All India Management Association

What All India Management Association does

AIMA, founded in 1957, is India's apex non-lobbying, non-profit body for the management profession, headquartered in New Delhi. It serves four primary constituencies: individual management professionals (38,000 members), corporate and institutional members (6,000), management schools (600+ B-schools accepting MAT), and government/diplomatic stakeholders. Its core mandate is capacity building across the Indian management ecosystem through standardized testing, professional education, executive development, and policy engagement.

AIMA's main product lines are: (1) the Management Aptitude Test (MAT), a standardized admission test administered since 1988 in CBT, IBT, and PBT formats across multiple windows annually, recognized by the Government of India; (2) AICTE-approved diploma programs (PGDM, PGCM, PGCBM) and certificate programs priced in the Rs 35,000–80,000+ range; (3) customized corporate training programs, including dedicated cohorts for the Indian Army and other large organizations; (4) professional membership services and continuing education; and (5) national and international convening, including the annual Management Convention and overseas CEO delegations. The technical stack is largely conventional—standardized testing platforms with third-party AI-enabled remote proctoring for online test windows—rather than proprietary AI infrastructure.

AIMA operates as a member-funded non-profit with diversified revenue streams: membership fees (individual and corporate), MAT test fees (Rs 750 per attempt), tuition for diploma and certificate programs, corporate training contracts, sponsorships, and event/conference revenues. It distributes through 68 Local Management Associations across 20 states and acts as the Indian Member Council of the Asian Association of Management Organisations (AAMO), giving it a pan-India and pan-Asian footprint. The organization's leadership comprises senior executives from major Indian corporates (Tata Steel, Hero Enterprise, JM Financial Investments, etc.), reinforcing its convening authority rather than signalling operating scale.

Name

All India Management Association

Legal name

All India Management Association

Website

https://aima.in

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

All India Management Association (AIMA), founded in 1957, is India's apex non-profit body for the management profession, serving 38,000 individual members, 6,000 corporate members, and 600+ B-schools through standardized testing (MAT), AICTE-approved diploma programs, corporate training, and national/international convening.

Ownership category

akta.pro rank

Product category

Management Education and Professional Development Services

NAICS

Business Associations (813910), Management Consulting Services (54161)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Human Resources, Organizational Behavior & Leadership Institutes (EDAHAHAG)

Keywords

• Management education
• Professional development
• Aptitude testing
• Executive training
• Industry networking

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: AIMA generates revenue through individual professional membership (Rs 750 for UGAT registration), institutional/corporate membership subscriptions, and international membership fees (US $35 for AAMO NMO members, US $250 for non-AAMO members annually).
2. Testing and Assessment Services: Revenue from Management Aptitude Test (MAT), Under Graduate Aptitude Test (UGAT), and other assessment services. MAT has been administered since 1988 for B-School admissions. Fees vary by test type and registration mode.
3. Management Education Programs: Post-graduate programs including PGDM, PGDM (Executive), PGDITM, PGCM, and short-term certificate courses through industry collaboration. Programs are approved by AICTE and delivered through flexible learning formats.
4. Professional Development Programs: Revenue from Global Advanced Management Programme (GAMP), Leadership Development Programme, workshops, trainings, business simulations, and certification programs like LEAP (Rs 40,000-45,000) and Leadership Development (Rs 80,000).
5. Competitions and Events: Fees from National Competition for Young Managers (NCYM starting Rs 35,000), National Management Quiz (NMQ), Corporate Olympiad, and other competitive events across PSU and private sector categories.
6. International Membership and Programs: Revenue from international membership (US $35-250 annually) and participation fees for international delegations, CEO visits to global innovation hubs (Silicon Valley, China, Israel, Japan, Sweden, Dubai).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

AIMA operates as India's apex non-profit body for the management profession, delivering standardized aptitude testing (MAT since 1988 and UGAT for B-School and undergraduate admissions), AICTE-approved postgraduate management education (PGDM, PGDM Executive, PGDITM, PGCM and specializations), executive and international professional development programs (GAMP, GIMP, LEAP, Leadership Development), corporate training through ATLAS, national management competitions, and flagship events. It also runs a membership network of 38,000 individual and 6,000 corporate/institutional members served through 68 Local Management Associations.

Product overview

All India Management Association (AIMA) operates as a multi-service management organization offering a platform-plus-modules architecture spanning testing and assessment services, management education programmes, professional development offerings, events and competitions, and membership services. The core testing products include MAT (Management Aptitude Test) and UGAT (Under Graduate Aptitude Test) administered since 1988, with newer digital delivery through Remote Proctored Internet Based Tests (IBT) powered by AI. The education portfolio comprises AICTE-approved PGDM, PGDM (Executive), PGDITM, PGCM and specialized PGCM programmes (Business Analytics, Digital Marketing, Entrepreneurship, Public Accounting), supplemented by short-term industry collaboration certificate courses in Digital Transformation, Fintech, Business Analytics, Sustainability and other emerging areas. Professional development includes the Global Advanced Management Programme (GAMP) conducted internationally since 2010, the Global Innovation and Management Programme (GIMP), Leadership Excellence & Advancement Programme (LEAP), and corporate training through ATLAS. Flagship events include National Management Convention, National Leadership Conclave, and Managing India Awards. Competitions span National Competition for Young Managers (NCYM), National Management Quiz (NMQ), and Pragati Women's Quiz. AIMA also provides AI-powered Online Counselling and Online Interview platforms, skill certifications (ACT, ACTC), and operates Management TV video content platform and AIMA Library digital resources.

Differentiator

Problem solved

Functional benefit

Brands

• MAT (Management Aptitude Test): Standardised test administered since 1988 for B-School admissions to MBA and allied programmes.
• UGAT (Under Graduate Aptitude Test)
• AMT Certification
• RMAT
• GAMP (Global Advanced Management Programme)
• CME (Centre of Management Education)
• ATLAS

Products and services

• Management Aptitude Test (MAT) Standardised aptitude test administered since 1988 for screening candidates for admission to MBA and allied programmes at B-Schools across India, with over 600 participating member institutions.
• Under Graduate Aptitude Test (UGAT) Annual standardised test screening candidates for undergraduate management programmes including Integrated MBA, BBA, BCA, BHM and B.Com, with a registration fee of Rs 750.
• Remote Proctored Internet Based Test (IBT) AI-powered and live-proctored test delivery mode enabling secure online assessments to be taken from home using a computer, webcam and internet connection, offered as an RMAT option.
• Online Counselling Platform Web-based e-counselling system for distributed seat allotment with online registration, document verification, payment gateway integration, merit-based seat allocation and a digital meeting platform for candidate interaction.
• Online Interview Platform Virtual interview system with candidate authentication, scheduling, a panel interface for online evaluation and automated results compilation across multiple panel members.
• AMT (Accredited Management Teacher) Certification Accredited Management Teacher certification administered since 1996 by AIMA's Centre for Management Services to recognise management education faculty competencies.
• PGDM (Post Graduate Diploma in Management) AICTE-approved Post Graduate Diploma in Management offered by AIMA through flexible distance learning for working professionals and aspiring managers.
• PGDM (Executive) Executive PGDM variant designed for working professionals with an advanced management curriculum, offered by AIMA through flexible distance learning.
• PGDITM (Post Graduate Diploma in IT Management) AICTE-approved Post Graduate Diploma in Information Technology Management offered by AIMA focused on IT management education.
• PGCM (Post Graduate Certificate in Management) with specialisations Certificate-level management programmes (PGCM) including specialisations in Digital Marketing and Strategy, Business Analytics, Entrepreneurship and Family Business, and Public Accounting and Finance.
• Short-Term Industry Collaboration Certificate Programmes Short-term certificate courses in Digital Innovation and Transformation, Business Consulting, Sustainability Management, Fintech, Big Data for Business Analysts, Business Analytics & AI, Digital Marketing & AI, and Leading Digital Business Transformation delivered by AIMA through industry collaboration.
• Global Advanced Management Programme (GAMP) International management programme conducted across Silicon Valley (USA), China, Israel and Europe providing senior leaders with exposure to global innovations, with 23+ editions held since 2010.
• Global Innovation and Management Programme (GIMP) 4-day exclusive on-site learning experience for senior leaders that refines leadership and management skills through curated visits to leading global companies, designed for groups of 20-25 delegates.
• Leadership Excellence and Advancement Programme (LEAP) Women leadership development programme covering leadership competencies, strategic thinking, executive presence, design leadership and AI-led decision-making for mid-level women professionals, priced at Rs 40,000-45,000 + GST.
• Leadership Development Programme Mid-level leadership development programme transforming managers into visionary leaders through a boot-camp-style immersion with industry experts and executive coaching, priced at Rs 80,000 + GST per delegate.
• ATLAS (AIMA Training, Learning and Advanced Solutions) Corporate Training AIMA's corporate training division providing in-company training, need-based training, skill development, training evaluation and impact assessment, and customised training plan execution.
• CEO's Delegation Visits High-level CEO delegation visits to global technology and innovation hubs including Silicon Valley, China, Japan, Israel, Sweden, Estonia and Dubai for engagement with technology pioneers and innovation ecosystems.
• US-India Conference Annual US-India conference co-hosted by AIMA with UC Berkeley Haas and later UC Santa Cruz Silicon Valley Campus, focusing on US-India trade, technology and business collaboration.
• National Management Convention Flagship AIMA mega event addressed by industry captains, policymakers and thought leaders for deliberations on management excellence.
• National Leadership Conclave Flagship AIMA leadership event bringing leaders and managers into discussions with senior government officials on national development priorities.
• Managing India Awards Flagship AIMA awards programme recognising outstanding achievements in management and leadership across Indian organisations.
• National Competition for Young Managers (NCYM) Annual AIMA national-level competition for young managers under 40 to enhance analytical, creative thinking, problem-solving and leadership skills through presentations on contemporary management themes.
• National Management Quiz (NMQ) National-level AIMA corporate quiz covering general management, marketing, advertising, HRM, finance and capital markets, business events and personalities in the news.
• Pragati Women's Quiz AIMA national-level women's quiz competition celebrating achievements of women professionals across corporate India.
• National Competition for Managers (NCM) AIMA national competition for managers covering contemporary managerial themes, organised in PSU and private sector categories.
• Corporate Olympiad AIMA corporate competition event for corporate professionals across PSU and private sector categories.
• Business Simulation Programmes AIMA business simulation programmes delivered for corporates, professionals, B-Schools and students through national SMG and NMG competitions.
• ACT and ACTC (AIMA Certified Trainer / Certified Training Coordinator) Certifications AIMA certifications that recognise competencies and skills acquired by individuals as training professionals (ACT) and training coordinators (ACTC).
• Vocational Skills Assessment Services Sector skill assessment services under the Skill India Initiative delivered through a network of qualified assessors and AIMA's assessment platform.
• Customised Admission and Recruitment Tests Customised admission tests for educational institutions and universities, and customised recruitment tests for organisations' hiring needs.
• AIMA Membership and Young Leaders Council Individual professional and corporate/institutional membership subscription programme and the Young Leaders Council providing access to publications, library services, events, and member-exclusive programmes.
• Management TV Knowledge Platform Video content platform by AIMA featuring management discussions, keynote addresses and expert sessions on digital transformation, procurement innovation, infrastructure and AI.
• AIMA Library Digital library services available to AIMA members, providing research resources and management publications.
• ATLAS (AIMA Training, Learning and Advanced Solutions) - Certification of Professional Skills Certification of professional skills for individual learners and workforce participants delivered through AIMA Training, Learning and Advanced Solutions (ATLAS).
• National Competition for Young India (NCYI) AIMA national-level competition for young India covering themes of tourism, sports, entertainment, technology and infrastructure.

Quantifiable outcome

• MAT has been administered since 1988 as a standardised test for B-School admissions
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Sweden-India Business Council (SIBC)coreStrategic or Co-development Partner · 1 January 2025Partnership with SIBC for CEO delegation to Sweden and Estonia. Engagements with Combient, Ericsson, Truecaller, GreenIron H2 AB, Epiroc, STING, Norrsken House. Meeting with Marcus Wallenberg, Chairman, SEB Group.
• UC Santa CruzcoreStrategic or Co-development Partner · 1 January 2023Partnership with UC Santa Cruz for US-India Conference hosting at Silicon Valley Campus since 2023. 8th edition held October 2025 on theme 'US–India: Normalization or Reset?'. Supported by Consulate General of India in San Francisco.
• Manufacturing Association of IsraelcoreStrategic or Co-development Partner · 1 January 2023MoU signed for jointly exploring areas of mutual cooperation between India and Israel Asia forum. Meeting with Minister Nir Barkat, Ministry of Economy and Industry, Israel for business cooperation discussions.
• UC Berkeley Haas School of BusinesscoreStrategic or Co-development Partner · 1 January 2016Annual US-India Conference collaboration with Haas School of Business at UC Berkeley since 2016. Conference focuses on leveraging mutual strengths and capitalizing on shared opportunities between India and US. Includes Garwood Center for Corporate Innovation partnership.
• World BankflagshipStrategic or Co-development Partner · 1 January 2014World Bank supported Professional Diploma in Public Procurement offered since July 2014. Also provides technical support for Contract Management and Dispute Resolution training programs. AIIB and NDB also support procurement-related training initiatives.
• Silicon Valley Companies and InstitutionscoreTechnology or Integration · 1 January 2010GAMP program includes visits to leading companies including Nvidia, Chevron, PayPal, Standard Chartered Bank, Wells Fargo Bank, PG&E, DuPont Innovation Center, Calpine Corporation, Cisco Systems, Wipro, IBM Almaden Research, Plug & Play Innovation Center, Fujitsu Laboratories, Berkeley SkyDeck, UC Berkeley Campus.
• St. Gallen SymposiumcoreStrategic or Co-development PartnerAIMA serves as India partner for St. Gallen Symposium for over two decades. Brings Indian delegation of business leaders, policymakers and thinkers to annual symposium. Featured special AIMA session 'Reimagining India's Economy: Tech, Manufacturing & Integration' at 54th edition in May 2025.
• HorasiscoreStrategic or Co-development PartnerAIMA has partnered with Horasis for nearly a decade as co-organiser of Horasis India Meetings and Horasis Asia Meetings. Includes special AIMA sessions on India's strategic positioning and bilateral relations. AIMA delegation features Past Presidents and Council Members.
• AAMO (Asian Association of Management Organisations)coreStrategic or Co-development PartnerAIMA is a member of AAMO network including Australia, Hong Kong, Macau, Malaysia, Nepal, New Zealand, Pakistan, Philippines, and Sri Lanka. Facilitates international membership exchange and regional business cooperation among Asian management organisations.
• British CouncilflagshipStrategic or Co-development PartnerUKIERI Institutional Building project partnership for Creation of Management and General Skills SSC. Partnered with UK institutions Asset Skills and NOCN to develop National Occupational Standards, training manuals, and capacity building for employability skills.
• New Development Bank (NDB)flagshipStrategic or Co-development PartnerPartner in Contract Management and Dispute Resolution training programs alongside World Bank and AIIB. Supports professional development in public procurement and infrastructure financing.
• Asian Infrastructure Investment Bank (AIIB)flagshipStrategic or Co-development PartnerPartner in Contract Management and Dispute Resolution training programs alongside World Bank and NDB for public procurement professional development.
• Stanford UniversityminorStrategic or Co-development PartnerHuman-Centered Artificial Intelligence (HAI) sessions at Stanford University as part of CEO delegation to Silicon Valley. Provides academic perspective on AI ethics and research.
• Consulate General of India in San FranciscocoreStrategic or Co-development PartnerCollaborative support for US-India Conference organization. Consul General participates in conference sessions and provides diplomatic perspective on India-US relations.
• Consulate General of India in DubaicoreStrategic or Co-development PartnerSupported India-UAE Conference organization including participation in India Conference Dubai and collaboration with Indian Business and Professional Council (IBPC).

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Management Association: US-based membership and professional development association offering management training, seminars, and certifications. Closest international peer to AIMA in mission, membership model, and education portfolio, though operates at smaller scale and in a more mature market.
• Graduate Management Admission Council (GMAC): Owns the GMAT and NMAT standardized tests used for MBA admissions globally and in India. Direct competitive peer to AIMA in the B-School admissions testing market and a comparable non-profit assessment organization.
• European Foundation for Management Development (EFMD): International accreditation body for management education with EQUIS and EPAS programmes; collaborates with leading business schools globally. Comparable as an international management-education governance body, though more focused on accreditation than AIMA's testing/events mix.
• Association of MBAs (AMBA): UK-based international accreditation body for MBA, DBA, and MBM programmes. Peer in management-education accreditation and global MBA ecosystem; smaller scale than AIMA but comparable mission in management quality assurance.
• Chartered Management Institute (CMI): UK chartered body awarding management and leadership qualifications, with individual and corporate membership comparable to AIMA's structure. Strong international peer in the chartered-management-body category.

Broad incumbents

• Confederation of Indian Industry (CII): India's largest industry chamber with 9,000+ members, 300+ offices. Comparable in membership scale and policy influence, but CII focuses on cross-industry advocacy rather than management-specific testing and education; AIMA is more specialized in management aptitude testing and management education.
• Federation of Indian Chambers of Commerce & Industry (FICCI): One of India's oldest business chambers with broad membership across corporates and SMEs. Comparable as a national apex body with policy access and event/conference programming, though broader than management-specific.
• NASSCOM (National Association of Software and Service Companies): Indian IT/ITeS industry body with deep corporate membership and skilling/assessment programmes (FutureSkills, Nasscom Assessments). Comparable as a sector-specific apex body that runs certifications, events, and policy advocacy — analogous to AIMA's role in management.

Regional players

• PHD Chamber of Commerce and Industry: Indian multi-industry chamber with corporate membership, events, and policy advocacy. Comparable in structure and Indian-market focus, though broader than management-only.

Others

• Asian Association of Management Organisations (AAMO): Network of 17 Asian national management organizations including AIMA itself. AIMA uses AAMO for international membership and regional cooperation — a peer/partner combination that gives AIMA direct reach across Asian management ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/aimaindia
• YouTubeyoutube.com/c/AIMAIndiaOfficial
• Facebookfacebook.com/190455011005600
• LinkedInlinkedin.com/school/aimaindia
• Instagraminstagram.com/aima.india

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about All India Management Association