The Keyes Company

What The Keyes Company does

The Keyes Company is a privately held, four-generation family-owned real estate brokerage headquartered in Miami, Florida, founded in 1926 by Ken Keyes and controlled by the Pappas family since 1969. Operating as Florida's largest independently owned brokerage and a Top 25 U.S. firm, Keyes runs 58+ offices statewide with 3,850+ Realtors (4,000+ associates including Illustrated Properties), serving individual buyers, sellers, and luxury property clients across Miami-Dade, Broward, Palm Beach, Southwest Florida, Treasure Coast, and Volusia County markets with reported annual real estate services volume of $9.2B+ in 2025.

The company's core offering is residential brokerage, augmented by an integrated services platform that includes wholly owned subsidiaries for mortgage (Capital Partners Mortgage), title (HomePartners Title), insurance (Keyes Insurance), property management, and commercial real estate. Technology infrastructure runs on Delta Media Group's DeltaNET 7 enterprise platform — launched in February 2026 as a unified, AI-ready ecosystem consolidating consumer websites, agent marketing, training, and backend operations. Distribution extends beyond Florida through exclusive memberships in Forbes Global Properties, Luxury Portfolio International, and Leading Real Estate Companies of the World, plus a Zillow Preview integration for pre-MLS listing exposure.

The business model is transaction-fee based, earning commissions on buy/sell activity routed through its agent network. Marketing is multi-channel — website/SEO, social media (Instagram, Facebook, LinkedIn, YouTube), content marketing, syndication to 12 international portals and 900+ websites, and industry events. Revenue is heavily diversified across thousands of individual consumer transactions rather than concentrated enterprise contracts, with luxury ($1M+) and relocation/corporate segments providing higher-margin overlays.

Name

The Keyes Company

Legal name

The Keyes Company

Website

https://keyes.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Keyes Company is a privately held, four-generation family-owned real estate brokerage and Florida's largest independent firm, operating 58+ offices and 4,000+ agents across the state, serving residential buyers, sellers, and luxury clients through integrated brokerage, mortgage, title, insurance, and property management services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Debt & Structured Finance / Mortgage Brokerage (BPAJABAK), Office Brokerage (BPAJABAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Real estate mortgage lending
• Title and insurance services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property buy and sell transactions. The company facilitates residential sales with agents representing buyers and sellers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Keyes Company operates as a full-service real estate brokerage facilitating residential and commercial property sales, rentals, and relocations across Florida through a network of more than 4,000 real estate professionals in 58+ offices. The company also provides integrated in-house mortgage lending, title and settlement services, property insurance, and property management under the Keyes Family of Companies umbrella.

Product overview

The Keyes Company operates as Florida's largest independently owned real estate brokerage, offering a comprehensive real estate services platform built around its core residential sales business. The company provides an integrated suite of services including mortgage financing through Capital Partners Mortgage, title services via HomePartners Title Services, property management, insurance, commercial real estate, new developments, and relocation services. The technology infrastructure is powered by Delta Media Group's DeltaNET® 7 platform, which provides unified digital tools for consumer-facing websites, agent marketing, training, and backend operations. The company serves markets across Florida through lifestyle-focused property categories (luxury, golf, tennis, equestrian, waterfront, gated communities, senior living) and maintains affiliations with Forbes Global Properties and Luxury Portfolio International for high-end property marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Brokerage
• Capital Partners Mortgage
• Keyes Property Management
• HomePartners Title Services
• Keyes Insurance
• Commercial Real Estate
• New Developments
• Relocation Services
• Keyes Luxury Real Estate

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• ZillowminorGTM or Marketing Partner · 10 April 2026Keyes joined Zillow Preview program, enabling pre-MLS listings to be publicly visible on Zillow and Trulia before going active in the MLS, providing broader buyer access to coming soon listings.
• Delta Media GroupcoreTechnology or Integration · 18 February 2026Keyes Company and Illustrated Properties partnered with Delta Media Group to launch unified, AI-ready digital platforms for South Florida agents and clients. Built on DeltaNET 7 technology, the platforms consolidate consumer websites, agent marketing, training, and backend operations into a single connected ecosystem serving 4,000+ real estate professionals.
• Forbes Global PropertiesflagshipGTM or Marketing Partner · 1 January 2020Keyes Company became an exclusive member of Forbes Global Properties in South Florida, providing access to one of the world's most trusted luxury real estate media brands with reach across 83 countries, 140 million digital ecosystem, and 50+ million social media followers.
• Luxury Portfolio InternationalflagshipGTM or Marketing PartnerFounding member of Luxury Portfolio International, connecting luxury listings with affluent buyers possessing average $10.3 million in liquid assets. Network includes 800+ major cities worldwide.
• Leading Real Estate Companies of the WorldflagshipGTM or Marketing PartnerFounding member of Leading Real Estate Companies of the World, the largest real estate network surpassing all other brands in total sales volume.

Scale indicators12 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Compass: Compass is a technology-enabled residential brokerage operating nationally with a growing Florida presence. It competes directly with Keyes for agent recruitment and luxury buyer mandates in South Florida, using a similar full-service commission model augmented by its proprietary platform.
• eXp Realty: eXp Realty operates a cloud-based brokerage model with no physical offices, attracting agents with higher commission splits and stock-based incentives. It directly competes with Keyes for Florida agent recruitment and consumer-facing listings at lower overhead.
• Sotheby's International Realty: Sotheby's International Realty competes directly with Keyes' luxury division in South Florida's high-net-worth markets. Both networks emphasize global luxury buyer reach and premium marketing, and Keyes' Forbes Global Properties membership puts it in direct competition for $1M+ mandates.
• Douglas Elliman: Douglas Elliman operates a major residential and luxury brokerage with strong Florida presence, particularly in South Florida condos and new developments. It competes with Keyes for high-end listings and developer relationships in Miami-Dade and Broward.
• Redfin: Redfin is a technology-driven residential brokerage offering a hybrid model with salaried agent support and consumer-direct tools. It competes with Keyes for Florida listings and buyers, particularly through its lower-commission listing service.
• Premier Sotheby's International Realty / Illustrated Properties: Illustrated Properties, Keyes' own 2016-merger subsidiary, now operates as part of the Keyes Family of Companies. Premier Sotheby's is a comparable Florida luxury-focused competitor serving overlapping markets in Naples, Sarasota, and Southwest Florida.
• HomeSmart: HomeSmart is one of the largest independent brokerage networks in the US with significant Florida agent count. It competes with Keyes for agent recruitment through a flat-fee, high-split model that appeals to independent producers across the state.

Broad incumbents

• Coldwell Banker: Coldwell Banker is a long-established national franchise brokerage network with significant Florida market share. Several Keyes district managers previously worked at Coldwell Banker, and it competes for the same agents and luxury buyers across the state.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a large national franchise network with strong Florida franchisee coverage. It offers overlapping residential and luxury services comparable to Keyes, leveraging a national brand rather than a regional family-owned identity.

Emerging players

• The Real Brokerage: The Real Brokerage is a tech-enabled, cloud-based residential brokerage that has expanded aggressively in Florida. While smaller and younger than Keyes, it targets the same agent pool with a higher commission split and lower-fee model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJZ2Z6xdlN-lJ_hAaaUViUg
• Facebookfacebook.com/KeyesRealtors
• LinkedInlinkedin.com/company/the-keyes-company
• Instagraminstagram.com/keyesrealtors
• Xx.com/KeyesRealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Keyes Company