ModWash

What ModWash does

ModWash, LLC is a privately-held express car wash operator headquartered in Chattanooga, Tennessee, founded in 2020 by Karen Hutton. The company runs a network of 134 physical express car wash tunnel locations across 11 East Coast and Southeastern states (Florida, Pennsylvania, Ohio, North Carolina, South Carolina, New Jersey, Tennessee, Virginia, Georgia, Maryland, Alabama, Delaware), where customers remain in their vehicles throughout the wash process. The core technology is an express tunnel system equipped with water reclamation infrastructure that uses less than 30 gallons of water per vehicle (vs. ~150 gallons for home washing), reclaiming approximately 20 gallons per vehicle for reuse, supported by biodegradable wash chemistry.

The company monetizes primarily through an unlimited subscription membership product (ModMembership / ModMax) priced at $24.99 per month per vehicle, allowing one wash per day at any ModWash location and billed automatically on the signup anniversary date. Family plans offer $5 per month savings on each additional vehicle. A secondary B2B stream, ModFleet, provides customized fleet wash packages for commercial operators with one-source invoicing, electronic invoicing, and tax-exempt billing. Single-wash purchases and add-on premium services — Graphene (MAX) Protection, ModFusion Ceramic coating, ModGuard undercarriage cleaning, ModWax, and ModShine 3-step Fusion — provide revenue uplift on top of the base wash. An ancillary retail line, ModAir™ branded custom-fragrance air fresheners with inspirational messaging, drives incremental transaction revenue and social media engagement.

ModWash pursues growth through a dual engine of greenfield site development and acquisition of existing car washes, supported by a dedicated Real Estate/Acquisitions team. The company has no disclosed institutional funding, operates as an LLC governed by Tennessee law, and maintains a 501-1,000 employee headcount band consistent with its multi-state footprint. Brand positioning emphasizes environmental sustainability, community engagement ('We Give Back' program), and a 'positive ripple effect' mission identity. No AI/ML, proprietary software platforms, or app-based products are disclosed; the technology stack is fundamentally physical-asset-driven with a conventional third-party subscription management portal.

Name

ModWash

Legal name

ModWash, LLC

Website

https://modwash.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ModWash is a privately-held express car wash operator founded in 2020 and headquartered in Chattanooga, Tennessee, running 134 tunnel-wash locations across 11 East Coast and Southeastern U.S. states. It serves individual consumers, families, and commercial fleet operators through unlimited subscription memberships, single washes, and add-on coating services.

Ownership category

akta.pro rank

Product category

Express Car Wash Services

NAICS

Car Washes (811192)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Express car wash
• Subscription car wash
• Fleet car wash services
• Ceramic paint coating
• Water reclamation car wash

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Unlimited ModMembership Subscriptions: Monthly recurring subscription plans for unlimited car washes. Members can use any ModWash location. Primary revenue driver with automatic monthly billing on anniversary date of signup. Allows one wash per day per vehicle.
2. Single Wash Purchases: One-time purchases for individual car wash services without subscription commitment
3. Family Plans: Family membership plans offering $5 savings per additional vehicle on the primary ModMembership account
4. ModFleet Commercial Memberships: Fleet wash packages for commercial/business customers with customized plans based on fleet size, featuring one source invoicing, electronic invoicing, and tax exempt options. Includes ModPerks benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ModWash operates a chain of express exterior car wash tunnel locations across the eastern United States, delivering washes while customers remain in their vehicles. The core commercial offering is the ModMax Unlimited Membership, a monthly subscription providing one wash per day at any ModWash location, complemented by single-wash purchases, family plans with multi-vehicle discounts, and the separate ModFleet program for commercial vehicle operators.

