What My Mate Your Date does

My Mate Your Date is a London, UK-based affiliate marketing website that reviews and ranks adult and casual dating platforms. The site operates as an SEO-driven content intermediary, publishing detailed reviews of dating platforms including XXX Hookups, Well Hello, Ashley Madison, AdultFriendFinder, 2Fuck, Snapsext, and Jerkmate, organized across 50+ niche categories such as BDSM, BBW, sugar dating, swinger, fetish, cougar, transgender, and escort-related services. Each reviewed platform receives a 5-point rating along with demographic data including female member percentage and age range. The company is privately held, employs 1-10 people, and has Dan Joyce as co-founder and CEO.

The platform is built on WordPress with affiliate link integration embedded throughout review content. User acquisition is entirely organic via search, targeting long-tail informational and comparison queries related to dating sites and hookup apps. There is no mobile application, no app store presence, and no social media distribution. Revenue is generated primarily through referral commissions when users click through and sign up for featured dating platforms, with secondary revenue likely from display advertising. All content is free to access. The site has disclosed two funding rounds totaling approximately $354K in 2014 and 2016 from unknown investors, with no subsequent capital raises identified. My Mate Your Date claims global geographic reach through English-language content with primary focus on US traffic.

Name

My Mate Your Date

Legal name

My Mate Your Date

Website

https://mymateyourdate.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

My Mate Your Date is a London-based SEO-driven affiliate review website that ranks and reviews adult and casual dating platforms across 50+ niche categories, earning revenue through referral commissions when users sign up for featured dating sites.

Ownership category

akta.pro rank

Product category

Adult Dating Review / Affiliate Content

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Dating & Relationship Networks (BPAMABAF)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Adult dating reviews
• Hookup site comparisons
• Dating affiliate marketing
• Casual dating rankings
• Niche dating guides

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Affiliate Marketing Commissions: The site earns referral commissions when users sign up for dating platforms through affiliate links. Revenue is generated on a performance basis - the site receives compensation when users complete registration or subscription on referred platforms. This is the primary revenue stream for the review website.
2. Display Advertising: The site likely generates secondary revenue through display advertisements and sponsored content placements within the review pages and category listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

My Mate Your Date operates a free-to-access affiliate review website that publishes rankings, ratings, and comparative reviews of adult dating and hookup platforms across 50+ niche categories. The site aggregates information such as female member percentages, age ranges, sign-up speed, and free trial availability, and embeds monetized affiliate links that direct visitors to sign up for third-party dating platforms such as XXX Hookups, Well Hello, Ashley Madison, AdultFriendFinder, and Be Naughty. Revenue is generated primarily through referral commissions on user sign-ups and secondarily through display advertising.

