ADVATIX

What ADVATIX does

ADVATIX (Advatix Inc.) is a Westlake Village, California-based supply chain and logistics consulting and technology company founded in 2017 and operating as a subsidiary of Growth Catalyst Group (GCG). The firm combines professional services (strategy, operations, supply chain, logistics, S&OP, peak readiness, and food safety consulting), a SaaS platform (Advatix CloudSuite™), and managed Global Capability Center (GCC) services. CloudSuite is the core product — a 100% cloud-based supply chain management platform organized around two execution layers, the Fulfillment Execution Platform (FEP) for pick-pack-ship warehouse operations and the Logistics Execution Platform (LEP) for multi-modal transportation — with AI embedded natively across demand forecasting, anomaly detection, route optimization, and customer communication. The platform spans 12+ vertical modules (Retail, eCommerce, Rental, Manufacturing, Planning, Ship, CX, Integrations, AI) plus standalone products (MEP for in-store marketing execution, Vidya for learning management, Commerce Cloud for enterprise eCommerce, BI & Dashboard), and offers 30+ pre-built integrations with marketplaces (Shopify, Amazon, Walmart, Magento, eBay), ERPs (NetSuite, SAP, Microsoft Dynamics), CRMs (Salesforce), payment gateways (Stripe, PayPal), and carriers (FedEx, UPS, USPS, DHL, TForce).

The go-to-market is sales-led and consultative, targeting enterprise and mid-market companies in eCommerce, retail, manufacturing, 3PL, and rental verticals, with CTAs structured around "Schedule a demo" and "Speak to an Expert." Distribution combines direct enterprise field sales staffed by ex-Amazon, FedEx, and Walmart veterans (35% of leadership is composed of veterans) with a channel partnership (TForce) for last-mile logistics services. The company operates from Westlake Village (US/Canada HQ), Gurugram (APAC technology hub and command center), and Santiago (LATAM regional HQ, established via the October 2021 acquisition of UP-Time.cl), with European expansion signaled by the appointment of Mike Indresano as CEO of Europe. Revenue derives from three streams: professional services engagements, CloudSuite SaaS subscriptions, and managed GCC services that include 24/7 operations command centers, customer service, and analytics.

ADVATIX has been named to the Inc. 5000 list for three consecutive years (2021, 2022, 2023), won the 2023 USC Marshall Global Award for Digital Transformation of Supply Chain, and received the 2024 RetailTech Breakthrough Smart Warehousing Innovation of the Year. Leadership includes Manish Kapoor (CEO), Sam Vahie (President and Chief Consulting Officer), Pablo Unda (CEO LATAM), Amit Kulkarni (VP Global Logistics Solutions Practice, ex-Amazon), Amirtha Raman (VP eCommerce Technology Products, ex-Amazon), and Ravi Ramakrishnan (VP Logistics). The company has 101–250 employees, is privately held with no disclosed venture capital funding, and operates under Growth Catalyst Group as its strategic parent.

Name

ADVATIX

Legal name

Advatix Inc.

Website

https://advatix.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

ADVATIX is a US-headquartered supply chain consulting and technology firm that delivers the CloudSuite SaaS platform (FEP and LEP) alongside professional services and managed global capability center operations, serving enterprise and mid-market clients in eCommerce, retail, manufacturing, 3PL, and rental across the US, Asia-Pacific, and Latin America.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAAACAC

Software/Application Support (SaaS, Enterprise Apps)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

Keywords

• Supply chain management
• Fulfillment execution platform
• Logistics execution platform
• Warehouse management system
• ECommerce logistics

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Supply Chain Consulting Services: Advisory and consulting services covering strategy, operations, logistics, supply chain optimization, S&OP, peak readiness, and food safety. The company provides 'boots on the ground' operational leadership and transformation consulting.
2. Technology Platform (SaaS): CloudSuite™ platform delivered as SaaS with modules for fulfillment, logistics, shipping, customer experience, and more. Revenue generated through platform subscriptions.
3. Supply Chain Global Capability Center Services: GCC services including customer service, operations command center, IT operations, data analytics, finance, and human resources management.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ADVATIX provides supply chain management consulting and technology services to enterprise and mid-market companies. Its core product is Advatix CloudSuite™, a 100% cloud-based SaaS platform comprising Fulfillment Execution Platform (FEP) and Logistics Execution Platform (LEP), supported by vertical-specific modules and AI capabilities. The company also delivers professional consulting services across strategy, operations, logistics, S&OP, peak readiness, and food safety, alongside Supply Chain Global Capability Center (GCC) managed services for customer service, IT operations, finance, and HR.

