de Novo Solutions
de Novo Solutions is a UK-based digital transformation consultancy delivering Oracle Cloud and ServiceNow implementation, managed services, and AI-enabled solutions to central government, local authorities, NHS, police, multi-academy trusts, and select private enterprises.
- Company typePrivate
- Founded2021
- HeadquartersLangstone, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What de Novo Solutions does
de Novo Solutions is a UK-based digital transformation consultancy founded in 2021 by Mark Sweeny and Tim Warner, the serial entrepreneurs who previously built and exited Certus Solutions to Accenture in 2018. The firm specializes in delivering Oracle Cloud and ServiceNow implementations for the experience economy, with a sector focus on UK public sector bodies (central government departments, local authorities, NHS, police forces, and multi-academy trusts) supplemented by selected private-sector clients such as DHL, ITV, and Telent. Its core offering combines consulting, implementation, and managed services around Oracle Fusion (ERP, EPM, HCM, Payroll) and ServiceNow workflows, delivered through a portfolio of trademarked industry-cloud solutions (Odyssea™ for Local Government, MATs, Police, and HM Government) and managed offerings (VaaS™ and TaaS™).
The technology stack centers on Oracle Cloud Platform and the ServiceNow Now Platform, enhanced by an AI Enablement practice and integrations with partners including Cohere (enterprise AI), Opkey (test automation), RoleMapper (AI job descriptions), and LinguaSkin (multilingual). de Novo generates revenue through a mix of multi-year professional services engagements, annual managed services subscriptions under VaaS™, subscription-based resale of Oracle Cloud and ServiceNow software via PartnerNetwork channels, and the TaaS™ subscription testing service. The company is privately held and founder-controlled, with no disclosed institutional investors or parent company, and is registered in England and Wales as de Novo Consulting Services Limited.
Distribution relies on direct enterprise sales, the Oracle PartnerNetwork (Sell Partner with expertise in ERP, EPM, HCM, Payroll, and Cloud Platform Integration), the ServiceNow Premier Partner programme, and listings on UK government procurement frameworks (G-Cloud 13/14, CCS Technology Services 4, BOS2). The firm is headquartered in Langstone, Newport (Wales) with a UK satellite office in Guildford and a development centre in India opened in 2024. Headcount stands at 51-100 employees with formal plans to add 50 jobs by 2030, and the company has achieved ISO 9001, ISO 27001, and Cyber Essentials Plus certifications to support public sector work.
de Novo Solutions firmographics
Firmographics- Name
- de Novo Solutions
- Legal name
- de Novo Consulting Services Limited
- Website
- https://de-novo-solutions.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- de Novo Solutions is a UK-based digital transformation consultancy delivering Oracle Cloud and ServiceNow implementation, managed services, and AI-enabled solutions to central government, local authorities, NHS, police, multi-academy trusts, and select private enterprises.
- Ownership category
- akta.pro rank
de Novo Solutions industry classification
Industry- Product category
- Digital Transformation Consulting and Cloud Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
Keywords
Where de Novo Solutions is headquartered
LocationHeadquarters
- HQ city
- Langstone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
de Novo Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Implementation: Digital transformation consulting and implementation services for Oracle Cloud and ServiceNow platforms. Includes cloud readiness assessment, implementation, cloud assurance, project recovery, and training.
- Managed Services - VaaS™: Ongoing managed cloud support services providing continuous value delivery and optimization for Oracle Cloud implementations.
- Testing as a Service™ (TaaS™): Testing services offered as a service model, particularly focused on financial sector regulatory and digital transformation requirements.
- Industry Cloud Solutions - Odyssea™: Pre-packaged industry vertical solutions for Police, Local Government, Multi Academy Trusts, and Government sectors built on Oracle Cloud.
- Oracle Cloud and ServiceNow Resale: Resale of Oracle Cloud and ServiceNow software through Oracle PartnerNetwork and ServiceNow Partner Programme as a Sell Partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting and implementation services |
| Subscription | Annual | Managed services - VaaS™ |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
de Novo Solutions product offering
Product offeringCore offering
de Novo Solutions is a digital transformation consultancy that delivers Oracle Cloud and ServiceNow implementation, managed services, and industry-specific cloud solutions to UK public sector and private sector clients. Its core offerings include end-to-end Oracle Cloud implementation (ERP, EPM, HCM, Payroll), ServiceNow workflow experiences, AI enablement, and the proprietary Odyssea™ industry cloud portfolio tailored for Local Government, Multi Academy Trusts, Police, and HM Government. The company supplements implementations with managed cloud support (Value as a Service™), Testing as a Service™, and training through The Academy™.
