Amica Mutual Insurance

What Amica Mutual Insurance does

Amica Mutual Insurance Company is a 119-year-old mutual insurance carrier headquartered in Lincoln, Rhode Island, owned by its policyholders rather than external shareholders. The company offers a comprehensive portfolio of personal insurance products including auto, home (Platinum Choice and Standard Choice tiers), life (term and whole life via subsidiary Amica Life Insurance Company), umbrella, condo, renters, flood, marine, motorcycle, RV/trailer, small business, and annuities, with dividend-eligible policies that can return up to 20% of annual premium. Distribution is direct-to-consumer via amica.com, a mobile app, and 24/7 phone-based sales and service (800-242-6422), supplemented by a network of 1,700+ certified auto repair shops and partnerships with smart home device manufacturers (Phyn, StreamLabs, Flume, Moen, Arlo) for the Smarter Home Savings discount program.

The company's technology stack centers on the StreetSmart by Amica telematics app, developed in partnership with Cambridge Mobile Telematics, which uses smartphone sensors to assess driving behavior and offer premium discounts based on 91-day driving scores in 28 states. Amica holds an A.M. Best A+ (Superior) financial strength rating for both the mutual entity and its life insurance subsidiary, and was ranked #1 by J.D. Power for home insurance claims satisfaction in 2026 and 3rd-highest among 36 car insurers by Consumer Reports in November 2025. The company is led by President and CEO Edmund 'Ted' Shallcross III (appointed CEO in October 2022 and additionally named Chair of the Board in April 2026), who is executing a stated growth and modernization strategy while preserving the mutual ownership structure. Revenue mechanics are subscription-based premium billing (monthly or annual) with multiline bundling discounts up to 30%, and the company does not publicly disclose financial figures as a private mutual.

Name

Amica Mutual Insurance

Legal name

Amica Mutual Insurance Company

Website

https://amica.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amica Mutual Insurance is a 119-year-old mutual personal lines insurer headquartered in Lincoln, Rhode Island, offering auto, home, life, and specialty insurance directly to U.S. consumers through its website, mobile app, and phone channels, with dividend-eligible policies and multiline bundling discounts up to 30%.

Ownership category

akta.pro rank

Product category

Personal Property and Casualty Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Participating (Dividend) Whole Life Insurance (FSAIABAI), Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

Keywords

• Personal property insurance
• Auto insurance coverage
• Homeowners insurance
• Term life insurance
• Mutual insurance company

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Auto Insurance Premiums: Recurring premium payments from auto insurance policies covering liability, collision, comprehensive, medical payments, and uninsured/underinsured motorist coverage. Revenue generated through scheduled premium payments with various billing options including monthly, paid-in-full, and AutoPay.
2. Home Insurance Premiums: Recurring premium payments from home insurance policies including Platinum Choice Home and Standard Choice Home coverage options. Includes dwelling, personal property, liability, and additional living expenses coverage.
3. Life Insurance Premiums: Recurring premium payments from term life and whole life insurance products. Term life offers level premiums for 10-30 year periods; whole life provides permanent coverage with level premiums throughout the policy term.
4. Umbrella Insurance Premiums: Recurring premium payments from personal umbrella insurance policies that provide additional liability coverage beyond typical auto and homeowner insurance limits.
5. Condo, Renters, and Flood Insurance: Recurring premium payments from condo, renters, and flood insurance policies providing coverage for personal property, liability, and specific peril coverage.
6. Marine and Motorcycle Insurance: Recurring premium payments from specialized insurance products for boats, watercraft, motorcycles, and RVs/trailers.
7. Annuities: Multi-Year Guaranteed Annuity (MYGA) and Single Premium Immediate Annuity (SPIA) products providing retirement income solutions with guaranteed returns.
8. Dividend Policies: Selected policies may receive declared dividends, potentially returning up to 20% of annual premium to eligible policyholders. Dividend policies not available in all states.
9. Small Business Insurance: Premium payments from small business insurance policies covering commercial exposures for business owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Amica Mutual Insurance Company sells personal lines of property-and-casualty and life insurance directly to consumers and small businesses under a mutual (policyholder-owned) structure. Its core offerings are auto, home, and life insurance, supported by specialty personal lines (umbrella, condo, renters, flood, marine, motorcycle, RV/trailer), annuities, a small business product, and telematics- and IoT-based discount programs (StreetSmart and Smarter Home Savings). Revenue is generated through recurring insurance premiums and, for eligible participating policies, declared dividends.

Product overview

Amica Mutual Insurance is a mutual insurance company offering a comprehensive portfolio of personal insurance products. The core offerings include Auto Insurance, Home Insurance (with Platinum Choice Home and Standard Choice Home tiers), and Life Insurance (Level Term and Whole Life). The company differentiates through bundled multiline coverage with savings up to 30%, usage-based insurance programs like StreetSmart by Amica (telematics-based driving rewards), and smart home integration programs (Smarter Home Savings with IoT device discounts). Additional products include Umbrella, Condo, Renters, Flood, Marine, Motorcycle, Small Business, and Annuities. The product ecosystem also includes add-on coverages such as Auto Glass, Electronics Coverage, Defensive Driver Discount, and Auto Repair Assistance with a network of 1,700+ certified repair shops. Amica Life holds an A+ (Superior) AM Best rating.

Differentiator

Problem solved

Functional benefit

Brands

• StreetSmart by Amica: A usage-based insurance mobile app developed by Cambridge Mobile Telematics that provides feedback about driving behavior and may earn premium discounts and rewards for safe driving.
• Platinum Choice Home
• Standard Choice Home

Products and services

• Auto Insurance Personal automobile coverage including liability, collision, comprehensive, medical payments, and uninsured/underinsured motorist protection, with optional coverages such as roadside assistance, rental reimbursement, auto glass repair, and rental car coverage, sold direct to individual US consumers.
• Home Insurance (Platinum Choice Home and Standard Choice Home) Homeowners property and liability insurance available in two tiers: Platinum Choice Home (additional protection up to 30% above dwelling coverage limit, broader personal property coverage including smart devices, and higher jewelry and watch limits) and Standard Choice Home, sold to individual US homeowners.
• Life Insurance (Level Term and Whole Life) Individual life insurance products including Level Term (10-30 year terms with level premiums) and Whole Life (permanent coverage with level premiums), with death benefits, conversion options to permanent coverage, and accelerated benefits for terminal illness, issued by Amica Life Insurance Company (A+ Superior AM Best rating).
• Personal Umbrella Insurance Personal umbrella liability coverage providing additional protection beyond the limits of underlying auto and homeowner policies, covering large claims or lawsuits that exceed primary policy limits, for individual US consumers.
• Condo Insurance Insurance for condominium owners covering personal property, structural improvements, and liability, with discounts available for bundling with auto, claim-free history, and safety devices.
• Renters Insurance Personal property and liability coverage for renters, advertised from $4 per week, with bundle discounts up to 15% when combined with an auto policy.
• Flood Insurance Flood damage coverage for homes and personal property, covering losses from flooding events, burst pipes, or water entry.
• Marine Insurance Watercraft coverage for boats and maritime vessels including liability, physical damage, and associated equipment protection.
• Motorcycle Insurance Motorcycle coverage including liability, collision, comprehensive, and accessory protection, available as part of Amica's multiline bundling program.
• RV & Trailer Insurance Recreational vehicle coverage for motorhomes (motor coaches, camper vans, pop-top campers) and travel trailers, including liability, collision, comprehensive, medical payments, and roadside assistance, with dividend policies that may return up to 20% of annual premium.
• Annuities (MYGA and SPIA) Retirement income products including Multi-Year Guaranteed Annuities (MYGA), Single Premium Immediate Annuities (SPIA), and Flexible Premium Deferred Annuity options with guaranteed returns.
• Small Business Insurance Commercial coverage for small business owners including commercial property, liability, and industry-specific protections for business operations.

