Monty's
Monty's is a New York-based food company that makes plant-based cream cheese and butter from fermentation-processed cultured cashews, selling a three-SKU line through US grocery stores and online fulfillment partners to health-conscious, dairy-allergic, and flexitarian consumers.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Monty's does
Monty's is a New York-based food production company that develops and distributes plant-based cream cheese and butter made from fermentation-processed cultured cashews. Founded in 2021 by Lauren Montgomery, the company operates as MONTYS NYC LLC with 1-10 employees and outsources manufacturing to a fully plant-based facility in California that also processes tree nuts, peanuts, and sesame. The core product line consists of three SKUs — Original Cloud Cream Cheese ($12.99), Cultured Cloud Butter ($13.99, optimized for baking), and Cloud Butter ($12.99) — all positioned around a clean-label promise: no gums, fillers, preservatives, lecithins, or additives, with ingredient lists of four to five items. The proprietary cultured cashew ingredient is trademarked as CULTURED CASHEWS® and is produced through a traditional fermentation process that the founder oversees end-to-end, including batch taste-testing.
The business model is primarily wholesale/retail, with products sold through grocery stores concentrated in New York and California plus select locations in New Orleans and Vermont, and online orders routed through refrigerated fulfillment partners Box n Case (national, full-case) and Farm to People (NYC area). The company previously operated direct-to-consumer shipping but exited that channel due to refrigerated shipping economics, and now leans on third-party logistics for e-commerce demand. Revenue per unit ($12.99-$13.99) and the bundle-of-four merchandising format point to a premium positioning aimed at health-conscious consumers, flexitarians, people with dairy allergies, and paleo/keto adherents rather than mass-market dairy replacement. The company is founder-owned, with no disclosed venture or private equity backing, and drives awareness through influencer endorsements (Lauryn Bosstick, Kate Bock, Kristin Cavallari) and earned media (Forbes, Bon Appetit, NYT Wirecutter, Self).
Operationally, Monty's ships fresh product weekly on Mondays via 2-day air with ice packs, and reported shelf life is 2 months refrigerated (cream cheese) and 3 months refrigerated / 6 months frozen (butter). The company is a member of the Plant Based Foods Association, maintains a WeStock-powered "Request Monty's" retail demand-capture page, and runs an active recipe blog and Instagram (@MONTYSNYC) presence as its primary content and community channels. There are no app, API, SDK, or AI/ML components disclosed; the technology differentiator is bioprocess and recipe know-how rather than software.
Monty's firmographics
Firmographics- Name
- Monty's
- Legal name
- MONTYS NYC LLC
- Website
- https://livemontys.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Monty's is a New York-based food company that makes plant-based cream cheese and butter from fermentation-processed cultured cashews, selling a three-SKU line through US grocery stores and online fulfillment partners to health-conscious, dairy-allergic, and flexitarian consumers.
- Ownership category
- akta.pro rank
Monty's industry classification
Industry- Product category
- Plant-based dairy alternatives
- NAICS
- Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Butter & Spread Alternatives Processing (Margarine-style, Cultured Spreads) (AFAHAJAD)
- akta.pro secondary industry
- Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)
Keywords
Where Monty's is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Monty's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct sales of plant-based cream cheese and butter products through retail stores and online marketplace partners.
- Wholesale/Distribution: Wholesale distribution to grocery retailers, restaurants, and foodservice accounts through distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Cloud Cream Cheese |
| Unit Pricing | Pay-as-you-go | Cultured Cloud Butter |
| Unit Pricing | Pay-as-you-go | Cloud Butter (Original) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Monty's product offering
Product offeringCore offering
Monty's manufactures and sells plant-based cream cheese and butter made primarily from cultured cashews produced through a fermentation process. The company offers three core SKUs — Original Cloud Cream Cheese, Cultured Cloud Butter, and Cloud Butter — that are sold in retail grocery stores across the United States (with primary concentration in New York and California) and through online partners Box n Case and Farm to People. Products are positioned as clean-label, dairy-free alternatives made with only a few real, organic ingredients and no gums, fillers, preservatives, or lecithins.
Product overview
Monty's is a plant-based dairy company offering cashew cream cheese and butter products. The core product line consists of three offerings: Original Cloud Cream Cheese (squeezable cashew cream cheese), Cultured Cloud Butter (tangier butter optimized for baking), and Cloud Butter (classic butter in paper cups). All products are made using fermentation with cultured cashews as the base ingredient, emphasizing clean label simplicity with minimal organic ingredients. The products are positioned as dairy-free alternatives for everyday consumption, cooking, and baking applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Cloud Cream Cheese Squeezable plant-based cream cheese made from organic CULTURED CASHEWS®, sea salt, and cultures. Light as air with a creamy texture developed through fermentation, designed as a dairy-free alternative for spreads, bagels, and cooking. Sold at $12.99 per unit with a 4.9 star rating across 16 reviews.
