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Pemba Capital Partners

Full company profile

uuid0006wg7

Namestring
Pemba Capital Partners
Legal namestring
Pemba Capital Partners
Company typeenum
Private
Founded yearint
1998
Descriptiontext

Pemba Capital Partners is an Australian private equity firm founded in 1998 and headquartered in Sydney that focuses on acquiring and operating late-stage, middle-market companies. The firm executes acquisitions across a diversified set of sectors, including environmental consulting (Ektimo, WolfPeak, Factotum), automotive data technology (The Marque Group), SMSF administration software (SuperConcepts), hospitality and retail technology (MSL Solutions), specialty insurance funding (Hunter Premium Funding), and various business services (Stannards, ONCALL, RxMx, HR3, Placard, Device Technologies). Its investment approach includes both platform acquisitions and vertical roll-ups, notably in environmental consulting where it has assembled a multi-firm platform targeting resource and industrial sector clients.

Pemba's portfolio companies operate across Australia, the United Kingdom, Germany, and New Zealand. The firm employs between 11 and 50 staff and structures transactions through subsidiaries such as Plutus Bidco Pty Ltd, which was used for the MSL Solutions scheme of arrangement. Its advisory network includes OC&C Strategy Consultants, EY, and Rennie, which provide due diligence and execution support on transactions. Notable disclosed deal sizes include MSL Solutions (~$120M AUD), Ektimo (>$100M AUD), and SuperConcepts ($8M AUD).

Pemba generates returns through capital appreciation and operational improvements across its portfolio, exiting investments via trade sales, IPOs, or secondary transactions. Its disclosed leadership includes Managing Director Tom Matthews and Associate Director Grace Hynd. The firm's operating geographies span Oceania (Australia, New Zealand) and parts of Europe (UK, Germany), with deal sourcing conducted through direct negotiation, advisory mandates, and formal transaction processes. No technology platform or proprietary software is disclosed at the GP level, as Pemba's business model is centered on portfolio company acquisition and value creation rather than direct technology development.

Short descriptiontext

Pemba Capital Partners is a Sydney-based Australian private equity firm founded in 1998 that acquires and operates late-stage, middle-market companies across sectors including environmental consulting, automotive technology, SMSF administration, and specialty financial services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSydney, Australia
HQ citystring
Sydney
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
private equity investment, middle market buyouts, portfolio management, leveraged acquisitions, growth capital
Industry1 code
1Sector-Focused Venture Capital (Vertical Specialists)
CodeFSANAAADPrimaryYes
NAICS code2 codes
  • Portfolio Management and Investment Advice523940
  • Portfolio Management and Investment Advice52394
SIC code1 code
  • Investment Advice6282
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Private Equity Investment Returns
TypeManaged Services
Description

Pemba Capital generates returns through acquiring companies, improving portfolio company performance, and exiting investments via trade sales, IPOs, or secondary transactions. Revenue derived from capital appreciation and operational improvements across portfolio companies.

consultancy.com.au
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Core offering1 text field

Pemba Capital Partners is a Sydney-based private equity firm that acquires and manages late-stage middle-market companies across diversified sectors including environmental consulting, automotive technology, SMSF administration, and hospitality technology. The firm raises capital from limited partners, deploys it into controlling stakes in operating businesses, and supports portfolio companies with strategic and operational guidance.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Pemba Capital Partners is a private equity firm that acquires and manages a portfolio of companies across multiple sectors. The firm's portfolio includes acquired companies such as SuperConcepts (SMSF administration and software), The Marque Group (automotive technology), MSL Solutions (hospitality/retail point-of-sale solutions), Ektimo (environmental consulting), WolfPeak (environmental consulting), and Factotum (environmental consulting). These represent portfolio company acquisitions rather than a unified product platform.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierSupportingTypeImplementation/ SI/ Consulting Partner
Description

OC&C provided buy-side due diligence services to Pemba Capital for the acquisition of Stannards.

Strategic tierSupportingTypeImplementation/ SI/ Consulting Partner
Description

Rennie acted as advisor on the Ektimo acquisition transaction alongside OC&C and EY.

3EY
Strategic tierSupportingTypeImplementation/ SI/ Consulting Partner
Description

EY acted as advisor alongside Rennie and OC&C Strategy Consultants on the Ektimo acquisition by Pemba Capital Partners.

consultancy.com.au
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

One of Australia's largest PE firms, focused on middle-market buyouts. Directly comparable to Pemba in sector breadth (business services, healthcare, consumer) and Australian market focus, though typically operating at a larger deal scale.

TypeDirect peer
Description

Australian mid-market PE firm investing across consumer, services, and healthcare. Comparable to Pemba in fund size, sector diversification within Australia, and middle-market transaction profile.

