Emami

Name

Emami

Legal name

Emami Limited

Website

http://www.emamiltd.in/

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Personal Care and Healthcare FMCG

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

akta.pro secondary industries

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Deodorants & Antiperspirants (CRADANAA), Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ)

Keywords

• Personal care products
• Ayurvedic formulations
• Healthcare products
• Men's grooming products
• Skin care products

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Personal Care Products: Emami generates revenue through manufacturing and marketing of personal care products including antiseptic creams, cooling oils, hair oils, talcum powders, men's grooming products, deodorants, and skincare products under brands like BoroPlus, Navratna, Kesh King, Smart And Handsome, Dermicool, and Creme 21.
2. Healthcare Products: Revenue from healthcare and wellness products including pain management, immunity boosters, digestive health, and Ayurvedic remedies under the Zandu brand and other health-focused products.
3. Beverage Segment (New): Following the Axiom Ayurveda acquisition, Emami has entered the beverage segment with aloe vera-based drinks under the AloFrut brand and health juices, marking expansion into functional beverages and wellness drinks.
4. D2C Beauty and Personal Care: Through acquisitions like IncNut Digital (Vedix, SkinKraft), The Man Company, and Brillare, Emami serves the direct-to-consumer personalized beauty and premium personal care segments.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Emami Limited is an Indian producer of fast-moving consumer goods (FMCG) that manufactures and markets a diversified portfolio of personal care and healthcare products based on Ayurvedic and natural formulations. The company sells over 1000 products across 25+ brands including antiseptic creams (BoroPlus), cooling oils (Navratna), Ayurvedic wellness (Zandu), hair care (Kesh King, 7 Oils in One), men's grooming (Smart And Handsome, HE, The Man Company), pain relief (Mentho Plus), prickly heat powder (Dermicool), premium skincare (Creme 21, Brillare), and recently entered health beverages through AloFrut.

Product overview

Emami is a leading Indian FMCG company with a diversified portfolio of personal care and healthcare products. The company operates a multi-brand strategy across core categories including antiseptic creams (BoroPlus), cooling oils (Navratna), Ayurvedic wellness (Zandu), hair care (Kesh King, 7 Oils in One), men's grooming (Smart And Handsome, HE, The Man Company), pain relief (Mentho Plus), summer care (Dermicool), and premium skincare (Creme 21, Brillare). Recent acquisitions have expanded Emami into new segments: beverages through Axiom Ayurveda (AloFrut, Axiom Jeevan Ras, Mukti Gold) and personalized beauty through IncNut Digital (Vedix, SkinKraft). The portfolio includes 25+ brands with 1000+ products marketed across 70+ countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• BoroPlus: Antiseptic cream brand, India's No.1 antiseptic cream, also includes body lotion, prickly heat powder, petroleum jelly, soaps, aloe vera gel
• Navratna
• Zandu
• Kesh King
• Smart And Handsome
• Mentho Plus
• 7 Oils in One
• Dermicool
• Creme 21
• HE
• The Man Company
• Brillare
• AloFrut
• Vedix
• SkinKraft

