What xxx does

xxx株式会社 (エイジィ株式会社 / Age Inc.) is a privately held Tokyo-based multi-vertical Japanese company founded on 3 August 2015 by Takada Kei and headquartered at BIZCORE Shibuya 5F since November 2021. It operates three business divisions: (1) Lodging SaaS, anchored by the cloud-based property management system HOTEL SMART (launched August 2019), complemented by minpakuIN (Airbnb-official-partner vacation-rental PMS), お宿奉行 (ryokan PMS), and acquired products ABCチェックイン (self check-in app, October 2018) and tabii (in-room tablet concierge, August 2020); (2) Real Estate and Renovation, centered on the りのふる brand (residential renovation, 350+ cumulative projects by November 2020) plus Smart Leaseback (October 2020), office interior build-outs (September 2022) and lodging-conversion renovation; and (3) LGBT Matchmaking, consisting of Bridge Lounge (Japan's first gay-exclusive marriage consultation service, launched August 2018), the ID-verified Bridge mobile dating app (May 2016) and the Flag LGBT news media site.

The technology stack is a cloud-based SaaS suite with multilingual tablet self check-in (Japanese, English, Chinese, Korean), site-controller aggregation of OTA reservations, smart-lock handover (integrated with SoftBank's スマカギ service), payment and CRM modules, plus a LINE-extension integration via 7garden's tuna for direct-booking CRM. As of August 2025 HOTEL SMART had reached 3,500 installed facilities covering 60,000 rooms. The lodging division holds a Privacy Mark, real-estate broker license (Tokyo Governor (1) No. 111274), general construction business permit, and Tokyo Governor-registered travel business license (No. 3-8906), while the matchmaking division operates under Internet-based matchmaking introduction service certification (No. 30170053001). All licenses are issued to a single operating entity with no disclosed subsidiaries, holding company, or external venture investors.

Revenue is generated through four mechanics: recurring SaaS subscriptions (HOTEL SMART, minpakuIN, お宿奉行, tabii, ABCチェックイン, Bridge app, Bridge Lounge memberships) typically on multi-year contracts; professional-services project revenue from りのふる renovation, office interior and ryokan conversion work; transaction and leaseback fees from Smart Leaseback; and advertising/content revenue from the Flag LGBT media site. Pricing across SaaS and renovation is quote-based and not publicly disclosed. FY July 2025 net sales were ¥1,456,002,866 with ordinary profit of ¥536,654,569 and operating margin above 30% achieved without raising unit prices, marking the 10th consecutive year of revenue growth since founding. GTM is sales-led inside/enterprise for accommodation SaaS, self-serve + app-store for Bridge, and direct project-based sales for real-estate services, all domestic to Japan.

Name

xxx

Legal name

xxx株式会社

Website

https://xxxaz.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

xxx株式会社 (エイジィ株式会社 / Age Inc.) is a Tokyo-based Japanese multi-vertical company operating three divisions: lodging SaaS (HOTEL SMART PMS, minpakuIN, お宿奉行, tabii), real estate renovation (りのふる, Smart Leaseback), and LGBT matchmaking (Bridge Lounge, Bridge app, Flag), serving hotels, property owners, and gay individuals.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Software

NAICS

Home Health Equipment Rental (532283)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

akta.pro secondary industries

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Lodging Booking & Accommodation Management (HSACAKAC), Hotel & Accommodation Booking Platforms (THALAFAB), Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)

Keywords

• Lodging property management software
• Vacation rental self check-in
• Ryokan reservation system
• Residential renovation services
• LGBT matchmaking platform

