PickleRage

What PickleRage does

PickleRage is a US indoor pickleball club franchise founded in 2023 and headquartered in Miami Beach, Florida. The company designs, builds, and operates climate-controlled indoor pickleball facilities — each club features a minimum of nine regulation courts surfaced with CushionX joint-friendly flooring, clear overhead lighting, video recording and live-streaming capability, and integrated booking through the CourtReserve platform. Programming spans open play, leagues (men's, women's, co-ed, senior), tournaments, lessons/clinics, and a pro-led training platform called The Johnson's Kitchen featuring JW Johnson, Julie Johnson, and Jack Johnson. Consumer membership is the primary recurring revenue layer, with tiered plans (Platinum $99/mo, Pro $69/mo, Senior $49/mo, Summer Student) priced against a $15/hr non-member drop-in rate, supplemented by pro shop retail, ball machine rentals, food & beverage, sponsorship packages targeting local brands, and corporate/private event hosting.

PickleRage's commercial model is asset-light at the corporate level: the company sells franchise development rights to local entrepreneurs at a per-location startup cost of $827,800 to $1.8M, while collecting ongoing royalties, technology/program fees, and national sponsorship revenue. In 2025 the company signed 25+ new franchise agreements and entered 18 states, with announced or opened 2026 locations including Scottsdale AZ, North Charleston SC, Austin TX, Union County NJ, and Bucks County PA, supported by GreekPeak Venture Partners as institutional backer and a leadership team led by CEO Rich DeStasio (appointed April 2026, ex-Austin Fitness Group COO and FASTer Way to Fat Loss CMO). The brand has been recognized with the 2025 Global Recognition Award and pursues affluent markets with target average household incomes exceeding $125,000, anchoring its value proposition on year-round weather-independent play, premium indoor facilities, community programming, and pro-ambassador credibility.

Name

PickleRage

Legal name

PickleRage

Website

https://picklerage.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

PickleRage is a US franchise of climate-controlled indoor pickleball clubs founded in 2023, operating through local franchisees and serving recreational and competitive players with tiered memberships, leagues, clinics, and pro-ambassador-led programming across 18+ states.

Ownership category

akta.pro rank

Product category

Indoor Pickleball Clubs

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Indoor pickleball clubs
• Pickleball memberships
• Pickleball franchise
• Court reservations
• Pickleball lessons

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Membership Fees: Tiered monthly membership plans (Platinum, Pro, Senior, Summer Student) providing members exclusive perks including lower court costs, advanced reservations, member-only events, and discounts on pro shop merchandise. Membership is the primary recurring revenue stream.
2. Court Reservations & Open Play: Non-members and members pay hourly court reservation fees and per-session open play fees. Drop-in rate is $15/hour for doubles court reservations for non-members vs. $7.50/hour for members.
3. Pro Shop & Retail: On-site pro shops sell paddles (including consignment paddles), balls, and apparel. Members receive pro shop discounts (10% for Pro/Senior, 15% for Platinum).
4. Lessons, Clinics & Programs: Revenue from structured programming including Pickleball 101/201 beginner clinics, tournaments, leagues, and private/semi-private lessons taught by certified instructors.
5. Franchise Fees: PickleRage generates revenue by selling franchise development rights to entrepreneurs. Franchise startup costs range from $827,800 to $1.8 million per location.
6. Sponsorships: Local and national brands sponsor courts, digital marketing, leagues, and events within clubs. Average household income of surrounding areas exceeds $125,000, targeting affluent and active community.
7. Ball Machine Rentals: Ball machines available to rent at select clubs, with a minimum court fee assessed alongside the rental.
8. Food & Beverage: Select clubs feature smoothie bars, beer & wine bars, and other refreshment options. Availability varies by club location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PickleRage operates a franchise of climate-controlled indoor pickleball clubs, each featuring at least 9 regulation-size courts with proprietary CushionX joint-friendly surfaces, technology-enabled reservations, video recording and live-streaming, and year-round programming including leagues, tournaments, lessons and clinics. The company sells tiered monthly memberships, retail through on-site pro shops, lessons, court reservations, event hosting, and corporate sponsorship packages directly to consumers, while licensing franchise rights to local entrepreneurs for expansion.