Product overview
de Novo Solutions is a digital transformation consultancy specializing in the experience economy, offering a portfolio of services and industry-specific cloud solutions. The company operates as a boutique consultancy providing Oracle Cloud and ServiceNow implementation services, supplemented by its own branded product suite called Odyssea™ — industry cloud solutions tailored for specific sectors including Local Government, Multi Academy Trusts, Police, and HM Government. Core service offerings include Oracle Cloud implementation, AI Enablement, Testing as a Service (TaaS™), and managed cloud support through Value as a Service (VaaS™). The company serves public sector organizations, multi-academy trusts, and private sector clients across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Odyssea: Industry vertical cloud solutions for Police, Local Government, Multi Academy Trusts, and HM Government built on Oracle Cloud technology
- VaaS (Value as a Service)
- TaaS (Testing as a Service)
- The Academy
Products and services
- Oracle Cloud Implementation Services End-to-end Oracle Cloud implementation services covering ERP, HCM, and EPM solutions, delivered to UK public sector and enterprise clients.
- AI Enablement Services Services helping organisations adopt and leverage AI capabilities within Oracle Fusion applications and broader digital transformation programmes.
- Next-Generation Testing as a Service™ (TaaS™) Testing as a Service solution focused on financial sector needs, enhancing software quality, flexibility, and security for Oracle Cloud and enterprise implementations.
- Value as a Service™ (VaaS™) Managed cloud support service providing ongoing optimisation and continuous value delivery for Oracle Cloud and ServiceNow implementations.
- Odyssea™ for Local Government Tailored Oracle Cloud industry solution for local government organisations, providing pre-configured finance, HR, and payroll workflows.
- Odyssea™ for Multi Academy Trusts Innovative cloud-based solution built on Oracle Cloud and ServiceNow technologies designed to streamline and centralise administrative operations for Multi-Academy Trusts.
- Odyssea™ for Police Industry-specific cloud solution for police forces, providing tailored experiences over standardised processes for law-enforcement operations.
- Odyssea™ for HM Government Industry cloud solution for central government departments, offering personalised experiences using digital workflows on Oracle Cloud.
- Managed Payroll (AI Digital Shared Services) AI-driven payroll outsourcing service for UK education sector and other organisations, built on AI Digital Shared Services.
- ServiceNow Workflow Experiences Digital workflow experiences built on the ServiceNow Now Platform, integrating front, middle, and back-office operations across the enterprise.
- Oracle Redwood UX Assistance Consulting assistance for Oracle Redwood user experience transformation and migration for Oracle Cloud customers.
- Cloud Readiness Assessment Assessment service to evaluate organisational readiness for cloud migration to Oracle Cloud or ServiceNow.
- Cloud Assurance Services Quality assurance and validation services for Oracle Cloud implementations, ensuring project integrity and successful go-live.
- Cloud Implementation Recovery Services Project recovery services for struggling Oracle Cloud implementations, helping clients rescue troubled deployments.
- Oracle Cloud & ServiceNow Health Check Independent project health check service for Oracle Cloud and ServiceNow environments, providing objective assessment of in-flight projects.
- The Academy™ - Training & Education Services Training and education services for Oracle Cloud and ServiceNow platforms, supporting customer capability uplift and certification.
- AI Packaged Services Packaged AI services that help organisations leverage AI capabilities within their Oracle Cloud implementations, part of the AI Enablement portfolio.
- Procurement Framework Services Access to public sector procurement frameworks including G-Cloud, CCS Technology Services 4, and BOS2, enabling cloud software and support services for UK public sector.
Quantifiable outcome
- 450% revenue growth in second year of operation
- +3 more outcomes
Companies that use de Novo Solutions
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
de Novo Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
de Novo Solutions partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FinTech WalescoreEarly sponsorship of inaugural Wales Fintech Festival. Enterprise membership in FinTech Wales community, participating in skills academies and ecosystem events. CEO Mark Sweeny joined FinTech Wales Advisory Panel.
- SARDA WalesminorCharity partnership with Welsh mountain rescue dog charity SARDA Wales. Part of company's social value and community commitment.
- InspireXTcoreStrategic partnership with global supply chain specialists InspireXT to offer combined end-to-end enterprise transformation services. Leverages de Novo's digital expertise in AI, ML, analytics, Oracle Cloud and ServiceNow with InspireXT's customer-centric supply chain solutions linking commerce to operations.
- CoherecorePartnership to transform Oracle Cloud implementations with AI-driven service delivery. Integrates Cohere's enterprise AI capabilities with de Novo's Oracle Cloud implementation expertise.
- OpkeycorePartnership with US automated testing firm Opkey to enhance testing capabilities. Launched Testing as a Service (TaaS) solution focused on financial sector needs. Aims to improve software quality, flexibility, and security for financial clients.
- Embridge ConsultingminorPartnership with Embridge Consulting to drive digital transformation for Local Government. Followed by InspireXT partnership, positioning both firms to expand transformation service offerings.
- Multi-Academy Trust Association (MATA)coreStrategic partnership with dedicated organization for education Trust leaders. MATA supports over 550 Trust leaders. Partnership aligns with de Novo's Odyssea™ for Multi Academy Trusts solution for education sector digital transformation.
