Farm To People

Name

Farm To People

Legal name

Farm To People, LLC

Website

https://farmtopeople.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Farm Product Warehousing and Storage (49313)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Online grocery delivery
• Farm-to-table foods
• Subscription farm boxes
• Locally sourced groceries
• Corporate wellness catering

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Farm boxes and individual grocery items sold directly to consumers through the e-commerce platform. Includes seasonal produce boxes, meat, seafood, dairy, bakery, pantry items, and more across 800+ products.
2. Subscription Boxes: Recurring monthly farm boxes with curated produce and goods that customers can customize. Subscriptions auto-populate the cart according to set frequency with skip/cancel flexibility.
3. Event Venue & Catering: Farm-to-table event venue rental and catering services including weddings, corporate events, brand activations. Indoor capacity of 325 guests standing with custom menus and artisanal beverages.
4. Corporate Wellness Programs: Pop-up farmers markets, cooking demonstrations, and team-building events for corporate clients. Offers subscribe-and-save discounts up to 15% for monthly/quarterly commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Farm To People is an online grocery delivery service that curates and delivers 800+ locally sourced, sustainable products from a network of 150+ farms within 300 miles of New York City. Core offerings include subscription and à la carte farm boxes, full grocery categories (produce, meat and seafood, dairy, bakery, easy meals, drinks, pantry), and supporting services such as a farm-to-table event venue, catering, and corporate wellness pop-up farmers markets.

Product overview

Farm To People is an online grocery delivery platform offering a unified marketplace of 800+ sustainable, locally-sourced products. The core offering consists of Farm Boxes (subscription and à la carte produce boxes), fresh Produce, Meat & Seafood, Dairy & Eggs, Bakery, Easy Meals, Drinks, Pantry staples, and seasonal New & Seasonal collections. The platform operates on a no-checkout model where customers add items until a cut-off deadline and are then charged. Supporting services include a Farm-to-Table Event Venue at 1100 Flushing Ave in Brooklyn (325-person capacity) and Corporate Wellness Events featuring pop-up farmers markets and team-building activities. The company partners with 150+ farms within 300 miles of NYC and maintains a network of local makers and artisan producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Boxes Subscription and à la carte farm-fresh produce boxes featuring seasonal selections sourced from local farms within 300 miles of NYC, with options for different household sizes and preferences.
• Produce Fresh fruits, vegetables, leafy greens, herbs, flowers, and decorative plants sourced from local regenerative farms, including peak season and frozen options.
• Meat & Seafood Sustainably sourced meat (poultry, beef, pork, lamb, game) and seafood meeting strict animal welfare standards, including pasture-raised, grass-fed, Humane Certified, and Marine Stewardship Council-certified options.
• Dairy & Eggs Local farm dairy including milk, cream, eggs, butter, yogurt, cultured dairy, and cheese from producers avoiding CAFOs, antibiotics, and hormones.
• Bakery Artisan bread, bagels, buns, rolls, pastries, cookies, tortillas, flatbreads, dough, and gluten-free options baked to order from local NYC bakeries.
• Easy Meals Ready-to-eat and meal kit offerings including entrées, breakfast items, salads, sides, starters, soups, broths, and recipe bundles for convenient meal preparation.
• Drinks Beverage selection including water, seltzer, juice, kombucha, functional sodas, coffee, tea, cocoa, hot chocolate, and non-alcoholic options from local producers.
• Pantry Sustainable grocery staples including condiments, sauces, oils, vinegars, pasta, noodles, grains, beans, spreads, nut butters, snacks, sweets, chocolate, pickled and fermented items, breakfast cereals, baking ingredients, tinned fish, and broths.
• New & Seasonal Seasonal and limited-time offerings featuring new products, best sellers, and themed collections for holidays and events including Fourth of July, Picnic, and Summer Grilling.
• Farm-to-Table Event Venue Event venue rental at 1100 Flushing Ave, Brooklyn, NY with 325-guest indoor standing capacity, shaded outdoor garden area, and on-site catering for weddings, mitzvahs, corporate events, brand activations, concerts, and panels.
• Corporate Wellness Events Workplace wellness offerings including pop-up farmers markets, make-your-own pickles bars, cooking demos, and subscription programs for corporate offices in the NYC metro area, with a minimum of 25 attendees.
• Farm-to-Table Catering Custom catering services featuring canapés, passed appetizers, grazing tables, food stations, buffets, and raw bar options crafted from fresh local ingredients for private and corporate events.

