What Falcon Wealth Planning does

Falcon Wealth Planning is a fee-only, fiduciary Registered Investment Advisor founded in 2014, headquartered in Ontario, California, with regional offices in Irvine, Chicago, San Jose, and Seattle. The firm provides tax-focused wealth management services to high-net-worth individuals, business owners, pre-retirees, and tech professionals across all 50 U.S. states. Its core offerings include investment planning, comprehensive financial planning, tax planning, retirement planning, and estate planning, delivered through CFP®-certified planners and supported by Falcon Tax & Consulting, a wholly owned subsidiary providing CPA and Enrolled Agent tax preparation services.

The firm operates without proprietary technology platforms and instead leverages Fidelity Investments' electronic onboarding tools and infrastructure for client management and portfolio operations. Falcon states it processes approximately 1,500 leads per month through these technology-enabled processes. Falcon's distribution is exclusively direct-to-client, combining content marketing (blog, podcast, earned media), free consultations, and referrals to acquire clients. No revenue figure is disclosed; revenue is generated through asset-based fees (typically 0.5–2% of AUM), hourly fees, and project-based pricing.

The firm has scaled assets under management from approximately $500M at year-end 2022 to over $2B currently, with stated growth targets of 50% annually, and has expanded through both organic growth and acquisitions such as Rivermark Wealth Management in February 2023. Falcon is recognized on Forbes' Top 250 RIA Firms (#244 in 2025), Barron's Top 1200 Financial Advisors, and Financial Advisors Magazine's Top 50 Fastest-Growing RIAs.

Name

Falcon Wealth Planning

Legal name

Falcon Wealth Planning

Website

https://falconwealthplanning.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Fee-only, fiduciary Registered Investment Advisor providing tax-focused investment, financial, retirement, and estate planning to high-net-worth individuals, business owners, and pre-retirees across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Tax-Aware Investment Planning (FSAEAAAE), Estate & Legacy Planning Advisory (FSAEAAAG), Business Owner & Executive Financial Planning (FSAEAAAO), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management services
• Tax planning strategies
• Retirement income planning

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Asset-Based Fees: Fee-only advisory model where clients pay based on percentage of assets under management. This aligns the firm's interests with client outcomes.
2. Hourly Fees: Hourly billing option for clients seeking specific guidance or planning services without ongoing management.
3. Project-Based Pricing: Flat fee for specific financial planning projects, providing transparency for one-time engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Falcon Wealth Planning is a fee-only fiduciary Registered Investment Advisor that delivers tax-centered wealth management services to individuals. Its core offerings integrate investment planning, comprehensive financial planning, tax planning, retirement planning, and estate planning under a single fiduciary relationship. The firm supplements these services with a tax preparation and consulting subsidiary (Falcon Tax & Consulting) staffed by CPAs and Enrolled Agents.

Product overview

Falcon Wealth Planning offers a unified suite of wealth management services as a fee-only, fiduciary Registered Investment Advisor. The core offering is anchored by five integrated service lines: Investment Planning, Financial Planning, Tax Planning, Retirement Planning, and Estate Planning, all coordinated with the firm's specialized tax-planning-first approach. The suite is complemented by Falcon Tax & Consulting (a subsidiary providing CPA and Enrolled Agent tax preparation and consulting services), the Falcon Alpha Calculator (an advisor evaluation tool), and a Client Self-Onboarding Portal. All services share a common thread of tax efficiency, fiduciary commitment, and fee-only transparency.

Differentiator

Problem solved

Functional benefit

Brands

• Falcon Tax & Consulting: Tax services subsidiary providing strategic forecasting, retirement plan opportunities, tax rate management, attribute staging, tax reform education, personal tax services for individuals, fiduciaries, estates & trusts, gift tax, multi-state; business owner services for professional firms and S-Corps.

Products and services

• Investment Planning Personalized investment management services including customized investment strategies, investment policy development, asset allocation, asset selection, tax loss harvesting, risk assessment, and regular portfolio monitoring, offered on both discretionary and non-discretionary basis. Designed for individuals and households seeking ongoing fiduciary portfolio management.
• Financial Planning Comprehensive, individualized financial planning tailored to each client's unique situation, designed to reduce tax liabilities now and throughout retirement with confidence. Provided as a fee-only fiduciary service to individuals and households.
• Tax Planning Tax planning services centered on investment planning strategy to help clients minimize their tax burden, including tax-efficient retirement income planning. Provided to individuals and households as part of an integrated wealth plan.
• Retirement Planning Retirement savings goal setting and comprehensive planning to help clients achieve financial security in retirement. Includes income planning, Social Security optimization, and tax-efficient withdrawal strategies for individuals and households.
• Estate Planning Estate planning services to help clients create plans aligned with their values, goals, and needs to secure their family's future. Provided as a fee-only fiduciary service to individuals and households.
• Falcon Tax & Consulting Tax preparation and consulting services offered through CPAs and Enrolled Agents with more than 25 years of public accounting expertise, specializing in blending tax planning with retirement strategies. Includes strategic forecasting, retirement plan opportunities, tax rate management, attribute staging, tax reform education, personal tax services (individuals, fiduciaries, estates and trusts, gift tax, multi-state), and business owner services for professional firms and S-Corps.

Quantifiable outcome

• Surpassed $1 billion in assets under management in late 2024
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fidelity InvestmentscoreTechnology or IntegrationFidelity provides innovative tools and technology infrastructure supporting Falcon Wealth Planning's client onboarding and practice management. Their electronic onboarding tools enable seamless client acquisition, handling over 1,500 leads monthly. The partnership includes access to Fidelity's platform capabilities for investment management and client servicing. Fidelity describes the relationship as helping Falcon think big with proactive investment strategies and innovative tools.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Creative Planning: One of the largest independent, fee-only RIAs in the U.S. with a similar focus on comprehensive wealth planning, tax-aware investing, and a multi-office national footprint — directly comparable to Falcon's fee-only fiduciary model and growth strategy.
• Mercer Advisors: National RIA serving HNW individuals with comprehensive financial planning, tax, and estate services, with a heavy emphasis on tuck-in acquisitions of smaller advisory firms — highly comparable to Falcon's acquisition-led multi-office growth.
• Halbert Hargrove: California-headquartered fee-only RIA serving HNW individuals and business owners with comprehensive wealth, tax, and estate planning — directly comparable to Falcon on California base, fee-only fiduciary positioning, and HNW/business-owner focus.
• Wealth Enhancement Group: Independent wealth management firm with a national footprint built through advisor recruitment and acquisitions, providing financial planning, tax, and investment services — directly comparable on growth model and service mix.
• Carson Group: Growing fee-based RIA and advisor support platform serving HNW households with integrated financial planning, tax, and investment services — comparable to Falcon on service breadth and growth-via-partnerships model.
• Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based financial planning, tax-aware investing, and serving HNW clients nationwide — closely comparable to Falcon on fiduciary positioning, service mix, and target client segments.
• Mariner Wealth Advisors: National fee-based RIA with a comparable integrated wealth, tax, and estate planning offering and an aggressive M&A-driven expansion strategy into the multi-billion AUM tier — directly comparable to Falcon on scale and growth model.

Emerging players

• Ritholtz Wealth Management: Fee-only RIA built around evidence-based investing and content-driven client acquisition — comparable to Falcon on fiduciary model, content marketing emphasis, and HNW focus, though at a smaller AUM scale.

Broad incumbents

• Focus Financial Partners: Leading RIA aggregator partnering with fiduciary wealth management firms nationwide — relevant comparable as both an acquirer of firms like Falcon and as an operator of multi-office wealth platforms with similar service offerings.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering fee-only financial planning and investment management across a national footprint — a much larger incumbent comparable to Falcon in service model but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FalconWealthP
• Facebookfacebook.com/FalconWP

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon Wealth Planning