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Accommodation SaaS subscriptions: Recurring SaaS fees from lodging facilities using HOTEL SMART (PMS + self check-in), minpakuIN (vacation rental PMS), お宿奉行 (ryokan PMS), ABCチェックイン (self check-in app), and tabii (in-room tablet concierge). Includes add-on services such as chip / tip functions, automated cancellation billing, payment services and membership programs.
2. Real estate / renovation project revenue: One-time project revenue from りのふる housing and investment-property renovation, office interior build-outs, and ryokan / minsyuku conversion services, with end-to-end planning, construction, and after-service.
3. Smart Leaseback real-estate transaction: Revenue from purchasing owner-occupied real estate at below-market rents then leasing it back to the seller, plus an original long-term sub-lease program (リノベ借り上げ) of up to 7 years co-developed with Global Link Partners.
4. Bridge Lounge matchmaking memberships: Recurring membership fees from vetted gay members of the Bridge Lounge marriage consultancy, with dedicated consultant-led matchmaking, screening, and follow-up support.
5. Bridge app subscriptions: Recurring subscription fees from Bridge gay matchmaking iOS / Android app users; cancellations via in-app and App Store / Google Play unsubscribe flow.
6. Flag media advertising / content: LGBT news media (rainbowflag.jp / Flag) generates revenue through content and editorial coverage of LGBT-related business and careers; advertising-driven media model.
7. Travel agency and real-estate ancillary services: Tokyo Governor Registered Travel Business (No. 3-8906) and Real Estate Transaction Business (Tokyo Governor (1) No. 111274) license fees underpin ancillary travel and brokerage revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Core offering

xxx株式会社（エイジィ）operates an integrated Lodging SaaS platform led by HOTEL SMART — a cloud PMS with tablet self check-in, multilingual support, smart-lock handover and 30+ partner integrations — together with minpakuIN for vacation rentals, お宿奉行 for ryokans, and acquired ABCチェックイン and tabii tablet concierge. It complements the SaaS with りのふる residential / office / ryokan-conversion renovation, Smart Leaseback real-estate services, and a gay matchmaking line including Bridge Lounge dedicated-consultant marriage support, the Bridge mobile app and the Flag LGBT news media outlet.

Product overview

xxx (エイジィ) 株式会社 operates a multi-domain product portfolio rather than a single unified product. It is organized into three core business areas: (1) Lodging SaaS, offering the HOTEL SMART hotel PMS+self check-in core, supported by minpakuIN for vacation rentals, お宿奉行 for ryokan, and the acquired ABCチェックイン and tabii brands; (2) Real Estate & Renovation, offering the りのふる residential-renovation brand plus sub-brands for smart leaseback, office interiors, and lodging-conversion renovations; and (3) LGBT Matchmaking, offering the bridge-lounge.jp concierge service, the Bridge mobile app, and the Flag LGBT news media site. Together these form a SaaS-plus-services conglomerate targeting societal problems in hospitality, housing, and diversity.

Differentiator

Problem solved

Functional benefit

Brands

• HOTEL SMART (ホテルスマート): Cloud-based hotel property management system (PMS) with self check-in, booking engine, CRM, and mobile ordering features for unmanned hotel operations.
• minpakuIN (民泊イン)
• お宿奉行
• ABCチェックイン
• tabii (タビー)
• りのふる
• スマートリースバック
• ブリッジラウンジ (Bridge Lounge)
• Bridge (ブリッジ)
• Flag (フラッグ)

Products and services

• HOTEL SMART (ホテルスマート) Cloud-based hotel property management system with tablet-based self check-in, mobile check-in, booking engine, CRM, mobile order, smart-lock and payment integrations, and multilingual JP/EN/ZH/KR support for unmanned/front-less operations. Installed at 3,500 facilities and 60,000 rooms by August 2025.
• minpakuIN (民泊イン) Japan's leading self check-in and operational management system for vacation rental (minpaku) facilities, supporting unmanned operations via on-site tablet ID check / video call and integrations with TEMAIRAZU, SoftBank's Smart Kagi smart lock service, and Airbnb.
• お宿奉行

Quantifiable outcome

• HOTEL SMART reached 3,500 installed facilities and 60,000 rooms by August 2025
• +5 more outcomes

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor, moderate and core.