Product overview

Advatix offers CloudSuite™, a 100% cloud-based supply chain management platform that serves as the unified core product connecting all operational modules. The platform includes two primary execution platforms: FEP (Fulfillment Execution Platform) for warehouse and order fulfillment operations, and LEP (Logistics Execution Platform) for transportation and logistics management. These are supplemented by vertical-specific modules including CloudSuite Retail, eCommerce, Rental, Manufacturing, Logistics, Planning, Ship, CX, Integrations, and AI. Additional products include MEP (Marketing Execution Platform), Vidya (Learning Management System), Commerce Cloud (eCommerce Platform), and BI & Dashboard. The company also provides CX Mission Center for customer service operations and Supply Chain GCC for integrated global capability center services, along with consulting services for strategy, operations, supply chain, logistics, and S&OP. The portfolio is designed for scalability across business sizes, from early-stage startups to large enterprises, serving retail, eCommerce, manufacturing, logistics, and rental industries.

Differentiator

Problem solved

Functional benefit

Brands

• Advatix CloudSuite™: Cloud-based supply chain management platform including Fulfillment Execution Platform (FEP), Logistics Execution Platform (LEP), and various industry-specific modules.
• Advatix CloudSuite™ FEP
• Advatix CloudSuite™ LEP
• Advatix Vidya™
• Advatix MEP™
• Advatix Commerce Cloud™
• Advatix BI & Dashboard™
• Let's Learn and Grow
• Technology Empowering Girls (TeG)

Products and services

• Advatix CloudSuite™ A 100% cloud-based supply chain management platform that operates as the connective tissue across fulfillment, logistics, inventory, transportation, customer experience, and planning. Serves as the unified platform connecting all CloudSuite modules and solutions for eCommerce, retail, manufacturing, rental, and logistics businesses.
• Advatix CloudSuite™ FEP (Fulfillment Execution Platform) eCommerce-focused warehouse management system that powers inventory management, accurate order fulfillment, and fast delivery. Designed for pick-pack-ship operations from fulfillment centers and retail stores. Includes omnichannel fulfillment, integrated fulfillment across nodes, ship-from-store, and retail auto-replenishment, with documented outcomes of 200% improvement in labor utilization and accurate orders with zero stockouts.
• Advatix CloudSuite™ LEP (Logistics Execution Platform) Transportation management technology designed for multi-modal logistics optimization, execution, and live visibility. Manages first-mile through last-mile operations including middle-mile, yard management, driver performance, and track and trace with real-time data and route optimization, achieving 99.9% on-time delivery, 100% on-promise delivery, and 80% transit time reduction.
• Advatix MEP™ (Marketing Execution Platform) Marketing execution platform designed to streamline in-store marketing campaigns for retail stores. Features store profiling, campaign management, budget simulation, inventory management, compliance tracking, and image-based quality checks using computer vision technology. Ensures campaigns are executed in the right locations at the right time with optimized cost and stock management.
• Advatix Vidya™ (Learning Management System) Proprietary cloud-based learning platform used for digital literacy training, skills development, and corporate education. Features course management, progress tracking, and multi-language support. Used by Advatix's Technology Empowering Girls (TeG) initiative and CSR programs.
• Advatix Commerce Cloud™ Enterprise-grade eCommerce platform for building and managing online stores, providing end-to-end digital retail capabilities integrated with CloudSuite supply chain modules. Designed for scale and reliability for enterprise eCommerce operations.
• Advatix BI & Dashboard™ Business intelligence and dashboard solution providing real-time analytics, KPI monitoring, and customizable reporting across supply chain operations. Enables data-driven decision-making across fulfillment, logistics, and customer experience.
• CX Mission Center (Customer Excellence) Global command center providing 24x7 customer service and remote dispatch operations with proactive issue resolution and customer experience management for clients across retail, eCommerce, and logistics operations.
• Supply Chain GCC (Global Capability Center) Global capability center providing integrated operations including customer service, operations command center, IT operations, data analytics, finance, and human resources as an extended team for clients. Delivered as managed services across the APAC region with hubs in Gurugram, India.
• Supply Chain Consulting Services Professional consulting services covering strategy, operations, supply chain, logistics, S&OP (Sales and Operations Planning), peak readiness, and food safety. The company provides 'boots on the ground' operational leadership and transformation consulting led by ex-Amazon, FedEx, Walmart, and JDA veterans. Includes the eCommerce Holiday Peak Planning Service.

Quantifiable outcome

• 200% improvement in labor utilization
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability10 records

Feature16 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UP-Time.clcoreStrategic or Co-development Partner · 5 October 2021Advatix acquired UP-Time.cl, an operations consulting company based in Santiago, Chile, bringing industry leading eCommerce solutions to Latin America. This established Advatix's local office in Santiago.
• TForcecoreChannel Partner/ Reseller/ DistributorTForce and Advatix joined hands to help eCommerce companies expand their fulfillment and logistics operations. TForce provides last-mile delivery capabilities while Advatix offers technology and operational expertise.
• Rural Education and Development (READ) IndiaminorStrategic or Co-development PartnerCSR partnership through the 'Let's Learn and Grow' programme. Advatix provides digital education tools including donated books, computers, laptops, and a community library, utilizing its proprietary cloud-based platform Advatix Vidya™.
• BG FoundationminorStrategic or Co-development PartnerLocal NGO partner in India that partnered with Advatix during COVID-19 relief efforts, launching the 'Umeed Ki Kiran' (Ray of Hope) initiative for food, oxygen and live support.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• SAP: SAP offers S/4HANA, Extended Warehouse Management, and SAP IBP as part of its broader ERP/SCM portfolio. Advatix explicitly integrates with SAP, and competes with it for enterprise supply chain transformation mandates.
• Oracle NetSuite: Oracle NetSuite provides cloud ERP, inventory, and order management for mid-market and enterprise. It is both an integration partner (pre-built connector for Advatix) and a broad incumbent competitor for cloud supply chain functionality.

Direct peers

• Blue Yonder: Blue Yonder (formerly JDA Software) provides supply chain planning, fulfillment, and logistics execution software. It overlaps with CloudSuite Planning, FEP, and LEP and is a long-standing incumbent in retail/manufacturing supply chain software — notable because Advatix's leadership includes several ex-JDA veterans.
• Cin7: Cin7 (formerly Cin7 Core) provides cloud inventory, order, and warehouse management for product sellers across multiple channels. It overlaps with Advatix's eCommerce and Retail modules for SMB and mid-market omnichannel sellers.
• Logiwa: Logiwa is a cloud-native WMS and fulfillment platform purpose-built for eCommerce and DTC brands. It targets the same eCommerce-focused fulfillment customer segment as Advatix CloudSuite FEP and competes head-to-head for mid-market digital retail contracts.
• Manhattan Associates: Manhattan Associates is a leading provider of WMS, TMS, and OMS for retail and supply chain. It is a direct competitor to Advatix CloudSuite FEP/LEP, serving many of the same enterprise retail and 3PL customers at much larger scale.
• Körber Supply Chain: Körber (formerly HighJump) offers warehouse management, transportation, and supply chain execution software. It directly competes with Advatix's CloudSuite FEP and LEP for mid-market and enterprise WMS/TMS deals.

Emerging players

• FourKites: FourKites offers a supply chain visibility and execution platform with predictive ETA and yard tracking. It competes with several Advatix LEP capabilities, including track-and-trace, yard management, and dynamic ETA alerts.
• Locus Robotics: Locus Robotics provides autonomous mobile robots for warehouse fulfillment. While not a direct software overlap, it is an adjacent automation player frequently evaluated alongside CloudSuite FEP for warehouse modernization programs in retail and 3PL.
• Project44: Project44 is a supply chain visibility platform providing real-time shipment tracking across carriers. It overlaps with Advatix's Track & Trace, Network Distribution, and LEP visibility capabilities for shippers and 3PLs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advatix
• Xx.com/advatixusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVATIX