KindTap
KindTap is a US-based fintech operating a mobile-app-only digital payments platform offering revolving "Pay Later" credit and instant "Pay Now" bank-account payments to consumers across a multi-state merchant network, with credit extended through partner GFA Federal Credit Union.
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What KindTap does
KindTap Technologies, LLC is a US-based, privately held fintech operating a digital payments platform accessible exclusively through a mobile application with no physical cards issued. The company offers two products: KindTap Credit, a revolving line of credit enabling consumers to "Pay Later" at participating merchants with approximately 60-second in-checkout application decisions; and Pay Now, an instant bank-account-linked payment option. The platform operates across a multi-state merchant network of physical and online retailers and is restricted to US residents, excluding EU users.
Under the hood, KindTap uses ACH-based bank account connections, 2048-bit SSL encryption for data transmission, and Envestnet | Yodlee for financial data aggregation and account verification. Credit decisions incorporate a hard credit bureau inquiry. The company does not hold its own banking or lending license; credit is extended by GFA Federal Credit Union, with KindTap administering and servicing accounts as agent and representative. Customers are enrolled in a lifetime American Consumer Council membership as part of onboarding through GFA's affiliation.
KindTap's revenue model is interest-led, charging 18% APR on outstanding balances (no interest if paid in full by the due date), a $25 late/returned payment fee, and a reserved right to assess an annual fee with 30-day notice. The minimum payment is 25% of the outstanding balance plus finance charges and fees. Distribution is product-led and self-serve via the mobile app, with customer acquisition occurring primarily at the point of sale within the participating merchant network.
KindTap firmographics
Firmographics- Name
- KindTap
- Legal name
- KindTap Technologies, LLC
- Website
- https://kindtap.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KindTap is a US-based fintech operating a mobile-app-only digital payments platform offering revolving "Pay Later" credit and instant "Pay Now" bank-account payments to consumers across a multi-state merchant network, with credit extended through partner GFA Federal Credit Union.
- Ownership category
- akta.pro rank
KindTap industry classification
Industry- Product category
- Consumer Digital Payments & Lending
- NAICS
- Credit Card Issuing (522210), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
- akta.pro secondary industry
- P2P Credit Lines / Revolving Marketplace Lending (FSAKAHAK)
Keywords
Where KindTap is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KindTap business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Interest Charges: KindTap charges 18% APR on outstanding credit balances. Interest begins accruing from the day a purchase occurs. If the full balance is paid by the due date, no interest is charged.
- Late Fees: A $25 fee is assessed for returned or late payments. Additional fees may include an annual fee (currently no annual fee but reserved right to assess in future with 30-day notice).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | KindTap Credit revolving line of credit with 18% APR |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
KindTap product offering
Product offeringCore offering
KindTap is a digital payments platform that enables consumers to "Pay Now" through seamless bank-account connection or "Pay Later" using a revolving line of credit, all accessed via a mobile app without any physical cards. Customers apply for KindTap Credit (~60-second decision) at participating merchants across a multi-state U.S. retail network, link a checking account, and manage payments through the app. Credit is extended by banking partner GFA Federal Credit Union, with KindTap serving as platform administrator.
Product overview
KindTap is a digital payments platform offering two integrated products: (1) KindTap Credit — a 'Pay Later' revolving line of credit accessed via mobile app with no physical cards, and (2) Pay Now — immediate payments through bank account connection. Both products are accessed through the KindTap mobile app at participating retailers across a multi-state merchant network. The platform partners with GFA Federal Credit Union for banking services and uses Envestnet | Yodlee for financial data aggregation.
Differentiator
Problem solved
Functional benefit
Products and services
- KindTap Credit
Quantifiable outcome
- Apply for credit in approximately 60 seconds
Companies that use KindTap
Customer profileSegments1 record
Ideal customer profiles1 record
KindTap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
KindTap partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Envestnet | YodleecoreKindTap uses Envestnet | Yodlee to gather customer information from financial institutions. Yodlee aggregates account data including account history, balance, transaction history, contact information, and authentication details. This enables KindTap to verify bank accounts and process credit applications.
