Novus

What Novus does

SEI Novus is a portfolio intelligence and analytics platform that serves sophisticated institutional investors, including asset owners (endowments, foundations, sovereign wealth funds, family offices, pension funds) and asset managers (hedge funds, alternative asset managers). The cloud-based platform aggregates data across multiple asset classes — equity, credit/fixed income, private equity, and real assets — and delivers performance attribution, risk monitoring, manager due diligence, holdings analysis, and flexible reporting. SEI Novus is a subsidiary of SEI Investments Company (NASDAQ: SEIC) and operates 11 offices worldwide, serving clients whose assets total approximately $5 trillion in AUM and AUA. The company was founded in 2007 and employs 51-100 people.

The product portfolio consists of five core offerings: Portfolio Intelligence (multi-asset class analytics and reporting), Manager Monitoring/Manager Analytics (manager oversight and style drift detection), Private Markets (alternative investment data and transparency), Ledger (shadow accounting bridging accounting and analytics systems), and IBOR Plus (consolidated investment book of record). Supporting capabilities include a proprietary Novus Attribution Framework decomposing returns into market, sector, security selection, and trading components, regulatory filings tracking across 10,000+ institutions, multi-factor risk visualization, and customizable branded reporting. The go-to-market is exclusively enterprise direct sales with consultative client management analysts; pricing is quote-based with annual or multi-year subscription contracts. Distribution relies on direct enterprise sales alongside a content marketing apparatus including a blog, tech blog, the Successful Investors podcast, case studies, and a research library.

Revenue is generated through recurring SaaS subscriptions to the Novus Platform. The company does not publicly disclose pricing or revenue. SEI Novus leverages SEI's 50-year institutional heritage, global infrastructure, and established relationships while maintaining a specialized focus on portfolio intelligence for institutional investors. Named enterprise customers include Tower House Partners, Veritable, Private Advisors, Incline Global Management, Heard Capital, LGT Capital Partners, Bessemer Trust, K2 Advisors, Barclays Capital, Cheyne Capital Management, JMS Invest, and Asymmetry Capital Management. The company has received industry recognition including "Best Portfolio Management Vendor" from Family Wealth Report and "Best Multi-Asset Class Portfolio Management System" from PAM Awards.

Name

Novus

Legal name

SEI Novus

Website

https://novus.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SEI Novus is a portfolio intelligence and analytics platform that helps institutional investors — including endowments, sovereign wealth funds, family offices, pension funds, and hedge funds — monitor performance, attribution, and exposures across multi-asset class portfolios.

Ownership category

akta.pro rank

Product category

Investment Portfolio Analytics Software

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

akta.pro secondary industry

Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)

Keywords

• Portfolio analytics software
• Investment performance attribution
• Manager due diligence
• Multi-asset reporting
• Institutional risk monitoring

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Annual or multi-year subscription-based licensing model for the Novus Platform, serving institutional investors including asset owners and asset managers. The subscription model includes access to portfolio intelligence, manager monitoring, and analytics capabilities with tiered support and onboarding services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Novus (SEI Novus) provides a cloud-based portfolio intelligence and analytics platform for institutional investors. The platform aggregates data across equity, credit/fixed income, private equity, and real assets to deliver performance attribution, risk monitoring, manager due diligence, and customized investor reporting. Core offerings include Portfolio Intelligence, Manager Monitoring, Private Markets, Ledger (shadow accounting), and IBOR Plus, sold via enterprise SaaS subscriptions to hedge funds, asset managers, endowments, foundations, sovereign wealth funds, family offices, and pension funds.

Product overview

SEI Novus offers a unified multi-asset class portfolio intelligence platform with modular components. The core platform consists of Portfolio Intelligence (comprehensive analytics and reporting), Manager Monitoring/Manager Analytics (manager oversight), Private Markets (alternative investment data), Ledger (shadow accounting bridging accounting and analytics), and IBOR Plus (investment book of record). Additional capabilities include Investor Relations tools for asset managers and regulatory filings analysis. The platform aggregates data across equity, credit/fixed income, private equity, and real assets, enabling unified visibility into entire portfolios through performance monitoring, attribution analytics, risk visualization, and flexible reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Intelligence A comprehensive analytics and reporting module that enables institutional investors to actively monitor performance, attribution, and exposures across multi-asset class portfolios.
• Manager Monitoring (Manager Analytics) Analytics tools that allow asset owners to monitor investment managers, track performance, analyze holdings, and detect style drift over time.
• Private Markets Analytics and data management capabilities for alternative investments such as private equity, providing transparency into underlying portfolio companies.
• Ledger Shadow accounting functionality that bridges the gap between accounting and analytics systems, enabling reconciliation and data consistency across investment operations.
• IBOR Plus Investment Book of Record solution providing consolidated position and NAV data across all asset classes and custodians.
• Investor Relations Tools that enable asset managers to communicate their firm's story, share visual narratives about portfolio management, and respond to investor inquiries in real time with custom branding.

Quantifiable outcome

• Tasks that used to take days can be completed in under an hour with the Novus Platform
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• SEI (Parent Company)coreOthersSEI Novus is a subsidiary of SEI Investments Company, leveraging SEI's 50 years of experience serving institutional investors. The company operates under the SEI Novus brand while benefiting from SEI's infrastructure, resources, and established relationships in the institutional investment space.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Burgiss (MSCI): Burgiss provides private capital investment data, performance, and cash-flow analytics for LPs and GPs. It directly overlaps with Novus's Private Markets module for alternative investment transparency and look-through.
• Juniper Square: Juniper Square is a fund administration and investor reporting platform focused on alternative investments, used by GPs and LPs to manage LP reporting and underlying data. It overlaps with Novus's Private Markets and IBOR-related workflows for alts-heavy managers.
• Carta: Carta provides private market intelligence, cap table management, and fund administration services used by venture and private equity managers and their LPs. It is adjacent to Novus's Private Markets analytics for institutional holders of private market portfolios.

Broad incumbents

• Aladdin (BlackRock): BlackRock's Aladdin is an institutional investment management and risk platform offered to external clients, providing portfolio analytics, risk, and operational tooling across the investment lifecycle. It is a broader platform incumbent that competes with Novus across analytics and IBOR-style workflows.
• SimCorp: SimCorp provides investment management software for buy-side institutions covering portfolio management, risk, compliance, and reporting. Its integrated platform competes with Novus's analytics, reporting, and IBOR offerings for asset managers and asset owners.
• Charles River IMS (State Street): Charles River's Investment Management System is a buy-side order, portfolio, and IBOR platform widely used by asset managers. It competes with Novus's IBOR Plus and Portfolio Intelligence products across front-to-back investment workflows.
• MSCI (RiskMetrics, Barra, Style Analytics): MSCI offers a broad suite of risk and analytics tools including RiskMetrics, BarraOne, and Style Analytics, serving institutional investors with factor and risk decomposition similar to Novus's Multi-Factor Risk Visualization. Its wider portfolio (indexes, ESG, climate) overlaps Novus areas while extending well beyond.

Direct peers

• eVestment (Nasdaq): eVestment is a manager data and analytics platform used by institutional asset owners and consultants for due diligence and performance monitoring. Its manager research and institutional analytics overlap directly with Novus's Manager Monitoring and Regulatory Filings Analysis capabilities.
• FactSet: FactSet provides enterprise portfolio analytics, performance attribution, and risk tools for asset managers and asset owners through its workstations and APIs. It is the most direct competitor to Novus across multi-asset reporting, performance attribution, and manager research workflows.
• Bloomberg PORT: Bloomberg's PORT function delivers multi-asset portfolio analytics, risk reporting, and scenario analysis to buy-side institutional investors. It competes head-to-head with the Novus Platform's Portfolio Intelligence and risk visualization capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novus-partners
• Xx.com/novuspartners
• Facebookfacebook.com/137919636327660

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus