What 2bcloud does

2bcloud was an Israel-based multi-cloud engineering services provider founded in 2018, delivering consulting, migrations, managed services, DevOps, security, FinOps, and GenAI implementation across AWS, Microsoft Azure, and Google Cloud. The firm held premier-tier partnership designations with all three hyperscalers simultaneously — AWS Premier Tier, Azure Expert Managed Service Provider, and Google Cloud Partner Managed Service Provider — an unusual credential combination that supported a multi-cloud-neutral positioning. Its service portfolio spanned Cloud Management, DevOps-as-a-Service, Security, Cloud Architecture, Migration & Modernization, Data & AI, FinOps-as-a-Service, 24/7 Support & Monitoring, Skilling, and solution offerings including GenAI Adoption, AI Chatbot over Company Data, Marketplace Solutions, and Landing Zones.

The company monetized primarily through professional services, managed services contracts, and staff augmentation on a quote-based annual billing model, supplemented by FinOps-driven cloud cost optimization and private pricing deal structuring assistance. Named customers included Payoneer (enterprise financial services), Fetcherr (travel-tech startup, documented 50% cost reduction), and SmartQR. Delivery teams operated from the United States, Europe, Israel, and India to support follow-the-sun coverage with sub-9-minute response and sub-24-hour resolution commitments. The company held ISO 9001 and ISO 27001 certifications.

In February 2026, 2bcloud completed a merger with Sela, forming a combined entity of 500+ cloud engineers operating under the Sela brand, backed by Fortissimo Capital. Following the merger, 2bcloud operates as part of Sela rather than as an independent company. The combined entity positions itself as a scale multi-cloud engineering platform targeting ISVs, SaaS companies, high-growth technology firms, and startups navigating AI-driven transformation.

Name

2bcloud

Website

https://2bcloud.io

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

51–100 employees

Short description

2bcloud was an Israel-based multi-cloud engineering services firm delivering migrations, managed services, FinOps, and GenAI implementation across AWS, Azure, and Google Cloud to ISVs, SaaS companies, and startups; it merged into Sela in February 2026, operating under the Sela brand with 500+ engineers.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Hybrid Cloud Compute & Virtualization Stack (HCI/VMs/Kubernetes) (HDABAMAF)

akta.pro secondary industries

IT Service Management for Data Centers (ITSM/CMDB/Change) (HDABANAF), AI Compute Cloud & GPU-as-a-Service (HDAAAAAK), Cloud Data Warehouses (HDAEABAA)

Keywords

• Multi-cloud engineering
• Cloud migration services
• Managed cloud services
• Cloud FinOps
• Generative AI solutions

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services & Consulting: Cloud consulting and professional services including architecture best practices, implementation, and hands-on engineering support
2. Managed Services: 24/7 multi-cloud support and monitoring services with guaranteed response times
3. Staff Augmentation: Flexible expert certified teams deployed to supplement customer engineering teams

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

2bcloud delivers multi-cloud engineering, managed services, and GenAI/AI solutions across AWS, Microsoft Azure, and Google Cloud. Core offerings include cloud migration and modernization, DevOps, security, cloud architecture, FinOps, 24/7 support, AI Chatbot over Company Data, Landing Zones, and marketplace solutions for ISVs, SaaS firms, and high-growth technology companies.

