Adapt Movement

What Adapt Movement does

Adapt Movement (legal name: Adapt Functional Movement Center) is a 501(c)(3) nonprofit integrative wellness center headquartered at 2732 Loker Ave W, Carlsbad, California, founded in 2018 to serve individuals navigating neurological conditions including spinal cord injury, multiple sclerosis, ALS, cerebral palsy, Parkinson's disease, stroke, and other neuromuscular diagnoses. The organization delivers care across three pillars: movement (Functional Movement Therapy, Activity Based Therapy, FES/NMES stimulation, virtual reality rehabilitation via the REAL System, ground therapy, adaptive yoga and dance), education (MS Seminar Series with UCSD, workshops, blog content), and community (peer support mentors, support groups, scholarships, adaptive sport partnerships). Technologically, Adapt serves as a clinical deployment site for advanced rehabilitation devices including the Cionic Neural Sleeve, PowerDot NMES systems, REAL System VR, Myolyn FES cycling, and Muse EEG.

The business model operates on a hybrid fee-for-service and philanthropic funding structure. Direct revenue is generated through membership fees (monthly subscription for facility access, unlimited group classes, and complimentary therapy credits), therapy and program fees (one-on-one Functional Movement Therapy sessions, group training, specialized Local/Visiting/Virtual Programs, and massage/lymphatic drainage services priced at $150-$200 per session), and e-commerce sales of branded merchandise and therapy tools. As a nonprofit, Adapt also relies on charitable donations through the Investors Circle monthly giving program, one-time gifts, and scholarship fund contributions, with major institutional partners including Ionis Pharmaceuticals and the ALS Association funding the Hope Scholarship. The organization has served over 850 members from more than 20 countries and delivered over 50,000 therapy hours since inception.

Distribution is structured across three tiers: a Local Program for San Diego-area residents served at the Carlsbad facility, a Visiting Program for international members including concierge and training services, and a Virtual Program with online classes and the 12-week Immersion home protocol. Customer acquisition relies on healthcare provider referrals, peer-to-peer word-of-mouth within the neurological community, content marketing, and institutional partnerships. Over $700,000 in scholarship support has been awarded to date, indicating that financial accessibility is a central operating principle. The organization employs between 11 and 50 people with diverse clinical and scientific backgrounds including Exercise Physiology, Physical Therapy, Kinesiology, and Biomedical Engineering, led by CEO John Monteith.

Name

Adapt Movement

Legal name

Adapt Functional Movement Center

Website

https://adaptmovement.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Adapt Movement is a 501(c)(3) nonprofit integrative wellness center in Carlsbad, California, providing Functional Movement Therapy, FES/NMES, virtual reality rehabilitation, and community programs for individuals with neurological conditions such as spinal cord injury, MS, ALS, and cerebral palsy, delivered through Local, Visiting, and Virtual program tiers.

Ownership category

akta.pro rank

Product category

Neurological Rehabilitation Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

akta.pro secondary industries

Functional Fitness & Mobility Training (HSADAAAD), Functional Fitness / Cross-Training Groups (HSADABAH), Senior/Low-Impact Group Fitness (HSADABAI), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

Keywords

• Neurological rehabilitation
• Functional movement therapy
• Adaptive fitness programs
• Neurological wellness services
• Movement therapy center

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Members pay a monthly fee for access to Adapt's state-of-the-art facility, unlimited weekly group classes, and a monthly complimentary 30-minute session credit (good for massage, holistic healing, or StimLab session). Membership also includes participation in peer support groups and seasonal perks.
2. Donations and Philanthropy: As a 501(c)(3) nonprofit, Adapt relies on charitable donations from the community. The Investors Circle is a monthly giving program where donors contribute regular pledges. One-time donations are also accepted. Contributions to the Adapt Scholarship Fund are 100% dedicated to helping members access services.
3. Product Sales (E-commerce): Adapt operates a shop selling branded merchandise (hats, tote bags) and therapy tools (Theragun Mini at $199). Products are sold via the organization's website storefront.
4. Therapy and Program Fees: Fees for one-on-one therapy sessions, group training, specialized programs (Local, Visiting, Virtual), and massage/lymphatic drainage services (e.g., Lymphatic Drainage Full Body 80 min at $200). Financial barriers are addressed through a Scholarship Fund.
5. Event and Workshop Revenue: Revenue generated from educational seminars and workshops such as the MS Workshop Series. Some events are free while others may have registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Adapt Movement is a 501(c)(3) not-for-profit integrative wellness center that delivers neurological rehabilitation, recovery, and community programs for people living with conditions such as spinal cord injury, multiple sclerosis, ALS, cerebral palsy, stroke, Parkinson's, and traumatic brain injury. The center offers three delivery models—Local (Carlsbad facility), Visiting (travel-to-San Diego), and Virtual (remote)—built on three pillars: physical movement (Functional Movement Therapy, FES/NMES, VR therapy, ground therapy), emotional wellness (counseling, peer support), and community development. Revenue is generated through membership fees, program/service fees, donations via the Investors Circle, scholarships, and a small retail storefront selling therapy tools and branded merchandise.

