TruNativ

Name

TruNativ

Legal name

TRU NATIVE F&B PRIVATE LIMITED

Website

https://trunativ.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Health and Personal Care Retailers (456), Food and Beverage Retailers (445)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Probiotics & Digestive Health Supplements (CRADAGAF), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Clean-label nutrition
• Sports nutrition supplements
• Whey protein products
• Sugar replacer products
• Dietary fiber supplements

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. D2C Product Sales: Direct-to-consumer sales through proprietary e-commerce website, generating majority of revenue from health and nutrition products including proteins, fibers, and sugar replacers.
2. Third-Party Marketplace Sales: Sales through Amazon India and quick commerce platforms, leveraging marketplace distribution for broader reach and customer acquisition.
3. B2B2C Ingredient Business: Business-to-business ingredient sales to other brands and manufacturers, diversifying revenue streams beyond consumer products.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

TruNativ develops, markets, and sells clean-label nutritional supplements and functional foods directly to Indian consumers. Its product portfolio spans sugar replacers (Everyday Sweet), whey and plant-based proteins (Whey Protein Pro Blend, Everyday Protein, Raw Whey Isolate/Concentrate, Everyday Plant Protein), collagen peptides, dietary fiber supplements, and creatine monohydrate. Products are sold via the company's D2C website, Amazon India, quick-commerce platforms, modern trade, pharmacy chains, and HORECA channels, with manufacturing handled through contract partner Fermentis Life Sciences.

Product overview

TruNativ is a science-backed, clean-label D2C nutrition brand offering a portfolio of health and wellness products organized into three main ranges: Everyday Range (sugar alternatives, fiber, and cooking protein for daily family nutrition), Performance Nutrition Range (whey proteins, creatine, and fitness-focused supplements), and Collagen Range (beauty and joint health supplements). The company operates an asset-light, partner-led manufacturing model and sells directly to consumers via its e-commerce platform while also expanding into retail, pharmacy, and quick-commerce channels. TruNativ holds category leadership positions in sugar replacement and dietary fiber on major Indian e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Everyday Sweet A 100% natural, zero-calorie sugar replacer made with monk fruit extract and erythritol, providing 1:1 sweetness substitution for sugar in beverages and cooking. Diabetic-friendly and WHO- and FDA-approved. Designed for individuals managing diabetes, pre-diabetes, or reducing sugar intake.
• Whey Protein Pro Blend

Quantifiable outcome

• 2+ lakh families using Everyday Fiber product
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Chennaiyin FCcoreGTM or Marketing PartnerChennaiyin FC, a franchise of the Indian Super League (football), has a strategic marketing partnership with TruNativ. The partnership involves brand visibility through stadium branding, player associations, and fan engagement activities targeting health-conscious sports fans.
• Fermentis Life SciencescoreTechnology or IntegrationFermentis Life Sciences serves as TruNativ's primary contract manufacturing partner, producing protein supplements and other nutritional products. This asset-light manufacturing model allows TruNativ to focus on product development and marketing while leveraging Fermentis's production capabilities and quality systems.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Bold Care: Indian D2C men's health and nutrition brand with adjacent wellness products and similar omnichannel distribution; competitor in India's premium nutrition D2C space though with narrower category focus.
• Plix: Indian D2C wellness brand offering plant-based protein, beauty supplements, and functional nutrition; overlaps with TruNativ's collagen and plant protein lines and shares the clean-label D2C + quick-commerce channel mix.

Broad incumbents

• MyProtein: Global D2C sports nutrition and supplement brand (THG subsidiary); competes with TruNativ on online protein sales in India and globally; similar D2C-first, multi-channel playbook but at much larger scale.
• HealthKart: India's largest online nutrition and supplement retailer selling multiple brands including MuscleBlaze and ON; serves as both a marketplace competitor and a distribution channel where TruNativ's products are listed.
• Optimum Nutrition: Global premium sports nutrition brand (Glanbia subsidiary) dominant in India's premium whey protein segment; competes with TruNativ's Whey Pro Blend across gym-goer and athlete segments but with broader international portfolio.

Direct peers

• Carbamide Forte: India-based sports and wellness nutrition brand offering whey protein, creatine, and pre-workout products; competes in the same Indian online protein/wellness category as TruNativ's Performance Nutrition Range.
• Oziva: India's leading clean-label D2C plant-protein and wellness nutrition brand; directly competes with TruNativ across protein, women-targeted wellness, and clean-label positioning with similar D2C + marketplace + quick-commerce distribution strategy.
• Wellbeing Nutrition: Indian D2C nutrition brand with clean-label positioning across protein, melatonin, and daily wellness formats; competes directly with TruNativ in protein powders and supplement formats via D2C and quick-commerce.
• TrueBasics: India-focused D2C nutrition brand offering whey protein, supplements, and clean-label wellness products with similar premium positioning and celebrity endorsements; closest head-to-head competitor in TruNativ's core segment.
• MuscleBlaze (MB): India's largest sports nutrition brand by volume offering whey protein, creatine, and mass gainers; competes head-on with TruNativ's Performance Nutrition Range across Amazon, modern trade, and HORECA channels in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trunativ
• Facebookfacebook.com/TruNativ
• LinkedInlinkedin.com/company/trunativ-foods-beverages-pvt-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruNativ