Star Staffing

What Star Staffing does

Star Staffing is a privately-held staffing and recruiting agency founded in 1998 and headquartered in Petaluma, California. The company operates a 10-branch physical network across Northern California spanning the Bay Area, Sacramento, wine country, and Central Valley. Its core offering comprises three placement models — temporary staffing, temp-to-hire, and direct hire — delivered across eight specialty verticals: office and administrative; wine and food production; assembly, operation, and production; warehouse and distribution; hospitality and events; accounting and finance; marketing and sales; and executive recruiting. The wine and food production vertical is a distinctive regional niche aligned with Northern California's concentration of wineries and food manufacturers.

The company's revenue model is professional-services-based: employers pay for successful placements and/or a markup on temporary worker wages, with pricing quote-based and not publicly disclosed. Star Staffing is certified as a women-owned business by the Women Business Enterprise National Council (WBENC), led by President and Owner Nicole Smartt Serres alongside Vice President Jennifer Dutro. The firm has received multiple Best Places to Work awards and 2024 North Bay Business Journal recognition, indicating stable workplace culture and regional brand reputation.

The underlying technology stack is entirely third-party: Bullhorn for employee workforce management, AbleTeams for job seeker applications, EmployStream for resume submissions, and Google/Facebook for digital remarketing. The public-facing job board (jobs.starhr.com) supports resume upload, job alerts, and social login via LinkedIn, Facebook, and X. There is no proprietary platform, AI/ML capability, or patent portfolio disclosed. The firm supplements staffing with consulting and payroll services for employer clients and maintains a National Safety Council membership as a workplace safety credibility signal.

Name

Star Staffing

Legal name

Star Staffing

Website

https://starhr.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Staffing is a privately-held Northern California staffing agency offering temporary, temp-to-hire, and direct hire placements across eight verticals including wine production, manufacturing, warehouse, hospitality, and executive recruiting, serving regional SMB and enterprise employers through a 10-branch network.

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industries

High-Volume / High-Turnover Temp Staffing (BPACACAF), Hospitality, Travel & Events Direct Hire (BPACAFAL)

Keywords

• Staffing services
• Temporary staffing
• Direct hire recruitment
• Temp-to-hire staffing
• Workforce solutions

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Staffing and Recruitment Services: Star Staffing generates revenue by providing staffing and recruiting services to employers. They place job seekers in temporary, temp-to-hire, and direct hire positions, with employers paying for the recruitment and placement services. The company earns fees based on the employment arrangements, typically charging employers for successful placements or as a markup on temporary worker wages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Star Staffing is a Northern California staffing and recruiting agency that places job seekers in temporary, temp-to-hire, and direct hire positions for employers across industries such as wine and food production, manufacturing, warehouse and distribution, hospitality, administrative, and executive roles. The firm operates a network of branch offices, an online job board, and direct employer outreach to source, screen, and place candidates, with employers paying placement fees or a markup on temporary worker wages.

Product overview

Star Staffing is a women-powered workforce solutions and staffing company serving Northern California. The company operates as a staffing agency offering three core staffing models: Temporary Staffing, Temp-to-Hire Staffing, and Direct Hire Staffing. These are supported by an online Job Board Platform for job search and application management. The company specializes across eight key verticals including Office and Administrative, Wine and Food Production, Assembly/Operation/Production, Warehouse and Distribution, Hospitality and Events, Marketing and Sales, Accounting and Finance, and Executive Recruiting. The product portfolio is complemented by consulting and payroll services for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Staffing Short-term worker placements that fill immediate staffing needs for Northern California employers across manufacturing, hospitality, administrative, and other sectors.
• Temp-to-Hire Staffing Allows employers to evaluate workers on a temporary basis before converting them to permanent employees, reducing hiring risk across multiple industries.
• Direct Hire Staffing Recruits and places candidates directly into permanent positions for employers seeking long-term employees.
• Wine and Food Production Staffing

Quantifiable outcome

• Over 25 years of experience connecting job seekers with companies in Northern California
• +1 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Safety CouncilcoreStrategic or Co-development PartnerStar Staffing is a proud member of the National Safety Council, which keeps them connected to the latest safety standards, resources, and best practices. This membership allows them to pass meaningful, up-to-date safety guidance directly to their employees, clients, and communities. The partnership demonstrates the company's commitment to workplace safety as a core value.
• GoogleminorGTM or Marketing PartnerStar Staffing uses Google advertising services to display remarketing ads based on past visits to their website, helping reach potential job seekers and employers with relevant advertising.
• FacebookminorGTM or Marketing PartnerStar Staffing uses Facebook advertising services to serve targeted ads based on visitors' past interactions with their website, supporting their digital marketing and candidate/employer outreach efforts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Randstad North America: Major global staffing firm providing temporary, permanent, and in-house staffing across diverse industries in North America. Comparable in multi-vertical service model but at significantly greater scale and geographic breadth.
• Kelly Services: Major global staffing firm providing temporary, direct hire, and outsourcing across multiple verticals including industrial, professional, and education. Comparable to Star Staffing in core service lines but operates at much greater scale.
• Adecco Group: One of the world's largest staffing companies providing temporary staffing, permanent placement, and workforce solutions across all major verticals. Comparable to Star Staffing in core services but at vastly greater scale and global reach.
• ManpowerGroup: Global staffing leader providing temporary, permanent, and workforce solutions across industrial, office, and professional segments. Comparable to Star Staffing in offering breadth but at much larger scale.
• Robert Half International: Global staffing leader specializing in finance, accounting, administrative, and technology placements with direct hire and temp services. Overlaps with Star Staffing's accounting/finance and admin verticals but operates at far greater scale and national footprint.

Direct peers

• Express Employment Professionals: Large franchised staffing firm offering temporary, temp-to-hire, and direct hire across commercial and professional verticals. Comparable in core service offerings and franchise/branch distribution model.
• AppleOne Employment Services: Regional US staffing and recruiting firm offering temporary, temp-to-hire, and direct hire across multiple verticals. Highly comparable to Star Staffing in business model, multi-vertical approach, and relationship-driven regional model.
• PrideStaff: Mid-sized US staffing firm with branch offices offering temporary, temp-to-hire, and direct hire placements across diverse industries. Directly comparable in size, model, and multi-vertical coverage to Star Staffing.
• BBSI (Barrett Business Services): Staffing and PEO firm offering temporary staffing, direct hire, and HR outsourcing primarily to small and mid-sized businesses across the western US. Comparable in size, regional branch model, and target customer profile to Star Staffing.
• Snelling Staffing Services: Franchise-based staffing firm providing temporary, temp-to-hire, and direct hire services across office, industrial, and professional verticals. Comparable in multi-vertical model and branch-based distribution to Star Staffing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/staffing_star
• YouTubeyoutube.com/@StarStaffing
• Facebookfacebook.com/StarStaffing
• LinkedInlinkedin.com/company/star-staffing
• Instagraminstagram.com/star_staffing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Staffing