Product overview

Sela (formerly 2bcloud) is a multi-cloud engineering services organization offering a unified portfolio of cloud management and professional services. The company operates as a platform of interconnected service offerings rather than a single product, combining core infrastructure services (Cloud Management, DevOps, Security, Cloud Architecture, Migration & Modernization, FinOps, Support & Monitoring) with specialized solution offerings (GenAI Adoption, AI Chatbot over Company Data, Marketplace Solutions, Landing Zones). The company also provides Skilling services for talent development. All services are delivered through premier partnerships with AWS, Microsoft Azure, and Google Cloud, with delivery teams spanning the United States, Europe, Israel, and India.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Migration & Modernization Large-scale migration and modernization services for transitioning workloads to AWS, Microsoft Azure, and Google Cloud, aimed at ISVs, SaaS firms, and enterprise customers.
• Cloud Management Services Comprehensive 24/7 multi-cloud management and support with sub-9-minute response time, sub-24-hour resolution time, flexible certified teams, and staff augmentation capabilities.
• DevOps as a Service End-to-end DevOps services including CI/CD pipeline automation, infrastructure as code, and development workflow optimization for cloud-native teams.
• Security Services Cloud security services providing protection, compliance, and threat monitoring for multi-cloud environments, aligned to ISO 27001 practices.
• Cloud Architecture Architecture design and consulting for cloud infrastructure including landing zones and best-practices implementation across AWS, Azure, and Google Cloud.
• Data & AI Data modernization and AI/ML initiative services enabling organizations to leverage data-driven insights and artificial intelligence on cloud platforms.
• FinOps as a Service Cloud cost optimization and FinOps services including cost analysis, private pricing deal structuring, and cloud vendor engagement for funds securing.
• Support & Monitoring as a Service 24/7 monitoring and support services with a user-friendly support portal for issue tracking and resolution across multi-cloud environments.
• Skilling Cloud engineering talent development and training services for upskilling organizational teams on AWS, Azure, and Google Cloud.
• GenAI Adoption Solution Guided adoption framework for implementing generative AI capabilities within organizations, including strategy and implementation support across Microsoft Foundry Agent Service and Azure AI Foundry.
• AI Chatbot over Company Data AI-powered chatbot solution enabling natural language interactions with company knowledge bases and data repositories, supporting retrieval and synthesis of organizational information.
• Landing Zones Solutions Cloud landing zone design and implementation services providing secure, scalable foundation architectures for enterprise-scale cloud deployments.
• Marketplace Solutions Solutions for deploying and optimizing cloud marketplace offerings, helping ISVs and SaaS companies achieve GTM-ready marketplace presence on AWS, Azure, and Google Cloud.

Quantifiable outcome

• 50% cost reduction for customers (Fetcherr case study)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreChannel Partner/ Reseller/ DistributorPremier partnership designation with AWS, providing cloud migration, data modernization, AI/ML initiatives, and multi-region cloud projects as part of AWS's partner ecosystem.
• Microsoft AzurecoreChannel Partner/ Reseller/ DistributorAzure Expert Managed Service Provider designation, delivering services including GenAI adoption, cloud landing zones, and AI Agents Hub events with Microsoft.
• Google CloudcoreChannel Partner/ Reseller/ DistributorPartner Managed Service Provider status with Google Cloud, providing multi-cloud engineering services across the Google Cloud ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Persistent Systems: Digital engineering and cloud modernization services firm with strong AWS/Azure/Google partnerships serving SaaS and technology clients — directly comparable mid-sized peer with similar GTM and offshore delivery mix.
• Slalom: Consultancy focused on cloud transformation, data, and AI with strong AWS/Azure/Google partnerships, serving ISV and SaaS-style customers — overlaps directly with 2bcloud's customer segments and partnership-led GTM.
• Rackspace Technology: Public multi-cloud managed services provider with deep AWS, Azure, and Google Cloud relationships offering migrations, managed services, and FinOps — the most direct comparable to 2bcloud's multi-cloud MSP positioning.
• Onix Group: Premier Google Cloud partner with AWS and Azure expertise delivering migrations, data modernization, and AI engineering — closely comparable scale and partnership-driven GTM.
• Nordcloud (IBM company): European-headquartered multi-cloud MSP with strong AWS, Azure, and GCP partnerships — comparable cloud-engineering services model with similar emphasis on migrations, managed services, and FinOps.

Broad incumbents

• Capgemini (Cloud Services): Global systems integrator delivering large-scale cloud migration, modernization, and managed services across all three hyperscalers — competes for the same multi-cloud enterprise RFPs as 2bcloud, but at much larger scale.
• Deloitte (Cloud Engineering): Big Four advisory with cloud transformation, migration, and managed services across AWS, Azure, and GCP — competes for the same enterprise ISV/SaaS cloud engagements with a broader services portfolio.
• Accenture (Cloud First): Largest global SI with premier AWS/Azure/Google partnerships and dedicated Cloud First practice, competing for the same multi-cloud engineering and GenAI transformation deals that 2bcloud targets.
• Wipro (Cloud): Global IT services firm with cloud migration, managed services, and GenAI practices across all major hyperscalers — broader portfolio but adjacent competition for 2bcloud's mid-market and enterprise deals.

Emerging players

• Mission Cloud Services: AWS Premier partner focused exclusively on cloud migrations, managed services, and AI for SaaS/ISV customers — narrower cloud-only focus that overlaps with 2bcloud's core ISV/SaaS segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2bcloud