Product overview

My Mate Your Date is an adult dating and hookup site review platform that aggregates, reviews, and ranks various casual dating websites and applications. The platform showcases multiple dating services including dedicated hookup apps (Tinder, Well Hello, 2 Fuck), discreet affair sites (Ashley Madison), cam platforms (Jerkmate), sexting apps (Snapsext), swinger sites, BDSM platforms, and adult gaming content. The site provides user statistics (female member percentages, age ranges), ratings, and direct links to reviewed platforms while organizing content by categories such as Hook Up Chat, Local Singles For Sex, and Cam/Casual reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• My Mate Your Date Website Free-to-access adult dating review and comparison website that aggregates, rates, and ranks hookup, casual dating, affair, swinger, BDSM, cam, and niche dating platforms, providing users with platform demographics, ratings, and affiliate-tracked links to sign up on third-party platforms.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Well HellocoreGTM or Marketing PartnerWell Hello is a featured dating platform on My Mate Your Date with a 5.0 rating. The site earns affiliate commissions when users sign up through featured links. Well Hello has approximately 40 million users and is positioned as a Tinder alternative for casual sex and flings.
• XXX HookupscoreGTM or Marketing PartnerFeatured platform with highest 5.0 rating on the site, 61% female members, age range 18-75, offering free trial. The platform is prominently featured on the homepage as a top recommendation.
• Ashley MadisoncoreGTM or Marketing PartnerFeatured platform with 4.8 rating, 54% female members, age range 21-65. Ashley Madison is positioned as a discreet hookup site for people seeking affairs and extramarital connections.
• AdultFriendFindercoreGTM or Marketing PartnerFeatured platform claiming over 85 million members seeking hookups and flings. The site promotes it as a safe way to find casual sex online with matchmaking algorithms.
• 2FuckcoreGTM or Marketing PartnerFeatured platform with 4.5 rating, 56% female members, age range 18-70. Known for requiring women to send first message and having free trial available for members.
• SnapsextminorGTM or Marketing PartnerFeatured platform as a sex texting app for exchanging messages and photos with local singles. Listed as one of the dating platforms with 46% female members.
• Be NaughtyminorGTM or Marketing PartnerFeatured platform described as best app for casual sex, enabling easy chatting with local people for one-night stands. Features include many women to choose from and easy cancellation.
• JerkmateminorGTM or Marketing PartnerFeatured platform for live sex chat with webcam models in online chatrooms. Rated 4.3 with features including live sex, free trial, and 1-on-1 sex chat.
• Fling.comminorGTM or Marketing PartnerRecommended platform for BBW dating, sexting, and sugar dating hookup connections. Featured for its large user base and messaging capabilities.
• FlingsterminorGTM or Marketing PartnerRecommended platform for BBW dating, nudist dating, and sexting with strangers. Featured for its user-friendly interface and video chat features.
• FetLifeminorGTM or Marketing PartnerMentioned as the largest social network for BDSM and kink lifestyles with over 8 million active members worldwide. Recommended for those seeking kink and fetish connections.
• GrindrminorGTM or Marketing PartnerReferenced as an online dating option for men seeking other men. Listed alongside Bumble and OKCupid as platforms offering location-based partner search.
• TinderminorGTM or Marketing PartnerReferenced as the best local hookup app for iOS users and recommended for meeting people with similar interests. Also mentioned in context of sugar dating and married women scenarios.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BestDatingSites.com: BestDatingSites.com is a long-running affiliate review site ranking dating platforms by category, pricing, and user experience. It competes directly for the same informational-intent search queries and operates on the same affiliate revenue model.
• DatingSitesReviews.com: DatingSitesReviews.com publishes detailed reviews and rankings of online dating platforms, monetizing via affiliate links. It is a direct competitor in the dating review/comparison niche with comparable SEO-driven content strategy.
• DatingAdvice.com: DatingAdvice.com combines dating advice content with platform reviews and affiliate links to dating services. It competes for the same audience of dating-intent searchers and operates with a similar content + affiliate monetization model.
• Top10.com (Dating): Top10.com operates ranking and review content across multiple verticals including dating, with affiliate monetization. It is a direct comparable in the dating review space and significantly larger in scale.
• DatingScout: DatingScout is a dating review and comparison site that publishes expert reviews, ratings, and rankings of dating platforms across geographies. It directly mirrors My Mate Your Date's affiliate-driven review model and goes head-to-head for the same long-tail dating keywords.
• OnlineDatingSites.com: OnlineDatingSites.com is a dating review and comparison site that curates and ranks dating platforms by niche and audience. It overlaps directly with My Mate Your Date in content focus and affiliate-driven revenue.

Broad incumbents

• Reviews.com: Reviews.com is a generalist product review site that publishes category rankings including dating services. It is a broader incumbent competing for the same high-intent comparison queries with stronger domain authority.
• Trustpilot: Trustpilot is a global review platform hosting user-generated reviews of dating products among many other categories. While not a dating specialist, it competes for review-intent traffic and brand credibility in the dating affiliate ecosystem.
• ConsumerAffairs: ConsumerAffairs is a broader consumer review and brand comparison site that includes dating platforms in its category coverage. It is a broader incumbent in the same comparison/review content business model.
• AskMen (Dating): AskMen publishes large-scale dating advice and dating app review content with affiliate monetization. It is a broader, higher-authority incumbent competing for the same casual dating audience and commercial-intent keywords.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mmyduk
• Facebookfacebook.com/mymateyourdateuk
• LinkedInlinkedin.com/company/my-mate-your-date

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Mate Your Date