- University of South WalescorePartnership to deliver Digital Technology Degree Apprenticeship Scheme. Fully funded by Welsh Government, enables apprentices to earn while learning while gaining BSc Digital and Technology Solutions degree. Part of commitment to developing tech talent in South Wales.
- ServiceNowcorePremier Partner in ServiceNow Partner Programme. Creates personalized experiences using digital workflows across enterprise, integrating front, middle and back-offices. Recognized for achievements in ServiceNow partner assessment methodology.
- Oracle PartnerNetworkcoreOracle Sell Partner with Sell Expertise in Oracle Fusion Cloud ERP, EPM, and HCM. Achieved Sell Expertise demonstrating experience and success in resell of Oracle Cloud technology. Also holds Payroll and Oracle Cloud Platform Integration expertise.
Scale indicators13 records
Recent moves12 records
Expansion highlights6 records
de Novo Solutions competitors and assessment
Company assessmentBroad incumbents
- Capgemini: Global SI with significant Oracle Cloud and ServiceNow capability in the UK public sector. Competes on large multi-vendor digital transformation deals where scale and breadth outweigh boutique specialisation.
- IBM Consulting: Large global SI with UK public-sector Oracle and ServiceNow capability. Competes for the same enterprise and government digital transformation procurements via framework agreements.
- Deloitte: Big Four firm with a large Oracle and ServiceNow practice serving UK government and enterprise; named in de Novo's own Deloitte Fast 50 rankings and competes head-to-head on Tier 1 public-sector procurements.
- Accenture: Global systems integrator and Oracle Cloud partner that acquired de Novo founders' prior company Certus Solutions in 2018. Competes for the same UK Oracle Cloud and public-sector transformation mandates at much larger scale.
- Cognizant: Global IT services firm with a sizeable Oracle Cloud Applications practice serving UK and EMEA clients. Competes on larger Oracle Cloud implementation and managed services engagements.
- KPMG UK: Big Four advisory firm with a large UK Oracle Cloud practice and significant public-sector digital transformation footprint; routinely competes for the same framework-level government contracts as de Novo.
Direct peers
- Embridge Consulting: UK-based boutique Oracle and ServiceNow consultancy and an existing de Novo partner for Local Government transformation. Highly comparable in size, technology focus, and UK local-authority customer base.
- Slalom: US-headquartered boutique digital transformation and cloud consultancy with regional delivery hubs. Closest analogue in business model: industry-specialist, partner-ecosystem-led delivery competing against the Big Four on mid-sized transformation deals.
- Rittman Mead: UK boutique specialising in Oracle Cloud data, analytics, and BI; strategic partner of de Novo. Closely comparable in scale, Oracle specialism, and UK customer profile, and could compete for adjacent analytics-led mandates.
- Version 1: Ireland/UK-based Oracle Cloud, ServiceNow, and Microsoft-focused digital transformation consultancy. Closest comparable boutique Oracle/ServiceNow partner in geography and target customer mix.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
de Novo Solutions social profiles
Digital presencede Novo Solutions compliance and trust
Trust signalCompliance3 records
de Novo Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
de Novo Solutions leadership team
Management profileNumber of profiles
Profiles18 records
de Novo Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de Novo Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de Novo Solutions
What does de Novo Solutions do?
de Novo Solutions is a digital transformation consultancy that delivers Oracle Cloud and ServiceNow implementation, managed services, and industry-specific cloud solutions to UK public sector and private sector clients. Its core offerings include end-to-end Oracle Cloud implementation (ERP, EPM, HCM, Payroll), ServiceNow workflow experiences, AI enablement, and the proprietary Odyssea™ industry cloud portfolio tailored for Local Government, Multi Academy Trusts, Police, and HM Government. The company supplements implementations with managed cloud support (Value as a Service™), Testing as a Service™, and training through The Academy™.
Is de Novo Solutions a public or private company?
de Novo Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was de Novo Solutions founded?
de Novo Solutions was founded in 2021. It employs 51 to 100 people.
Where is de Novo Solutions based?
de Novo Solutions is headquartered in Langstone, United Kingdom, in the Europe region.
How does de Novo Solutions make money?
Five revenue lines are on record. Professional Services - Implementation is the primary driver. The others are managed Services - VaaS™, testing as a Service™ (TaaS™), industry Cloud Solutions - Odyssea™ and oracle Cloud and ServiceNow Resale.
Who are de Novo Solutions's main competitors?
Broad incumbents on record are Capgemini, IBM Consulting, Deloitte, Accenture, Cognizant and KPMG UK. Direct peers are Embridge Consulting, Slalom, Rittman Mead and Version 1.
Does de Novo Solutions have an API?
No public API is recorded for de Novo Solutions.
What industry is de Novo Solutions in?
de Novo Solutions's product category is Digital Transformation Consulting and Cloud Implementation Services. Its primary akta.pro industry code is BPAEAFAG, Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization). Its NAICS code is 54151 and its SIC code is 7371.