Vivaticket

What Vivaticket does

Vivaticket S.p.A. is an Italy-headquartered, privately held ticketing software company founded in 1999 that provides integrated ticketing and access control solutions to the global leisure and entertainment industry. The company operates two principal platforms: a B2C consumer-facing storefront (vivaticket.com) localized for Italy, Spain, France, Mexico, and the UAE that sells tickets to concerts, sports, theater, museums, parks, and exhibitions, and a B2B enterprise platform delivering ticketing systems, access control, and venue integrations to event organizers and cultural institutions. Supporting products include Vivacard (digital gift e-cards), ticket resale, ownership transfer, and cancellation/postponement modules. The technology stack is built around NFC-based digital ticket issuance with Apple Wallet and Google Wallet integration for venue entry.

The company monetizes through a combination of transaction fees on consumer ticket sales and recurring B2B platform fees from venues and event organizers. Customer segments span enterprise venues (including marquee sports and cultural clients such as Coppa Italia matches for Inter Milan and Lazio, and major European museums and monuments), SMB venue operators, and individual consumers purchasing tickets. Its go-to-market combines enterprise field sales targeting venues and event organizers with direct-to-consumer e-commerce. Vivaticket reports processing approximately 850 million tickets annually across 50 countries through 21 offices, serving roughly 3,500 museums, monuments, and cultural sites.

Vivaticket has pursued geographic expansion through both organic buildout and acquisitions, including Impronta Soluciones (Spain, November 2023) and Tecteltic Online (July 2024). Legal entities include VIVATICKET IBERICA S.L. (Spain), VIVATICKET SAS (France), and VIVATICKET DMCC Dubai Branch (UAE). The company is led by co-founder Luana Sabattini, who serves as Co-CEO and CHRO. In March 2026, Vivaticket's French subsidiary Irec SAS was targeted by a RansomHouse ransomware attack that disrupted online reservations for the Louvre, Eiffel Tower, and Notre-Dame de Paris, representing a material operational and reputational event.

Name

Vivaticket

Legal name

VIVATICKET S.p.A.

Website

https://vivaticket.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Vivaticket is an Italy-based, privately held provider of integrated B2B and B2C ticketing software and access control systems for venues, event organizers, and cultural institutions, operating across 50 countries via 21 offices and processing roughly 850 million tickets annually.

Ownership category

akta.pro rank

Product category

Ticketing Software & Access Control

NAICS

Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Ticketing software solutions
• Event ticketing platforms
• Access control systems
• NFC mobile tickets
• Cultural venue reservations

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Transaction Fees: Revenue generated from ticket sales across sports events, concerts, theatre, museums and cultural sites
2. B2B Platform Services: Ticketing and access control systems sold to venues and event organizers as enterprise solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vivaticket provides integrated ticketing software and access control systems to venues, event organizers, and cultural institutions, complemented by a consumer-facing ticket purchase platform. The B2B offering delivers ticketing platforms and integrations for venues and event organizers across 50 countries, while the B2C storefront (vivaticket.com) enables consumers to buy NFC-format mobile-wallet tickets for concerts, sports, theatre, museums, fairs and parks. Supporting offerings include the Vivacard digital gift voucher, ticket resale and cancellation services.

Product overview

Vivaticket operates as a unified ticketing ecosystem consisting of two primary platforms: a B2C consumer store for purchasing event tickets (concerts, sports, theater, museums, parks, fairs) and a B2B corporate platform offering ticketing and access control systems with integration services for venues and event organizers. The portfolio includes supporting modules such as Vivacard (gift e-cards), user change functionality for ticket transfers, cancellation/postponement handling, ticket resale marketplace, NFC digital ticket delivery via mobile wallets, and COVID-19 voucher processing. The company serves clients across 50 countries through 21 international offices, processing approximately 850 million tickets annually.

Differentiator

Problem solved

Functional benefit

Brands

• Vivacard: Gift e-card for purchasing tickets to events sold on Vivaticket.com
• Vivaticket.com

Products and services

• Vivaticket B2C Store

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Impronta SolucionescoreStrategic or Co-development Partner · 14 November 2023Vivaticket acquired Spanish ticketing company Impronta Soluciones to expand its presence in Spain and internationally. The deal includes Impronta's affiliated companies and aims to boost VivaTicket's growth in new geographies and verticals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Dice: Mobile-first ticketing platform focused on music events with anti-scalping and fan-discovery features. Comparable as an emerging primary ticketing alternative competing for the same live music and cultural event customer base.
• Tito: Modern event ticketing platform serving cultural events, festivals, and conferences globally. Comparable as a software-led ticketing solution targeting cultural institutions and event organizers with similar SMB-to-mid-market profile.
• Fever: Global experiences marketplace for concerts, immersive events, and cultural activities. Comparable as a B2C ticketing layer for experiences and cultural attractions, increasingly competing for the same museum and event customer wallet.

Direct peers

• CTS Eventim: Europe's largest publicly-listed ticketing and live entertainment platform, headquartered in Germany. Closest direct peer to Vivaticket given overlapping European cultural and sports venue footprint, primary ticketing software, and access-control capabilities.
• Eventbrite: Global self-service event ticketing platform serving concerts, festivals, and cultural events with similar B2B/B2C hybrid model. Comparable in product category and target market, though more SMB-leaning than Vivaticket's enterprise venue focus.
• Ticketmaster (Live Nation Entertainment): The dominant global primary ticketing platform serving venues, sports, and concerts with similar B2B SaaS-plus-transaction-fee economics. Directly comparable to Vivaticket's core ticketing and access-control offerings, though at materially larger scale.
• AXS (AEG): Primary ticketing platform owned by AEG, serving major North American and European sports and concert venues. Comparable as a B2B ticketing software with mobile/NFC wallet integration for stadium access — directly overlapping Vivaticket's enterprise offering.
• See Tickets: European-focused primary ticketing platform serving concerts, festivals, and cultural events across multiple countries. Directly comparable to Vivaticket's multi-country B2B/B2C ticketing model and geographic footprint.

Regional players

• BookMyShow: India's largest ticketing platform for movies, events, sports, and cultural activities. Comparable in product (multi-vertical ticketing) and dual B2B/B2C model, though operating primarily in a different geography.

Broad incumbents

• Cvent: Enterprise event management software platform with registration, ticketing, and venue management capabilities. Comparable as a broader event technology incumbent that competes for the same venue and organizer software budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/vivaticket_com
• Facebookfacebook.com/VivaticketItalia
• LinkedInlinkedin.com/company/vivaticket
• Instagraminstagram.com/vivaticket_it/?hl=it
• TikToktiktok.com/@vivaticket_middle_east

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivaticket