Repurpose.io
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Repurpose.io does
Repurpose.io Inc. is a Toronto, Canada-based SaaS company (incorporated in Ontario,) that operates a cloud-based automated content repurposing and distribution platform for video creators, podcasters, live streamers, small businesses, e-commerce sellers, and social media agencies. Users connect source and destination social accounts via official OAuth APIs and configure workflows that automatically pull content from one platform, apply transformations such as watermark removal, aspect-ratio resizing, and hashtag adjustment, and publish to multiple destinations without manual intervention. The platform supports 13+ integrations including TikTok, YouTube and YouTube Shorts, Instagram, Facebook, Snapchat, Pinterest, LinkedIn, X, Amazon, Twitch, BlueSky, Threads, plus Google Drive and Dropbox for cloud backup and SoundCloud for audio/podcast distribution.
The product surface is organized into a core cross-platform distribution engine plus feature modules including Image Repurposing (launched May 2026), Stories Repurposing (March 2026), and a TikTok Backup Plan. The company monetizes via tiered monthly or annual subscriptions — Starter at $35/month ($349/year), Pro at $79/month ($790/year), and Agency at $179/month ($1,790/year) — with a 14-day free trial and 10 free published videos. Go-to-market is product-led growth: self-serve signup at my.repurpose.io, supplemented by an affiliate program offering 25% recurring commission for 12 months, weekly live office hours, an SEO-optimized landing-page structure per platform pair, and case-study-driven content marketing.
The company is privately held and appears bootstrapped or founder-owned, with co-founders Hani Mourra (CEO) and Sean as named principals (leadership data). No external funding rounds, M&A activity, or institutional investors are disclosed in the source data. The company claims 980,434+ creators on the platform and processes more than 100,000 videos per day.
Repurpose.io firmographics
Firmographics- Name
- Repurpose.io
- Legal name
- Repurpose.io Inc.
- Website
- https://repurpose.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Repurpose.io industry classification
Industry- Product category
- Social Media Automation Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)
- akta.pro secondary industries
- On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN), Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC), Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
Keywords
Where Repurpose.io is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Repurpose.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription plans (Starter, Pro, Agency tiers) providing access to automated content repurposing and distribution features. Higher tiers offer more social media accounts per platform and higher video publishing limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - For solo content creators and small business owners |
| Subscription | Monthly | Pro - For growing teams and creators managing multiple brands |
| Subscription | Monthly | Agency - For agencies and teams handling multiple clients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Repurpose.io product offering
Product offeringCore offering
Repurpose.io is a cloud-based SaaS platform that automatically reposts content published on one social media account to multiple other platforms. Through official API integrations with YouTube, TikTok, Instagram, Facebook, Snapchat, Pinterest, LinkedIn, X, Amazon, BlueSky, Twitch and other destinations, it handles resizing, watermark removal, stories syncing, and image, video, and podcast content distribution on autopilot. The service is sold on monthly or annual subscription tiers (Starter, Pro, Agency) and is targeted at content creators, small businesses, e-commerce sellers, and social media agencies.
Product overview
Repurpose.io is a #1 automated content repurposing and distribution platform designed for content creators, small businesses, e-commerce, and agencies. The core product is the Repurpose.io Platform which automatically distributes content posted on one platform to multiple social media channels including YouTube, TikTok, Instagram, Facebook, Snapchat, Pinterest, LinkedIn, X, Amazon, BlueSky, Twitch, and cloud storage services like Google Drive and Dropbox. The platform includes feature modules such as Image Repurposing (for photos, carousels, slideshows, graphics), Stories Repurposing (for Instagram, Facebook, Snapchat Stories), and TikTok Backup Plan. The platform is offered through three pricing tiers: Starter ($35/month), Pro ($79/month), and Agency ($179/month). Additional offerings include the YouTube Partner Program (3 months free), Affiliate Program, Live Office Hours support, and educational resources like the 33 Ways to Repurpose Content Guide.