• KADOKAWAminorGTM or Marketing Partner · 21 May 2025KADOKAWA published an essay by Bridge Lounge manager Tomomi Taoka ('素敵なご縁に恵まれて結婚やめました') on 21 May 2025, amplifying the Bridge Lounge brand through a major Japanese publisher.
• 7garden (LINE拡張システム 'tuna')moderateTechnology or Integration · 10 January 2024HOTEL SMART, minpakuIN and お宿奉行 integrated with 7garden's tuna LINE-extension system to drive repeat bookings, direct bookings and CRM via LINE, leveraging PMS / site-controller reservation data for personalized messaging.
• Business for Marriage EqualitymoderateGTM or Marketing Partner · 7 March 2023xxx joined the Business for Marriage Equality coalition advocating legalization of same-sex marriage in Japan; coalition had 362 endorsing companies as of 6 March 2023.
• 国際ホテル・レストラン・ショー (HCJ / FOODEX Kansai)minorGTM or Marketing Partner · 27 July 2022Annual exhibition partner: HOTEL SMART and tabii were exhibited at HCJ2023 (Feb 2023) and FOODEX Kansai 2022 (Jul 2022) with live demos and case-study sessions.
• tabii (in-room tablet service)moderateOEM/ Whitelabel/ Licensing Partner · 1 August 2020xxx acquired the lodging-tablet service 'tabii' in August 2020, extending the lodging SaaS portfolio with multilingual in-room concierge and in-house phone functionality.
• Softbank スマカギ (smart remote key management)coreTechnology or Integration · 1 March 2020minpakuIN integrated with Softbank's スマカギ remote key service to strengthen safety and convenience in unmanned minpaku operations via smart-lock handover.
• AirbnbcoreChannel Partner/ Reseller/ Distributor · 1 June 2019minpakuIN was designated as the first Airbnb-official-partner self check-in vendor in Japan, expanding reach to Airbnb hosts and supporting compliant minpaku operations.
• TEMAIRAZUcoreTechnology or Integration · 1 February 2019minpakuIN integrated with the TEMAIRAZU lodging management system to enable unified reservations, operations automation and unmanned minpaku operations.
• ABCチェックイン (self check-in app)moderateOEM/ Whitelabel/ Licensing Partner · 1 October 2018xxx acquired the self check-in app 'ABCチェックイン' in October 2018 and continues to offer it as an iOS-app-based entry point for minpaku operators.
• グローバル・リンク・パートナーズ (Global Link Partners / Management)coreStrategic or Co-development Partner · 13 February 2017Co-developed the リノベ借り上げ long-term sub-lease service, an industry-first 7-year (vs. typical 2-year) sub-lease of renovated mid-size rental properties. Launched 13 February 2017 and subsequently covered by リフォーム産業新聞 and 全国賃貸住宅新聞.
• work with PridemoderateOthers · 1 September 2016xxx joined work with Pride as part of its corporate LGBT initiatives, participating in the 2015 PRIDE-indicator working group with 24 companies; ongoing D&I training and Pride Indicator reporting.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Cloudbeds: Unified PMS, booking engine and channel manager for hotels, hostels and vacation rentals; comparable multi-vertical lodging SaaS to xxx's HOTEL SMART / minpakuIN portfolio.
• Guesty: Vacation rental property management platform with self check-in and Airbnb integrations; closely comparable to minpakuIN.
• TEMAIRAZU: Leading Japanese lodging management system integrated with minpakuIN; direct domestic competitor for hotel/ryokan PMS and channel management.
• Hostaway: Vacation rental management platform with channel manager and guest experience tools; comparable to minpakuIN and ABCチェックイン.
• Lodgify: Vacation rental website builder + PMS; adjacent competitor in the same minpaku / short-stay rental SaaS category.
• Mews: Cloud-based PMS with self check-in, payments and integrations; the international pure-play most comparable to HOTEL SMART in product surface area and target customer.
• Pairs (eureka): Leading Japanese matchmaking/dating app with identity verification; comparable subscription matchmaking model to Bridge, although mainstream heterosexual.
• 9monsters: Japanese gay social networking app; direct domestic competitor for Bridge in the Japanese LGBT dating category.

Broad incumbents

• LIXIL Housing Technology / BrainLab-style renovation peers: Large Japanese homebuilder/renovation incumbents with broader portfolios and brand; comparison point for xxx's りのふる renovation business.
• Grindr: Largest global LGBT dating app; broader incumbent comparable to the Bridge gay matchmaking app in target audience and product surface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xxx