michelob Zero
- Corona Cero
- Budweiser 0.0
- Beck's Bier
- United Breweries
- Beck's Non-Alcoholic
- Beyond Beer portfolio
- Busch Light
- BeatBox Beverages
Products and services
- Budweiser
- Michelob Ultra
- Corona
- Stella Artois
- Corona Cero
- Michelob Zero
- Budweiser 0.0
- Beck's Non-Alcoholic
- Beck's Bier
- Busch Light
- Cutwater Spirits
- NÜTRL Vodka Seltzer
- BeatBox Beverages
- Negra Modelo (Smart Yeast Pilot)
Quantifiable outcome
- Q1 2026 revenue of $15.27 billion, up 5.8% YoY
- +5 more outcomes
Companies that use AB InBev
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
AB InBev technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
AB InBev partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, flagship and core.
- Shanghai Association of Foreign InvestmentminorBudweiser China co-hosted 'Global Night-Time Economy Dialogue' with Shanghai Association of Foreign Investment in Shanghai. Joint report with Fudan University Consumer Market Big Data Laboratory examining consumption patterns and urban nighttime activity.
- FIFAflagshipAB InBev extended global partnership to become Official Beer Sponsor of FIFA World Cup through 2030 and Women's World Cup 2027. Partnership extends beyond 40 years. FIFA World Cup 2030 marks tournament's 100th anniversary across three continents. Budweiser and Michelob Ultra serve as official beer sponsors.
- TripadvisorcoreCorona 'Living Is Calling' global summer campaign partnership with Tripadvisor offering 300,000+ outdoor experiences across 30+ countries. QR codes on Corona packaging unlock travel vouchers. Brand's biggest activation program extending 'This Is Living' platform.
- Erling Haaland & Jürgen KloppcoreBudweiser 'Let It Pour' platform featuring football stars Erling Haaland and Jürgen Klopp as global ambassadors. Campaign activates across 40+ countries with global film, Bud FC experiential events with WINK, and exclusive merchandise through The Bud Fan Store.
- WINK (Experiential Agency)coreBudweiser Bud FC experiential platform created with WINK agency. Corona Beach 100 developed in partnership with WINK. Corona Cero Olympic activations produced by WINK including Corona Hotel and Casa Corona venues.
- BALL Beverage Packaging India & Can-Pack IndiaminorKey aluminum can suppliers facing capacity constraints affecting India's beer sector. BIS certification deadline extension obtained due to suppliers being unable to ramp up production for 6-12 months.
- MLB (Major League Baseball)coreAnheuser-Busch extended MLB partnership through 2032, expanded to include non-exclusive advertising rights for Cutwater and NÜTRL RTD brands alongside continued Budweiser sponsorship. Covers MLB.TV integrations, digital media, league events, and player endorsements across 17 clubs.
- KU Leuven Institute for Beer ResearchminorCollaboration with scientist Kevin Verstrepen developing Smart Yeast technology - genetically engineered yeast strain producing minimal alcohol while retaining beer flavors for non-alcoholic beer production.
- Fudan UniversityminorFudan University Consumer Market Big Data Laboratory partnership for joint report on consumption patterns and urban nighttime economy. Supports Budweiser China's 'Mega Brands, Mega Platforms' strategy connecting global IPs with local consumer experiences.
- Live Nation UKcoreAB InBev became exclusive beer and cider provider for Live Nation UK covering festivals, venues, and outdoor shows. Includes Reading & Leeds Festival, TRNSMT, and all Academy Music Group venues including O2 Academy Brixton. Brands Budweiser, Corona, and Stella Artois featured prominently.
- ICC (International Cricket Council)coreAB InBev named official beer partner for all major ICC tournaments from 2026-2027 including Men's and Women's T20 World Cups, World Test Championship Final, and Cricket World Cup. Activation in India, Europe, Africa, South Africa, Zimbabwe, and Namibia.
- UNITARcorePartnership founded February 2018 for road safety contributing to UN SDG 3.6. Renewed July 2022 for two more years, expanded to cover Smart Drinking, Entrepreneurship, and Water. Scaling road safety in 34 countries with 45 interventions.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
AB InBev competitors and assessment
Company assessmentBroad incumbents
- Pernod Ricard: Pernod Ricard is a global beverage alcohol major (Jameson, Absolut, Chivas Regal) competing with Diageo for spirits share. Comparable as a multinational premium beverage alcohol company with similar megabrand portfolio strategy and global distribution footprint.
