Zety
Zety is a consumer-facing, product-led career platform offering an AI-powered resume builder, CV maker, and cover letter generator, serving individual job seekers globally via a freemium-to-subscription model operated by Works Limited.
- Company typePrivate
- Founded2016
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Zety does
Zety is a consumer-facing career development platform operated by Works Limited that helps job seekers create professional, ATS-optimized resumes, CVs, and cover letters. The platform combines a web-based resume builder with an extensive content library (773+ templates, 700+ resume examples, 1,400+ career blog articles) and a CPRW-certified content team that produces industry-tailored, ready-made phrases for specific job titles. Underlying the product is a cloud-based application with AI-powered content generation, ATS compatibility scoring, and a "Resume Makeover" feature that ingests existing resumes for automated modernization.
The business runs on a freemium-to-subscription GTM motion. Users create resumes for free and download only in TXT format; paid plans unlock PDF/Word downloads, all premium templates, and advanced features. Pricing is structured as a $1.95 14-day trial that auto-renews at $25.95 every four weeks, or an annual plan at $71.40 ($5.95/month, marketed as 79% savings). The product is delivered through a self-serve, product-led growth model with no sales interaction, and the company has expanded its footprint through localized sites in seven countries (US, Germany, Spain, France, Italy, Poland, Brazil). Its marketing engine is primarily content-led SEO — anchored by 40M+ annual readers — supplemented by social, email, affiliate, and Trustpilot-driven social proof.
Zety serves a long-tail SMB/consumer audience of individual job seekers, with 56% of users reported as having little to no prior work experience, alongside career changers and industry-specific professionals (healthcare, IT, etc.). The company claims 8.1M users create resumes annually and 9.5M resumes are generated through the builder per year, with reported outcomes including 30% faster job placement and 42% more recruiter responses.
Zety firmographics
Firmographics- Name
- Zety
- Legal name
- Works Limited
- Website
- https://zety.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zety is a consumer-facing, product-led career platform offering an AI-powered resume builder, CV maker, and cover letter generator, serving individual job seekers globally via a freemium-to-subscription model operated by Works Limited.
- Ownership category
- akta.pro rank
Zety industry classification
Industry- Product category
- Resume Building Software
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
Keywords
Where Zety is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Zety business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Freemium Resume Builder Access: Free access to resume/CV builder with free TXT downloads. Premium features require paid plans for PDF/Word downloads and advanced features.
- Pro Package Subscription: 14-day trial at $1.95, auto-renews at $25.95 billed every 4 weeks. Includes unlimited downloads, all templates, and premium features.
- Annual Subscription: $5.95/month paid as $71.40 upfront, saving 79% vs monthly. Auto-renews annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic access with limited downloads |
| Subscription | Monthly | Pro Package - Most Popular |
| Subscription | Annual | Annual Package - Best Value (79% savings) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Zety product offering
Product offeringCore offering
Zety is a cloud-based career development platform that lets individual job seekers build professional resumes, CVs, and cover letters through an AI-powered web application. It combines 773+ ATS-optimized templates, CPRW-authored ready-made content, and automated ATS scoring, delivered via a freemium model with paid subscriptions for PDF/Word downloads. The platform is accessible globally through localized web sites and is supported by a 1,400+ article career blog and resume examples library.
Product overview
Zety is a career development platform offering a suite of document creation tools centered around job application materials. The core offerings include an AI-powered Resume Builder and CV Maker, complemented by the Cover Letter Builder for creating matching application documents. Supporting these are template libraries (773+ resume templates, CV templates, cover letter templates) and 700+ resume examples. The platform also includes an ATS Resume Checker for document optimization and a Career Blog with 1,400+ articles. All products share the same template framework and content engine, enabling users to create cohesive, ATS-optimized application packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Resume Builder AI-powered online tool enabling users to create professional resumes in minutes through step-by-step guidance, customizable templates, and pre-written expert content tailored to specific job titles.