- Cultured Cloud Butter Plant-based butter with a hint of tanginess made from organic CULTURED CASHEWS®, organic coconut oil, almond oil, sea salt, and cultures. Developed specifically for baking, designed to substitute 1:1 for conventional dairy butter. Sold at $13.99 per unit with a 5.0 star rating across 7 reviews.
- Cloud Butter Plant-based butter made from organic cashews, organic coconut oil, almond oil, and sea salt. Packaged in a paper cup, positioned as a dairy-free alternative to conventional butter for everyday use. 4.6 star rating across 21 reviews.
Companies that use Monty's
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Monty's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Monty's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Box n CasecorePrimary online fulfillment partner for Monty's products. Ships full cases of refrigerated products more efficiently than direct shipping. Handles online orders when customers want to purchase directly, as Monty's no longer ships direct due to refrigerated shipping sustainability concerns.
- Farm to PeoplecoreNYC-area online delivery partner for Monty's products. Provides local delivery options for customers in the New York metropolitan area.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Monty's competitors and assessment
Company assessmentDirect peers
- Forager Project: Forager Project offers cashew- and nut-based yogurts, cheeses, and dairy alternatives, overlapping with Monty's cashew-based platform and clean-label retail positioning.
- Melt Organic: Melt Organic produces plant-based butter sticks and spreads from coconut and sunflower oils, going head-to-head with Monty's Cloud Butter on grocery shelves and in baking applications.
- Violife: Violife (owned by Upfield) makes coconut-oil based vegan cream cheese, cheeses, and butter, overlapping directly with Monty's cream cheese and butter SKUs on refrigerated retail shelves.
- Earth Balance: Earth Balance is a long-established plant-based butter and spread brand competing in the same refrigerated spreads aisle as Monty's with broad distribution and similar clean-label messaging.
- Miyoko's Creamery: Miyoko's is a direct competitor offering cultured, plant-based butter and artisanal cheeses made via fermentation — the same core technology and premium clean-label positioning that anchors Monty's cream cheese and cultured butter line.
- Follow Your Heart: Follow Your Heart produces vegan cream cheese, cheeses, and other dairy alternatives, providing direct competition in the plant-based cream cheese category Monty's targets.
- Kite Hill: Kite Hill makes almond-milk based cream cheese, soft cheeses, and yogurts, directly overlapping Monty's plant-based cream cheese with the same refrigerated, premium retail positioning and bakery/cooking use cases.
- Flora (Upfield): Upfield's Flora plant-based butter is a globally distributed rival in the dairy-free butter/spread category, competing on shelf-space with Monty's and bringing the scale advantages of a major CPG parent.
Broad incumbents
- Califia Farms: Califia Farms offers a broad plant-based dairy portfolio (creamers, milks, yogurts, and plant-based cream cheese/butter lines) with national distribution, competing for the same refrigerated shelf space and health-conscious consumer as Monty's.
- Oatly: Oatly is the dominant oat-based dairy alternative brand with broad plant-based dairy reach across cream cheese, butter, ice cream, and milk — a scaled incumbent whose category presence shapes the shelf Monty's competes on.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Monty's social profiles
Digital presenceMonty's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monty's leadership team
Management profileNumber of profiles
Profiles1 record
Monty's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monty's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monty's
What does Monty's do?
Monty's manufactures and sells plant-based cream cheese and butter made primarily from cultured cashews produced through a fermentation process. The company offers three core SKUs — Original Cloud Cream Cheese, Cultured Cloud Butter, and Cloud Butter — that are sold in retail grocery stores across the United States (with primary concentration in New York and California) and through online partners Box n Case and Farm to People. Products are positioned as clean-label, dairy-free alternatives made with only a few real, organic ingredients and no gums, fillers, preservatives, or lecithins.
Is Monty's a public or private company?
Monty's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monty's founded?
Monty's was founded in 2021. It employs 1 to 10 people.
Where is Monty's based?
Monty's is headquartered in New York, United States, in the North America region.
How does Monty's make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are wholesale/Distribution.
Who are Monty's's main competitors?
Direct peers on record are Forager Project, Melt Organic, Violife, Earth Balance, Miyoko's Creamery, Follow Your Heart, Kite Hill and Flora (Upfield). Broad incumbents are Califia Farms and Oatly.
Does Monty's have an API?
No public API is recorded for Monty's.
What industry is Monty's in?
Monty's's product category is Plant-based dairy alternatives. Its primary akta.pro industry code is AFAHAJAD, Plant-Based Butter & Spread Alternatives Processing (Margarine-style, Cultured Spreads), with a secondary code of AFAKAKAL, Dairy Spreads, Dips & Cream Cheese Manufacturing. Its NAICS code is 31151 and its SIC code is 2020.