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Rausch Coleman Homes

Full company profile

uuid0006w8y

Namestring
Rausch Coleman Homes
Legal namestring
Rausch Services Group Inc.
Websiteurl
rauschcoleman.com
Company typeenum
Private
Founded yearint
1936
Short descriptiontext

Rausch Coleman Homes was a family-owned residential homebuilder operating across Arkansas, Missouri, Oklahoma, and Texas, founded in 1936 and acquired by Lennar Corporation for $1.154 billion in February 2025.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersFayetteville, United States
HQ citystring
Fayetteville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential homebuilding, land development, property sales marketing, real estate services, home construction
NAICS code2 codes
  • New Housing For-Sale Builders236117
  • Residential Property Managers531311
SIC code1 code
  • General Bldg Contractors - Residential Bldgs1520
Product category
Residential Homebuilding
Revenue model1 record
1Homebuilding Operations
TypeOne Time License
Description

Residential homebuilding operations across Arkansas, Missouri, Oklahoma, and Texas markets

arkansasbusiness.com
Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Rausch Coleman Homes was a privately held, family-built residential homebuilder that constructed and sold single-family homes across Arkansas, Missouri, Oklahoma, and Texas, operating on a controlled-lots land strategy. In February 2025, Lennar Corporation acquired the company (via Millrose Properties) for approximately $1.154 billion, including about 24,000 land sites and the homebuilding operations. The parent entity, Rausch Companies, continues to operate diversified real estate, energy, and related ventures offering property sales/marketing, leasing/management, investment advisory, and consultation/valuation services.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Rausch Companies is a family-built enterprise operating across real estate, energy, and various ventures. The company offers a unified real estate service platform that includes property sales and marketing, leasing and management, investment advisory, and property consultation and valuation services. The product portfolio consists of residential properties (modern family residences, exclusive villas, urban apartments) and commercial properties (premium office space), supported by affiliated entities including Calara, EnergyWorks, Missio Capital, Rosedale Communities, and American Residential Group. Note: Rausch Coleman Homes (the homebuilding operations) was acquired by Lennar Corporation in February 2025 for approximately $1.154 billion.

Product and service1 record
1Property Sales & Marketing
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Century Communities
TypeDirect peer
Description

Century Communities is a regional homebuilder operating in the South-Central and Western US with a focus on entry-level and move-up buyers, mirroring Rausch Coleman Homes' geographic footprint and product mix.

2M/I Homes
TypeDirect peer
Description

M/I Homes is a regional homebuilder operating across the Midwest, Mid-Atlantic, and Southeast, comparable to Rausch Coleman Homes' multi-state for-sale residential homebuilding operations.

3D.R. Horton
TypeBroad incumbent
Description

D.R. Horton is the largest US homebuilder with broad geographic reach and a strong entry-level focus, overlapping with Rausch Coleman Homes' product positioning and price points across Sun Belt geographies.

4PulteGroup
TypeBroad incumbent
Description

PulteGroup is one of the largest US homebuilders with national reach and a Centex-branded entry-level segment, providing a broad comparable for Rausch Coleman Homes' first-time buyer focus and regional operations.

5KB Home
TypeDirect peer
Description

KB Home is a publicly traded homebuilder with a focus on first-time and first move-up buyers in select western and southern markets, comparable to Rausch Coleman Homes' first-time buyer focus and for-sale residential construction model.

6Meritage Homes
TypeDirect peer
Description

Meritage Homes is a regional homebuilder with strong Sun Belt exposure and a focus on entry-level and first move-up buyers, closely comparable to Rausch Coleman Homes' regional for-sale residential construction strategy.

7Taylor Morrison Home
TypeDirect peer
Description

Taylor Morrison is a national homebuilder with strong Sun Belt and Western exposure, comparable to Rausch Coleman Homes' geographic footprint and for-sale residential product strategy.

8Lennar Corporation
TypeBroad incumbent
Description

Lennar is the direct acquirer of Rausch Coleman Homes and the second-largest US homebuilder, serving as a broad incumbent peer with overlapping entry-level and move-up product across overlapping Sun Belt markets.

9LGI Homes
TypeDirect peer
Description

LGI Homes is a Texas-based regional homebuilder focused on entry-level and first-time move-up buyers, directly comparable to Rausch Coleman Homes' value-oriented, regional for-sale homebuilding model in the South-Central US.

10Tri Pointe Homes
TypeDirect peer
Description

Tri Pointe Homes is a regional homebuilder with operations in the Western, Mid-Atlantic, and Southeastern US, comparable in scale and strategy to Rausch Coleman Homes' multi-state for-sale residential platform.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rausch Coleman Homes

Residential Homebuildingrauschcoleman.com

Rausch Coleman Homes was a family-owned residential homebuilder operating across Arkansas, Missouri, Oklahoma, and Texas, founded in 1936 and acquired by Lennar Corporation for $1.154 billion in February 2025.