Quantifiable outcome

• Customers can save up to 30% by bundling auto, home, umbrella, and life policies
• +5 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DriveSafe (National Safety Council)coreStrategic or Co-development PartnerAmica has partnered with DriveSafe to offer an online defensive driver course sponsored by the National Safety Council. This partnership allows Amica to provide policyholders with discounted access to defensive driving courses that can earn them auto insurance discounts upon completion. DriveSafe sends completion certificates directly to Amica.
• Cambridge Mobile Telematics (CMT)coreTechnology or IntegrationCMT is the technology provider for Amica's StreetSmart telematics app. Founded in 2010 by MIT professors and experienced entrepreneurs, CMT helps make roads and drivers safer with its mobile app that collects driving behavior data (location, speed, acceleration, braking, phone use) to generate driving scores affecting premium discounts.
• PhynminorChannel Partner/ Reseller/ DistributorSmart water leak detection and prevention device manufacturer offering AI-powered leak detection, prevention, and conservation products. Amica policyholders receive discounts on Phyn device purchases as part of the Smarter Home Savings program.
• StreamLabsminorChannel Partner/ Reseller/ DistributorWater leak prevention and detection device manufacturer. Amica policyholders can use discount code 'AMICA20' on StreamLabs device purchases as part of the Smarter Home Savings program.
• FlumeminorChannel Partner/ Reseller/ DistributorWater leak detection, mitigation, and conservation device manufacturer. Amica policyholders can access Flume device rebates as part of the Smarter Home Savings program.
• MoenminorChannel Partner/ Reseller/ DistributorSmart water monitoring and control device manufacturer. Moen devices allow users to monitor, control, and remotely shut off water throughout the home. Amica policyholders receive discounts on Moen device purchases.
• ArlominorChannel Partner/ Reseller/ DistributorHome security camera manufacturer offering smart surveillance cameras. Amica policyholders can receive discounts on Arlo device purchases as part of the Smarter Home Savings program.
• TangominorChannel Partner/ Reseller/ DistributorRewards vendor managing StreetSmart rewards program. Rewards earned through safe driving behaviors (badges) are automatically added to policyholder balances and can be redeemed for e-gift cards in $5 increments from retailers such as Amazon, iTunes, Best Buy, Sephora, Target, and Starbucks.
• Contractor ConnectionminorChannel Partner/ Reseller/ DistributorHome contractor referral network that Amica directs policyholders to for home repair assistance when needed. Provides vetted repair services for policyholder home damage claims.
• Empathy AppminorStrategic or Co-development PartnerAmica Life has partnered with the Empathy app to offer support and guidance to grieving families. The app provides assistance during the difficult period following a death, helping beneficiaries navigate claims and related processes.
• TrueCar (Car Connection)minorChannel Partner/ Reseller/ DistributorAmica's Car Connection tool, powered by TrueCar, helps auto insurance customers with vehicle shopping and provides tools for managing vehicle-related decisions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Erie Insurance Group: Regional mutual P&C insurer with a comparable multi-line personal auto/home/life portfolio and a customer-experience-led reputation; Consumer Reports ranked Erie #1 in its 2025 auto insurance survey above Amica, making it the closest behavioral and structural comparable.
• NJM Insurance Group: Mutual P&C insurer serving personal auto and home customers in select US states with a service-led value proposition; Consumer Reports ranked NJM #2 above Amica, making it a near-twin on customer-satisfaction positioning and mutual ownership model.
• State Farm: Largest US mutual P&C insurer with overlapping auto, home, life, and small-business products distributed through captive agents; competes for the same multiline personal customer and provides the scale benchmark Amica is measured against.
• Liberty Mutual Insurance: Major mutual P&C carrier with comparable personal auto and home offerings plus broader commercial lines; competes directly with Amica in national DTC and bundling economics while operating at significantly greater scale.
• Nationwide Mutual Insurance: Large mutual insurer with overlapping auto, home, life, and annuity products and a multi-channel distribution model; directly comparable on product breadth, mutual ownership, and emphasis on bundling.
• USAA: Member-owned mutual serving military families with P&C, life, and banking products; competes for the same service-driven personal lines customer and shares Amica's reputation for top-tier J.D. Power customer satisfaction rankings.
• GEICO: Direct-to-consumer auto insurance leader (Berkshire Hathaway subsidiary); competes head-to-head with Amica's auto book using a similar digital-first, low-touch acquisition model at much greater scale.
• Progressive: Public direct-to-consumer auto insurer with a comparable usage-based (Snapshot) telematics program; a structural comparable on DTC motion, telematics investment, and personal auto pricing sophistication.

Broad incumbents

• Allstate: Large public P&C carrier with overlapping personal auto and home products plus national brand and agency distribution; competes in the same consumer segment but operates with much broader product, channel, and marketing scale.
• Travelers: Public P&C carrier with overlapping personal auto and home lines anchored by a larger commercial book; comparable on personal product design and underwriting approach but with materially broader portfolio and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/Amica
• YouTubeyoutube.com/user/AmicaMutualInsurance
• Facebookfacebook.com/AmicaMutualInsuranceCo
• LinkedInlinkedin.com/company/amica-mutual-insurance-co
• Instagraminstagram.com/amicainsurance

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amica Mutual Insurance