TypeDirect peer
Description

Australia-based PE firm founded by former BHP Billiton executives, focused on large and mid-cap transactions. Comparable as a domestic Australian buyout sponsor with diversified sector exposure, though typically at a larger cheque size than Pemba.

TypeDirect peer
Description

Australian mid-market PE firm investing in business services, consumer, and industrial companies. Directly comparable to Pemba in fund vintage, target company size, and sector-agnostic Australian focus.

TypeDirect peer
Description

Australian private investment firm focused on control buyouts in the lower to mid-market. Comparable to Pemba in transaction size profile and Australian mid-market focus.

TypeDirect peer
Description

Australian mid-market PE firm with a focus on turnaround and traditional buyout situations. Comparable to Pemba in deal size range and Australian middle-market orientation, with some overlap in business services exposure.

TypeDirect peer
Description

Australian mid-market PE firm targeting growth and buyout opportunities in business services and consumer. Comparable in fund size, target deal profile, and Australian mid-market strategy.

TypeDirect peer
Description

Australian mid-market PE firm investing across services, consumer, and healthcare. Comparable to Pemba in target deal size, sector breadth, and focus on Australian-headquartered businesses.

TypeBroad incumbent
Description

Asia-Pacific focused PE firm with Australian deal flow, targeting control buyouts in the mid- to upper-mid market. Comparable in cross-border capability and operational focus, though typically at larger deal sizes than Pemba.

TypeBroad incumbent
Description

Global PE firm with an active Australian mid- and large-cap practice. Comparable only at the broader category level — competes for the same Australian asset pool as Pemba, but operates with materially greater fund size and sector resources.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment21 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pemba Capital Partners

Pemba Capital Partners is a Sydney-based Australian private equity firm founded in 1998 that acquires and operates late-stage, middle-market companies across sectors including environmental consulting, automotive technology, SMSF administration, and specialty financial services.

What Pemba Capital Partners does

Pemba Capital Partners is an Australian private equity firm founded in 1998 and headquartered in Sydney that focuses on acquiring and operating late-stage, middle-market companies. The firm executes acquisitions across a diversified set of sectors, including environmental consulting (Ektimo, WolfPeak, Factotum), automotive data technology (The Marque Group), SMSF administration software (SuperConcepts), hospitality and retail technology (MSL Solutions), specialty insurance funding (Hunter Premium Funding), and various business services (Stannards, ONCALL, RxMx, HR3, Placard, Device Technologies). Its investment approach includes both platform acquisitions and vertical roll-ups, notably in environmental consulting where it has assembled a multi-firm platform targeting resource and industrial sector clients.

Pemba's portfolio companies operate across Australia, the United Kingdom, Germany, and New Zealand. The firm employs between 11 and 50 staff and structures transactions through subsidiaries such as Plutus Bidco Pty Ltd, which was used for the MSL Solutions scheme of arrangement. Its advisory network includes OC&C Strategy Consultants, EY, and Rennie, which provide due diligence and execution support on transactions. Notable disclosed deal sizes include MSL Solutions (~$120M AUD), Ektimo (>$100M AUD), and SuperConcepts ($8M AUD).

Pemba generates returns through capital appreciation and operational improvements across its portfolio, exiting investments via trade sales, IPOs, or secondary transactions. Its disclosed leadership includes Managing Director Tom Matthews and Associate Director Grace Hynd. The firm's operating geographies span Oceania (Australia, New Zealand) and parts of Europe (UK, Germany), with deal sourcing conducted through direct negotiation, advisory mandates, and formal transaction processes. No technology platform or proprietary software is disclosed at the GP level, as Pemba's business model is centered on portfolio company acquisition and value creation rather than direct technology development.

Pemba Capital Partners firmographics

Firmographics
Name
Pemba Capital Partners
Legal name
Pemba Capital Partners
Website
http://pemba.com.au/
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
11–50 employees
Short description
Pemba Capital Partners is a Sydney-based Australian private equity firm founded in 1998 that acquires and operates late-stage, middle-market companies across sectors including environmental consulting, automotive technology, SMSF administration, and specialty financial services.
Ownership category
akta.pro rank

Pemba Capital Partners industry classification

Industry
NAICS
Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
SIC
Investment Advice (6282)
akta.pro primary industry
Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

  • Private equity investment
  • Middle market buyouts
  • Portfolio management
  • Leveraged acquisitions
  • Growth capital

Where Pemba Capital Partners is headquartered

Location

Headquarters

HQ city
Sydney
HQ country
Australia
HQ region
Oceania

Offices2 records

Markets served

Pemba Capital Partners business model

Business model

Revenue model

  1. Private Equity Investment Returns: Pemba Capital generates returns through acquiring companies, improving portfolio company performance, and exiting investments via trade sales, IPOs, or secondary transactions. Revenue derived from capital appreciation and operational improvements across portfolio companies.

Go-to-market motion1 record

Distribution channels1 record

Pemba Capital Partners product offering

Product offering

Core offering

Pemba Capital Partners is a Sydney-based private equity firm that acquires and manages late-stage middle-market companies across diversified sectors including environmental consulting, automotive technology, SMSF administration, and hospitality technology. The firm raises capital from limited partners, deploys it into controlling stakes in operating businesses, and supports portfolio companies with strategic and operational guidance.

Product overview

Pemba Capital Partners is a private equity firm that acquires and manages a portfolio of companies across multiple sectors. The firm's portfolio includes acquired companies such as SuperConcepts (SMSF administration and software), The Marque Group (automotive technology), MSL Solutions (hospitality/retail point-of-sale solutions), Ektimo (environmental consulting), WolfPeak (environmental consulting), and Factotum (environmental consulting). These represent portfolio company acquisitions rather than a unified product platform.

Differentiator

Problem solved

Functional benefit

Companies that use Pemba Capital Partners

Customer profile

Segments1 record

Pemba Capital Partners technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pemba Capital Partners partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered supporting.

  • OC&C Strategy ConsultantssupportingImplementation/ SI/ Consulting PartnerOC&C provided buy-side due diligence services to Pemba Capital for the acquisition of Stannards.
  • RenniesupportingImplementation/ SI/ Consulting PartnerRennie acted as advisor on the Ektimo acquisition transaction alongside OC&C and EY.
  • EYsupportingImplementation/ SI/ Consulting PartnerEY acted as advisor alongside Rennie and OC&C Strategy Consultants on the Ektimo acquisition by Pemba Capital Partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Pemba Capital Partners competitors and assessment

Company assessment

Direct peers

  • Pacific Equity Partners: One of Australia's largest PE firms, focused on middle-market buyouts. Directly comparable to Pemba in sector breadth (business services, healthcare, consumer) and Australian market focus, though typically operating at a larger deal scale.
  • Quadrant Private Equity: Australian mid-market PE firm investing across consumer, services, and healthcare. Comparable to Pemba in fund size, sector diversification within Australia, and middle-market transaction profile.
  • BGH Capital: Australia-based PE firm founded by former BHP Billiton executives, focused on large and mid-cap transactions. Comparable as a domestic Australian buyout sponsor with diversified sector exposure, though typically at a larger cheque size than Pemba.
  • CPE Capital (formerly Catalyst Private Equity): Australian mid-market PE firm investing in business services, consumer, and industrial companies. Directly comparable to Pemba in fund vintage, target company size, and sector-agnostic Australian focus.
  • Anchorage Capital Partners: Australian private investment firm focused on control buyouts in the lower to mid-market. Comparable to Pemba in transaction size profile and Australian mid-market focus.
  • Allegro Funds: Australian mid-market PE firm with a focus on turnaround and traditional buyout situations. Comparable to Pemba in deal size range and Australian middle-market orientation, with some overlap in business services exposure.
  • Adamantem Capital Partners: Australian mid-market PE firm targeting growth and buyout opportunities in business services and consumer. Comparable in fund size, target deal profile, and Australian mid-market strategy.
  • Ironbridge Capital: Australian mid-market PE firm investing across services, consumer, and healthcare. Comparable to Pemba in target deal size, sector breadth, and focus on Australian-headquartered businesses.

Broad incumbents

  • Affinity Equity Partners: Asia-Pacific focused PE firm with Australian deal flow, targeting control buyouts in the mid- to upper-mid market. Comparable in cross-border capability and operational focus, though typically at larger deal sizes than Pemba.
  • KKR Australia (KKR & Co.): Global PE firm with an active Australian mid- and large-cap practice. Comparable only at the broader category level — competes for the same Australian asset pool as Pemba, but operates with materially greater fund size and sector resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Pemba Capital Partners social profiles

Digital presence

Pemba Capital Partners financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pemba Capital Partners leadership team

Management profile

Number of profiles

Pemba Capital Partners subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Pemba Capital Partners funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pemba Capital Partners M&A and investment

M&A and investment

M&A11 records

Investments21 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pemba Capital Partners

What does Pemba Capital Partners do?

Pemba Capital Partners is a Sydney-based private equity firm that acquires and manages late-stage middle-market companies across diversified sectors including environmental consulting, automotive technology, SMSF administration, and hospitality technology. The firm raises capital from limited partners, deploys it into controlling stakes in operating businesses, and supports portfolio companies with strategic and operational guidance.

Is Pemba Capital Partners a public or private company?

Pemba Capital Partners is a private company. It is currently operating.

When was Pemba Capital Partners founded?

Pemba Capital Partners was founded in 1998. It employs 11 to 50 people.

Where is Pemba Capital Partners based?

Pemba Capital Partners is headquartered in Sydney, Australia, in the Oceania region.