Products and services

• BoroPlus India's No. 1 antiseptic cream brand offering multipurpose skincare with Ayurvedic ingredients for dry skin, cuts, scratches, minor burns, wounds, and chapped skin. Extended into body lotion, prickly heat powder, petroleum jelly, soaps, aloe vera gel, and all-season cream.
• Navratna India's No. 1 cool oil and therapeutic cooling oil brand made from nine unique Ayurvedic herbs providing relief from mental and physical stress, headache, fatigue, tension, and sleeplessness. Extended into cool talc variants.
• Zandu Over 100-year-old Ayurvedic brand offering pain management, immunity, digestive health, and bone & joint health products. Includes balms, gels, oils, Pancharishta, Nityam, Chyavanprash, and other wellness formulations.
• Kesh King India's No. 1 hair expert brand combining Ayurveda and Science for haircare solutions. Offers Ayurvedic oils, capsules, shampoos, and serums for hairfall reduction and hair growth.
• Smart And Handsome Leading men's grooming brand (formerly Fair And Handsome) offering face creams, face washes, and grooming products with NatSci blend of natural and scientific ingredients for comprehensive skincare.
• Mentho Plus Balm Headache relief expert balm providing relief from 10 types of headache including stress, migraine, anxiety, tiredness, mental tension, lack of sleep, sun exposure, eyesight issues, cold, and sinus.
• 7 Oils in One Ultra-light hair oil for women enriched with 7 natural oils (Argan, Walnut, Almond, Coconut, Amla, Olive, Jojoba) that makes hair 20X stronger from inside and manageable from outside.
• Dermicool India's leading prickly heat powder brand with Double Action formula combining Corn Starch, Tankan Amla, and Menthol for fighting bacteria, absorbing sweat, and providing relief from prickly heat. Extended into soaps, shower gels, and sprays.
• Creme 21 German skincare brand with 50 years of heritage offering Vitamin E and Pro B5 enriched moisturizers that are dermatologically tested. Products include All Day Cream, body lotions, and specialized moisturizers.
• HE Advanced male grooming range combining nature and science with deodorants in 10 variants (4 Aerosol, 6 No Gas), body washes, face washes, and fragrances for comprehensive men's grooming.
• The Man Company India's leading men's grooming brand offering premium grooming essentials and fragrances with natural ingredients. Products include face care, hair care, beard care, shaving products, body care, and perfumes.
• Brillare 100% natural ingredients hair and skin care brand with no synthetic chemicals or preservatives. Products include Oil Shots, powder face washes, hair oils, pure oils, and face serums.
• AloFrut Aloe vera-based fruit juice and health beverage brand. Part of Axiom Ayurveda acquisition, marking Emami's entry into the health and wellness beverage segment.
• Vedix Personalized hair care brand under IncNut Digital offering data-driven diagnostics and customized Ayurvedic formulations via subscription-based D2C platform.
• SkinKraft Personalized skincare brand under IncNut Digital taking a dermatology-led approach via AI-led assessments and consumer profile data for customized formulations.

Quantifiable outcome

• India's No.1 Antiseptic Cream - BoroPlus
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IncNut DigitalcoreStrategic or Co-development Partner · 7 May 2026Emami acquired 60% stake in IncNut Digital, parent company of personalized beauty brands Vedix and SkinKraft, for Rs 321 crore. The deal includes performance-linked adjustments over 24 months with Emami planning to acquire remaining stake within 4.5 years. IncNut operates D2C platforms offering customized skincare and haircare solutions using AI-led assessments and consumer profile data, with FY25 revenue of Rs 175.1 crore.
• Axiom AyurvedacoreStrategic or Co-development Partner · 1 April 2026Emami executed definitive agreement to acquire remaining 73.5% stake in Axiom Ayurveda for aggregate consideration not exceeding Rs 200 crore, taking total ownership to 100%. Axiom Ayurveda operates in health and wellness segment with brands including AloFrut beverages, Axiom Jeevan Ras health juices, and Mukti Gold beauty products. Axiom is a profitable and growing company expected to achieve topline of around Rs 180 crore in FY26, with Emami targeting to grow this to Rs 400-500 crore within three years.
• Reckitt (Dermicool Brand)coreStrategic or Co-development Partner · 25 March 2022Emami acquired Dermicool brand from Reckitt for Rs 432 crore, funded through internal accruals, to strengthen position in prickly heat powder and cool talc category. Dermicool commands 20% market share in India and this acquisition aimed to create a leader in the niche market segment.
• TruNativ and FurBall StoryminorStrategic or Co-development Partner · 1 January 2021Emami made strategic investments in TruNativ and FurBall Story as part of expanding D2C portfolio in the beauty and personal care segment.
• Creme 21coreStrategic or Co-development Partner · 1 January 2019Emami acquired Creme 21, a German brand with 50 years of heritage and strong brand recall, bringing German skin science to Indian consumers with Vitamin E and Pro B5 enriched moisturizers.
• The Man CompanycoreStrategic or Co-development Partner · 1 January 2018Emami made strategic investment in The Man Company, India's leading men's grooming brand offering premium grooming essentials and fragrances. Acquired 100% stake in 2024.
• BrillarecoreStrategic or Co-development Partner · 1 January 2018Emami made strategic investment in Brillare, a 100% natural ingredients-based hair and skin care brand. Became a subsidiary in 2021 with focus on transparency and real ingredients.
• Kesh KingcoreStrategic or Co-development Partner · 1 January 2015Emami acquired Kesh King brand in 2015, establishing India’s leading haircare brand trusted by millions for proven solutions to hairfall and hair growth. Rooted in Ayurveda and powered by modern Science.
• Zandu Pharmaceuticals WorkscoreStrategic or Co-development Partner · 1 January 2008Emami acquired Zandu Pharmaceuticals Works in 2008, bringing over 100 years of Ayurvedic heritage and wisdom. Zandu is India's most trusted name for Ayurvedic products in categories such as Pain Management, Immunity, Digestive Health, and Bone & Joint Health.