Product overview

ModWash operates a chain of express car wash locations across the eastern United States, offering both single washes and subscription-based unlimited membership plans. The core product is the express car wash service where customers remain in their vehicles through the tunnel. The company provides multiple service tiers including ModMax Unlimited Membership ($24.99/month), ModFleet for business fleets, and Family Plans with savings per additional vehicle. Additional offerings include premium protection services like Graphene (MAX) Protection, ModFusion Ceramic Protection, and ModGuard Undercarriage. The product portfolio also includes ModAir™ branded air fresheners available at all locations. The company has expanded to 126+ locations across 11+ states with headquarters in Chattanooga, Tennessee.

Differentiator

Problem solved

Functional benefit

Brands

• ModFleet: Fleet wash membership program offering customized savings, flexible payment options, and one-source invoicing for business fleets across their East Coast locations.
• ModAir™
• ModMemberships

Products and services

• ModWash Express Car Wash Express exterior car wash service delivered through tunnel locations where customers remain in their vehicles; available as single-wash purchases across 134 locations in the eastern United States.
• ModMax Unlimited Membership Monthly recurring subscription providing one wash per day for one vehicle at any ModWash location; priced at $24.99/month with optional family-plan add-ons for additional vehicles.
• ModFleet Fleet wash membership program for commercial and business customers with multiple vehicles; offers customized savings by fleet size, one-source and electronic invoicing, tax-exempt billing, and ModPerks driver benefits across ModWash's 120+ East Coast locations.
• ModAir™ Custom-branded air freshener product featuring inspiring phrases printed on the ModDrop shape, sold at all ModWash locations and provided complimentary with washes.

Quantifiable outcome

• Less than 30 gallons of water per vehicle compared to 150 gallons for home car washing
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Car Wash: Mid-sized express car wash operator with locations across the U.S. offering unlimited wash memberships and tiered add-on services. Comparable to ModWash in subscription-based model, Mid-Atlantic/Southeast geographic overlap, and growth strategy.
• Tommy's Express Car Wash: National express car wash franchise with 200+ locations offering unlimited wash memberships. Comparable to ModWash in business model (express tunnel + unlimited subscription) with a franchise-led growth engine versus ModWash's owned/operated + acquisition approach.
• Mister Car Wash: Largest U.S. express car wash operator (publicly traded, 500+ locations) offering unlimited wash club memberships and single washes through tunnel locations. Direct competitor to ModWash in the express car wash subscription model with broader geographic reach and greater scale advantages.
• Take 5 Car Wash: Multi-site express car wash operator with a membership-based unlimited wash model and aggressive franchise/expansion strategy. Comparable to ModWash in service model, tiered add-ons, and growth via both corporate and franchise locations.
• Spotless Brands: Multi-brand express car wash operator with locations across multiple states offering unlimited wash plans. Directly comparable to ModWash as an East Coast / Southeast express car wash consolidator pursuing both organic growth and acquisitions.
• Quick Quack Car Wash: Large express car wash chain with 200+ locations across the Western and Southern U.S., focused on unlimited wash subscriptions and themed tunnel experiences. Comparable to ModWash's subscription-led express model with strong brand identity focus.
• Express Wash Concepts: Regional express car wash operator with multi-state presence operating unlimited membership models. Comparable to ModWash as a Mid-Atlantic/Southeast-focused express tunnel operator competing for the same consumer membership segment.
• ZIPS Car Wash: Large private express car wash chain operating 250+ locations across the U.S., offering unlimited car wash memberships. Directly competes with ModWash in the express tunnel + subscription model, particularly in Southern and Mid-Atlantic markets.

Broad incumbents

• Driven Brands (Car Wash segment): Public franchisor of multiple auto services including Take 5 Car Wash, with hundreds of express wash locations plus broader automotive aftermarket services. Comparable as a large incumbent in the same express car wash category, with capital and franchise advantages ModWash lacks.

Regional players

• Brown Bear Car Wash: Pacific Northwest-focused express car wash chain with unlimited wash programs. Comparable business model to ModWash but primarily serves Washington State rather than the East Coast, so operates in a non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/modwash
• Xx.com/mod_wash
• Facebookfacebook.com/modwashofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ModWash