Heaven on earth now

What Heaven on earth now does

Heaven on Earth Now (legal entity Heaven on Earth NOW Inc., EIN 81-4452776) is a Maryland-based 501(c)(3) nonprofit corporation founded in 2015 that combats hunger and supports individuals and families emerging from homelessness and crises in the Baltimore region. The organization delivers its mission through a portfolio of programs: the Begin Again Initiative (household essentials such as mattress sets, kitchen supplies, and hygiene items for newly housed individuals), Life Skills PLUS (a year-long curriculum covering financial discipline, physical and mental wellness, safety, cooking, and cleaning), Good for You Groceries and Farm to Belly (healthy food distribution, the latter in partnership with First Fruits Farm), and the Think Before You Donate national educational campaign that promotes healthier food drives.

There is no proprietary technology platform underlying these programs; delivery is operational and volunteer-driven, supported by a referral channel of 20+ social service, government, university, corporate, faith-based, and foundation partners. The organization does not sell products or services to beneficiaries and instead generates revenue exclusively through tax-deductible individual donations, corporate giving, and foundation grants, with a stated commitment that 100% of donations flow to programs while overhead is covered by separate private donors.

Geographically, Heaven on Earth Now is rooted in the Baltimore/Timonium, Maryland area, with expanded activity in Colorado, Pennsylvania, Tijuana (Mexico), and a 2017 water-well initiative in Burundi. It is volunteer-run with 1-10 staff, led by Executive Director Molly Cottrill (36+ years in Baltimore health and homelessness, Vice Chair of the Baltimore County Continuum of Care Roundtable). Cumulative outcomes over 10 years include more than 1,000,000 servings of healthy food and 3,000+ individuals transitioned into furnished homes; the organization's most recent disclosed funding is a $54,120 Baltimore Community Foundation grant dated May 7, 2025.

Name

Heaven on earth now

Legal name

Heaven on Earth NOW Inc.

Website

https://www.heavenonearthnow.net/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Heaven on Earth Now is a Maryland-based 501(c)(3) nonprofit, founded in 2015 and volunteer-run, that combats hunger and supports individuals and families emerging from homelessness in Baltimore through household essentials, year-long life skills education, and healthy food distribution via a network of 20+ partner organizations.

Ownership category

akta.pro rank

Product category

Homeless and Hunger Relief Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (624210), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Homeless support services
• Food insecurity programs
• Life skills education
• Household essentials assistance
• Community nutrition outreach

Headquarters

HQ city

Lutherville Timonium

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Grants: As a 501(c)(3) nonprofit, Heaven on Earth Now generates revenue through tax-deductible donations from individuals, corporate donors, and grants from foundations. The organization states that 100% of donations go to programs, with overhead costs covered by private donors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heaven on Earth Now is a 501(c)(3) nonprofit that delivers social service programs to individuals and families emerging from homelessness and crises. Through its Begin Again Initiative, it supplies household essentials (mattress sets, kitchen supplies, hygiene items) and pairs them with a year-long Life Skills PLUS education curriculum covering financial discipline, physical and mental wellness, safety, cooking, and cleaning. Through Good for You Groceries, Farm to Belly, and the Think Before You Donate campaign, it combats food insecurity by distributing nutrition-focused nonperishable bags and fresh farm-prepared meals, while educating donors on healthier food drive contributions.

Product overview

Heaven on Earth NOW is a 501(c)(3) nonprofit organization that operates as a coordinated portfolio of social service programs rather than a single unified product. The organization centers on two key initiatives: (1) equipping and empowering individuals emerging from homelessness and trauma with life skills through the Begin Again Initiative and its Life Skills PLUS component, and (2) combating hunger with nutritious food through Good for You Groceries, Farm to Belly, and the Think Before You Donate educational campaign. Programs include household essentials delivery, year-long life skills education, healthy food distribution, and community education on nutrition and volunteering.

Differentiator

Problem solved

Functional benefit

Products and services

• Begin Again Initiative Provides household essentials including mattress sets, kitchen supplies, hygiene items, and table and chairs, along with a year-long Life Skills PLUS program for individuals and families emerging from homelessness and crises.
• Life Skills PLUS Year-long life skills education program with five pillars — Financial Discipline & Employment, Physical & Mental Wellness, Safety, Cooking, and Cleaning — delivered through monthly educational kits and personalized coaching to clients of the Begin Again Initiative.
• Good for You Groceries

Quantifiable outcome

• More than 1,000,000 servings of healthy food provided in 10 years
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor, core, major and moderate.

• Alpha Phi OmegaminorOthersService fraternity partnership providing volunteer support for organization programs and initiatives.
• First Fruits FarmcoreStrategic or Co-development PartnerPartnership for Farm to Belly program bringing farm-fresh ingredients and healthy nonperishables to hungry individuals through volunteer-prepared chef-inspired recipes.
• Johns Hopkins UniversitymajorStrategic or Co-development PartnerUniversity partnership including baseball team volunteer service loading furniture, collecting nonperishables, and participating in community projects.
• BGEminorOthersCorporate partner providing support for organization programs.
• Baltimore CountymajorStrategic or Co-development PartnerGovernment partnership including Department of Social Services collaboration for housing programs and COVID response grants.
• Community Assistance NetworkcoreStrategic or Co-development PartnerPartner organization referring clients and enabling extension of services to more communities.
• Associated Catholic CharitiescoreStrategic or Co-development PartnerKey referral partner for Begin Again Initiative, helping meet families where they are with tangible resources and ongoing support.
• CareFirstminorOthersCorporate partner providing healthcare-related support.
• Family Crisis CentercoreStrategic or Co-development PartnerReferral partner for Begin Again Initiative supporting individuals and families emerging from crises.
• Baltimore County Department of Social ServicescoreStrategic or Co-development PartnerKey government partner for housing programs, actively pursuing answers to low-income housing availability in Baltimore.
• Freedom TempleminorOthersFaith-based partner organization.
• Hunt Valley ChurchminorOthersFaith-based partner providing volunteer and community support.
• Business Volunteers of MarylandmoderateStrategic or Co-development PartnerVolunteer coordination partner connecting businesses with service opportunities.
• St. Vincent De Paul BaltimorecoreStrategic or Co-development PartnerReferral partner for Begin Again Initiative helping meet families where they are.
• Greater Baltimore Board of RealtorsminorOthersReal estate industry partner providing support for housing-related initiatives.
• PompeianminorOthersCorporate partner providing olive oil and food-related donations.
• Prologue, Inc.coreStrategic or Co-development PartnerReferral partner for Begin Again Initiative supporting individuals emerging from homelessness and crises.
• WaWaminorOthersConvenience store partner providing support for food-related programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.heavenonearthnow.net
• LinkedInlinkedin.com/company/heaven-on-earth-now-inc
• Instagraminstagram.com/heavenonearthnow/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heaven on earth now