Scale indicators20 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Marico: Marico is a leading Indian FMCG company with strong positions in hair oils (Parachute), premium personal care, and edible oils. Directly comparable to Emami in hair care (Kesh King vs Parachute) and edible oils segments, with similar rural distribution and brand-led growth strategy.
• Dabur India: Dabur is India's largest Ayurvedic and natural FMCG company with a comparable portfolio in healthcare (Chyawanprash, honey), personal care (hair oil, toothpaste), and wellness products. Direct competitor to Emami's Zandu, Kesh King, and Navratna franchises, serving identical mass-market and Ayurvedic segments.
• Godrej Consumer Products: GCPL is a leading Indian personal care and household company with comparable categories in hair care (Godrej Expert), soaps, and personal wash. Competes directly with Emami in mass-market personal care and shares similar international expansion exposure to Africa, SAARC, and SEA.
• Bajaj Consumer Care: Bajaj Consumer Care is a focused Indian FMCG player best known for Bajaj Almond Drops hair oil, directly competing with Emami's Kesh King and 7 Oils in One in the hair oil category. Comparable in scale, channel mix, and Ayurvedic-natural positioning.

Emerging players

• Patanjali Ayurved: Patanjali is a fast-growing Indian Ayurvedic and natural products company with overlapping categories in personal care, health, and food. While newer and differently structured, it competes directly with Emami's Zandu, Navratna, and Kesh King on Ayurvedic authenticity and pricing.
• VLCC Health Care: VLCC is a wellness and personal care company with operations in beauty services, skincare, and wellness products. Comparable to Emami's premium skincare (Creme 21, Brillare) and health-and-wellness consumer segments, especially as Emami expands its personalized beauty portfolio via IncNut.

Broad incumbents

• ITC Limited: ITC is a diversified Indian conglomerate with a growing personal care and FMCG portfolio (including Fiama, Vivel, Engage deodorants, soaps). Overlaps with Emami in personal care, deodorants (Engage vs HE), and increasingly in natural/Ayurvedic adjacencies through its Foods and Personal Care businesses.
• Hindustan Unilever: HUL is India's largest FMCG company and the dominant incumbent across personal care, beauty, and home care categories. While much larger and broader, HUL directly competes with Emami in skin care, hair care, deodorants (Axe vs HE), and men's grooming, exerting pricing and distribution pressure.
• Procter & Gamble India: P&G India operates a portfolio of personal care and grooming brands (Gillette, Old Spice, Head & Shoulders, Pantene) that compete directly with Emami's men's grooming (HE, Smart And Handsome, The Man Company) and hair care (Kesh King) categories.
• Colgate-Palmolive India: Colgate-Palmolive India is the dominant oral care player in India and has a broader personal care portfolio. While oral care is not Emami's main focus, it competes in adjacent personal care categories and represents the same multinational FMCG distribution and marketing model in India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/emami.ltd
• YouTubeyoutube.com/user/EmamilimitedIndia
• Facebookfacebook.com/149439648454358
• LinkedInlinkedin.com/company/emami-ltd
• Instagraminstagram.com/emami.ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emami