Rausch Coleman Homes
Rausch Coleman Homes was a family-owned residential homebuilder operating across Arkansas, Missouri, Oklahoma, and Texas, founded in 1936 and acquired by Lennar Corporation for $1.154 billion in February 2025.
- Company typePrivate
- Founded1936
- HeadquartersFayetteville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Rausch Coleman Homes firmographics
Firmographics- Name
- Rausch Coleman Homes
- Legal name
- Rausch Services Group Inc.
- Website
- https://rauschcoleman.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Rausch Coleman Homes was a family-owned residential homebuilder operating across Arkansas, Missouri, Oklahoma, and Texas, founded in 1936 and acquired by Lennar Corporation for $1.154 billion in February 2025.
- Ownership category
- akta.pro rank
Where Rausch Coleman Homes is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rausch Coleman Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Homebuilding Operations: Residential homebuilding operations across Arkansas, Missouri, Oklahoma, and Texas markets
Rausch Coleman Homes product offering
Product offeringCore offering
Rausch Coleman Homes was a privately held, family-built residential homebuilder that constructed and sold single-family homes across Arkansas, Missouri, Oklahoma, and Texas, operating on a controlled-lots land strategy. In February 2025, Lennar Corporation acquired the company (via Millrose Properties) for approximately $1.154 billion, including about 24,000 land sites and the homebuilding operations. The parent entity, Rausch Companies, continues to operate diversified real estate, energy, and related ventures offering property sales/marketing, leasing/management, investment advisory, and consultation/valuation services.
Product overview
Rausch Companies is a family-built enterprise operating across real estate, energy, and various ventures. The company offers a unified real estate service platform that includes property sales and marketing, leasing and management, investment advisory, and property consultation and valuation services. The product portfolio consists of residential properties (modern family residences, exclusive villas, urban apartments) and commercial properties (premium office space), supported by affiliated entities including Calara, EnergyWorks, Missio Capital, Rosedale Communities, and American Residential Group. Note: Rausch Coleman Homes (the homebuilding operations) was acquired by Lennar Corporation in February 2025 for approximately $1.154 billion.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales & Marketing
Companies that use Rausch Coleman Homes
Customer profileIdeal customer profiles3 records
Rausch Coleman Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rausch Coleman Homes partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Rausch Coleman Homes competitors and assessment
Company assessmentDirect peers
- Century Communities: Century Communities is a regional homebuilder operating in the South-Central and Western US with a focus on entry-level and move-up buyers, mirroring Rausch Coleman Homes' geographic footprint and product mix.
- M/I Homes: M/I Homes is a regional homebuilder operating across the Midwest, Mid-Atlantic, and Southeast, comparable to Rausch Coleman Homes' multi-state for-sale residential homebuilding operations.
- KB Home: KB Home is a publicly traded homebuilder with a focus on first-time and first move-up buyers in select western and southern markets, comparable to Rausch Coleman Homes' first-time buyer focus and for-sale residential construction model.
- Meritage Homes: Meritage Homes is a regional homebuilder with strong Sun Belt exposure and a focus on entry-level and first move-up buyers, closely comparable to Rausch Coleman Homes' regional for-sale residential construction strategy.
- Taylor Morrison Home: Taylor Morrison is a national homebuilder with strong Sun Belt and Western exposure, comparable to Rausch Coleman Homes' geographic footprint and for-sale residential product strategy.
- LGI Homes: LGI Homes is a Texas-based regional homebuilder focused on entry-level and first-time move-up buyers, directly comparable to Rausch Coleman Homes' value-oriented, regional for-sale homebuilding model in the South-Central US.
- Tri Pointe Homes: Tri Pointe Homes is a regional homebuilder with operations in the Western, Mid-Atlantic, and Southeastern US, comparable in scale and strategy to Rausch Coleman Homes' multi-state for-sale residential platform.
Broad incumbents
- D.R. Horton: D.R. Horton is the largest US homebuilder with broad geographic reach and a strong entry-level focus, overlapping with Rausch Coleman Homes' product positioning and price points across Sun Belt geographies.
- PulteGroup: PulteGroup is one of the largest US homebuilders with national reach and a Centex-branded entry-level segment, providing a broad comparable for Rausch Coleman Homes' first-time buyer focus and regional operations.
- Lennar Corporation: Lennar is the direct acquirer of Rausch Coleman Homes and the second-largest US homebuilder, serving as a broad incumbent peer with overlapping entry-level and move-up product across overlapping Sun Belt markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rausch Coleman Homes social profiles
Digital presenceRausch Coleman Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rausch Coleman Homes leadership team
Management profileNumber of profiles
Profiles1 record
Rausch Coleman Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rausch Coleman Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rausch Coleman Homes
What does Rausch Coleman Homes do?
Rausch Coleman Homes was a privately held, family-built residential homebuilder that constructed and sold single-family homes across Arkansas, Missouri, Oklahoma, and Texas, operating on a controlled-lots land strategy. In February 2025, Lennar Corporation acquired the company (via Millrose Properties) for approximately $1.154 billion, including about 24,000 land sites and the homebuilding operations. The parent entity, Rausch Companies, continues to operate diversified real estate, energy, and related ventures offering property sales/marketing, leasing/management, investment advisory, and consultation/valuation services.
Is Rausch Coleman Homes a public or private company?
Rausch Coleman Homes is a private company. It is classified as family owned and is currently acquired.
When was Rausch Coleman Homes founded?
Rausch Coleman Homes was founded in 1936. It employs 101 to 250 people.
Where is Rausch Coleman Homes based?
Rausch Coleman Homes is headquartered in Fayetteville, United States, in the North America region.
How does Rausch Coleman Homes make money?
One revenue line is on record: homebuilding Operations.
Who are Rausch Coleman Homes's main competitors?
Direct peers on record are Century Communities, M/I Homes, KB Home, Meritage Homes, Taylor Morrison Home, LGI Homes and Tri Pointe Homes. Broad incumbents are D.R. Horton, PulteGroup and Lennar Corporation.
Does Rausch Coleman Homes have an API?
No public API is recorded for Rausch Coleman Homes.