Quantifiable outcome

• Produce retains maximum nutritional value with minimal travel time from farm to consumer
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Brooklyn GrangecoreStrategic or Co-development PartnerRooftop farm partner providing local produce. Brooklyn Grange is one of the largest rooftop farming companies in the US, growing vegetables in New York City.
• ReThink Food NYCsupportingStrategic or Co-development PartnerFood donation partner receiving 100-300 lbs of produce weekly to support food-insecure New Yorkers through community-based hunger relief programs.
• Heart of DinnersupportingStrategic or Co-development PartnerCommunity organization fighting food insecurity and isolation experienced by Asian American seniors, particularly heightened during the pandemic.
• Soul Fire FarmsupportingStrategic or Co-development PartnerBIPOC-centered community farm committed to ending racism and injustice in the food system through equitable food access.
• The Audre Lorde ProjectsupportingStrategic or Co-development PartnerLGBTQ+ center for community organizing serving people of color in New York City, focusing on social justice and food access.
• NATIFSsupportingStrategic or Co-development PartnerNon-profit working to reconnect Native Americans with traditional food systems. Farm to People donates Merch for a Cause proceeds to support this mission.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the online store and providing payment processing through PCI-DSS compliant payment gateways.
• ZolasupportingGTM or Marketing PartnerWedding planning platform where Farm to People is featured as a recommended farm-to-table venue and catering vendor (Best of Zola 2025 & 2026).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Misfits Market: National DTC grocer specializing in surplus and sustainably-sourced produce and pantry items sold via subscription boxes. Most comparable as a farm-direct DTC grocery with a similar value proposition of bypassing traditional retail to deliver from producers to consumers.
• Imperfect Foods: Subscription-based DTC grocer delivering produce, groceries, and household essentials with a focus on reducing food waste. Closely comparable business model, customer base (mission-driven urban consumers), and product assortment.
• FreshDirect: Long-established NYC-based online grocer delivering fresh produce, meat, seafood, and groceries across the NYC metro area. Same geographic market, similar perishable last-mile delivery economics, and overlapping product categories.
• Goldbelly: Online marketplace curating iconic regional and artisan foods from across the US and shipping nationwide. Comparable curated artisan/maker positioning, e-commerce DTC model, and supplier-aggregation thesis, though Goldbelly ships shelf-stable items rather than perishables.
• Hungry Harvest: Subscription-based produce box service focused on reducing farm food waste and increasing food access. Similar subscription farm-box mechanic, farm-direct sourcing narrative, and DTC consumer base.
• Farmbox Direct: DTC organic produce and grocery delivery subscription service operating on a CSA-style model. Directly comparable subscription box mechanic and farm-to-consumer positioning.
• Local Roots NYC: NYC-based farm share and CSA delivery service sourcing from regional farms. Overlapping NYC market, farm-direct subscription model, and target consumer (urban health-conscious shoppers).

Broad incumbents

• Whole Foods Market: Amazon-owned national premium grocer with deep NYC presence, strong local/sustainable assortment, and now offering online grocery delivery. Comparable premium positioning and customer demographic but operates at vastly larger scale across many channels beyond DTC.

Emerging players

• HelloFresh: Largest DTC meal-kit company with national US footprint including the NYC market. Adjacent category (prepared meals vs. raw groceries) but overlapping customer base, subscription model, and direct farm/producer sourcing.
• FreshRealm: DTC and B2B fresh food distribution platform supplying meal kits and grocery brands. Comparable cold-chain logistics capabilities and farm/producer supply network, though more B2B-focused than Farm To People's consumer-first approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/farmtopeople
• Instagraminstagram.com/farmtopeople
• TikToktiktok.com/@farmtopeople
• Xx.com/farmtopeople
• LinkedInlinkedin.com/company/farm-to-people

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm To People