Product overview

PickleRage operates as a franchise of indoor pickleball clubs offering a membership-based model with tiered plans (Platinum, Pro, Drop-in, Senior, Summer Student). The core product is climate-controlled indoor pickleball facilities featuring CushionX courts, technology-enabled court reservations, and year-round programming. The company\'s portfolio includes: Indoor Pickleball Clubs (core), Membership Programs (core), Court Reservations (core), Open Play, Leagues, Tournaments, and Lessons & Clinics. Add-on offerings include: The Johnson\'s Kitchen (pro-led training with JW, Julie, and Jack Johnson), Pro Shop, Smoothie Bars, Stretch & Recovery Zones, Beer & Wine Bar, Ball Machine Rentals, Sponsorship Programs, and Event Hosting. The company was founded in 2023 and has expanded to 18+ states with plans to open 500+ clubs nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Pickleball Clubs Climate-controlled indoor pickleball facilities featuring at least 9 regulation-size courts with CushionX joint-friendly surfaces, clear overhead lighting, perfect temperature and humidity, video recording and live-streaming capability, and year-round programming for all skill levels. Each club is operated as a franchised location serving local consumers.
• Membership Programs Tiered monthly membership options including Platinum ($99/mo), Pro ($69/mo), Drop-in ($0), Senior ($49/mo for ages 55+), and Summer Student ($0 for ages 16-22). Memberships provide unlimited or discounted open play, priority court reservations, guest passes, intro clinics, member-only events, and pro shop discounts (10-15% depending on tier).
• Private Event Hosting Party rooms and private event spaces available at PickleRage clubs for special events including company team building events, with optional catering services.
• The Johnson's Kitchen Training Platform Pro-led digital and in-club training platform featuring clinics and video content from reigning National Singles Champion JW Johnson, former #1 APP Tour Senior Pro Julie Johnson, and expert coach Jack Johnson. Delivers professional-level pickleball coaching across PickleRage's franchise network.
• Lessons and Clinics Instructional programs including Pickleball 101 (beginner), Pickleball 201, and advanced training. Free intro clinics are available for new players, with private and semi-private lessons also offered by certified instructors.
• Leagues and Tournaments Organized competitive play including Men's Leagues, Ladies Leagues, Mixed Leagues, Senior Leagues, special skill-rated leagues, and competitive tournament events hosted at PickleRage clubs for players of all levels.
• Pro Shop Retail On-site retail pro shops selling paddles (including consignment paddles), loaner/demo paddles, balls, and apparel. Members receive discounts of 10-15% depending on tier. The Pickletini lifestyle apparel collaboration is featured at the North Charleston flagship location.
• Corporate Sponsorship Programs Corporate sponsorship opportunities including Court Sponsorship (court naming, barrier covers), Digital Marketing Sponsorship (social posts, email highlights), League Sponsorship, and Winners Podium Entitlement. Targets local and national businesses seeking to reach affluent pickleball enthusiasts.
• PickleRage Franchise Program Franchise ownership opportunity for local entrepreneurs to open and operate PickleRage indoor pickleball clubs. Franchise startup costs range from $827,800 to $1.8 million per location, with site selection support, construction guidance, pre-opening training, marketing support, and ongoing operational assistance provided.

Quantifiable outcome

• Over 550,000 residents within a 10-mile radius targeted by the Scottsdale club alone, with median household income exceeding $114,000.
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• PickletiniflagshipGTM or Marketing Partner · 19 November 2025PickleRage partnered with lifestyle brand Pickletini to feature its apparel collection at the North Charleston location opening in December 2025. The partnership introduces elevated, on-trend pickleball fashion into the club environment as part of the brand's lifestyle and retail strategy.
• The Johnsons (JW Johnson, Julie Johnson, Jack Johnson)flagshipStrategic or Co-development PartnerReigning National Singles Champion JW Johnson, former #1 APP Tour Senior Pro Julie Johnson, and expert coach Jack Johnson serve as PickleRage ambassadors. They deliver pro-led training content, conduct in-club clinics, produce video content for The Johnson's Kitchen digital platform, and make appearances throughout the PickleRage franchise network.
• CourtReservecoreTechnology or IntegrationCourtReserve is the court management system used by PickleRage clubs for calendar viewing, event sign-ups, clinic registration, and court bookings. The platform allows free account creation and powers the technology-enabled reservation experience across PickleRage locations.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Life Time Group Holdings: Large premium fitness operator (NYSE: LTH) rolling out dedicated pickleball courts across its athletic country clubs. Represents a broader incumbent that overlaps with PickleRage's affluent, health-and-wellness-oriented member base and pickleball programming.
• Town Sports International: Multi-brand fitness club operator (previously parent of New York Sports Clubs, Boston Sports Clubs). Comparable as a multi-site indoor sports facility franchise and is directly relevant given PickleRage's new CEO Rich DeStasio previously held leadership roles there.
• Invited (formerly ClubCorp): Operator of more than 130 private golf and country clubs in the U.S. Comparable as a membership-based sports/recreation club operator pursuing affluent members with on-site programming, F&B, and events; pickleball is one of several offerings inside its broader portfolio.

Direct peers

• Pickleball Kingdom: Fast-growing franchise of dedicated indoor pickleball clubs with membership tiers, leagues, lessons, and pro shop retail. Closest direct competitor given similar indoor-only positioning, franchise GTM, and member-programming structure.
• Dill Dinkers: Franchise of indoor pickleball clubs offering memberships, open play, leagues, and tournaments. Competes head-to-head with PickleRage for franchisees in similar mid-sized U.S. markets and targets overlapping recreational player segments.
• The Pickle Pad: Indoor pickleball club concept offering membership-based court access, leagues, and clinics. Comparable on facility-led, membership-driven GTM and overlapping beginner-to-competitive audience.
• Chicken N Pickle: National indoor/outdoor pickleball operator combining courts with a full-service restaurant and bar. Directly comparable to PickleRage's venue-based, multi-revenue-stream model and serves the same recreational and competitive pickleball players.

Others

• Five Star Franchising: Multi-brand franchise platform and investor in service-based franchise concepts. Relevant as an ecosystem peer given its franchise development infrastructure and prior investments in lifestyle/sports franchise systems comparable to PickleRage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pickleragewestbloomfield
• Instagraminstagram.com/pickleragewestbloomfield
• Xx.com/pickle_rage

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PickleRage