Differentiator
Problem solved
Functional benefit
Products and services
- Repurpose.io Platform SaaS platform that lets content creators, small businesses, e-commerce sellers, and agencies post content once and have it automatically repurposed across YouTube, TikTok, Instagram, Facebook, Snapchat, Pinterest, LinkedIn, X, Amazon, BlueSky, Twitch, Google Drive and Dropbox, with automatic watermark removal, resizing, stories syncing, and scheduled publishing on monthly or annual subscription tiers (Starter, Pro, Agency).
Quantifiable outcome
- Users can save up to 20 hours per week by using automatic cross-platform posting
- +5 more outcomes
Companies that use Repurpose.io
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Repurpose.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature7 records
Repurpose.io partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- TikTokcoreOfficial approved API partner enabling secure publishing and content management through TikTok's Connect with TikTok OAuth integration. Users can automatically repurpose TikTok videos to other platforms and backup TikTok content.
- YouTubecoreOfficial YouTube Partner with approved API access enabling automated publishing to YouTube, YouTube Shorts, and YouTube channel management through secure OAuth connections.
- Meta (Facebook/Instagram)coreApproved app and official partner of Meta, enabling users to connect Facebook and Instagram accounts via Connect with Facebook/Instagram OAuth for automated content repurposing across Meta's platforms.
- SnapchatcoreOfficial partner enabling approved API integration for publishing and managing Snapchat content, including Stories repurposing, through secure OAuth authentication.
- AmazoncoreApproved partner for content distribution capabilities related to Amazon platform, enabling content creators to integrate Amazon presence with their cross-platform content strategy.
- Google DrivesupportingIntegration partner enabling users to automatically backup their social media content to Google Drive without watermarks, providing secure cloud storage for content preservation.
- DropboxsupportingIntegration partner enabling users to automatically backup social media videos to Dropbox without watermarks, offering an alternative cloud backup destination.
- PinterestcorePlatform integration partner enabling automated publishing and repurposing of video content to Pinterest, expanding creator reach to Pinterest's discovery-driven audience.
- LinkedIncorePlatform integration partner enabling automated content publishing to LinkedIn, targeting professional audiences and B2B content distribution use cases.
- X (Twitter)corePlatform integration partner enabling automated publishing of video content to X (Twitter), expanding content reach to X's social media audience.
- TwitchsupportingPlatform integration partner for content distribution to Twitch, targeting gaming and live streaming content creators.
- BlueSkysupportingPlatform integration partner for emerging social platform BlueSky, enabling early access to this distribution channel for content creators.
Scale indicators8 records
Recent moves6 records
Repurpose.io competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Repurpose.io social profiles
Digital presenceRepurpose.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repurpose.io leadership team
Management profileNumber of profiles
Profiles2 records
Repurpose.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repurpose.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repurpose.io
What does Repurpose.io do?
Repurpose.io is a cloud-based SaaS platform that automatically reposts content published on one social media account to multiple other platforms. Through official API integrations with YouTube, TikTok, Instagram, Facebook, Snapchat, Pinterest, LinkedIn, X, Amazon, BlueSky, Twitch and other destinations, it handles resizing, watermark removal, stories syncing, and image, video, and podcast content distribution on autopilot. The service is sold on monthly or annual subscription tiers (Starter, Pro, Agency) and is targeted at content creators, small businesses, e-commerce sellers, and social media agencies.
Is Repurpose.io a public or private company?
Repurpose.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Repurpose.io founded?
Repurpose.io was founded in 2016. It employs 11 to 50 people.
Where is Repurpose.io based?
Repurpose.io is headquartered in Toronto, Canada, in the North America region.
How does Repurpose.io make money?
One revenue line is on record: saaS Subscription.
Does Repurpose.io have an API?
No public API is recorded for Repurpose.io.
What industry is Repurpose.io in?
Repurpose.io's product category is Social Media Automation Software. Its primary akta.pro industry code is MPACACAM, Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms, with a secondary code of THAHAOAN, On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing). Its NAICS code is 51621 and its SIC code is 7372.