Connective3
Connective3 is a privately held UK digital performance marketing agency serving enterprise and mid-market brands with integrated strategy, brand media, paid media, SEO, CRO, and proprietary AI tools (C3x suite), operating from Leeds, London, and Manchester with international reach into the US and key European markets.
- Company typePrivate
- Founded2019
- HeadquartersLeeds, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Connective3 does
Connective3 Ltd. is a privately held, Leeds-headquartered digital performance marketing agency operating across three integrated service pillars: Strategy (Maker Model framework, user research, CRO, data analytics, measurement), Brand (social media, influencer marketing, C3create creative, paid social, brand media, audio, CTV, DOOH), and Performance (SEO, paid media, content strategy, digital PR, LLM search, international marketing). The agency serves enterprise and mid-market consumer-facing brands including Avon, Ocado, Adobe, Loveholidays, Compare the Market, Evri, Wren Kitchens, and Vita Coco, with go-to-market executed through direct enterprise sales, partner channel relationships with Google/Meta/TikTok, and a proprietary events series (Future of Search, Up North Conference, Digital Bites, Supper Club).
The firm's core technology platform is the C3x AI suite — a proprietary set of connected marketing tools covering Marketing Mix Modelling (powered by Google Meridian), LLM ranking tracking, content mapping, and real-time social trend intelligence. Supporting infrastructure includes the C3 Hub data engine (five-stage pipeline from collection to recommendations) and the Causal Impact Analysis tool for incrementality testing. Server-side tracking implementations and Conversion API integrations (Meta, Google Enhanced Conversions, Bing, TikTok, Pinterest) anchor the data layer. The firm manages a £44M ad-spend portfolio with reported outcomes including 30% YoY financial growth, 82% client retention, 18% employee turnover, and a Top 3% Google Premier Partner status held continuously since 2021.
Revenue is generated through managed-service retainers, project-based fees, performance-based engagements, and tiered CRO subscriptions (£1.7K-£3.5K/month). The agency operates three UK offices (Leeds HQ, London Soho Works, Manchester WeWork) and serves clients across the UK, US, Germany, France, Italy, and Spain. Growth has been driven organically and via three acquisitions since 2019 (Silverthorn, Made Greater in April 2023, Powerhouse Studios in October 2024), with no disclosed external institutional funding. The firm employs 101-250 people and remains founder/management-owned per available source material.
Connective3 firmographics
Firmographics- Name
- Connective3
- Legal name
- Connective3 Ltd.
- Website
- https://connective3.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Connective3 is a privately held UK digital performance marketing agency serving enterprise and mid-market brands with integrated strategy, brand media, paid media, SEO, CRO, and proprietary AI tools (C3x suite), operating from Leeds, London, and Manchester with international reach into the US and key European markets.
- Ownership category
- akta.pro rank
Connective3 industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Connective3 is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Connective3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering strategy, brand media, performance marketing, and creative services. Revenue generated through managed service retainers, project fees, and performance-based engagements. Services include SEO, PPC, Paid Media, Social Media, Content Strategy, Digital PR, CRO, Data Analytics, and Creative production.
- Measurement & Analytics Services: Marketing measurement framework services including MMM, attribution, incrementality testing, and brand health analysis. Delivered as consultancy projects and ongoing measurement retainers.
- Creative Production: Content production services through sister agency Powerhouse Studios, including video production, photography, creative direction, and events coverage. Revenue from production project fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CRO Essentials starter package for businesses wanting support on executional A/B split testing |
| Subscription | Monthly | Comprehensive CRO programme with strategic input and executional support for significant change |
| One time/ perpetual license | Pay-as-you-go | Website review highlighting areas working well and areas for improvement |
| One time/ perpetual license | Pay-as-you-go | Combined heuristic and analytics review with roadmap for website improvements |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Connective3 product offering
Product offeringCore offering
Connective3 is a full-service digital marketing agency selling integrated strategy, brand, and performance marketing services to enterprise and mid-market brands. Its offering spans SEO, paid media/PPC, paid social, content marketing, digital PR, influencer marketing, social media, CTV/DOOH/audio advertising, conversion rate optimisation (CRO), and data analytics, underpinned by its proprietary C3x AI suite and C3 Hub data engine. The agency operates from Leeds, London, and Manchester, managing a £44M ad-spend portfolio across the UK, EU, and US.