- American Consumer CouncilminorGFA Federal Credit Union's affiliation with the American Consumer Council enables KindTap customers to establish membership with GFA. Customers are enrolled in a lifetime membership with ACC at no cost as part of opening a KindTap account.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
KindTap competitors and assessment
Company assessmentDirect peers
- Zilch: Zilch is a UK-based BNPL and revolving-credit provider targeting consumers who pay from a bank account rather than a card. It overlaps with KindTap's digital-only, bank-account-linked Pay Later model.
- Splitit: Splitit offers installment payments on existing credit cards at point of sale. While its mechanism differs, it competes for the same 'pay over time at checkout' consumer use case and similar merchant relationships as KindTap.
- Affirm: Affirm is the largest standalone BNPL provider in the US, offering point-of-sale installment and revolving 'Pay Later' products at participating merchants. It is the closest direct competitor to KindTap Credit, both in product (revolving/pay-later credit at checkout) and target consumer (US bank-account-holding shoppers).
- Perpay: Perpay is a US fintech offering a revolving line of credit tied to bank account / payroll data for purchases at participating merchants. It mirrors KindTap's bank-account-linked revolving credit approach and serves a similar underbanked / cash-averse consumer.
- Klarna: Klarna is a leading global BNPL provider offering Pay-in-4, Pay-in-30, and longer-duration financing at merchant checkout. It directly overlaps KindTap's Pay Later use case and competes for the same merchant integrations and consumer wallet share.
- Afterpay (Block): Afterpay, owned by Block, is a major BNPL provider offering Pay-in-4 installments at participating merchants. Its pay-over-time product is functionally adjacent to KindTap Credit for shorter-duration purchases, and it competes for the same retail merchants.
- Katapult: Katapult offers lease-to-own / pay-over-time financing for non-prime consumers at participating merchants (often in furniture, appliances, electronics). It targets a similar subprime / cash-reliant consumer demographic and competes for the same merchant category as KindTap.
- Sezzle: Sezzle is a US-focused BNPL provider offering interest-free Pay-in-4 and longer-duration 'Pay Anywhere' revolving-style products. Its Pay-in-4 + revolving combination competes directly with KindTap's dual Pay Now / Pay Later offering.
Broad incumbents
- Citizens Pay: Citizens Pay is the installment lending arm of Citizens Financial Group, offering BNPL and longer-term financing at participating merchants. As a bank-affiliated competitor, it competes for both merchant relationships and consumer credit lines in the same category as KindTap.
- Bread Financial: Bread Financial is a large, established white-label and BNPL credit provider powering pay-over-time offerings for major US retailers. It competes for the same merchant partnerships as KindTap but with far deeper capital, scale, and brand recognition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KindTap social profiles
Digital presenceKindTap compliance and trust
Trust signalCompliance2 records
KindTap financial estimates
Financial estimateRevenue estimate
Valuation estimate
KindTap leadership team
Management profileNumber of profiles
Profiles4 records
KindTap funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KindTap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KindTap
What does KindTap do?
KindTap is a digital payments platform that enables consumers to "Pay Now" through seamless bank-account connection or "Pay Later" using a revolving line of credit, all accessed via a mobile app without any physical cards. Customers apply for KindTap Credit (~60-second decision) at participating merchants across a multi-state U.S. retail network, link a checking account, and manage payments through the app. Credit is extended by banking partner GFA Federal Credit Union, with KindTap serving as platform administrator.
Is KindTap a public or private company?
KindTap is a private company. It is classified as venture growth investor backed and is currently operating.
When was KindTap founded?
KindTap was founded in 2019. It employs 11 to 50 people.
Where is KindTap based?
KindTap is headquartered in Boston, United States, in the North America region.
How does KindTap make money?
Two revenue lines are on record. Interest Charges are the primary driver. The others are late Fees.
Who are KindTap's main competitors?
Direct peers on record are Zilch, Splitit, Affirm, Perpay, Klarna, Afterpay (Block), Katapult and Sezzle. Broad incumbents are Citizens Pay and Bread Financial.
Does KindTap have an API?
No public API is recorded for KindTap.
What industry is KindTap in?
KindTap's product category is Consumer Digital Payments & Lending. Its primary akta.pro industry code is FSAMAFAF, A2A Checkout & Merchant Acceptance Solutions, with a secondary code of FSAKAHAK, P2P Credit Lines / Revolving Marketplace Lending. Its NAICS code is 522210 and its SIC code is 6141.