Yardzen
Yardzen is an online residential landscape design platform serving U.S. homeowners in all 50 states, delivering AI-assisted and human-designed 3D renderings, build-ready CAD plans, and optional vetted contractor connections through tiered one-time design packages.
- Company typePrivate
- Founded2018
- HeadquartersSausalito, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Yardzen does
Yardzen is an online residential landscape design and build platform founded in 2018 and headquartered in Sausalito, California, serving homeowners across all 50 U.S. states. The company pairs customers with in-house landscape designers to deliver photorealistic 3D renderings, build-ready CAD plans, and project management through three one-time-purchase design package tiers (Essential at $995, Classic at $1,395, Signature at $1,995), with optional connection to a vetted Pro Network of licensed contractors for installation.
Its technology stack centers on YardAI, the first AI platform purpose-built for landscape design, trained exclusively on tens of thousands of real outdoor designs produced by Yardzen's own designers and now used by 70,000+ homeowners as a free inspiration and lead-generation tool. Supporting tools include a YardBuilder cost estimator, a Feedback Studio for revision collaboration, and a plant/tree database matched to local planting zones, satellite, and aerial imagery. All design activity is conducted through a self-serve online platform with assisted project management.
Yardzen operates a multi-stream revenue model: one-time design package sales (the core), Pro Network transaction fees and revenue-share on contractor referrals, and Trade Rewards affiliate revenue from brand partnerships (CB2, Crate & Barrel, Outer, Neighbor, Cowboy Pools, Elements Home). The company was acquired in November 2024 by Oldcastle APG, a CRH Company, which holds a controlling interest; Yardzen continues to operate under existing leadership, with Allison Messner as CEO and co-founder. Customer footprint spans individual homeowners (primary), landscape and remodeling professionals, and residential developers.
Yardzen firmographics
Firmographics- Name
- Yardzen
- Legal name
- Yardzen Inc.
- Website
- https://yardzen.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yardzen is an online residential landscape design platform serving U.S. homeowners in all 50 states, delivering AI-assisted and human-designed 3D renderings, build-ready CAD plans, and optional vetted contractor connections through tiered one-time design packages.
- Ownership category
- akta.pro rank
Yardzen industry classification
Industry- Product category
- Online Landscape Design Services
- NAICS
- Landscape Architectural Services (541320), Landscaping Services (561730), Landscape Architectural Services (54132)
- akta.pro primary industry
- Residential Landscape Design (HSAIABAA)
- akta.pro secondary industries
- Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Landscape Architecture & Site Design (BPAHAKAC)
Keywords
Where Yardzen is headquartered
LocationHeadquarters
- HQ city
- Sausalito
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yardzen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Design Packages (One-Time Purchase): Homeowners purchase design packages (Essential, Classic, Signature) on a one-time basis. Packages include photorealistic 3D renders, CAD plans, plant lists, material specs, and access to project managers. Payment is made in full upon purchase.
- Pro Network Referrals & Platform Fees: When clients connect with vetted contractors through Yardzen's Pro Network, the platform facilitates the connection and charges a platform fee. Professionals pay a flat Render Type Fee and a percentage-based Revenue Share on referred projects.
- Trade Rewards / Affiliate Revenue: Yardzen earns affiliate/referral commissions through its Trade Rewards Program with partner brands (CB2, Crate & Barrel, Neighbor, Cowboy Pools, Elements Home, Outer). Homeowners receive exclusive discounts; Yardzen receives revenue share from partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Essential — $995 ($746 with current discount): Everything needed to confidently plan an outdoor project at the most accessible price. Includes backyard and side yards. |
| One time/ perpetual license | Pay-as-you-go | Classic — $1,395 ($1,046 with current discount): Guided design experience with photorealistic renders and a dedicated project manager. Includes backyard and side yards. |
| One time/ perpetual license | Pay-as-you-go | Signature — $1,995 ($1,496 with current discount): Most comprehensive design experience with expert guidance, day-to-night renders, and a cost advisor. Includes entire backyard and side yards. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Yardzen product offering
Product offeringCore offering
Yardzen sells online landscape design packages (Essential, Classic, Signature) that pair residential homeowners with professional landscape designers to produce photorealistic 3D renders, CAD plans, plant lists, and material specifications delivered fully online. The YardAI tool provides free AI-generated landscape concepts as inspiration, and the platform connects customers with a vetted Pro Network of contractors to execute the build.
Product overview
Yardzen is a residential landscape design and build platform offering a unified ecosystem of design services, AI-powered tools, and contractor connections. The core offering consists of three Design Package tiers (Essential, Classic, Signature) ranging from $995-$1,995, which include photorealistic 3D renderings and CAD plans. YardAI provides AI-powered landscape concept generation trained on real designs. The platform connects clients with a vetted Pro Network of landscape contractors and offers supplementary programs including Trade Rewards (member pricing with partner brands), a Shop for curated outdoor products, Refer-A-Friend incentives, and professional design packages for contractors. All services are delivered through an online-first process.
Differentiator
Problem solved
Functional benefit
Products and services
- Yardzen Design Packages (Essential, Classic, Signature)
Quantifiable outcome
- 4.8-star average rating from 16,440+ reviews
- +2 more outcomes
Companies that use Yardzen
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Yardzen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Yardzen partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CB2coreCB2 offers Yardzen design package clients 20% off modern outdoor furniture and design-forward accents through the Trade Rewards Program. Clients redeem by emailing [email protected] with their selections.
- Crate & BarrelcoreCrate & Barrel offers Yardzen design package clients 20% off outdoor furniture, decor, and accessories through the Trade Rewards Program. Clients redeem by emailing [email protected] with their selections.
- NeighborcoreNeighbor offers Yardzen design package clients 20% off thoughtful design for modern outdoor living products through the Trade Rewards Program. Code entered at checkout.
- OutercoreOuter offers Yardzen design package clients 25% off comfort-first outdoor furniture with built-in protection through the Trade Rewards Program. Code entered at checkout.
- Cowboy PoolsminorCowboy Pools offers Yardzen design package clients 10% off all-in-one hot tub, cold plunge, and soaking pool systems through the Trade Rewards Program. Code entered at checkout.
- Elements HomeminorElements Home offers Yardzen design package clients 15% off premium outdoor cooking appliances and living accessories through the Trade Rewards Program.
- StripecoreStripe serves as Yardzen's payment processor for all transactions on the platform, including design package purchases and professional services payments. Users agree to the Stripe Services Agreement when using Yardzen Services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Yardzen competitors and assessment
Company assessmentDirect peers
- Tilly: Tilly (formerly known as Yardzen's closest online landscape design competitor) is an online platform that pairs homeowners with vetted landscape designers for remote yard design projects. Direct overlap: same online-first model, same residential homeowner target, similar design package pricing structure.
- DynaSCAPE: DynaSCAPE is a long-standing provider of professional landscape design software for landscape contractors and designers, used to produce 2D/3D designs and presentations. Comparable as a category peer in residential landscape design tooling, though primarily sold B2B to pros rather than D2C to homeowners.
- Pro Landscape by Idea Spectrum: Pro Landscape is professional landscape design software used by landscape contractors to create photorealistic renderings and CAD plans for clients. Comparable as a direct peer in the landscape design software category, targeting the same Pro Network Yardzen serves.
Broad incumbents
- Houzz: Houzz is a leading home design marketplace and platform connecting homeowners with design professionals, including landscape pros. Comparable as a broad incumbent in the home/outdoor design space with a large marketplace of contractors, design ideas, and pro directories.
- Angi: Angi (formerly Angie's List) is a leading marketplace connecting homeowners with home service professionals, including landscapers. Comparable as a broad incumbent offering lead generation and contractor matching for outdoor and home projects.
- Thumbtack: Thumbtack is a major home services marketplace where homeowners find and hire local professionals, including landscape designers and contractors. Comparable in connecting homeowners with outdoor pros, though broader in scope than Yardzen's design-first focus.
Emerging players
- Sweeten: Sweeten is a tech-enabled home renovation marketplace that matches homeowners with vetted general contractors and provides design support. Comparable in its focus on online-first, design-supported homeowner-to-pro matching and its championing of a curated pro network.
- Realtime Landscaping: Realtime Landscaping is landscape design software used by homeowners and pros to produce 3D yard designs. Comparable as an emerging player intersecting DIY/homeowner and professional landscape design tooling, overlapping with YardAI on the inspiration-to-render path.
- Block (formerly Block & Company): Block is a digital renovation platform offering design and build services with vetted contractor networks. Comparable in its online-first design-and-build model with a curated pro network, primarily focused on indoor renovation but illustrating the broader category Yardzen is part of.
- AI Home Design (AI Room Planner): AI Room Planner / AI Home Design offers AI-generated interior and exterior design renderings from homeowner photos. Comparable as an emerging AI-first competitor offering fast concept imagery, overlapping with YardAI's top-of-funnel inspiration use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yardzen social profiles
Digital presenceYardzen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yardzen leadership team
Management profileNumber of profiles
Profiles3 records
Yardzen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yardzen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yardzen
What does Yardzen do?
Yardzen sells online landscape design packages (Essential, Classic, Signature) that pair residential homeowners with professional landscape designers to produce photorealistic 3D renders, CAD plans, plant lists, and material specifications delivered fully online. The YardAI tool provides free AI-generated landscape concepts as inspiration, and the platform connects customers with a vetted Pro Network of contractors to execute the build.
Is Yardzen a public or private company?
Yardzen is a private company. It is classified as corporate owned and is currently operating.
When was Yardzen founded?
Yardzen was founded in 2018. It employs 101 to 250 people.
Where is Yardzen based?
Yardzen is headquartered in Sausalito, United States, in the North America region.
How does Yardzen make money?
Three revenue lines are on record. Design Packages (One-Time Purchase) is the primary driver. The others are pro Network Referrals & Platform Fees and trade Rewards / Affiliate Revenue.
Who are Yardzen's main competitors?
Direct peers on record are Tilly, DynaSCAPE and Pro Landscape by Idea Spectrum. Broad incumbents are Houzz, Angi and Thumbtack. Emerging players are Sweeten, Realtime Landscaping, Block (formerly Block & Company) and AI Home Design (AI Room Planner).
Does Yardzen have an API?
No public API is recorded for Yardzen.
What industry is Yardzen in?
Yardzen's product category is Online Landscape Design Services. Its primary akta.pro industry code is HSAIABAA, Residential Landscape Design, with a secondary code of HSAIABAC, Landscape Renovation & Re-Design (Yard Makeovers). Its NAICS code is 541320.