- CV Maker Professional CV creation tool allowing users to build detailed curriculum vitae on any device with customizable templates and expert-written content tailored to academic and international job applications.
- Cover Letter Builder AI-powered tool for generating matching cover letters using resume information, with thousands of ready templates for various job positions.
- ATS Resume Checker Online resume analyzer that scans documents for ATS compatibility, formatting issues, keyword optimization, and content quality, providing personalized scores and actionable improvement tips.
Quantifiable outcome
- 8.1M users create resumes annually
- +4 more outcomes
Companies that use Zety
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Zety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Zety partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bold.prominorIntegration providing Career Profile feature that allows users to create online professional profiles to enhance job search visibility. Helps hiring managers and recruiters discover users based on skills and qualifications.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Zety competitors and assessment
Company assessmentDirect peers
- Kickresume: Direct competitor offering resume and cover letter builders with templates, AI-assisted writing, and pre-written phrases. Closely mirrors Zety's feature set and pricing model.
- VisualCV: Direct competitor offering an online resume/CV builder with multiple templates, PDF export, and analytics on resume views. Comparable self-serve SaaS model targeting professionals globally.
- Rezi: Direct competitor positioning specifically on AI-powered resume optimization and ATS keyword scoring. Competes head-to-head with Zety's AI Resume Builder and ATS Resume Checker features.
- Resume Genius: Direct competitor combining resume templates, builder, and large content library aimed at job seekers. Overlaps Zety on both the core product and the SEO-driven content marketing playbook.
- Novorésumé: Direct competitor in the resume/CV builder category with template-driven design, ATS optimization, and freemium-to-paid conversion. Targets the same job-seeker SMB persona and competes on similar template breadth.
- ResumeBuilder.com: Direct competitor offering a step-by-step resume builder with pre-written phrases and template-based output. Targets the same entry-level-to-mid-career job seeker with comparable freemium mechanics.
- Enhancv: Direct competitor focused on modern, design-forward resume builders with content suggestions. Competes with Zety for users willing to pay for differentiated visual templates and ATS-friendly output.
- Resume.io: Direct competitor offering a similar freemium web-based resume builder with template library, ATS-friendly formatting, and paid PDF/DOCX downloads. Closely comparable business model, target user, and pricing approach to Zety.
Broad incumbents
- LinkedIn: Broader incumbent whose built-in profile-to-resume features and dominant distribution among job seekers and recruiters act as both a free substitute and a complementary distribution channel for resume tools.
- Canva: Broader incumbent design platform that bundles free resume templates and a basic builder into its 200M+ MAU product. Doesn't specialize in resume workflows but offers a free substitute that competes on price.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zety social profiles
Digital presenceZety financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zety leadership team
Management profileNumber of profiles
Zety funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zety
What does Zety do?
Zety is a cloud-based career development platform that lets individual job seekers build professional resumes, CVs, and cover letters through an AI-powered web application. It combines 773+ ATS-optimized templates, CPRW-authored ready-made content, and automated ATS scoring, delivered via a freemium model with paid subscriptions for PDF/Word downloads. The platform is accessible globally through localized web sites and is supported by a 1,400+ article career blog and resume examples library.
Is Zety a public or private company?
Zety is a private company. It is classified as unknown and is currently operating.
When was Zety founded?
Zety was founded in 2016. It employs 51 to 100 people.
Where is Zety based?
Zety is headquartered in Warsaw, Poland, in the Europe region.
How does Zety make money?
Three revenue lines are on record. Freemium Resume Builder Access are the primary driver. The others are pro Package Subscription and annual Subscription.
Who are Zety's main competitors?
Direct peers on record are Kickresume, VisualCV, Rezi, Resume Genius, Novorésumé, ResumeBuilder.com, Enhancv and Resume.io. Broad incumbents are LinkedIn and Canva.
Does Zety have an API?
No public API is recorded for Zety.
What industry is Zety in?
Zety's product category is Resume Building Software. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate). Its NAICS code is 541519 and its SIC code is 7372.