Product overview
Connective3 is a full-service digital marketing agency offering an integrated platform of marketing services organized across three core pillars: Strategy (Maker Model framework, user research, CRO, data analytics, measurement), Brand (social media, influencer marketing, C3create creative, paid social, brand media, audio, CTV, DOOH), and Performance (SEO, paid media, content strategy, digital PR, LLM search, international marketing). The platform is augmented by proprietary AI-powered technology including C3x (central AI suite with MMM, content mapping, performance insight modules) and specialized tools like the Causal Impact Analysis tool. Acquired brands including Powerhouse Studios (content production, 2024) and Made Greater (paid media, 2023) extend capabilities. The architecture combines connected creativity with data-driven measurement to deliver cross-channel campaigns for clients across UK, EU, and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- C3x: AI-powered suite of connected marketing tools designed to uncover insights, predict performance, and reveal new opportunities for growth.
- Powerhouse Studios
- C3create
Products and services
- Strategy & Solutions Strategic consulting service for businesses including the Maker Model framework, digital strategy, planning, C360 creative-led campaigns, effectiveness measurement, and data strategy. Aligns marketing efforts with business goals for enterprise and mid-market clients.
- CRO (Conversion Rate Optimisation) Data-driven website conversion optimization service using A/B testing, multivariate testing, and UX improvements to increase percentage of visitors completing desired actions. Includes CRO Essentials at £1.7k/month and CRO Growth at £3.5k/month subscription tiers.
- Data Analytics Analytics and data insights service including GA4 setup, tagging and tracking implementation, server-side tracking, custom data solutions, measurement planning, and data layer consultancy to drive marketing effectiveness for clients.
- Measurement Framework Multi-view measurement approach combining attribution, incrementality testing, brand health, long-term Marketing Mix Modelling, and market insights to maximize marketing budget effectiveness and ROI for clients.
- Brand Media Performance-led brand building service covering paid social, YouTube advertising, Connected TV, programmatic display/video, digital out-of-home (DOOH), audio advertising, and Google Demand Gen campaigns for clients across UK and international markets.
- Social Media Full-service social media marketing covering organic social strategy, content creation, influencer partnerships, TikTok Shop, trend monitoring, brand activations, and social SEO optimization for consumer brands.
- C3create Integrated creative marketing brand combining creative strategy and direction, social and influencer, design and motion, YouTube production, events and activations, and content creation under one unified service for client campaigns.
- Paid Media Performance-driven paid media service covering search, shopping, paid social, display and video, YouTube Ads, PPC, paid media consultancy, and international paid media across global search engines and DSPs for clients.
- SEO Organic search optimization service including technical SEO, content strategy, link building, AIO SEO, generative engine optimisation, ecommerce SEO, local SEO, and international SEO across UK, EU, US, Canada, and Australia.
- Content Strategy Content marketing service including branded content, content writing in French, German, US, and Spanish markets, video SEO strategy, YouTube SEO, and international content creation.
- Digital PR Digital PR service covering thought leadership, B2B digital PR, reactive and newsjacking PR, celebrity interviews, creative PR, local marketing PR, and ecommerce/product PR with a specialist link building team.
- International Marketing Global marketing service covering international PR and link building, paid media campaigns across Europe, US Digital PR, French/German/Spanish/Italian Digital PR, international SEO, and international PPC.