Rausch Coleman Homes firmographics

Firmographics
Name
Rausch Coleman Homes
Legal name
Rausch Services Group Inc.
Website
https://rauschcoleman.com
Company type
Private
Founded year
1936
Operating status
Acquired
Headcount range
101–250 employees
Short description
Rausch Coleman Homes was a family-owned residential homebuilder operating across Arkansas, Missouri, Oklahoma, and Texas, founded in 1936 and acquired by Lennar Corporation for $1.154 billion in February 2025.
Ownership category
akta.pro rank

Where Rausch Coleman Homes is headquartered

Location

Headquarters

HQ city
Fayetteville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Rausch Coleman Homes business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Homebuilding Operations: Residential homebuilding operations across Arkansas, Missouri, Oklahoma, and Texas markets

Rausch Coleman Homes product offering

Product offering

Core offering

Rausch Coleman Homes was a privately held, family-built residential homebuilder that constructed and sold single-family homes across Arkansas, Missouri, Oklahoma, and Texas, operating on a controlled-lots land strategy. In February 2025, Lennar Corporation acquired the company (via Millrose Properties) for approximately $1.154 billion, including about 24,000 land sites and the homebuilding operations. The parent entity, Rausch Companies, continues to operate diversified real estate, energy, and related ventures offering property sales/marketing, leasing/management, investment advisory, and consultation/valuation services.

Product overview

Rausch Companies is a family-built enterprise operating across real estate, energy, and various ventures. The company offers a unified real estate service platform that includes property sales and marketing, leasing and management, investment advisory, and property consultation and valuation services. The product portfolio consists of residential properties (modern family residences, exclusive villas, urban apartments) and commercial properties (premium office space), supported by affiliated entities including Calara, EnergyWorks, Missio Capital, Rosedale Communities, and American Residential Group. Note: Rausch Coleman Homes (the homebuilding operations) was acquired by Lennar Corporation in February 2025 for approximately $1.154 billion.

Differentiator

Problem solved

Functional benefit

Products and services

  • Property Sales & Marketing

Companies that use Rausch Coleman Homes

Customer profile

Ideal customer profiles3 records

Rausch Coleman Homes technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Rausch Coleman Homes partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Rausch Coleman Homes competitors and assessment

Company assessment

Direct peers

  • Century Communities: Century Communities is a regional homebuilder operating in the South-Central and Western US with a focus on entry-level and move-up buyers, mirroring Rausch Coleman Homes' geographic footprint and product mix.
  • M/I Homes: M/I Homes is a regional homebuilder operating across the Midwest, Mid-Atlantic, and Southeast, comparable to Rausch Coleman Homes' multi-state for-sale residential homebuilding operations.
  • KB Home: KB Home is a publicly traded homebuilder with a focus on first-time and first move-up buyers in select western and southern markets, comparable to Rausch Coleman Homes' first-time buyer focus and for-sale residential construction model.
  • Meritage Homes: Meritage Homes is a regional homebuilder with strong Sun Belt exposure and a focus on entry-level and first move-up buyers, closely comparable to Rausch Coleman Homes' regional for-sale residential construction strategy.
  • Taylor Morrison Home: Taylor Morrison is a national homebuilder with strong Sun Belt and Western exposure, comparable to Rausch Coleman Homes' geographic footprint and for-sale residential product strategy.
  • LGI Homes: LGI Homes is a Texas-based regional homebuilder focused on entry-level and first-time move-up buyers, directly comparable to Rausch Coleman Homes' value-oriented, regional for-sale homebuilding model in the South-Central US.
  • Tri Pointe Homes: Tri Pointe Homes is a regional homebuilder with operations in the Western, Mid-Atlantic, and Southeastern US, comparable in scale and strategy to Rausch Coleman Homes' multi-state for-sale residential platform.

Broad incumbents

  • D.R. Horton: D.R. Horton is the largest US homebuilder with broad geographic reach and a strong entry-level focus, overlapping with Rausch Coleman Homes' product positioning and price points across Sun Belt geographies.
  • PulteGroup: PulteGroup is one of the largest US homebuilders with national reach and a Centex-branded entry-level segment, providing a broad comparable for Rausch Coleman Homes' first-time buyer focus and regional operations.
  • Lennar Corporation: Lennar is the direct acquirer of Rausch Coleman Homes and the second-largest US homebuilder, serving as a broad incumbent peer with overlapping entry-level and move-up product across overlapping Sun Belt markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Rausch Coleman Homes social profiles

Digital presence

Rausch Coleman Homes financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rausch Coleman Homes leadership team

Management profile

Number of profiles

Profiles1 record

Rausch Coleman Homes funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rausch Coleman Homes M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rausch Coleman Homes

What does Rausch Coleman Homes do?

Rausch Coleman Homes was a privately held, family-built residential homebuilder that constructed and sold single-family homes across Arkansas, Missouri, Oklahoma, and Texas, operating on a controlled-lots land strategy. In February 2025, Lennar Corporation acquired the company (via Millrose Properties) for approximately $1.154 billion, including about 24,000 land sites and the homebuilding operations. The parent entity, Rausch Companies, continues to operate diversified real estate, energy, and related ventures offering property sales/marketing, leasing/management, investment advisory, and consultation/valuation services.

Is Rausch Coleman Homes a public or private company?

Rausch Coleman Homes is a private company. It is classified as family owned and is currently acquired.

When was Rausch Coleman Homes founded?

Rausch Coleman Homes was founded in 1936. It employs 101 to 250 people.

Where is Rausch Coleman Homes based?

Rausch Coleman Homes is headquartered in Fayetteville, United States, in the North America region.

How does Rausch Coleman Homes make money?

One revenue line is on record: homebuilding Operations.

Who are Rausch Coleman Homes's main competitors?

Direct peers on record are Century Communities, M/I Homes, KB Home, Meritage Homes, Taylor Morrison Home, LGI Homes and Tri Pointe Homes. Broad incumbents are D.R. Horton, PulteGroup and Lennar Corporation.

Does Rausch Coleman Homes have an API?

No public API is recorded for Rausch Coleman Homes.

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Live signals
ArkansasbusinessRausch Coleman Homes Sale Marks End of an Era, Start of New VenturesLennar Corp. acquired Rausch Coleman Homes through its subsidiary Millrose Properties for approximately $1.154 billion, with the deal finalized in February 2025. The transaction included 24,000 land sites valued at $900 million and building operations for $254 million, expanding Lennar's presence into Arkansas, Missouri, Oklahoma, and Texas. John Rausch, who led the company his grandfather Buddy Coleman built, stated the proceeds will enable him to pursue new ventures including apartment development, rental home management, and the charitable Rausch Family Foundation.Arkansasbusiness2025 Mergers & Acquisitions: Big Deals In State Fall 72%Arkansas saw a 72% decline in big M&A deal values to $5.15 billion in 2025 despite a 56% increase in deal count to 125 transactions, bucking the global trend of surging M&A values that reached $4.81 trillion worldwide. The top Arkansas deals included Rausch Coleman Homes' $900 million sale of 24,000 homesites to Millrose Properties and BSR Real Estate Investment Trust's $618.5 million sale of nine Texas multifamily properties to AvalonBay Communities. Market experts cited tariff uncertainty from the incoming Trump administration as dampening deal activity in early 2025, though momentum recovered in the second half and industry observers remain cautiously optimistic for 2026.The Motley FoolWhy I'll Never Sell This Under-the-Radar Warren Buffett StockThis opinion piece argues that Lennar is a stock the author plans to hold indefinitely, citing personal experience with the company's home quality and its strategic land-light business model. Warren Buffett's Berkshire Hathaway made an $800 million investment in Lennar in August and later increased its stake to $910 million, demonstrating institutional confidence in the homebuilder. Lennar achieved its land-light strategy by spinning off land assets into Millrose Properties, a REIT, and completed the acquisition of Rausch Coleman Homes' homebuilding operations to expand into new markets.YahooGlobal Residential Construction Market Growth Analysis and Outlook Report 2025-2034 | Expansion Spurred by Affordable Housing Demand, Green Building Practices, and Adoption of BIM & 3D PrintingResearchAndMarkets.com released a global residential construction market report projecting the industry to grow from USD 4.92 trillion in 2024 to USD 8.01 trillion by 2034, at a 5.00% CAGR. Key growth drivers include rising affordable housing demand, sustainable building practices, and adoption of technologies such as BIM and 3D printing, supported by government policies worldwide. Notable market developments in February 2025 include Lennar Corporation completing its acquisition of Rausch Coleman Homes and PulteGroup piloting robotic-assisted construction technology.Talk Business & PoliticsMissio Capital launches with $100 million equity commitmentMissio Capital was established by Rausch Companies and Crowe Capital with a $100 million equity commitment from John Rausch. The company will focus on real estate investments, particularly multifamily and income-producing assets in Texas and Arkansas.Pulse 2.0Millrose Properties: Acquisition Of Rausch Coleman Homes Land Assets ClosedMillrose Properties completed its acquisition of approximately 24,000 homesites from Rausch Coleman Homes for about $900 million in cash, net of option deposits. The company also executed option agreements with Lennar on all acquired homesites, funded from its cash on hand, leaving $1.3 billion in available funding capacity.Business InsiderLennar to acquire Rausch Coleman HomesLennar agreed to acquire Rausch Coleman Homes, a residential builder in Fayetteville, Arkansas. The acquisition includes Rausch Coleman's homebuilding operations, expected to deliver about 5,000 homes at an average price of $230K in 2024. Lennar plans to assign land assets to a third party and complete the deal in Q1 2025.