- Diageo plc: Diageo is the world's largest spirits company (Johnnie Walker, Guinness, Tanqueray, Smirnoff) and a broad incumbent in global beverage alcohol. Comparable as a multinational CPG beverage alcohol major with similar megabrand, premiumization, and emerging-market strategies, though focused on spirits rather than beer.
- Constellation Brands: Constellation Brands holds the US import and marketing rights for Corona, Modelo, and other Mexican beer brands that AB InBev brews. A large publicly-traded beverage alcohol incumbent with overlapping beer exposure plus a sizable wine and spirits portfolio, making it a closely-related comparable despite the supplier-distributor relationship.
Regional players
- Tsingtao Brewery: Tsingtao is China's largest and most internationally recognized brewer, with significant domestic market share and global export presence. Comparable to AB InBev as a major Asian brewer competing in the same Chinese and international beer markets (where AB InBev operates Budweiser China).
- Kirin Holdings: Kirin is a major Japanese brewer and beverage company (Kirin Ichiban) with growing international beer operations and a sizable non-alcoholic portfolio. Comparable to AB InBev as an Asian brewer expanding internationally and investing in non-alcoholic and health-adjacent beverages.
- Asahi Group Holdings: Asahi is Japan's largest brewer (Asahi Super Dry) with material European beer assets acquired from AB InBev (including Peroni, Grolsch, Pilsner Urquell). A regional brewer with global brand ambitions, comparable to AB InBev's multinational brewing operations though primarily Asia-Pacific and Europe focused.
Direct peers
- Molson Coors Beverage Company: Molson Coors is a major North American brewer (Coors Light, Miller Lite, Molson Canadian) and one of AB InBev's primary direct competitors in the US value and premium segments. Highly comparable business model focused on beer manufacturing and distribution in the Americas and Europe.
- Heineken N.V. Heineken is the world's second-largest brewer with a portfolio of premium and mainstream beer brands (Heineken, Amstel, Desperados, Sol) operating across global markets. Directly comparable as a multinational brewer competing head-to-head in nearly every region where AB InBev operates, with similar megabrand and sponsorship strategies.
- Carlsberg Group: Carlsberg is the world's third-largest brewer headquartered in Denmark with strong positions in Northern and Eastern Europe and Asia (including the San Miguel distribution rights AB InBev acquired from Carlsberg in the UK). Closely comparable multinational brewer with overlapping portfolio strategy and premiumization focus.
Emerging players
- Boston Beer Company: Boston Beer is a US craft and specialty beverage company (Samuel Adams, Truly Hard Seltzer, Twisted Tea) competing with AB InBev's Beyond Beer portfolio. Comparable as an emerging/specialty player addressing the same health-conscious and craft consumer trends that drive AB InBev's non-alcoholic and RTD strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AB InBev social profiles
Digital presenceAB InBev financial estimates
Financial estimateRevenue estimate
Valuation estimate
AB InBev leadership team
Management profileNumber of profiles
Profiles8 records
AB InBev subsidiaries and ownership
Company hierarchySubsidiaries8 records
AB InBev funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AB InBev M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AB InBev
What does AB InBev do?
AB InBev produces, markets, and distributes a portfolio of more than 500 beer and beverage brands—including Budweiser, Corona, Stella Artois, and Michelob Ultra—across nearly 50 countries. The company manufactures beer at scale, sells ready-to-drink cocktails and spirits, and is expanding its non-alcoholic beer range. Operations span brewing, packaging, agricultural sourcing, sports/event sponsorship activation, and digital customer engagement through platforms such as BEES.
Is AB InBev a public or private company?
AB InBev is a public company. It is classified as public and is currently operating.
When was AB InBev founded?
AB InBev was founded in 1987. It employs 5,001 to 10,000 people.
Where is AB InBev based?
AB InBev is headquartered in Leuven, Belgium, in the Europe region.
How does AB InBev make money?
Four revenue lines are on record. Beer Sales are the primary driver. The others are beyond Beer / Ready-to-Drink, sponsorship & Licensing and brewing & Production Services.
Who are AB InBev's main competitors?
Broad incumbents on record are Pernod Ricard, Diageo plc and Constellation Brands. Regional players are Tsingtao Brewery, Kirin Holdings and Asahi Group Holdings. Direct peers are Molson Coors Beverage Company, Heineken N.V. and Carlsberg Group. Boston Beer Company is listed as an emerging player.
Does AB InBev have an API?
No public API is recorded for AB InBev.
What industry is AB InBev in?
AB InBev's product category is Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 31212 and its SIC code is 2082.