Product overview

Adapt Movement operates as a not-for-profit integrative wellness center offering three core program delivery models (Local, Visiting, and Virtual Programs) for individuals with neurological conditions. The service portfolio centers on Functional Movement Therapy as the fundamental treatment approach, supplemented by specialized technology modules including the StimLab (NMES therapy via PowerDot), Ground Therapy Studio (Muse EEG meditation), and Virtual Reality Therapy (REAL System). The Cionic Neural Sleeve is offered as a trial product for mobility impairments. Members access group fitness and wellness classes, with membership including facility use and complimentary therapy credits. Additional offerings include Manual Lymphatic Drainage Massage, Adaptive Yoga and Dance Classes, peer support programs, and retail merchandise including Theragun products. The Hope Scholarship and Investor Circle monthly giving program support financial accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Program In-person neurological recovery program for San Diego-area residents, providing one-on-one Functional Movement Therapy with Adapt Recovery Consultants, facility access, group classes, and community events. Designed for continual care and maintenance with custom-tailored service protocols based on diagnosis.
• Visiting Program Curated services for out-of-town members traveling to San Diego, including Adapt Assist transportation, concierge services, Train Your Trainer certification, and home program design for continued recovery. Members from 20+ countries have utilized this program.
• Virtual Program Remote recovery services including virtual sessions, online group classes (AdaptFit, Adaptive Yoga, Dance Fitness, Guided Meditation), and the 12-week Immersion home program for worldwide access to Adapt recovery protocols.
• Functional Movement Therapy Core therapeutic approach for treating neurological deficits through motor learning and nervous system reactivation. One-on-one therapy sessions with Adapt Recovery Consultants lasting approximately 60 minutes, targeting recovery below the level of injury or diagnosis.
• Membership Monthly subscription providing facility use, unlimited weekly group classes, monthly complimentary 30-minute session credits for massage, holistic healing, or StimLab, peer support group participation, and seasonal perks.
• Manual Lymphatic Drainage Massage Therapeutic massage supporting lymphatic system function, offered by certified therapist Samantha Bass. Includes full body lymphatic drainage (80 min, $200), post-operative sessions (50 min, $150), and 5-pack packages at $600.
• Group Classes Virtual and in-person fitness and wellness classes including AdaptFit, Adaptive Yoga, Dance Fitness, Guided Meditation, and special events. Led by Recovery Consultants and guest practitioners, scheduled via MindBody.
• Cionic Neural Sleeve Trial Service Trial access to the Cionic Neural Sleeve, the first bionic clothing for mobility impairments. Combines gait lab diagnostics with FES therapy for foot drop and leg weakness correction, with sensors monitoring movement in real time and personalized FES coordinated to the gait cycle.
• Hope Scholarship Scholarship program funded by Ionis Pharmaceuticals and the ALS Association Greater San Diego Chapter that provides full access to Adapt programming and community for individuals living with ALS, regardless of financial circumstance.
• Theragun Mini (Retail) Second-generation percussion massage device for muscle recovery, soreness relief, and mobility improvement. Features Bluetooth connectivity to the Therabody app, three speed settings, and multiple attachments. Priced at $199 via Adapt's e-commerce storefront.
• Adapt Tote Bag (Retail) Branded tote bag supporting Adapt's mission and rehabilitation programs. Priced at $25.