How does Pemba Capital Partners make money?

One revenue line is on record: private Equity Investment Returns.

Who are Pemba Capital Partners's main competitors?

Direct peers on record are Pacific Equity Partners, Quadrant Private Equity, BGH Capital, CPE Capital (formerly Catalyst Private Equity), Anchorage Capital Partners, Allegro Funds, Adamantem Capital Partners and Ironbridge Capital. Broad incumbents are Affinity Equity Partners and KKR Australia (KKR & Co.).

Does Pemba Capital Partners have an API?

No public API is recorded for Pemba Capital Partners.

What industry is Pemba Capital Partners in?

Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 523940 and its SIC code is 6282.

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Live signals
Australian Financial ReviewPemba Capital-backed Rennie scales up with Vysus grid dealPemba Capital-backed Rennie Advisory is expanding its service offerings by adding grid modelling capabilities to support renewable energy projects in the Asia-Pacific region. This move aims to establish the consultancy as a comprehensive provider for such infrastructure developments.Australian Financial ReviewPemba in $100m-plus pre-Christmas environmental consultancy buyoutPemba Capital Partners has agreed to acquire air quality monitoring business Ektimo in a deal valued at over $100 million on an enterprise basis, marking the private equity firm's first investment in the environmental consulting sector. The transaction was finalized before the holiday break, though Pemba declined to comment on the specific purchase price. This acquisition represents Pemba's strategic expansion into environmental services.Australian Financial ReviewSunglass brand Two Svge’s founding brothers eye growth partnerPemba finalized its acquisition of air quality and emissions monitoring business Ektimo just before the holiday break. The deal is valued at over $100 million and represents a significant move in the environmental consultancy sector. This acquisition may enhance Pemba's portfolio and capabilities in air quality monitoring.PembaPemba partner with DroppointPemba has entered a partnership with Droppoint to enhance the latter's go-to-market strategies and support its technology development. The collaboration aims to exploit the growing demand for logistics software in the field services sector and guide Droppoint's transition to a software-led business. Pemba's role will focus on improving sales excellence and recurring revenue growth, positioning Droppoint as a leading provider in Australia.PembaAn Introduction to Vertical SoftwareAn opinion piece by Tom Matthews defines vertical software as industry-specific software tailored to sectors such as education, healthcare, finance, government, retail, automotive, insurance, hospitality and logistics, contrasting it with horizontal, cross-industry solutions. The author lists advantages including compliance, customer loyalty and lower acquisition costs, alongside drawbacks such as smaller end markets, scaling difficulty and higher implementation costs. Pemba cites vertical software as one of its five defensive growth sectors, having invested in the area in Australia for nearly a decade.PembaPemba Capital Partners InvestmentsPemba Capital Partners has acquired QVS, a specialist animal hospital group in Australia. The transaction involves Pemba partnering with the existing leadership team to support the business's continued growth and operational sophistication. This move positions Pemba as an active investor in the veterinary sector while QVS retains its market-leading status.MarketScreenerA private management group led by Matthew Rowe, Brad Ackermann and Andrew Row along with Pemba Capital Partners Pty Limited completed the acquisition of SuperConcepts Pty Ltd from AMP Limited for AUDA private management group led by Matthew Rowe, Brad Ackermann, and Andrew Row, in partnership with Pemba Capital Partners Pty Limited, has completed the acquisition of SuperConcepts Pty Ltd from AMP Limited. The transaction involves the transfer of ownership of the financial services firm from its previous parent company to the new private equity-backed entity. This deal represents a strategic divestment for AMP Limited and a market entry for the acquiring consortium into the Australian superannuation sector.GrowcfoRhys Davies Lands His First Group CFO Role In a PE-Backed AutoTech BusinessRhys Davies has been promoted to Group CFO at The Marque Group, an automotive technology collective acquired by private equity firm Pemba Capital Partners in 2017. Davies previously served as European Finance Director for 16 months before his internal promotion, which coincided with the birth of his first child. The Marque Group operates across Australia, the UK, Germany, and New Zealand.ReutersPE firm Pemba Capital Partners to acquire Australia's MSL Solutions for $80 mlnAustralian software maker MSL Solutions Ltd agreed to be acquired by private equity firm Pemba Capital Partners for an equity value of A$119 million. The deal involves a share price of A$0.295, representing a 78.8% premium to MSL's previous closing price, and has been unanimously backed by MSL's board. This acquisition highlights growing demand for Australian software companies amidst increased interest from potential buyers in the tech sector.MergrPemba Capital Partners Invests In ConnellGriffinOn August 31, 2022, private equity firm Pemba Capital Partners invested in the business services company ConnellGriffin, which operates in multiple sectors including aviation and utilities. This marks Pemba Capital Partners' 34th transaction in Australia and 3rd in the Business Services sector.