The Keyes Company
The Keyes Company is a privately held, four-generation family-owned real estate brokerage and Florida's largest independent firm, operating 58+ offices and 4,000+ agents across the state, serving residential buyers, sellers, and luxury clients through integrated brokerage, mortgage, title, insurance, and property management services.
- Company typePrivate
- Founded1926
- HeadquartersMiami, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The Keyes Company does
The Keyes Company is a privately held, four-generation family-owned real estate brokerage headquartered in Miami, Florida, founded in 1926 by Ken Keyes and controlled by the Pappas family since 1969. Operating as Florida's largest independently owned brokerage and a Top 25 U.S. firm, Keyes runs 58+ offices statewide with 3,850+ Realtors (4,000+ associates including Illustrated Properties), serving individual buyers, sellers, and luxury property clients across Miami-Dade, Broward, Palm Beach, Southwest Florida, Treasure Coast, and Volusia County markets with reported annual real estate services volume of $9.2B+ in 2025.
The company's core offering is residential brokerage, augmented by an integrated services platform that includes wholly owned subsidiaries for mortgage (Capital Partners Mortgage), title (HomePartners Title), insurance (Keyes Insurance), property management, and commercial real estate. Technology infrastructure runs on Delta Media Group's DeltaNET 7 enterprise platform — launched in February 2026 as a unified, AI-ready ecosystem consolidating consumer websites, agent marketing, training, and backend operations. Distribution extends beyond Florida through exclusive memberships in Forbes Global Properties, Luxury Portfolio International, and Leading Real Estate Companies of the World, plus a Zillow Preview integration for pre-MLS listing exposure.
The business model is transaction-fee based, earning commissions on buy/sell activity routed through its agent network. Marketing is multi-channel — website/SEO, social media (Instagram, Facebook, LinkedIn, YouTube), content marketing, syndication to 12 international portals and 900+ websites, and industry events. Revenue is heavily diversified across thousands of individual consumer transactions rather than concentrated enterprise contracts, with luxury ($1M+) and relocation/corporate segments providing higher-margin overlays.
The Keyes Company firmographics
Firmographics- Name
- The Keyes Company
- Legal name
- The Keyes Company
- Website
- https://keyes.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Keyes Company is a privately held, four-generation family-owned real estate brokerage and Florida's largest independent firm, operating 58+ offices and 4,000+ agents across the state, serving residential buyers, sellers, and luxury clients through integrated brokerage, mortgage, title, insurance, and property management services.
- Ownership category
- akta.pro rank
The Keyes Company industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Debt & Structured Finance / Mortgage Brokerage (BPAJABAK), Office Brokerage (BPAJABAA)
Keywords
Where The Keyes Company is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Keyes Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on property buy and sell transactions. The company facilitates residential sales with agents representing buyers and sellers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Keyes Company product offering
Product offeringCore offering
The Keyes Company operates as a full-service real estate brokerage facilitating residential and commercial property sales, rentals, and relocations across Florida through a network of more than 4,000 real estate professionals in 58+ offices. The company also provides integrated in-house mortgage lending, title and settlement services, property insurance, and property management under the Keyes Family of Companies umbrella.
Product overview
The Keyes Company operates as Florida's largest independently owned real estate brokerage, offering a comprehensive real estate services platform built around its core residential sales business. The company provides an integrated suite of services including mortgage financing through Capital Partners Mortgage, title services via HomePartners Title Services, property management, insurance, commercial real estate, new developments, and relocation services. The technology infrastructure is powered by Delta Media Group's DeltaNET® 7 platform, which provides unified digital tools for consumer-facing websites, agent marketing, training, and backend operations. The company serves markets across Florida through lifestyle-focused property categories (luxury, golf, tennis, equestrian, waterfront, gated communities, senior living) and maintains affiliations with Forbes Global Properties and Luxury Portfolio International for high-end property marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales Brokerage
- Capital Partners Mortgage
- Keyes Property Management
- HomePartners Title Services
- Keyes Insurance
- Commercial Real Estate
- New Developments
- Relocation Services
- Keyes Luxury Real Estate
Companies that use The Keyes Company
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
The Keyes Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Keyes Company partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and flagship.
- ZillowminorKeyes joined Zillow Preview program, enabling pre-MLS listings to be publicly visible on Zillow and Trulia before going active in the MLS, providing broader buyer access to coming soon listings.
- Delta Media GroupcoreKeyes Company and Illustrated Properties partnered with Delta Media Group to launch unified, AI-ready digital platforms for South Florida agents and clients. Built on DeltaNET 7 technology, the platforms consolidate consumer websites, agent marketing, training, and backend operations into a single connected ecosystem serving 4,000+ real estate professionals.
