The Greathouse Company

What The Greathouse Company does

The Greathouse Company LLC is a family-owned, full-service landscaping company headquartered at 3825 Whites Creek Pike in Nashville, Tennessee, founded in 1980 by Lee Greathouse. The company serves high-end residential homeowners, commercial property managers, HOA boards, gated communities, university campuses, government properties, and commercial green roofs across 12+ Middle Tennessee communities including Nashville, Brentwood, Franklin, Green Hills, Forest Hills, Belle Meade, Spring Hill, Murfreesboro, and Thompson's Station. It operates a consultative, design-build GTM targeting complex projects that are "too large for small landscapers and too personalized for general contractors," with an 8-step design-build consultation process, dedicated commercial account managers, and a C.A.R.E. Call follow-up protocol. It carries a 4.6/5 average across 72 first- and third-party reviews.

Its service portfolio spans three integrated lines: (1) one-time design-build projects (Landscape Design, Installation, Outdoor Living, Hardscapes, Pools, Sprinklers/Irrigation, Drainage, Decks, Fencing, Sod/Turf) with a $25,000 minimum; (2) recurring Residential Landscape Maintenance and Estate Management at a $20,000/year minimum ($1,250–$1,500/month floor); and (3) Commercial Landscape Maintenance at a $25,000/year minimum with quarterly C.A.R.E. Calls and proactive site audits. The underlying "platform" is operational rather than technological — there is no proprietary software, app, or AI; differentiation rests on integrated project management under a single point of accountability, extended plant warranties tied to full-service maintenance sign-ups, and 45+ years of local execution. Revenue is generated through project-based one-time fees and recurring annual maintenance contracts, with growth tied to hiring field crews (Landscape Installation Technicians, Irrigation Crew Leads, Maintenance Crew Leaders) across Nashville, Franklin/Brentwood, and Spring Hill.

Name

The Greathouse Company

Legal name

The Greathouse Company LLC

Website

https://greathouselandscape.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

The Greathouse Company is a family-owned, full-service landscaping company founded in 1980 in Nashville, Tennessee, serving high-end residential estates, commercial properties, and HOAs across Middle Tennessee with design-build projects and recurring maintenance contracts.

Ownership category

akta.pro rank

Product category

Landscape Design, Build, and Maintenance Services

NAICS

Landscaping Services (561730)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYHSAIABAC

Landscape Renovation & Re-Design (Yard Makeovers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

Keywords

• Landscape design build
• Estate landscape maintenance
• Commercial landscape services
• Outdoor living construction
• Irrigation and drainage

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Design-Build Projects: One-time custom landscape design and installation projects including outdoor living spaces, pools, patios, retaining walls, landscape lighting, drainage, and irrigation systems. Projects begin at $25,000 minimum investment. Revenue is recognized upon project completion.
2. Residential Landscape Maintenance: Year-round comprehensive landscape maintenance services for high-end residential properties and estates. Includes weekly lawn care, seasonal pruning, mulching, irrigation management, and disease monitoring. Minimum commitment of $1,250-$1,500 per month ($20,000 per year starting). Provides recurring monthly/annual revenue.
3. Commercial Landscape Maintenance: Full-service commercial landscape maintenance programs for Class A offices, HOAs, and commercial properties. Includes ongoing turf care, plant health monitoring, irrigation oversight, and seasonal updates. Commercial maintenance begins at $25,000 per year, providing recurring annual revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Greathouse Company is a family-owned full-service landscaping company in Nashville, Tennessee that provides integrated landscape design, installation, and ongoing maintenance for high-end residential estates and commercial properties. Its offering consolidates landscape design, hardscapes, pools, outdoor living spaces, irrigation, drainage, and year-round estate and commercial grounds maintenance under a single accountable project team, with design-build projects starting at $25,000 and maintenance contracts starting at $20,000 per year.

Product overview

The Greathouse Company offers a unified full-service landscaping platform providing end-to-end landscape solutions from design through installation and ongoing maintenance. The core offering combines Landscape Design, Landscape Installation, and Landscape Maintenance as integrated services, with specialized modules including Outdoor Living spaces (patios, kitchens, fire features), Hardscapes, Pools, Sprinklers/Irrigation, and Drainage solutions. The company provides additional services including Decks, Fencing, Sod and Turf installation, and Snow & Ice Management. For commercial clients, dedicated Commercial Services and Commercial Landscape Maintenance programs serve Class A offices, HOAs, and institutional properties. The company operates on a design-build model with a single point of accountability, and also offers Estate Management with dedicated account managers for ongoing property care. The company also requires irrigation systems for all major landscape projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Custom landscape design services tailored to client lifestyle, property characteristics, and long-term goals, including a budgeting process, revisions, and integration into the installation phase. Targeted at homeowners planning complex outdoor and estate projects in the Nashville area.
• Landscape Installation Full-service landscape installation covering plantings, hardscapes, water features, walkways, pools, landscape lighting, fencing, and drainage solutions, delivered with single-point project management. Intended for high-end residential and estate projects that are too large for small landscapers.
• Residential Landscape Maintenance and Estate Management Year-round landscape maintenance and estate management for high-end residential properties and estates, including weekly lawn care, seasonal pruning, mulching, irrigation oversight, plant health monitoring, sod and turf care, and dedicated account managers with monthly site audits, quarterly C.A.R.E. Calls, and extended plant warranties for full-service clients. Minimums begin at $20,000 per year ($1,250-$1,500 per month).
• Commercial Landscape Maintenance Comprehensive recurring landscape maintenance for Class A offices, HOAs, gated communities, university campuses, government properties, and commercial green roofs. Includes weekly mowing, turf treatments, irrigation oversight, seasonal plantings, monthly site reviews, proactive site audits, and quarterly C.A.R.E. Calls with dedicated account managers. Minimums begin at $25,000 per year.
• Outdoor Living and Hardscape Construction Custom outdoor living space design and installation including patios, hardscapes, retaining walls, outdoor kitchens, fire pits, fireplaces, pavilions, pergolas, decks, fencing, and integrated landscape lighting for residential properties.
• Custom Pools Custom in-ground pool design and installation integrated into broader outdoor living landscapes, including pool decking, patios, pavilions, and water features for residential estate clients.
• Sprinklers and Irrigation Systems Custom irrigation system design, installation, and maintenance including drip irrigation and smart irrigation systems, with seasonal winterization, spring activation, and repair services. Required across the company's major landscape projects.
• Drainage Solutions Custom drainage solutions including French drains, dry wells, dry streams, bioswales, rain gardens, and proper grading for residential and commercial water management and erosion control.
• Snow and Ice Management Winter snow and ice removal services for driveways, sidewalks, and commercial properties, offered as part of the company's year-round maintenance programs.

Quantifiable outcome

• 4.6 out of 5 stars rating based on 72 first and third party reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights3 records

Direct peers

• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services company, offering landscape design, installation, and maintenance to Class A offices, HOAs, and institutional properties nationwide. Directly comparable to Greathouse on the commercial maintenance and design-build side, though at much greater scale and geographic breadth.
• Ruppert Landscape: Ruppert is a large Mid-Atlantic-focused full-service landscape company providing design-build, landscape management, and commercial grounds maintenance. It mirrors Greathouse's integrated design-build-plus-maintenance model for high-end residential and commercial customers, differing mainly in regional footprint.
• LandCare: LandCare is a national commercial landscape services company providing design, installation, and ongoing maintenance for HOAs, Class A offices, and institutional properties. Overlaps with Greathouse's commercial maintenance and HOA segment, though LandCare is broader in geography and less concentrated in premium residential.
• Weed Man: Weed Man is a national lawn care franchise offering fertilization, weed control, and turf maintenance programs on recurring contracts. Comparable to Greathouse's residential maintenance subscription model, though Weed Man operates at a lower price point and lacks the design-build / outdoor living offering.

Broad incumbents

• Davey Tree Expert Company: Davey Tree is a large established tree-care and landscape services firm offering residential and commercial landscape maintenance, design, and installation. Comparable to Greathouse in offering landscape maintenance and design, but Davey operates as a broad incumbent with utility line-clearing and tree care as core competencies, not a premium landscape design-build specialty.
• TruGreen: TruGreen is the largest U.S. residential lawn care company offering fertilization, weed control, and maintenance programs on subscription. Compares to Greathouse's recurring maintenance business, but TruGreen serves mass-market residential customers rather than high-end estates and does not offer design-build services.

Emerging players

• Yardzen: Yardzen is an online landscape design platform that pairs homeowners with vetted landscape designers and connects them with local contractors for installation. Comparable to Greathouse on the premium residential design side, but Yardzen is a marketplace model without in-house crews or recurring maintenance.

Regional players

• HighGrove Partners: HighGrove is an Atlanta-based commercial landscape services firm providing design-build and maintenance for Class A offices, mixed-use developments, and HOAs across the Southeast. Comparable to Greathouse's commercial maintenance and HOA offering, but HighGrove does not serve premium residential estates and operates in a different geography.
• Ashton Walden & Associates: Ashton Walden is a Texas-based premium residential landscape design-build and maintenance company serving high-end estates. Closely comparable to Greathouse on premium residential positioning and integrated design-build-maintain model, but operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheGreathouseCompanyLLC
• Facebookfacebook.com/greathouselandscape
• LinkedInlinkedin.com/company/the-greathouse-company-llc
• Instagraminstagram.com/greathouselandscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greathouse Company