PROMT
PROMT is a privately-held Russian machine translation company founded in 1991, offering proprietary Neural Machine Translation solutions across consumer desktop, enterprise server, and mobile SDK products, serving 15,000+ corporate clients and 10 million users with secure on-premise translation.
- Company typePrivate
- Founded1998
- HeadquartersSt. Petersburg, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What PROMT does
PROMT is a privately-held Russian machine translation company founded in 1991 (one source records 1998), headquartered in Moscow with a St. Petersburg corporate address, specializing in proprietary Neural Machine Translation (NMT) technology. The company develops and markets translation software for three primary customer segments: individual consumers (PROMT Master NMT, PROMT.One mobile app), corporate and enterprise clients (PROMT Professional NMT, PROMT Neural Translation Server, PROMT Neural Translation Server DE), and developers integrating translation into third-party products (PROMT Mobile SDK, PROMT Analyzer SDK). Its underlying technology stack combines NMT, natural language processing, information retrieval, and text data mining, with 40+ supported languages and 88+ language pairs. The core technical differentiator is offline-capable, on-premise deployment, which addresses data confidentiality requirements for sensitive enterprise and government content.
The business operates a hybrid go-to-market model combining product-led growth (self-serve online store, free online translator at online-translator.com, demo downloads) with direct enterprise field sales (consultation-based server deals with a 30-day test period) and a partner channel network of system integrators, language service providers, and technology partners. Revenue is generated through one-time perpetual desktop licenses (e.g., $199 for Master NMT Western European Pack; $370-$740 for Professional NMT language pairs), subscription-based server and mobile products, and SDK/royalty licensing. PROMT claims 10 million+ registered users, 200 million daily translations processed, and 15,000+ corporate customers, with named enterprise users including Microsoft/MSDN, PayPal, TripAdvisor, Amadeus, LUKOIL, and SpanishDict. Technical credibility has been externally validated by excellent performance at WMT21 in 2021. The company has disclosed no patents, no external funding rounds beyond a 2008 entry from Svarog Capital Advisors with $0 disclosed, no M&A activity, no senior leadership beyond founder/CEO Svetlana Sokolova, and no management or board roster.
PROMT firmographics
Firmographics- Name
- PROMT
- Legal name
- PROMT
- Website
- https://promt.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PROMT is a privately-held Russian machine translation company founded in 1991, offering proprietary Neural Machine Translation solutions across consumer desktop, enterprise server, and mobile SDK products, serving 15,000+ corporate clients and 10 million users with secure on-premise translation.
- Ownership category
- akta.pro rank
PROMT industry classification
Industry- Product category
- Machine Translation Software
- NAICS
- Translation and Interpretation Services (541930), Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Machine Translation & Multilingual NLP (HDAAADAD)
- akta.pro secondary industries
- On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB), Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
Keywords
Where PROMT is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PROMT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (Desktop): One-time perpetual license sales for desktop translation software including PROMT Master NMT and PROMT Professional NMT.
- Server Solutions: Enterprise server-based translation solutions including PROMT Neural Translation Server for secure on-premise deployment.
- Mobile SDK Licensing: SDK licensing for developers to integrate PROMT translation technology into mobile applications.
- Subscription Services: Subscription-based access to PROMT mobile applications with new pricing terms available for Android platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | PROMT Master NMT - Western European Pack |
| One time/ perpetual license | One time/ perpetual license | Language Add-on Packs |
| One time/ perpetual license | One time/ perpetual license | PROMT Professional NMT - Multilingual |
| One time/ perpetual license | One time/ perpetual license | PROMT Professional NMT - English/Chinese Pair |
| One time/ perpetual license | One time/ perpetual license | PROMT Professional NMT - English/Russian Pair |
| Subscription | Annual | Enterprise Server Solutions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
PROMT product offering
Product offeringCore offering
PROMT develops and sells neural machine translation (NMT) software for both consumer and enterprise buyers. Its lineup includes desktop translation applications (PROMT Master NMT for individuals, PROMT Professional NMT for business users), an on-premise enterprise server (PROMT Neural Translation Server and the dedicated German-market DE variant), a consumer mobile translation app (PROMT One), and developer SDKs (PROMT Mobile SDK and PROMT Analyzer SDK) for embedding translation and text-analysis capabilities into third-party applications.
Product overview
PROMT is a machine translation company offering a comprehensive portfolio spanning consumer desktop applications, mobile apps, and enterprise server solutions. The product line includes PROMT Master NMT (Windows desktop translator for private users), PROMT One (mobile Android app), and PROMT Professional NMT for business desktop use. Enterprise offerings comprise the PROMT Neural Translation Server (secure on-premise translation) and PROMT Neural Translation Server DE (for German markets and Big Data). Developers can access the PROMT Mobile SDK and Analyzer SDK for integration. The company emphasizes offline-capable, secure translation supporting 40+ languages, serving 10M+ users with 200M daily translations. Key differentiators include on-premise deployment options for data confidentiality and AI-based neural machine translation technology.
Differentiator
Problem solved
Functional benefit
Brands
- PROMT Master NMT: Offline translator for Windows - neural machine translation solution for secure translation on PC or laptop
- PROMT Neural Translation Server
- PROMT Analyzer SDK
- PROMT Professional NMT
- PROMT.One
- PROMT Mobile SDK
Products and services
- PROMT Master NMT Desktop neural machine translation application aimed at individual consumers and home users, providing offline translation across multiple language pairs from a single licensed installation.
- PROMT Professional NMT Desktop neural machine translation product targeted at professional translators, SMBs, and individual business users who need a perpetual-license tool for everyday translation tasks with custom terminology support.
- PROMT Neural Translation Server On-premise enterprise translation server that deploys PROMT's neural machine translation engine inside the customer's own infrastructure, enabling secure internal translation at scale without sending content to external cloud services.
- PROMT Neural Translation Server DE German-market edition of the on-premise Neural Translation Server, packaged for organizations whose primary translation needs center on German and related language pairs.
- PROMT One Consumer mobile machine translation app for iOS and Android, providing on-device translation with offline mode for travelers and individual users across multiple language pairs.
- PROMT Mobile SDK Developer toolkit that allows third-party mobile applications to integrate PROMT's neural machine translation engine, including offline translation, directly into their own iOS and Android products.
- PROMT Analyzer SDK Developer SDK offering text-analysis capabilities (lemmatization, morphological analysis, and related NLP functions) built on PROMT's language technology stack for integration into third-party applications.
- PROMT Online Translator Web-based machine translation service accessible directly from a browser, providing quick online translation across PROMT's supported language pairs.
Quantifiable outcome
- PROMT machine translation showed excellent results at WMT21 (Workshop on Machine Translation)
Companies that use PROMT
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
PROMT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
PROMT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpanishDictcoreSpanishDict integrates PROMT Online-Translator API into their language learning platform to help teach and translate Spanish and English. PROMT technology enables competitive online translation services that enhance the user learning experience.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PROMT competitors and assessment
Company assessmentDirect peers
- RWS (formerly SDL): RWS owns SDL Trados, the leading computer-assisted translation (CAT) tool and language services platform, and competes directly with PROMT in enterprise translation. PROMT already offers an add-on integration with SDL Trados, evidencing direct competition in the professional translation workflow space.
- SYSTRAN: SYSTRAN is a long-established machine translation vendor offering both generic and custom neural MT solutions, including secure on-premise deployments for enterprises and government. Like PROMT, SYSTRAN targets security-sensitive enterprise and government use cases where cloud MT is not acceptable.
- DeepL: DeepL is a leading neural machine translation provider offering both consumer and enterprise translation APIs with a reputation for high translation quality, particularly in European languages. Direct competitor to PROMT in the NMT segment with overlapping target customers (business and individual users) seeking high-quality translation.
Broad incumbents
- ABBYY FineReader / Lingvo: ABBYY offers document processing, OCR, and language technology products including Lingvo dictionaries, with roots in the Russian/CIS market similar to PROMT. It represents an overlapping regional peer with comparable CIS-market heritage and adjacent enterprise language technology positioning.
- Microsoft Translator: Microsoft Translator is a cloud NMT service integrated across Microsoft 365, Azure, and developer APIs, and is named as an existing PROMT customer for translation workloads. It competes with PROMT in the broader MT market but does not match PROMT's offline/on-premise capabilities for data-sensitive deployments.
- Amazon Translate: Amazon Translate is a cloud NMT service within the AWS ecosystem, serving developers and enterprises building multilingual applications. Like Microsoft Translator, it competes in the general MT space but lacks the offline/on-premise deployment model that PROMT emphasizes for security-sensitive customers.
- Google Translate: Google Translate is the dominant free general-purpose NMT service, available via web, mobile, and API. It is a broad incumbent that competes with PROMT for individual users and casual business translation, but does not offer a comparable on-premise deployment for sensitive enterprise workloads.
Emerging players
- Unbabel: Unbabel combines neural MT with a community of human post-editors to deliver enterprise-grade translation, targeting customer support and content localization. Comparable to PROMT in serving enterprise multilingual workflows, though differentiated by its hybrid AI-plus-human delivery model.
- Lilt: Lilt is an AI-powered translation platform combining adaptive neural MT with human-in-the-loop review for enterprise localization teams. It overlaps with PROMT's enterprise segment by serving multinational organizations needing secure, customizable translation at scale, but with a more SaaS-native delivery model.
Regional players
- Yandex Translate: Yandex Translate is a free online NMT service from Russian technology company Yandex, with strong support for Russian language pairs and CIS-region users. It competes directly with PROMT's free online translator in the Russian-speaking market but has limited presence in Western European enterprise accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PROMT social profiles
Digital presencePROMT financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROMT leadership team
Management profileNumber of profiles
Profiles1 record
PROMT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROMT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROMT
What does PROMT do?
PROMT develops and sells neural machine translation (NMT) software for both consumer and enterprise buyers. Its lineup includes desktop translation applications (PROMT Master NMT for individuals, PROMT Professional NMT for business users), an on-premise enterprise server (PROMT Neural Translation Server and the dedicated German-market DE variant), a consumer mobile translation app (PROMT One), and developer SDKs (PROMT Mobile SDK and PROMT Analyzer SDK) for embedding translation and text-analysis capabilities into third-party applications.
Is PROMT a public or private company?
PROMT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PROMT founded?
PROMT was founded in 1998. It employs 51 to 100 people.
Where is PROMT based?
PROMT is headquartered in St. Petersburg, United States, in the North America region.
How does PROMT make money?
Four revenue lines are on record. Software Licenses (Desktop) is the primary driver. The others are server Solutions, mobile SDK Licensing and subscription Services.
Who are PROMT's main competitors?
Direct peers on record are RWS (formerly SDL), SYSTRAN and DeepL. Broad incumbents are ABBYY FineReader / Lingvo, Microsoft Translator, Amazon Translate and Google Translate. Emerging players are Unbabel and Lilt. Yandex Translate is listed as a regional player.
Does PROMT have an API?
Yes. PROMT offers translation API access for integration into websites, applications, and existing workflows. The Online-Translator API enables developers to incorporate PROMT machine translation technology into their own products and services. A Mobile SDK is also available for integrating translation functionality into mobile apps, supporting both online and offline translation modes.
What industry is PROMT in?
PROMT's product category is Machine Translation Software. Its primary akta.pro industry code is HDAAADAD, Machine Translation & Multilingual NLP, with a secondary code of HDAAAJAB, On-Device Inference Runtimes & SDKs (mobile/embedded). Its NAICS code is 541930 and its SIC code is 7372.