- Forbes Global PropertiesflagshipKeyes Company became an exclusive member of Forbes Global Properties in South Florida, providing access to one of the world's most trusted luxury real estate media brands with reach across 83 countries, 140 million digital ecosystem, and 50+ million social media followers.
- Luxury Portfolio InternationalflagshipFounding member of Luxury Portfolio International, connecting luxury listings with affluent buyers possessing average $10.3 million in liquid assets. Network includes 800+ major cities worldwide.
- Leading Real Estate Companies of the WorldflagshipFounding member of Leading Real Estate Companies of the World, the largest real estate network surpassing all other brands in total sales volume.
Scale indicators12 records
Recent moves4 records
Expansion highlights5 records
The Keyes Company competitors and assessment
Company assessmentDirect peers
- Compass: Compass is a technology-enabled residential brokerage operating nationally with a growing Florida presence. It competes directly with Keyes for agent recruitment and luxury buyer mandates in South Florida, using a similar full-service commission model augmented by its proprietary platform.
- eXp Realty: eXp Realty operates a cloud-based brokerage model with no physical offices, attracting agents with higher commission splits and stock-based incentives. It directly competes with Keyes for Florida agent recruitment and consumer-facing listings at lower overhead.
- Sotheby's International Realty: Sotheby's International Realty competes directly with Keyes' luxury division in South Florida's high-net-worth markets. Both networks emphasize global luxury buyer reach and premium marketing, and Keyes' Forbes Global Properties membership puts it in direct competition for $1M+ mandates.
- Douglas Elliman: Douglas Elliman operates a major residential and luxury brokerage with strong Florida presence, particularly in South Florida condos and new developments. It competes with Keyes for high-end listings and developer relationships in Miami-Dade and Broward.
- Redfin: Redfin is a technology-driven residential brokerage offering a hybrid model with salaried agent support and consumer-direct tools. It competes with Keyes for Florida listings and buyers, particularly through its lower-commission listing service.
- Premier Sotheby's International Realty / Illustrated Properties: Illustrated Properties, Keyes' own 2016-merger subsidiary, now operates as part of the Keyes Family of Companies. Premier Sotheby's is a comparable Florida luxury-focused competitor serving overlapping markets in Naples, Sarasota, and Southwest Florida.
- HomeSmart: HomeSmart is one of the largest independent brokerage networks in the US with significant Florida agent count. It competes with Keyes for agent recruitment through a flat-fee, high-split model that appeals to independent producers across the state.
Broad incumbents
- Coldwell Banker: Coldwell Banker is a long-established national franchise brokerage network with significant Florida market share. Several Keyes district managers previously worked at Coldwell Banker, and it competes for the same agents and luxury buyers across the state.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a large national franchise network with strong Florida franchisee coverage. It offers overlapping residential and luxury services comparable to Keyes, leveraging a national brand rather than a regional family-owned identity.
Emerging players
- The Real Brokerage: The Real Brokerage is a tech-enabled, cloud-based residential brokerage that has expanded aggressively in Florida. While smaller and younger than Keyes, it targets the same agent pool with a higher commission split and lower-fee model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Keyes Company social profiles
Digital presenceThe Keyes Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Keyes Company leadership team
Management profileNumber of profiles
Profiles10 records
The Keyes Company subsidiaries and ownership
Company hierarchySubsidiaries7 records
The Keyes Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Keyes Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Keyes Company
What does The Keyes Company do?
The Keyes Company operates as a full-service real estate brokerage facilitating residential and commercial property sales, rentals, and relocations across Florida through a network of more than 4,000 real estate professionals in 58+ offices. The company also provides integrated in-house mortgage lending, title and settlement services, property insurance, and property management under the Keyes Family of Companies umbrella.
Is The Keyes Company a public or private company?
The Keyes Company is a private company. It is classified as family owned and is currently operating.
When was The Keyes Company founded?
The Keyes Company was founded in 1926. It employs 1,001 to 5,000 people.
Where is The Keyes Company based?
The Keyes Company is headquartered in Miami, United States, in the North America region.
How does The Keyes Company make money?
One revenue line is on record: real Estate Commission.
Who are The Keyes Company's main competitors?
Direct peers on record are Compass, eXp Realty, Sotheby's International Realty, Douglas Elliman, Redfin, Premier Sotheby's International Realty / Illustrated Properties and HomeSmart. Broad incumbents are Coldwell Banker and Berkshire Hathaway HomeServices. The Real Brokerage is listed as an emerging player.
Does The Keyes Company have an API?
No public API is recorded for The Keyes Company.
What industry is The Keyes Company in?
The Keyes Company's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAK, Debt & Structured Finance / Mortgage Brokerage. Its NAICS code is 53121 and its SIC code is 6531.