Quantifiable outcome

• Over 850 members served from more than 20 countries since 2018
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ionis PharmaceuticalscoreStrategic or Co-development PartnerAdapt has partnered with Ionis Pharmaceuticals to create the Hope Scholarship — a program ensuring that anyone in the community living with ALS has full access to Adapt's programming and community regardless of financial circumstance. Ionis's generosity funds full Hope Scholar access to Adapt's services.
• ALS Association Greater San Diego ChaptercoreStrategic or Co-development PartnerAdapt partners with the ALS Association Greater San Diego Chapter as part of the Hope Scholarship initiative for the ALS community, combining resources to provide movement, support, and connection to those living with ALS.
• UCSD (University of California San Diego)coreStrategic or Co-development PartnerAdapt has partnered with UCSD to present a six-part MS Seminar Series on navigating life with Multiple Sclerosis. The partnership brings together subject matter experts including neurologists, physical therapists, and social workers to deliver lecture-based didactic learning sessions for MS patients. Adapt CEO John Monteith speaks at the seminars, and UCSD neurologist Dr. Revere Kinkel serves as keynote presenter.
• CIONICcoreTechnology or IntegrationAdapt offers the Cionic Neural Sleeve — the first bionic clothing for mobility impairments — as a trial service at its facility. The Neural Sleeve combines gait lab diagnostics with FES therapeutics for people with MS, CP, Stroke, and other conditions. Adapt serves as a trial and access point for the CIONIC technology.
• First DescentscoreStrategic or Co-development PartnerFirst Descents is an adventure travel program for young adults diagnosed with Multiple Sclerosis. Adapt partnered with First Descents to prepare member Ayala for an adaptive rock climbing expedition in the Colorado Rockies via an 8-week preparation program at Adapt. The partnership enables members to pursue outdoor adventures with appropriate pre-training.
• Waves4AllminorStrategic or Co-development PartnerWaves4All is an adaptive surfing organization that supported member Collin Bosse's return to surfing after a spinal cord injury. Combined with Adapt's rehabilitation services, Waves4All provides the adaptive surfing experience.
• Vital Touch Wellness (Samantha Bass)minorImplementation/ SI/ Consulting PartnerSamantha Bass, owner of Vital Touch Wellness, provides Manual Lymphatic Drainage massage services on-site at Adapt. As a certified lymphatic drainage practitioner, her services are integrated into Adapt's wellness offerings.
• Barn Time MusicminorOthersBarn Time Music provided AV services for the MS Seminar Series events and arranged musical performances (including Lee Coulter) for seminar attendees.
• WAGS of SCIminorGTM or Marketing PartnerWAGS of SCI (Wives/Girls Advancing Science/Spinal Cord Injury) is a partner for whom Adapt wrote educational content about exercises wheelchair users can do at home with their partners, expanding reach into the SCI community.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Shirley Ryan AbilityLab: Leading research and clinical rehabilitation hospital for SCI, brain injury, stroke, and other neurological conditions; represents the established clinical counterpart that competes for referring neurologist and payor relationships Adapt cannot access as a non-clinical center.

Emerging players

• ReWalk Robotics: Developer of robotic exoskeletons and FES-based mobility solutions for SCI and stroke; operates in the same neuro-rehab technology ecosystem as Adapt's PowerDot, Myolyn, and Cionic integrations and serves overlapping patient populations.
• Cionic: Maker of the Cionic Neural Sleeve — Adapt's flagship wearable technology partner. While primarily a device company, Cionic's direct-to-consumer channel and gait-correcting FES product overlap with Adapt's mobility-impairment offering and represent a partial-disintermediation risk.

Direct peers

• NeuroHope: Indianapolis-based nonprofit wellness center for spinal cord injury, brain injury, and stroke recovery combining activity-based therapy, FES, and adaptive fitness — directly comparable program design and nonprofit structure.
• NextStep: Nonprofit paralysis recovery and adaptive fitness center (Santa Monica/LA), affiliated with the Christopher & Dana Reeve Foundation; serves a similar SCI/neurological population with activity-based therapy, group classes, and community programs — a strong direct geographic and model peer.
• Project Walk: Network of non-clinical paralysis recovery centers offering activity-based, exercise-driven therapy for spinal cord injury and other neurological conditions; the closest direct analog to Adapt's model, with a multi-site footprint that Adapt does not yet have.
• The Recovery Project: Specialized neuro-recovery center in Michigan providing intensive activity-based therapy for SCI, MS, stroke, and TBI using FES and gait training; directly comparable service mix, technology stack, and neurological population to Adapt.
• Journey Forward: Nonprofit SCI recovery organization providing intensive exercise-based therapy and adaptive fitness; similar service orientation toward neurological populations outside traditional clinical PT settings.
• Stay Focused: Nonprofit adaptive fitness and recovery center serving neurological populations with specialized equipment and group training; comparable in mission, target community, and grassroots operating model.
• Neuroworx: Utah-based nonprofit outpatient neuro-rehabilitation clinic specializing in spinal cord injury, brain injury, and other neurological conditions with FES cycling, gait training, and aquatic therapy; highly comparable specialist model and mission orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdaptFMC
• LinkedInlinkedin.com/company/adaptfmc
• Instagraminstagram.com/adaptmovement
• Xx.com/adaptmovement

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adapt Movement