ModWash
ModWash is a privately-held express car wash operator founded in 2020 and headquartered in Chattanooga, Tennessee, running 134 tunnel-wash locations across 11 East Coast and Southeastern U.S. states. It serves individual consumers, families, and commercial fleet operators through unlimited subscription memberships, single washes, and add-on coating services.
- Company typePrivate
- Founded2020
- HeadquartersChattanooga, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What ModWash does
ModWash, LLC is a privately-held express car wash operator headquartered in Chattanooga, Tennessee, founded in 2020 by Karen Hutton. The company runs a network of 134 physical express car wash tunnel locations across 11 East Coast and Southeastern states (Florida, Pennsylvania, Ohio, North Carolina, South Carolina, New Jersey, Tennessee, Virginia, Georgia, Maryland, Alabama, Delaware), where customers remain in their vehicles throughout the wash process. The core technology is an express tunnel system equipped with water reclamation infrastructure that uses less than 30 gallons of water per vehicle (vs. ~150 gallons for home washing), reclaiming approximately 20 gallons per vehicle for reuse, supported by biodegradable wash chemistry.
The company monetizes primarily through an unlimited subscription membership product (ModMembership / ModMax) priced at $24.99 per month per vehicle, allowing one wash per day at any ModWash location and billed automatically on the signup anniversary date. Family plans offer $5 per month savings on each additional vehicle. A secondary B2B stream, ModFleet, provides customized fleet wash packages for commercial operators with one-source invoicing, electronic invoicing, and tax-exempt billing. Single-wash purchases and add-on premium services — Graphene (MAX) Protection, ModFusion Ceramic coating, ModGuard undercarriage cleaning, ModWax, and ModShine 3-step Fusion — provide revenue uplift on top of the base wash. An ancillary retail line, ModAir™ branded custom-fragrance air fresheners with inspirational messaging, drives incremental transaction revenue and social media engagement.
ModWash pursues growth through a dual engine of greenfield site development and acquisition of existing car washes, supported by a dedicated Real Estate/Acquisitions team. The company has no disclosed institutional funding, operates as an LLC governed by Tennessee law, and maintains a 501-1,000 employee headcount band consistent with its multi-state footprint. Brand positioning emphasizes environmental sustainability, community engagement ('We Give Back' program), and a 'positive ripple effect' mission identity. No AI/ML, proprietary software platforms, or app-based products are disclosed; the technology stack is fundamentally physical-asset-driven with a conventional third-party subscription management portal.
ModWash firmographics
Firmographics- Name
- ModWash
- Legal name
- ModWash, LLC
- Website
- https://modwash.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ModWash is a privately-held express car wash operator founded in 2020 and headquartered in Chattanooga, Tennessee, running 134 tunnel-wash locations across 11 East Coast and Southeastern U.S. states. It serves individual consumers, families, and commercial fleet operators through unlimited subscription memberships, single washes, and add-on coating services.
- Ownership category
- akta.pro rank
ModWash industry classification
Industry- Product category
- Express Car Wash Services
- NAICS
- Car Washes (811192)
- akta.pro primary industry
- Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)
Keywords
Where ModWash is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ModWash business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Unlimited ModMembership Subscriptions: Monthly recurring subscription plans for unlimited car washes. Members can use any ModWash location. Primary revenue driver with automatic monthly billing on anniversary date of signup. Allows one wash per day per vehicle.
- Single Wash Purchases: One-time purchases for individual car wash services without subscription commitment
- Family Plans: Family membership plans offering $5 savings per additional vehicle on the primary ModMembership account
- ModFleet Commercial Memberships: Fleet wash packages for commercial/business customers with customized plans based on fleet size, featuring one source invoicing, electronic invoicing, and tax exempt options. Includes ModPerks benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Plan - Single Vehicle |
| Subscription | Monthly | Family Plan Add-on |
| Subscription | Monthly | Promotional Unlimited - Limited Time |
| Subscription | Monthly | ModFleet - Commercial Fleet Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ModWash product offering
Product offeringCore offering
ModWash operates a chain of express exterior car wash tunnel locations across the eastern United States, delivering washes while customers remain in their vehicles. The core commercial offering is the ModMax Unlimited Membership, a monthly subscription providing one wash per day at any ModWash location, complemented by single-wash purchases, family plans with multi-vehicle discounts, and the separate ModFleet program for commercial vehicle operators.
Product overview
ModWash operates a chain of express car wash locations across the eastern United States, offering both single washes and subscription-based unlimited membership plans. The core product is the express car wash service where customers remain in their vehicles through the tunnel. The company provides multiple service tiers including ModMax Unlimited Membership ($24.99/month), ModFleet for business fleets, and Family Plans with savings per additional vehicle. Additional offerings include premium protection services like Graphene (MAX) Protection, ModFusion Ceramic Protection, and ModGuard Undercarriage. The product portfolio also includes ModAir™ branded air fresheners available at all locations. The company has expanded to 126+ locations across 11+ states with headquarters in Chattanooga, Tennessee.
Differentiator
Problem solved
Functional benefit
Brands
- ModFleet: Fleet wash membership program offering customized savings, flexible payment options, and one-source invoicing for business fleets across their East Coast locations.