- C3x AI Suite AI-powered suite of connected marketing tools designed to uncover insights, predict performance, and reveal new opportunities for growth. Includes precision planning (MMM), smarter execution (LLM ranking tracking), content mapping, performance insight (real-time social trend intelligence), and AI-amplified expertise platform. Developed as Connective3's proprietary technology offering backed by a £250,000 innovation investment.
- Powerhouse Studios Content Production Specialist content production agency delivering high-quality videography and photography across TV, editorial, digital, social media, and brand production. Acquired in 2024 and operates as a sister agency within Connective3 under the C3create umbrella.
Quantifiable outcome
- 30% YoY agency financial growth
- +8 more outcomes
Companies that use Connective3
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles4 records
Connective3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration54 records
AI capability16 records
Feature6 records
Connective3 partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- GooglecoreGoogle Premier Partner since 2021, placing Connective3 among top 3% of UK agencies. Status provides exclusive access to Google's Strategic Agencies Program, priority support, advanced training, early beta access to new features and tools, and exclusive insights. Agency team visited Google Dublin HQ in 2024 for tailored sessions on International Growth, Power Pair, and DemandGen.
- Meta (Facebook)coreMeta certified partner with access to new features and ad credits. Implements Meta Conversions API for server-side tracking, enabling improved attribution and event deduplication for clients.
- TikTokcoreTikTok certified partner for TikTok Shop services, creator partnerships, and video advertising. Implements TikTok Events API for cross-channel support including web, app, CRM, and offline events.
- YouTubecorePart of Google's YouTube Masters program with exclusive training and insights for developing industry-leading YouTube advertising strategies. Video Expert programme access.
- Google MeridiancorePowered by Google Meridian's Bayesian Marketing Mix Modelling framework. Enables rapid 3-month MMM deployment with multi-geography modelling capabilities.
- Powerhouse StudioscoreContent production agency acquired in 2024 to combine performance-driven digital marketing expertise with Powerhouse's video production and photography capabilities. Delivers TV campaigns, social media creative, and in-store advertising content.
- JCDecauxminorOutdoor advertising partner for Digital Out-of-Home (DOOH) campaigns, enabling programmatic DOOH that responds to weather, events, and audience behaviour in real-time.
- NetflixminorConnected TV advertising partner for running campaigns across Netflix streaming platform.
- Disney+minorConnected TV advertising partner for running campaigns across Disney+ streaming platform.
- Prime VideominorConnected TV advertising partner for running campaigns across Amazon Prime Video.
- Channel 4minorConnected TV advertising partner for running campaigns across Channel 4 streaming platform.
- ITVXminorConnected TV advertising partner for running campaigns across ITVX streaming platform.
- DAZNminorConnected TV advertising partner for running campaigns across DAZN sports streaming platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Connective3 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Connective3 social profiles
Digital presenceConnective3 compliance and trust
Trust signalCompliance1 record
Connective3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connective3 leadership team
Management profileNumber of profiles
Profiles11 records
Connective3 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Connective3 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connective3 M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connective3
What does Connective3 do?
Connective3 is a full-service digital marketing agency selling integrated strategy, brand, and performance marketing services to enterprise and mid-market brands. Its offering spans SEO, paid media/PPC, paid social, content marketing, digital PR, influencer marketing, social media, CTV/DOOH/audio advertising, conversion rate optimisation (CRO), and data analytics, underpinned by its proprietary C3x AI suite and C3 Hub data engine. The agency operates from Leeds, London, and Manchester, managing a £44M ad-spend portfolio across the UK, EU, and US.
Is Connective3 a public or private company?
Connective3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Connective3 founded?
Connective3 was founded in 2019. It employs 101 to 250 people.
Where is Connective3 based?
Connective3 is headquartered in Leeds, United Kingdom, in the Europe region.
How does Connective3 make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are measurement & Analytics Services and creative Production.
Does Connective3 have an API?
No public API is recorded for Connective3.
What industry is Connective3 in?
Connective3's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.