What Toyou & Co does

Toyou & Co LLC is a US-based professional services firm established by Andrew Mavliev in 2024 as an association of more than 100 former experts from ToYou KSA, a direct-to-consumer delivery platform that operated in Saudi Arabia from 2016 through 2024. The founding team built and ran that predecessor platform to a scale of over 100 million orders, serving millions of consumers and thousands of Saudi businesses, before repositioning itself as a consulting entity when platform operations ceased.

The company sells end-to-end digital DTC enterprise expertise to enterprise clients, with a service portfolio spanning consumer platform development, product innovation, strategic business planning, organizational design, market research, sales operations, executive team recruitment, organizational structuring, and legal framework establishment. Its core technology background is the direct-to-consumer delivery platform stack it operated in Saudi Arabia, and it now packages that operational know-how into tailored consulting engagements rather than running its own consumer product.

The business model is professional services on a quote-based engagement: the firm markets through its corporate website (toyou.co), founder-led LinkedIn presence, and email signup, targeting enterprise businesses seeking digital transformation—particularly those entering or expanding in the Middle East/GCC. It is privately held, founder-controlled, with no disclosed institutional investors, no public pricing, and no named client engagements.

Name

Toyou & Co

Legal name

ToYou & Co LLC

Website

https://toyou.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Toyou & Co is a US-based consulting firm founded by Andrew Mavliev in 2024, comprising 100+ former experts from the ToYou KSA DTC delivery platform and offering enterprise clients digital transformation, platform development, and business architecture services.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Marketing Consulting Services (541613)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Digital transformation consulting
• Platform development services
• Direct-to-consumer strategy
• E-commerce platform consulting
• Delivery platform advisory

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Expertise Services: ToYou & Co offers consulting services and expert team support to businesses seeking to build or enhance digital platforms. They provide tailored technology solutions and fully operational digital enterprise support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ToYou & Co is a US-based consulting firm of 100+ former ToYou KSA experts that provides end-to-end digital solutions for businesses seeking to build or scale direct-to-consumer delivery platforms. Its core offerings include consumer platform development, product innovation, strategic business planning, organizational design, market research, sales operations, executive team recruitment, and legal framework establishment. The firm sells these as tailored, engagement-based consulting services to enterprise clients, particularly those targeting the Middle East/GCC market.

Product overview

ToYou & Co is a US-based consulting firm comprised of former ToYou KSA experts offering digital solutions consulting services. The company provides end-to-end business solutions including consumer platform development, product innovation, strategic business planning, organizational design, market research, and sales operations. They also offer business architecture services encompassing executive recruitment, organizational structuring, and legal framework establishment. The company's collective expertise stems from operating ToYou KSA, a direct-to-consumer delivery platform that served the Saudi Arabian market from 2016 to 2024, handling over 100 million orders for millions of consumers and thousands of businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Solutions Consulting End-to-end consulting services for enterprises seeking to build or enhance digital direct-to-consumer delivery platforms, covering consumer platform development, product innovation, strategic business planning, organizational design, market research, and sales operations.
• Business Architecture Services Comprehensive business architecture support encompassing executive team recruitment, organizational structure implementation, and legal framework establishment to help clients stand up and operate digital enterprises globally.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• McKinsey & Company: Premier global strategy consultancy with significant digital and MENA practices; competes for the strategic planning, organizational design, and market entry mandates that ToYou & Co also offers.
• Accenture: Global management and digital transformation consultancy with deep enterprise platform-building practices; competes with ToYou & Co for large digital DTC and platform-build mandates, especially with Fortune 500 clients entering MENA.
• Boston Consulting Group (BCG): Top-tier strategy and digital transformation consultancy with active MENA and digital platform practices; competes for the same enterprise transformation engagements.
• Bain & Company: Global strategy consultancy with established Middle East offices and a digital practice; directly competes for regional enterprise transformation mandates.
• Deloitte Consulting: Big Four consultancy with extensive digital transformation, strategy, and human capital practices; competes across the full spectrum of ToYou & Co's service offerings.

Direct peers

• Globant: Digital transformation specialist combining consulting, technology, and platform engineering; competes for the same end-to-end digital enterprise build mandates.
• Endava: Technology and digital transformation consultancy focused on platform engineering for enterprise clients; comparable in delivery model and target buyer profile.
• Publicis Sapient: Digital business transformation firm that builds end-to-end digital platforms and DTC experiences for enterprise clients; closely comparable to ToYou & Co's Zero-to-Hero model.
• Slalom: Boutique-scale consultancy focused on digital transformation and platform modernization for enterprise clients; comparable in operating model and boutique positioning.
• Thoughtworks: Boutique-scale digital transformation and platform engineering consultancy; directly comparable in offering technology-led platform builds with operator-grade delivery for enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ToYouKSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyou & Co