- ModAir™
- ModMemberships
Products and services
- ModWash Express Car Wash Express exterior car wash service delivered through tunnel locations where customers remain in their vehicles; available as single-wash purchases across 134 locations in the eastern United States.
- ModMax Unlimited Membership Monthly recurring subscription providing one wash per day for one vehicle at any ModWash location; priced at $24.99/month with optional family-plan add-ons for additional vehicles.
- ModFleet Fleet wash membership program for commercial and business customers with multiple vehicles; offers customized savings by fleet size, one-source and electronic invoicing, tax-exempt billing, and ModPerks driver benefits across ModWash's 120+ East Coast locations.
- ModAir™ Custom-branded air freshener product featuring inspiring phrases printed on the ModDrop shape, sold at all ModWash locations and provided complimentary with washes.
Quantifiable outcome
- Less than 30 gallons of water per vehicle compared to 150 gallons for home car washing
- +1 more outcomes
Companies that use ModWash
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
ModWash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ModWash partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
ModWash competitors and assessment
Company assessmentDirect peers
- Club Car Wash: Mid-sized express car wash operator with locations across the U.S. offering unlimited wash memberships and tiered add-on services. Comparable to ModWash in subscription-based model, Mid-Atlantic/Southeast geographic overlap, and growth strategy.
- Tommy's Express Car Wash: National express car wash franchise with 200+ locations offering unlimited wash memberships. Comparable to ModWash in business model (express tunnel + unlimited subscription) with a franchise-led growth engine versus ModWash's owned/operated + acquisition approach.
- Mister Car Wash: Largest U.S. express car wash operator (publicly traded, 500+ locations) offering unlimited wash club memberships and single washes through tunnel locations. Direct competitor to ModWash in the express car wash subscription model with broader geographic reach and greater scale advantages.
- Take 5 Car Wash: Multi-site express car wash operator with a membership-based unlimited wash model and aggressive franchise/expansion strategy. Comparable to ModWash in service model, tiered add-ons, and growth via both corporate and franchise locations.
- Spotless Brands: Multi-brand express car wash operator with locations across multiple states offering unlimited wash plans. Directly comparable to ModWash as an East Coast / Southeast express car wash consolidator pursuing both organic growth and acquisitions.
- Quick Quack Car Wash: Large express car wash chain with 200+ locations across the Western and Southern U.S., focused on unlimited wash subscriptions and themed tunnel experiences. Comparable to ModWash's subscription-led express model with strong brand identity focus.
- Express Wash Concepts: Regional express car wash operator with multi-state presence operating unlimited membership models. Comparable to ModWash as a Mid-Atlantic/Southeast-focused express tunnel operator competing for the same consumer membership segment.
- ZIPS Car Wash: Large private express car wash chain operating 250+ locations across the U.S., offering unlimited car wash memberships. Directly competes with ModWash in the express tunnel + subscription model, particularly in Southern and Mid-Atlantic markets.
Broad incumbents
- Driven Brands (Car Wash segment): Public franchisor of multiple auto services including Take 5 Car Wash, with hundreds of express wash locations plus broader automotive aftermarket services. Comparable as a large incumbent in the same express car wash category, with capital and franchise advantages ModWash lacks.
Regional players
- Brown Bear Car Wash: Pacific Northwest-focused express car wash chain with unlimited wash programs. Comparable business model to ModWash but primarily serves Washington State rather than the East Coast, so operates in a non-overlapping geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
ModWash social profiles
Digital presenceModWash financial estimates
Financial estimateRevenue estimate
Valuation estimate
ModWash leadership team
Management profileNumber of profiles
Profiles1 record
ModWash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ModWash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ModWash
What does ModWash do?
ModWash operates a chain of express exterior car wash tunnel locations across the eastern United States, delivering washes while customers remain in their vehicles. The core commercial offering is the ModMax Unlimited Membership, a monthly subscription providing one wash per day at any ModWash location, complemented by single-wash purchases, family plans with multi-vehicle discounts, and the separate ModFleet program for commercial vehicle operators.
Is ModWash a public or private company?
ModWash is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ModWash founded?
ModWash was founded in 2020. It employs 501 to 1,000 people.
Where is ModWash based?
ModWash is headquartered in Chattanooga, United States, in the North America region.
How does ModWash make money?
Four revenue lines are on record. Unlimited ModMembership Subscriptions are the primary driver. The others are single Wash Purchases, family Plans and modFleet Commercial Memberships.
Who are ModWash's main competitors?
Direct peers on record are Club Car Wash, Tommy's Express Car Wash, Mister Car Wash, Take 5 Car Wash, Spotless Brands, Quick Quack Car Wash, Express Wash Concepts and ZIPS Car Wash. Driven Brands (Car Wash segment) is listed as a broad incumbent. Brown Bear Car Wash is listed as a regional player.
Does ModWash have an API?
No public API is recorded for ModWash.
What industry is ModWash in?
ModWash's product category is Express Car Wash Services. Its primary akta.pro industry code is HSAEAMAL, Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial). Its NAICS code is 811192.